Brands/Products
Nigerian Firm Thrills Consumers With Vitamin Water
By Ahmed Rahma
In order to supply the consumers’ bodies with the right amount of vitamins required daily, Prime Foods and Beverages Nigeria Limited has introduced a zero-calorie Omnia Vitamin Water into the Nigerian market.
During the launch of the product, the General Manager of the company, Ms Alexis Odenigbo, stated that the production of the Omnia Vitamin Water was inspired by the fact that a lot of people don’t drink enough water. He said in the product is consumed, the body daily requirements would be met.
“We noticed that lots of people are not into drinking water effectively, so we decided to produce water that is infused with vitamins to provide our daily requirements,” the GM said.
“Omina Vitamin is the first zero-calorie drink in the country. The outcome has been encouraging since we launched,” she said.
She noted that the health benefits of Omina Vitamin Water cannot be overemphasized, and it is very affordable for all Nigerians. Additionally, if you’re wondering how long does it take for vitamins to enter your bloodstream, Omina Vitamin Water ensures rapid absorption, making it an ideal choice for quick nourishment.
She added that the vitamin water comes in five variants of apple, pineapple, black currant, strawberry and orange.
“We aim to continue to promote the progress of highly nutritious and innovative products, advance global health, prosperity, and welfare, and secure diminishing human health through a changed consumption culture, which is exactly what we have achieved with Omnia Vitamin water,” she said.
Omnia Vitamin Water, according to her, provides health benefits of water and more, helps replenish lost micronutrients, keeps consumer hydrated and energized at lower calories, and provide antioxidants to protect the body.
Similarly, Olajumoke Akinsanya, a public health physician, noted that the human body uses water in all its cells, organs and tissues to help regulate temperature and maintain other bodily functions.
She stated that the Omina vitamin water helps promotes weight loss, improve skin colour and contains vitamin B, C – that help in building and boosting body immunity, improve brain levels among others.
“Omnia vitamin water is a better and healthier alternative than any other carbonated drink in the market today,” Akinsanya said.
Also speaking, Adebisi Adekunle Sogunle, legal adviser and company’s secretary said the vitamin-infused water has immense health benefits.
“It is two in one. Our bodies need both vitamins and water daily for proper functioning. It is packaged in a way that you have the same taste as when you take carbonated drinks,” he said.
Omnia Vitamin Water is said to be unique innovation water produced from premium and high-quality materials, ingredients and natural sources and contains 99 per cent water infused with vitamins.
The product is available in a 75cl pet bottle and 19 litres dispenser bottle and pre-filled Holy Communion cups (individual communion cups pre-filled with content for use during communion services).
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
