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KreekAfrica: Leveraging the Freelance Market for Business Growth in Africa

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By Adedapo Adesanya

The cost of hiring and keeping employees inhouse goes way beyond salaries. Cost of pension payments, sick leaves, insurance, and training, all add to the expenses that businesses incur to make a profit. But even with all these investments, there is no guarantee that the venture will see an increase in return.

With the onset of the coronavirus pandemic, it has even become more costly to keep employees inhouse as there is a limit to how certain business activities can go on. And this creates a situation where there just aren’t enough resources to cater to all the expenses. But that doesn’t mean that businesses should shut down or experience a decline in productivity because there is a smart way to go about it.

Kreekafrica.com presents a platform where businesses can still function as planned by with a fast-rising alternative to traditional employment: the gig economy. This involves outsourcing parts of the overall tasks in a business, to professionals, with the same level of security.

Especially because of the large population of youth in Africa, and the lack of formal jobs to accommodate them, there is a huge employment gap that has long been a topic of conversation for governments and policymakers.

Due to the lack of a definite and lasting solution that can cater to all, Africans are resorting to the gig economy by looking for freelance work as a source of steady income. Being a freelancer also offers flexibility and the work-life balance that a lot more people are looking for in their employment.

What started as a trend is gradually turning into a sector that could revolutionize the way of doing business in Africa, and boost the economy in the process. Now, businesses can leverage the resources provided by this informal employment option.

The only problem is that there isn’t much investment in this sector in a way that builds on its potential. That is why platforms like kreekafrica.com are necessary to create a more organized way of going about it. In the Western world, the informal sector is considered as a legitimate employment option, with many of today’s corporate giants’ success based solely on the gig economy.

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There are many platforms and freelancer networks that allow individuals to put their skills to work, connecting them with many businesses that need it. The many freelance sites that constitute the best freelance sites 2018 alone make it clear that there is a market out there, and it is time for Africa to start capitalizing on the opportunity.

With this in mind, businesses need to start reviewing their business model to assess their sustainability. In times, like these where employees are more of a luxury, it is prudent for African companies to take advantage of the gig economy, which has a plethora of talent just waiting to be harnessed from a freelance content writer, and freelance footwear designer to freelance python programmer.

With platforms like kreekafrica.com, businesses can hire a freelancer online or build a freelance team consisting of seasoned professionals across various fields, with guaranteed security and at a relatively lower cost. It is a secure platform where like-minded individuals with a desire to get things done efficiently get to connect and with tangible results.

One other advantage for businesses is that all expenses made are based on results, and so losses are kept to the barest minimum. It is indeed a smart way of doing business.

So far, technology and the internet, in particular, seem to be the main facilitators of the gig economy. Fortunately, an impressive amount of the continent’s population is already privy to how it works.

Therefore, the future of smart freelance is bright, and businesses can hop on; it is never too late. There is a chance for the informal sector in Africa to be well defined, and expansion and Kreek Africa is a step in the right direction.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Moniepoint Acquires Orda to Explore Africa’s $50bn Restaurant Economy

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By Modupe Gbadeyanka

A leading cloud-based restaurant management platform operating in Nigeria, Orda Africa, has been acquired by the continent\s all-in-one financial ecosystem platform, Moniepoint Incorporated.

The acquisition of Orda comes as Africa’s food service industry experiences unprecedented growth, with the sector valued at $50 billion and Nigeria’s market alone projected to reach $19.31 billion by 2030, growing at 11.73 per cent annually.

With Orda’s restaurant-focused capabilities now part of the Moniepoint ecosystem, the platform is well-positioned to capture this opportunity.

Business Post gathered that Orda will now become part of the Moniebook platform, the all-in-one Point-of-Sale (POS) and business management platform of Moniepoint.

Since launching its business management tools product in 2025, Moniebook has rapidly become the go-to platform for thousands of African businesses seeking integrated financial and operational tools, seamlessly unifying payments and bookkeeping in one platform.

