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Jumia’s Contributions to Employment Creation, Economic Growth in Nigeria

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Jumia

By Ezedi Udom 

The World Bank in a 2019 joint research with e-commerce giant, Alibaba, reaffirmed the huge benefits of the sector as a potent instrument for job creation, improved quality of human life and economic growth in developing countries.

The report titled E-Commerce Development: Experience from China stated that e-commerce can create jobs directly or through logistics services and other aspects of the wider e-commerce ecosystem.

It added that e-commerce could improve household consumption, boost rural economies and reduce inequality especially among people in rural communities.

Jumia, the pan-Africa leading e-commerce platform, exemplifies this assertion over the last eight years of its operation in Nigeria and 10 other African countries; its footprints in employment creation, business sustainability for MSMEs and economic growth have been phenomenal.

Jumia’s consistent investment in physical and network infrastructure and manpower remains a significant contributor to the growth of Nigeria’s economy and that of Africa as a whole by promoting adoption of online shopping, digital payment, logistics and supply value chain as a lifestyle among the people.

In the wake of the lockdown occasioned by Coronavirus pandemic, Jumia remained the lifeline, keeping alive the soul of many businesses – micro, small and medium enterprises and large corporations by enabling retailers to meet end-to-end demand-supply chains.

Its array of innovative solutions namely logistics and supply value chain, marketplace, online payment channel and contactless delivery of essentials to people at home made this possible.

With its established partnerships, QSR and kitchens operators and producers of agricultural produce especially groceries, and manufacturers of essentials like toiletries, sanitary wares, water, beverages, pharmaceuticals and non-essentials like electronics/electrical appliances were able to move their inventories.

Manufacturing concerns like Reckitt Benckiser, Unilever, Procter & Gamble and several MSMEs and startups didn’t have to completely shut down operations.

By keeping businesses running during COVID-19 lockdown, Jumia helped to preserve jobs for many production workers who would have been laid off in the event of factory shutdown. It also created job opportunities for many Nigerians within its logistics/supply value chain, who worked as last mile delivery agents, drivers and bike riders.

Jumia’s fintech solution, JumiaPay has continued to bolster federal government’s cashless and financial inclusion initiatives as more Nigerians now place orders and pay online for goods. Money transfer, airtime recharge/top-up and payments of utility bills are now done seamlessly on JumiaPay platform.

In celebration of its eight years, Jumia has also rolled out incentives to further strengthen national economic growth. Speaking during the annual Sellers’ Conference, which held virtually on Saturday, June 6, 2020, Jumia Nigeria CEO, Spalazzi, urged sellers on the e-commerce platform to take advantage of the anniversary to boost sales for their businesses during COVID-19 era.

He said, “This is an unprecedented time for a seller to be online. Just to give you a grasp of the milestone achieved by Jumia only in the month of May.

“We recorded the daily highest number of sellers with at least one sale across the full year; we recorded the daily highest number of buying customers across the full year; we recorded the daily highest number of individual products purchased on the platform since the beginning of the year.

“What I have listed means that more people are actually coming on the platform at a faster pace than expected and buying all sorts of products and varieties across categories.”

Spalazzi noted that COVID-19 has made e-commerce a veritable channel to boost businesses and the Jumia anniversary campaign will be a catalyst for sellers to raise the bar of their sales to the next level.

He stated further that the anniversary also provides an opportunity for Jumia to serve the needs of its consumers who want to shop more in complete safety from their homes, by providing them two most important things: best prices and wider assortment.

With the theme Stronger Together, the 8th anniversary holding from June 22nd till July 15th, 2020 is one of Jumia’s biggest annual commercial events.

Jumia’s eight years of impact affirms the World Bank’s position on the enormous potential of e-Commerce as a key economic growth driver in Africa.

“China’s experience shows that developing countries can harness digital technology and e-Commerce to create jobs and improve people’s lives,” said Victoria Kwakwa, World Bank Vice President for East Asia and the Pacific.

China’s e-commerce market is one of the largest and fastest growing in the world, accounting for more than 40% of the total value of e-commerce globally. More than 5% of total employment in China is in e-commerce, as online purchases have become part of daily life for many Chinese households.

Ezedi Udom, a Business Communications Expert, writes from Lagos

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JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

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JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

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MAGGI Unveils ‘Taste of Christmas’ Campaign

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MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

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FG Suspension of Sachet Alcohol Ban Excites NECA

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sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

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