Mediacraft’s John Ehiguese to Head Lagos NIPR Education Committee

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By Modupe Gbadeyanka

The Chief Executive Officer of Mediacraft Associates Limited, Mr John Ehiguese, has been appointed as the chairman of the Training and Education Committee of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR).

“I am delighted to inform you that the Executive Council of the Lagos State Chapter has approved your appointment as the Chairman, Training and Education Committee of the Chapter,” a letter dated January 17, 2022, and signed by the chairman of the PR body, Ms Comfort Nwankwo, stated.

It was stated that Mr Ehiguese was chosen for the position because of his leadership, passion and contributions to the advancement of quality education and training for communications professionals in the country. The NIPR Education Committee has a total of 10 members.

“In constituting your committee, the painstaking effort has been made to choose discerning, bright and knowledgeable professionals of impeccable character, professional accomplishments having held long-time leadership roles representing significant stakeholder groups,” another part of the letter stated.

“By this appointment, we are confident that you will bring your deep knowledge and invaluable experience to bear on this exciting assignment,” she added.

In his remarks, Mr Ehiguese expressed his appreciation for the appointment, promising to put in his best to help strengthen the institute’s training and master class programmes.

“I am deeply honoured to be appointed to head such a critical committee. I am confident that as a committee, we will put in our best to further strengthen the institute’s training and education programmes,” the renowned PR practitioner said.

Mr Ehiguese, who founded Mediacraft, a leading PR firm in the country, over 18 years ago, has close to 30 years of experience in public relations and communications.

A consummate professional, Mr Ehiguese has contributed immensely to the development of PR in Nigeria. He was at one-time president of the Public Relations Consultant Association of Nigeria (PRCAN). He is on the Board of Management of International Communications Consultants Organization (ICCO) and has functioned in the ICCO as a judge for the body’s Global PR Award.

He remains a strong advocate of support by the government for local PR players through patronage and partnerships.

Last year, Mr Ehiguese instituted a training and mentorship programme for mass communications undergraduates and prospective PR practitioners, as part of his contributions to the growth of the industry.

In recognition of his invaluable contributions, Mr Ehiguese has won several industry awards, including the Best Public Relations practitioner in 2019 and a Lifetime Achievement award at the 2021 Lagos PR Industry Gala & Awards (LaPRIGA).

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