Brands/Products
Jumia’s Contributions to Employment Creation, Economic Growth in Nigeria
By Ezedi Udom
The World Bank in a 2019 joint research with e-commerce giant, Alibaba, reaffirmed the huge benefits of the sector as a potent instrument for job creation, improved quality of human life and economic growth in developing countries.
The report titled E-Commerce Development: Experience from China stated that e-commerce can create jobs directly or through logistics services and other aspects of the wider e-commerce ecosystem.
It added that e-commerce could improve household consumption, boost rural economies and reduce inequality especially among people in rural communities.
Jumia, the pan-Africa leading e-commerce platform, exemplifies this assertion over the last eight years of its operation in Nigeria and 10 other African countries; its footprints in employment creation, business sustainability for MSMEs and economic growth have been phenomenal.
Jumia’s consistent investment in physical and network infrastructure and manpower remains a significant contributor to the growth of Nigeria’s economy and that of Africa as a whole by promoting adoption of online shopping, digital payment, logistics and supply value chain as a lifestyle among the people.
In the wake of the lockdown occasioned by Coronavirus pandemic, Jumia remained the lifeline, keeping alive the soul of many businesses – micro, small and medium enterprises and large corporations by enabling retailers to meet end-to-end demand-supply chains.
Its array of innovative solutions namely logistics and supply value chain, marketplace, online payment channel and contactless delivery of essentials to people at home made this possible.
With its established partnerships, QSR and kitchens operators and producers of agricultural produce especially groceries, and manufacturers of essentials like toiletries, sanitary wares, water, beverages, pharmaceuticals and non-essentials like electronics/electrical appliances were able to move their inventories.
Manufacturing concerns like Reckitt Benckiser, Unilever, Procter & Gamble and several MSMEs and startups didn’t have to completely shut down operations.
By keeping businesses running during COVID-19 lockdown, Jumia helped to preserve jobs for many production workers who would have been laid off in the event of factory shutdown. It also created job opportunities for many Nigerians within its logistics/supply value chain, who worked as last mile delivery agents, drivers and bike riders.
Jumia’s fintech solution, JumiaPay has continued to bolster federal government’s cashless and financial inclusion initiatives as more Nigerians now place orders and pay online for goods. Money transfer, airtime recharge/top-up and payments of utility bills are now done seamlessly on JumiaPay platform.
In celebration of its eight years, Jumia has also rolled out incentives to further strengthen national economic growth. Speaking during the annual Sellers’ Conference, which held virtually on Saturday, June 6, 2020, Jumia Nigeria CEO, Spalazzi, urged sellers on the e-commerce platform to take advantage of the anniversary to boost sales for their businesses during COVID-19 era.
He said, “This is an unprecedented time for a seller to be online. Just to give you a grasp of the milestone achieved by Jumia only in the month of May.
“We recorded the daily highest number of sellers with at least one sale across the full year; we recorded the daily highest number of buying customers across the full year; we recorded the daily highest number of individual products purchased on the platform since the beginning of the year.
“What I have listed means that more people are actually coming on the platform at a faster pace than expected and buying all sorts of products and varieties across categories.”
Spalazzi noted that COVID-19 has made e-commerce a veritable channel to boost businesses and the Jumia anniversary campaign will be a catalyst for sellers to raise the bar of their sales to the next level.
He stated further that the anniversary also provides an opportunity for Jumia to serve the needs of its consumers who want to shop more in complete safety from their homes, by providing them two most important things: best prices and wider assortment.
With the theme Stronger Together, the 8th anniversary holding from June 22nd till July 15th, 2020 is one of Jumia’s biggest annual commercial events.
Jumia’s eight years of impact affirms the World Bank’s position on the enormous potential of e-Commerce as a key economic growth driver in Africa.
“China’s experience shows that developing countries can harness digital technology and e-Commerce to create jobs and improve people’s lives,” said Victoria Kwakwa, World Bank Vice President for East Asia and the Pacific.
China’s e-commerce market is one of the largest and fastest growing in the world, accounting for more than 40% of the total value of e-commerce globally. More than 5% of total employment in China is in e-commerce, as online purchases have become part of daily life for many Chinese households.
Ezedi Udom, a Business Communications Expert, writes from Lagos
Brands/Products
Moniepoint Acquires Orda to Explore Africa’s $50bn Restaurant Economy
By Modupe Gbadeyanka
A leading cloud-based restaurant management platform operating in Nigeria, Orda Africa, has been acquired by the continent\s all-in-one financial ecosystem platform, Moniepoint Incorporated.
