Brands/Products
Mouka Urges Healthy Sleep for Cognitive Development
By Adedapo Adesanya
Africa’s market leader in the sleep industry, Mouka, as part of celebrating with Nigerian youth on this year’s Children’s Day, is recognising the vital role parents play in providing the framework for a healthy sleep culture needed for sound physical and cognitive development.
Celebrated every May 27, Children’s Day in Nigeria is conceived to promote togetherness and self-awareness among children and children’s rights within society.
Mr Femi Fapohunda, the company’s Managing Director, emphasized Mouka’s unwavering commitment to children’s well-being.
“As we celebrate this year’s Children’s Day with the theme ‘Investing in our future means investing in our children,’ Mouka remains dedicated to promoting healthy sleep right from childhood as this is a precursor to academic excellence as well as physical, social, emotional and mental wellbeing.
“We have a Mouka product specially designed for each age group, from cradle to grey, to help each Nigerian sleep well so they can perform at their best the next day. A well-rested child will perform better in school and be socially well-adjusted. If a healthy sleep culture is imbibed and continues into adulthood, they will become a highly productive member of the country’s labour force. In other words, investing in good sleep for our children helps to build a brighter future for our nation,” he stated.
Mouka’s Brand Manager, Mrs Tolani Tijani, shed more light on the company’s specialized products for children.
“Mouka has a wide range of products specially designed with kids in mind. The Dreamtime mattress is available for younger children in the crib and regular bed sizes.
“Our Dreamtime mattress is water resistant, which means spills will not soak the foam core, and also breathable, which means it allows air to circulate the child’s body, keeping them cool to prevent excessive sweating.
“We also have the Comfy mattress, popularly called the school mattress, which supports weights up to 50kg. In addition, we have the Flora mattress, which is a great choice for older teens up to the weight of 80kg. As you can see, we have a Mouka for every Nigerian child,” she said.
The Nigeria Society of Physiotherapy (NSP) affirmed that quality sleep enhances a child’s cognitive abilities, including reasoning, problem-solving, abstract thinking, comprehension, and memory. It also plays a crucial role in language development.
Furthermore, research indicates that developmental milestones missed during childhood can have long-term effects on adolescence and adulthood. Therefore, parents need to select the right sleep products for their children, such as those endorsed exclusively by the NSP, like Mouka’s.
The NSP has often partnered with the Mouka brand during school fairs, digital communication, and grassroots initiatives to create awareness of the pivotal role of quality sleep in the total well-being of Nigerian children.
By Aduragbemi Omiyale
The secure payment infrastructure of Interswitch has been fully integrated into the recently launched retail app of the Nigerian National Petroleum Company (NNPC) Limited known as NR Fuel App.
The mobile application, designed in partnership with Fidelity Bank Plc, was to make fuelling seamless, simpler, faster, smarter, and more secure, combining digital convenience with personalised service to transform the everyday experience for Nigerians.
The NNPC retail app leverage Interswitch’s network to enable seamless digital transactions at its retail stations across the country.
With the app, users will significantly reduce the time spent searching for fuel. The platform will also allow them to pre-fund their accounts, simplifying payment planning and purchases of petroleum products.
In addition, its built-in budgeting and expense tracking tools help users monitor fuel spending, empowering them to manage costs more effectively and maximize value.
The NR Fuel App also allows users to enjoy seamless digital transactions across NNPC service stations nationwide, as the system supports a broad range of payment channels, including the use of Interswitch’s payment cards and digital tokens brand, Verve card, as well as QR code-enabled payments, bank transfers, and USSD, ensuring inclusive access for all types of users.
“At Interswitch, we believe that innovation is most meaningful when it improves everyday life.
“For over two decades, we have been building and strengthening the digital infrastructure that powers Nigeria’s e-commerce ecosystem, and today’s launch is another major milestone.
“Our partnership with NNPC goes beyond payments. It represents a shared vision to redefine the fueling experience in Nigeria.
“The NR Fuel App is a clear example of how technology can transform a routine, everyday task into something smarter, faster, and more personal,” the Managing Director of Industry Ecosystems (Interswitch Indeco), Ms Chinyere Don-Okhuofu, said.
On his part, the Executive Director for Retail Operations and Mobility at NNPC Retail Limited, Mr Baba Shettima Kukawa, said the app is more than just a digital wallet but a platform created to deliver a suite of user-focused innovative features.
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By Modupe Gbadeyanka
Manufacturers of non-alcoholic beverages across the global under the umbrella of the International Council for Beverages Associations (ICBA) have criticised the World Health Organization (WHO) for its latest call for an increase in the taxation of sugar-sweetened beverages (SSBs).
In a statement by its Executive Director, Ms Kate Loatman, the group noted there is not fact-based evidence to show that taxing sugar-sweetened beverages has improved health outcomes or reduced obesity in any country.
“It’s deeply concerning that the World Health Organization (WHO) continues to disregard over a decade of clear evidence showing that taxing sugar-sweetened beverages has never improved health outcomes or reduced obesity in any country.
“In fact, the WHO itself has repeatedly concluded that such taxes are not the best or most effective measures to address these complex issues,” Loatman was quoted as saying in the statement.
She stated that the beverage industry continues to advance collaborative and innovative solutions like broadening access to low and no-sugar beverage options, supporting transparent labelling, and upholding the highest standards for responsible marketing.
According to her, “By working together on these proactive measures, we can deliver real, measurable progress toward global health priorities.”
ICBA is an international nongovernmental organization established in 1995 that represents the interests of the worldwide non-alcoholic beverage industry.
The members of ICBA include national and regional beverage associations, as well as international beverage companies that operate in more than 200 countries and territories and produce, distribute, and sell a variety of non-alcoholic sparkling and still beverages, including soft drinks, sports drinks, energy drinks, bottled waters, flavoured and/or enhanced waters, ready-to-drink teas and coffees, 100% fruit or vegetable juices, nectars and juice drinks, and dairy-based beverages.
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