By Aduragbemi Omiyale
To promote authentic products and lead the charge against substandard items, Nigeria’s leading e-commerce platform, Jumia, has launched Brands Festival campaign.
A statement from the organisation explained that the initiative, apart from promoting authentic products, it is also to allow customers to get them at the best price directly from the manufacturers on its platform.
“The festival will provide our consumers with a wide range of quality products from top global manufacturers. Today’s consumers want quality and at the most competitive market prices.
“For this campaign, we have partnered with different international brands to make their products accessible to customers in Nigeria and for them to shop directly from the original product manufacturers and more importantly, save more while doing so,” the Head of Brands at Jumia Nigeria, Moyosore Oduwobi said.
It was gathered that the campaign started on Monday, September 20 and will run through October 3, 2021, offering a unique opportunity to consumers nationwide to buy original products from the stores of several top brands such as Samsung, Nivea, Oraimo, Apple, Nike, HP, Adidas, Skyrun, Umidigi, Hewlett Packard (HP), itel, Transsion (Tecno & Infinix), Samsung, Coca-Cola, and Nestle.
The campaign is also providing free shipping to consumers on selected product categories, as well as 10 per cent savings on purchases on the Jumia app if they pay with JumiaPay.
Adedapo Adesanya 
Business Post Contributor