The acquisition of Orda comes as Africa’s food service industry experiences unprecedented growth, with the sector valued at $50 billion and Nigeria’s market alone projected to reach $19.31 billion by 2030, growing at 11.73 per cent annually.
With Orda’s restaurant-focused capabilities now part of the Moniepoint ecosystem, the platform is well-positioned to capture this opportunity.
Business Post gathered that Orda will now become part of the Moniebook platform, the all-in-one Point-of-Sale (POS) and business management platform of Moniepoint.
Since launching its business management tools product in 2025, Moniebook has rapidly become the go-to platform for thousands of African businesses seeking integrated financial and operational tools, seamlessly unifying payments and bookkeeping in one platform.
With Orda, restaurant owners can now gain access to this proven ecosystem that creates unprecedented opportunities to scale operations, optimise performance, and access credit, as well as the extensive reach of Moniepoint, which has powered growth for millions of African businesses.
“The food industry isn’t just about feeding people; it’s a major source of jobs and daily survival for many Africans. It highlights how vital the informal sector is, not just for the economy, but for everyday life across the continent,” the chief executive of Moniepoint, Mr Tosin Eniolorunda, said.
Data has shown us that Africa’s restaurant sector is one of the continent’s most dynamic economic engines, yet the majority of food businesses still operate with manual processes and fragmented tools.
“By bringing Orda into Moniepoint, we are giving restaurant owners what they deserve: one simple platform that handles everything from managing their kitchen to growing their business.
“Our goal remains to create financial happiness for Africans, giving them the tools to reach their full potential, and that’s exactly what we’ve built here,” he added.
Also commenting, the chief executive of Orda, Mr Guy Futi, said, “Orda has found the perfect home in Moniepoint. We have spent years building deep expertise in restaurant operations, but we have always known that to truly transform the industry, we needed to connect that expertise with comprehensive financial infrastructure.
“That’s exactly what this integration delivers. For our customers, we are assuring a smooth transition with no disruption to the platform and retained access to the support you are used to. What changes is your access to opportunities. Over the coming weeks, being part of Moniepoint means you’ll have more tools, more reach, and more ways to grow your business than ever before.”
Moniepoint was established in 2015 by Mr Eniolorunda and Mr Felix Ike. The firm has considerably expanded its offerings to include digital payments, business and personal banking, credit, cross-border payments, and business management tools, with a customer base exceeding 20 million active businesses and personal banking customers and processes over $250 billion in digital payment transaction value annually.
On its part, Orda was formed in 2020 to give Africa’s small and independent restaurants the tools they need to run more efficiently, providing a purpose-built software to businesses that had long operated without it.
Combining their respective strengths, Moniepoint and Orda are expected to deliver a purpose-built solution that empowers food businesses at every scale to manage orders, track inventory, pay suppliers, and access working capital, all in one seamless experience.
Brands/Products
Regulators, Stakeholders Laud Rite Foods on Safety, Consumer Confidence
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector.
The commendation came during a recent stakeholder forum commemorating World Consumer Rights Day, themed Safe Product, Confident Consumers, organised by the Brand Journalists Association of Nigeria (BJAN) and hosted by Rite Foods Limited at the company’s state-of-the-art factory in Ososa, Ogun State, on Friday.
The forum brought together key stakeholders, including regulators, consumer advocates, and journalists, to discuss the importance of product safety, responsible manufacturing, and consumer awareness in building a more accountable marketplace.
World Consumer Rights Day, observed annually on March 15, provides an opportunity to highlight the importance of protecting consumers and strengthening trust in products and services.
In his welcome address, Mr Femi Ajileye, General Manager, Operations at Rite Foods Limited, welcomed members of the Brand Journalists Association of Nigeria and introduced them to the company’s goal of delivering world-class food and beverage products produced with global best practices.
“At Rite Foods, our philosophy is simply to consistently deliver safe, high-quality products that consumers can trust. Our investment in advanced technology, automated processes, and rigorous quality assurance reflects our dedicated commitment to excellence and consumer satisfaction.”
He added that the company remains committed to transparency and stakeholder engagement as part of its broader responsibility to consumers.