With Orda, restaurant owners can now gain access to this proven ecosystem that creates unprecedented opportunities to scale operations, optimise performance, and access credit, as well as the extensive reach of Moniepoint, which has powered growth for millions of African businesses.

“The food industry isn’t just about feeding people; it’s a major source of jobs and daily survival for many Africans. It highlights how vital the informal sector is, not just for the economy, but for everyday life across the continent,” the chief executive of Moniepoint, Mr Tosin Eniolorunda, said.

Data has shown us that Africa’s restaurant sector is one of the continent’s most dynamic economic engines, yet the majority of food businesses still operate with manual processes and fragmented tools.

“By bringing Orda into Moniepoint, we are giving restaurant owners what they deserve: one simple platform that handles everything from managing their kitchen to growing their business.

“Our goal remains to create financial happiness for Africans, giving them the tools to reach their full potential, and that’s exactly what we’ve built here,” he added.

Also commenting, the chief executive of Orda, Mr Guy Futi, said, “Orda has found the perfect home in Moniepoint. We have spent years building deep expertise in restaurant operations, but we have always known that to truly transform the industry, we needed to connect that expertise with comprehensive financial infrastructure.

“That’s exactly what this integration delivers. For our customers, we are assuring a smooth transition with no disruption to the platform and retained access to the support you are used to. What changes is your access to opportunities. Over the coming weeks, being part of Moniepoint means you’ll have more tools, more reach, and more ways to grow your business than ever before.”

Moniepoint was established in 2015 by Mr Eniolorunda and Mr Felix Ike. The firm has considerably expanded its offerings to include digital payments, business and personal banking, credit, cross-border payments, and business management tools, with a customer base exceeding 20 million active businesses and personal banking customers and processes over $250 billion in digital payment transaction value annually.

On its part, Orda was formed in 2020 to give Africa’s small and independent restaurants the tools they need to run more efficiently, providing a purpose-built software to businesses that had long operated without it.

Combining their respective strengths, Moniepoint and Orda are expected to deliver a purpose-built solution that empowers food businesses at every scale to manage orders, track inventory, pay suppliers, and access working capital, all in one seamless experience.

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Regulators, Stakeholders Laud Rite Foods on Safety, Consumer Confidence

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Rite Foods Hunger in Nigeria

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector.

The commendation came during a recent stakeholder forum commemorating World Consumer Rights Day, themed Safe Product, Confident Consumers, organised by the Brand Journalists Association of Nigeria (BJAN) and hosted by Rite Foods Limited at the company’s state-of-the-art factory in Ososa, Ogun State, on Friday.

The forum brought together key stakeholders, including regulators, consumer advocates, and journalists, to discuss the importance of product safety, responsible manufacturing, and consumer awareness in building a more accountable marketplace.

World Consumer Rights Day, observed annually on March 15, provides an opportunity to highlight the importance of protecting consumers and strengthening trust in products and services.

In his welcome address, Mr Femi Ajileye, General Manager, Operations at Rite Foods Limited, welcomed members of the Brand Journalists Association of Nigeria and introduced them to the company’s goal of delivering world-class food and beverage products produced with global best practices.

“At Rite Foods, our philosophy is simply to consistently deliver safe, high-quality products that consumers can trust. Our investment in advanced technology, automated processes, and rigorous quality assurance reflects our dedicated commitment to excellence and consumer satisfaction.”

He added that the company remains committed to transparency and stakeholder engagement as part of its broader responsibility to consumers.

Speaking at the event, Mrs Olubunmi Dorcas Otti, Zonal Coordinator, South-West Zone of the FCCPC, who represented the Executive Vice Chairman, Mr Tunji Bello, said Rite Foods had demonstrated a strong commitment to consumer protection through transparent operations and adherence to high production standards.

She noted that opening its manufacturing facility to regulators, journalists, and stakeholders further reflects the company’s confidence in its processes.

“Rite Foods has taken a commendable step in reinforcing consumer confidence through quality products and transparent operations. Protecting consumers is a shared responsibility, and engagements like this strengthen collaboration between regulators, industry players, and the media,” she said.

