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Nigerian Firm Thrills Consumers With Vitamin Water

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By Ahmed Rahma

In order to supply the consumers’ bodies with the right amount of vitamins required daily, Prime Foods and Beverages Nigeria Limited has introduced a zero-calorie Omnia Vitamin Water into the Nigerian market.

During the launch of the product, the General Manager of the company, Ms Alexis Odenigbo, stated that the production of the Omnia Vitamin Water was inspired by the fact that a lot of people don’t drink enough water. He said in the product is consumed, the body daily requirements would be met.

“We noticed that lots of people are not into drinking water effectively, so we decided to produce water that is infused with vitamins to provide our daily requirements,” the GM said.

“Omina Vitamin is the first zero-calorie drink in the country. The outcome has been encouraging since we launched,” she said.

She noted that the health benefits of Omina Vitamin Water cannot be overemphasised and that it is very affordable for all Nigerians.

She added that the vitamin water comes in five variants of apple, pineapple, black currant, strawberry and orange.

“We aim to continue to promote the progress of highly nutritious and innovative products, advance global health, prosperity, and welfare, and secure diminishing human health through a changed consumption culture, which is exactly what we have achieved with Omnia Vitamin water,” she said.

Omnia Vitamin Water, according to her, provides health benefits of water and more, helps replenish lost micronutrients, keeps consumer hydrated and energized at lower calories, and provide antioxidants to protect the body.

Similarly, Olajumoke Akinsanya, a public health physician, noted that the human body uses water in all its cells, organs and tissues to help regulate temperature and maintain other bodily functions.

She stated that the Omina vitamin water helps promotes weight loss, improve skin colour and contains vitamin B, C – that help in building and boosting body immunity, improve brain levels among others.

“Omnia vitamin water is a better and healthier alternative than any other carbonated drink in the market today,” Akinsanya said.

Also speaking, Adebisi Adekunle Sogunle, legal adviser and company’s secretary said the vitamin-infused water has immense health benefits.

“It is two in one. Our bodies need both vitamins and water daily for proper functioning. It is packaged in a way that you have the same taste as when you take carbonated drinks,” he said.

Omnia Vitamin Water is said to be unique innovation water produced from premium and high-quality materials, ingredients and natural sources and contains 99 per cent water infused with vitamins.

The product is available in a 75cl pet bottle and 19 litres dispenser bottle and pre-filled Holy Communion cups (individual communion cups pre-filled with content for use during communion services).

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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