Speaking at the event, Mrs Olubunmi Dorcas Otti, Zonal Coordinator, South-West Zone of the FCCPC, who represented the Executive Vice Chairman, Mr Tunji Bello, said Rite Foods had demonstrated a strong commitment to consumer protection through transparent operations and adherence to high production standards.
She noted that opening its manufacturing facility to regulators, journalists, and stakeholders further reflects the company’s confidence in its processes.
“Rite Foods has taken a commendable step in reinforcing consumer confidence through quality products and transparent operations. Protecting consumers is a shared responsibility, and engagements like this strengthen collaboration between regulators, industry players, and the media,” she said.
She also highlighted the important role of the media in bridging the gap between producers, regulators, and the public through accurate reporting and public education on consumer rights.
Also speaking, Mrs Tinuola Akinnubi, Deputy Director, Food Regulatory Directorate and Focal Point for Alcohol at NAFDAC, representing the Director General of the agency, Mrs Mojisola Adeyeye, emphasised that consumer rights remain a critical pillar of regulatory governance.
According to her, these rights include the right to safety, information, choice, redress, and to be heard. “A protected consumer is a confident consumer. And confident consumers strengthen markets, which ultimately contribute to building strong nations,” she said.
Mrs Akinnubi added that strengthening Nigeria’s consumer protection ecosystem requires enhanced surveillance, improved post-market monitoring, greater stakeholder engagement, the use of technology for traceability, and sustained consumer awareness initiatives.
Giving the keynote address, Mrs Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods for hosting the forum and highlighted the role of technology in strengthening consumer protection.
She spoke on Using AI to Improve Consumer Confidence, and introduced the CAFON Consumer Companion (3C) App, designed to help Nigerian consumers better understand and enforce their rights by guiding dispute resolution, complaint drafting, and identifying possible legal violations.
Mrs Salako also noted that the media can leverage the platform to verify consumer claims, investigate unfair practices, and promote accountability.
She commended Rite Foods for opening its operations to stakeholders, noting that a company willing to bring regulators, journalists, and consumer advocates into its factory demonstrates strong confidence in its processes and the quality of its products.
Speaking on behalf of the Brand Journalists Association of Nigeria, Mr Dan Obi, Chairman of the association, commended Rite Foods for opening its production facility to journalists and regulators, describing the move as a demonstration of accountability and confidence in its manufacturing standards.
“The level of professionalism, hygiene, and automation observed during the factory tour reinforces confidence in the quality of products coming from Rite Foods. This kind of openness strengthens public trust and promotes responsible industry practices,” he stated.
Rite Foods’ portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, the award-winning Sosa Fruit Drink, Fearless Energy Drink, and Bigi Flex, Rite, and Bigi Beef Sausages.
The company recently received the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, alongside multiple honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.
Brands/Products
International Breweries, Guinness, Nigerian Breweries Increase Prices of Products
By Aduragbemi Omiyale
The prevailing rise in input costs and economic conditions have forced leading brewery companies in Nigeria, including International Breweries Plc, Guinness Nigeria Plc, and Nigerian Breweries Plc, to raise the prices of their products.
Guinness Nigeria, in a notice sent to business partners, announced a plan to increase prices on selected SKUs across categories from Thursday, March 26, 2026.
The company noted that the price increase was necessitated by the prevailing economic conditions, which have significantly impacted its cost of doing business. It noted that fully funded orders raised in its system before Thursday, March 26, 2026, will be shipped at existing prices.
In the same vein, Nigerian Breweries, in a notification sent to its valued partners, said it would implement a price increase on select SKUs, effective Friday, March 20, 2026, but promised to honour current prices for all fully funded and confirmed orders placed in its system before the day of the increment to minimise disruptions.
The company commended the partners for their continued support and efforts to deliver on the 2026 business objectives, noting that their partnership is highly valued and remains integral to its shared success.
Similarly, International Breweries said its price adjustment would be applied to selected SKUs across its portfolio, effective Saturday, March 21, 2026.
The price increase, according to the District Manager, International Breweries, West, Mr Samuel Ngene, was driven by the prevailing global conflict and subsequent rising input costs.
Like the others, Mr Ngene assured customers that the company would honour current pricing for existing orders that are fully funded in the system before March 21, 2026, urging business partners to review their current orders and plan purchases accordingly to optimise operations during this period.
He expressed profound appreciation to all the business partners, noting that the company remains committed to working closely with them in providing the necessary support to drive continued growth in your territory.
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