Modupe Gbadeyanka
By Modupe Gbadeyanka
A prominent player in the agricultural industry in Africa, KwikBasket, has been acquired by digital-first and data-led distribution platform, Kyosk Digital Services.
The Kenyan firm was taken over by Kyosk as part of its expansion into the African fresh produce market with the launch of its Farm & Fresh line of business.
KwikBasket is reputed for its expertise in the distribution of agricultural produce and for providing valuable services and solutions to farmers, commercial kitchens, and other stakeholders in the food chain.
Kyosk specialises in online retail distribution and is driven by a digital-first approach and data-driven insights. It aims to transform the distribution and accessibility of goods and services in Africa through innovative solutions.
By connecting businesses, consumers, and suppliers, Kyosk.App facilitates seamless transactions and enhances overall efficiency in the supply chain.
With the launch of Farm & Fresh, Kyosk combines its digital-first approach and large-scale operations with KwikBasket’s agricultural expertise to transform the African fresh produce market, creating a more efficient and inclusive ecosystem.
In many regions on the African continent, farmers face numerous challenges due to fragmented and inefficient distribution chains for agricultural produce.
Farmers often struggle to reach end-consumers, leading to significant production losses, low income, wastage, and high food prices.
Kyosk’s Fresh line offers farmers access to improved yields, consistent market access, fair pricing, essential information and insights, and agri-inputs. By empowering farmers with these resources, Kyosk seeks to support farmers’ growth and success in the agricultural sector.
Additionally, Kyosk Fresh will cater to the needs of restaurants, eateries, and other customers by providing a consistent supply of a wide variety of high-quality products.
Kitchens and eateries often face several challenges due to long lead times in the supply chain. Some of these key challenges include food safety and quality concerns, food wastage, high logistics costs, and delays in fulfilling customer orders.
Through streamlined processes, optimised logistics, and enhanced inventory management, Kyosk Farm & Fresh can reduce many of these obstacles. This will enable kitchens and eateries to maintain stability and competitiveness in terms of pricing while ensuring food safety, transparency, and traceability throughout the supply chain.
As part of the launch of the Farm & Fresh line of business, the uLima digital platform will be rebranded to Kyosk Farm. uLima was a platform that provided farmers with quality inputs, localised market information, and market linkage.
Kyosk Farm will now build upon the foundation of uLima, leveraging its existing features and functionality while enhancing the overall user experience. For farmers, Kyosk Farm will offer improved yields by providing access to information, insights, and agri-inputs, such as fertilisers, and financing. It will enable farmers to connect with consistent market access and fair pricing, ensuring sustainable income and growth opportunities for their businesses.
“This acquisition marks a major milestone for Kyosk as we broaden our footprint in the fresh produce market in Africa and enhance our offering to cater to the needs of farmers, retailers, kitchens, eateries, and other consumers.
“With KwikBasket’s extensive expertise and resources, we are strategically positioned to unlock the full potential of farming in Africa and create a fair and efficient marketplace that benefits all stakeholders in the food chain.
“This expansion presents a unique opportunity for Kyosk to leverage its digital-first and data-led distribution platform to revolutionise the way fresh produce is sourced, distributed, and enjoyed in Africa,” the co-founder of Kyosk, Raphael Afaedor, said.
The African retail market is valued at approximately $600 billion and is projected to grow at a rate of 5 per cent to 6 per cent annually.