She also highlighted the important role of the media in bridging the gap between producers, regulators, and the public through accurate reporting and public education on consumer rights.

Also speaking, Mrs Tinuola Akinnubi, Deputy Director, Food Regulatory Directorate and Focal Point for Alcohol at NAFDAC, representing the Director General of the agency, Mrs Mojisola Adeyeye, emphasised that consumer rights remain a critical pillar of regulatory governance.

According to her, these rights include the right to safety, information, choice, redress, and to be heard. “A protected consumer is a confident consumer. And confident consumers strengthen markets, which ultimately contribute to building strong nations,” she said.

Mrs Akinnubi added that strengthening Nigeria’s consumer protection ecosystem requires enhanced surveillance, improved post-market monitoring, greater stakeholder engagement, the use of technology for traceability, and sustained consumer awareness initiatives.

Giving the keynote address, Mrs Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods for hosting the forum and highlighted the role of technology in strengthening consumer protection.

She spoke on Using AI to Improve Consumer Confidence, and introduced the CAFON Consumer Companion (3C) App, designed to help Nigerian consumers better understand and enforce their rights by guiding dispute resolution, complaint drafting, and identifying possible legal violations.

Mrs Salako also noted that the media can leverage the platform to verify consumer claims, investigate unfair practices, and promote accountability.

She commended Rite Foods for opening its operations to stakeholders, noting that a company willing to bring regulators, journalists, and consumer advocates into its factory demonstrates strong confidence in its processes and the quality of its products.

Speaking on behalf of the Brand Journalists Association of Nigeria, Mr Dan Obi, Chairman of the association, commended Rite Foods for opening its production facility to journalists and regulators, describing the move as a demonstration of accountability and confidence in its manufacturing standards.

“The level of professionalism, hygiene, and automation observed during the factory tour reinforces confidence in the quality of products coming from Rite Foods. This kind of openness strengthens public trust and promotes responsible industry practices,” he stated.

Rite Foods’ portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, the award-winning Sosa Fruit Drink, Fearless Energy Drink, and Bigi Flex, Rite, and Bigi Beef Sausages.

The company recently received the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, alongside multiple honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.

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International Breweries, Guinness, Nigerian Breweries Increase Prices of Products

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International Breweries Guinness Nigerian Breweries

By Aduragbemi Omiyale

The prevailing rise in input costs and economic conditions have forced leading brewery companies in Nigeria, including International Breweries Plc, Guinness Nigeria Plc, and Nigerian Breweries Plc, to raise the prices of their products.

Guinness Nigeria, in a notice sent to business partners, announced a plan to increase prices on selected SKUs across categories from Thursday, March 26, 2026.

The company noted that the price increase was necessitated by the prevailing economic conditions, which have significantly impacted its cost of doing business. It noted that fully funded orders raised in its system before Thursday, March 26, 2026, will be shipped at existing prices.

In the same vein, Nigerian Breweries, in a notification sent to its valued partners, said it would implement a price increase on select SKUs, effective Friday, March 20, 2026, but promised to honour current prices for all fully funded and confirmed orders placed in its system before the day of the increment to minimise disruptions.

The company commended the partners for their continued support and efforts to deliver on the 2026 business objectives, noting that their partnership is highly valued and remains integral to its shared success.

Similarly, International Breweries said its price adjustment would be applied to selected SKUs across its portfolio, effective Saturday, March 21, 2026.

The price increase, according to the District Manager, International Breweries, West, Mr Samuel Ngene, was driven by the prevailing global conflict and subsequent rising input costs.

Like the others, Mr Ngene assured customers that the company would honour current pricing for existing orders that are fully funded in the system before March 21, 2026, urging business partners to review their current orders and plan purchases accordingly to optimise operations during this period.

He expressed profound appreciation to all the business partners, noting that the company remains committed to working closely with them in providing the necessary support to drive continued growth in your territory.

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