By Modupe Gbadeyanka
Nigeria’s leading e-commerce platform, Jumia, has partnered with global beverage company, International Breweries, and global consumer goods maker, Unilever Nigeria, to make consumer goods and beverage products accessible and available to Nigerians on the Jumia platform in the COVID-19 and post pandemic era.
A statement from the online shopping platform disclosed that in addition, both companies will be offering free deliveries on select products on the Jumia platform.
With the partnership, customers on the Jumia platform will be able to order from a range of Unilever Nigeria and International Breweries products such as Trophy Premium Lager, Budweiser Lager Beer, Omo detergent, Knorr seasoning, Pepsodent, Lux etc. and get them delivered at their doorsteps via the Jumia delivery services.
According to the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, the partnership is a reflection of Jumia’s commitment to soften the unpleasant effects of the movement restriction imposed by the government to curtail the spread of the COVID-19 in the country.
“This partnership is in line with our “Stay Safe” campaign. We strive to continue operating so that customers continue to stay at home, use e-commerce to shop, and stay safe in this trying time.
“We are proud to partner with Unilever and International Breweries as part of our commitment to provide customers easy access to essentials such as food and beverage products in the face of this pandemic,” he said.
Since the outbreak of COVID-19 pandemic, Jumia has been an important online channel for Nigerians to access the essentials needed for daily upkeep.
The company recently announced a partnership with P&G, Coca-Cola and Reckitt Benckiser to enable customers to have access to hygiene products at affordable prices during the lockdown.
Jumia also implemented contactless delivery for prepaid packages on the platform that enable consumers to make prepaid payments for products online and get them delivered without a direct body contact or cash exchange with the delivery agent.
Power Black Aims to Disrupt Nigerian Energy Drinks Market
By Adedapo Adesanya
Power Black Energy drink, a Turkish energy drink with a presence in over 35 countries across Europe, Asia, Africa and the Middle East, has landed in Nigeria, being the first and only energy drink in Nigeria with a hygienic cover.
Speaking at a recent launch, the Marketing Manager of Frisson Nigeria Limited, the sole distributor of Power Black Energy Drink in Nigeria, Mr Ojotobor Samuel, said Power Black Energy Drink is a premium energy drink that offers Nigerians needed the power to achieve their goals with class and finesse.
Mr Ojotobor said as the first and only energy drink with a hygienic cover in Nigeria, Power Black seeks to encourage healthy consumption of energy drinks whereby consumers do not have to finish the can of drink at a go as it can be preserved with the hygienic cover all day long.
The Frisson Nigeria boss said Power Black Energy Drink is made with clean water, sugar glucose syrup, carbon dioxide, acidity regulator (Citric acid & Sodium citrate), Taurine, Vitamins B2, B3, B5 and B6. These ingredients, according to him enrich the human body with desired energy and account for the positive effect on the cognitive performance of every individual.
He added that there is no negative side effect to Power Black energy drink if consumed in moderation and advised Nigerians that it is healthy to consume everything, including water in moderation.
Validating the claims of the distributing firm, a representative of the manufacturer, Ares Gida Manufacturing-Turkey, Mr Recep Yildiz said Power Black Energy drink is made with finest of ingredients and purest of water and it guarantees good health and energy for Nigerians.
He added that the brand is the leading brand in the energy drinks market of countries like Spain, Germany, United Arab Emirates, Kuwait, Qatar, Jordan, Chad, Ghana, Ivory Coast and Mali.
As the latest entrant in the Nigerian market, the company has noted that the brand will soon take its leadership position in Nigeria.
Customers to Enjoy Free Delivery on Jumia Express Orders
By Aduragbemi Omiyale
Customers of Jumia will enjoy free delivery of goods shopped on the prominent e-commerce platform via the Jumia Express orders.
A statement from the company said this offering is part of its Free Delivery campaign designed to incentivize consumers to shop online, especially on the platform.
The Free Delivery campaign on Jumia Express orders is mainly available for consumers in Lagos and Abuja.
According to the firm, the deal will be valid for all Jumia Express (items stored at the Jumia warehouse) orders above N4,999 in Lagos and Abuja, excluding large items.
The campaign, one of the first for the year, is among several initiatives the company is putting together to encourage consumers to continue shopping on the platform while enjoying a rewarding online shopping experience.
Commenting on the initiative, the chief executive of Jumia Nigeria, Mr Massimiliano Spalazzi, stated that, “We want Nigerians to conveniently shop online without having to worry about delivery fees.”
“That is why we are introducing the cost-saving promo to enable them to buy more while spending less,” he further stated.
Jumia is unarguably the biggest online shopping platform in Africa, with operations in Nigeria and other countries.
It is also one trust e-commerce company used by online shoppers to purchase different ranges of items, including raw and cooked foods.
Best 4 Ways Video Marketing Can Help Your Business
By Kenneth Horsfall
As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.
We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.
Wait, you don’t?
Well, then it looks like (unfortunately) you’re in the majority.
Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.
You see, there are countless ways to market your business, but not every method is equally effective.
You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.
But there’s one extremely powerful strategy that can help your business: Video Marketing.
Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!
That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.
With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.
- Start With A Plan Of Action
Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.
Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?
Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.
How important is a marketing strategy?
According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.
Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.
Now that you’ve got a strategy, it’s time to…
- Craft A Great Story
So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”
Well, that’s certainly one way to start your video marketing process…
…down a very, very dark and difficult road.
You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.
And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.
So, one of the first things to keep in mind when creating a video is: the story.
The story is, in a sense, the engine of your video. Without it, your video is going nowhere.
When Developing A Good Story For Your Video You Want To Make Sure To:
- Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.
Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.
- Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.
You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.
How so, you might wonder?
With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).
- Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?
Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?
This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.
And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.
The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.
Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.
That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.
Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!
Now that you have a great story to share, you want to make sure that you…
- Keep Your Videos Short
With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.
With video, however, you should keep it short and sweet.
Why is that?
Because with the many advances in technology, people now have shorter attention spans than goldfish!
A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.
With the proper video length set, now you want to…
- Promote Your Video Everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.
One of the first places you want to share your video is on your company’s website.
This will help you drive customer traffic and create engagement with your site.
Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.
And by including videos in your email campaigns you can increase click-through rates by 50%!
After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.
Looking to share your video with an even wider audience?
Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.
Does it sound like there’s a lot that goes into creating a marketing video?
Well, there is!
Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.
It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:
- Connect with your target audience
- Generate more leads
- Increase sales
- Grow your overall business
Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via email@example.com
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