Brands/Products
Nigerian Firm Thrills Consumers With Vitamin Water
By Ahmed Rahma
In order to supply the consumers’ bodies with the right amount of vitamins required daily, Prime Foods and Beverages Nigeria Limited has introduced a zero-calorie Omnia Vitamin Water into the Nigerian market.
During the launch of the product, the General Manager of the company, Ms Alexis Odenigbo, stated that the production of the Omnia Vitamin Water was inspired by the fact that a lot of people don’t drink enough water. He said in the product is consumed, the body daily requirements would be met.
“We noticed that lots of people are not into drinking water effectively, so we decided to produce water that is infused with vitamins to provide our daily requirements,” the GM said.
“Omina Vitamin is the first zero-calorie drink in the country. The outcome has been encouraging since we launched,” she said.
She noted that the health benefits of Omina Vitamin Water cannot be overemphasized, and it is very affordable for all Nigerians. Additionally, if you’re wondering how long does it take for vitamins to enter your bloodstream, Omina Vitamin Water ensures rapid absorption, making it an ideal choice for quick nourishment.
She added that the vitamin water comes in five variants of apple, pineapple, black currant, strawberry and orange.
“We aim to continue to promote the progress of highly nutritious and innovative products, advance global health, prosperity, and welfare, and secure diminishing human health through a changed consumption culture, which is exactly what we have achieved with Omnia Vitamin water,” she said.
Omnia Vitamin Water, according to her, provides health benefits of water and more, helps replenish lost micronutrients, keeps consumer hydrated and energized at lower calories, and provide antioxidants to protect the body.
Similarly, Olajumoke Akinsanya, a public health physician, noted that the human body uses water in all its cells, organs and tissues to help regulate temperature and maintain other bodily functions.
She stated that the Omina vitamin water helps promotes weight loss, improve skin colour and contains vitamin B, C – that help in building and boosting body immunity, improve brain levels among others.
“Omnia vitamin water is a better and healthier alternative than any other carbonated drink in the market today,” Akinsanya said.
Also speaking, Adebisi Adekunle Sogunle, legal adviser and company’s secretary said the vitamin-infused water has immense health benefits.
“It is two in one. Our bodies need both vitamins and water daily for proper functioning. It is packaged in a way that you have the same taste as when you take carbonated drinks,” he said.
Omnia Vitamin Water is said to be unique innovation water produced from premium and high-quality materials, ingredients and natural sources and contains 99 per cent water infused with vitamins.
The product is available in a 75cl pet bottle and 19 litres dispenser bottle and pre-filled Holy Communion cups (individual communion cups pre-filled with content for use during communion services).
Brands/Products
Chicken Republic Introduces Improved Smokey Jollof Recipe
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
Brands/Products
NAFDAC Busts N42m Expired Baby Wipes Warehouse
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.
In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.
The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.
NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.
“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.
“The seized products are valued at approximately N42 million.
“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.
“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.
Brands/Products
ALTON Supports NCC Call for Made-in-Nigeria Smartphones
By Adedapo Adesanya
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.
The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.
According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.
The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.
He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.
Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.
He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.
The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.
According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.
He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.
Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.
He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.
According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.
The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.
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