By Modupe Gbadeyanka

One of Nigeria’s leading full-service Public Relations and Strategic Communications agencies, Integrated Indigo Limited, stole the spotlight at the 2025 Brandcom Awards ceremony held on Saturday, November 8, 2025, in Lagos.

The company went home with two awards at the event attended stakeholders in the integrated marketing communications (IMC) sector.

Integrated Indigo was named the PR Agency of the Year and the Most Outstanding Agency in Corporate Communications.

Reacting to the double honour, the chief executive of the firm, Mr Bolaji Abimbola, said the recognition reflects the agency’s consistent drive for innovation, strategic excellence, and creativity in delivering measurable impact for clients across industries, as well as a testament to the dedication of its talented team, noting that the awards are not just a recognition of past achievements but a motivation to continue raising the bar within the industry.

“We are deeply honoured to be recognised as PR Agency of the Year and Most Outstanding Agency in Corporate Communications.

“These awards reaffirm our belief that meaningful communication, anchored on insight, creativity, and integrity, can inspire trust, transform brands, and drive long-term impact.

“This win is for our clients, partners, and the entire Indigo team, whose passion and commitment continue to set us apart.

“This recognition will only inspire us to push boundaries further and continue delivering value that drives results for our clients and communities,” he said.

Now in its seventh edition, the prestigious Brandcom Awards, organised by Brand Communicator, celebrates excellence across the marketing and communications ecosystem, spotlighting brands, agencies, and individuals making outstanding contributions in the industry.

Integrated Indigo continues to shape modern corporate communications in Nigeria through data-driven strategies and authentic storytelling, reinforcing its reputation as a trusted partner that delivers impactful campaigns connecting brands with audiences, strengthening reputations, and inspiring change.

By Modupe Gbadeyanka

To boost customer experience and operational resilience, leading technology platform offering on demand services from restaurants, supermarkets and stores, Glovo, has launched its LiveOps Hub in Abuja.

The Abuja LiveOps Hub demonstrates the company’s ongoing investment in innovation, reliability, and human capital development in Nigeria.

It was learned that the new facility integrates advanced Artificial Intelligence (AI) technology with human intelligence to ensure seamless and secure service.

With this, it will be able to tackle key challenges within Nigeria’s fast-growing Qcommerce ecosystem, including low digital trust, infrastructure volatility, and the need for 24/7 real-time service.

With a team of over 100 trained professionals, the hub provides live operational support for customers, riders, and vendors that use the Glovo platform nationwide.

“The LiveOps Hub in Abuja reflects our investment in resilience and reliability. We have invested heavily in redundant high-speed satellite links and powerful backup power solutions, including generators and solar systems, to ensure our team operates 24/7 without downtime.

“This means we are always available when customers, riders, or vendors need us most,” the General Manager for Glovo Nigeria, Ms Lamide Akinola, stated.

The hub’s tiered support system is built around specialized “Pods”, such as Refunds, Rider Support, and Vendor Relations, allowing agents to resolve complex cases faster and with greater precision.

Since its establishment in early 2025, the team has maintained an impressive 90 per cent success rate in responding to customer inquiries within 30 seconds, setting a new benchmark for responsiveness and reliability in Nigeria’s on-demand sector.

Beyond speed and technology, the Abuja hub represents Glovo’s belief that great customer support depends on local understanding. In cities where unmapped addresses and complex routes can challenge delivery operations, the locally based LiveOps team plays a key role in helping riders and customers connect seamlessly. Agents use their knowledge of neighbourhoods, landmarks, and delivery patterns to solve navigation-related issues in real time, bridging the gap between technology and on-the-ground realities.

Beyond operations, the Abuja Hub doubles as a LiveOps Academy, dedicated to nurturing and retaining Nigerian talent. Agents receive training beyond customer service, including business analysis, fraud detection, and project management. This investment not only builds long-term skills but also strengthens Nigeria’s growing digital service ecosystem and contributes to a more resilient digital economy.

“Our approach combines people, technology, and local understanding. We are not just solving customer challenges, we are building trust in Nigeria’s digital economy by showing that reliability, innovation, and opportunity can coexist,” Ms Akinola added.

The Abuja LiveOps Hub plays a key role in Glovo’s long-term vision: setting new standards for customer experience, operational excellence, and localized innovation across Africa. Through this investment, Glovo reaffirms its commitment to defining what exceptional service looks like in the fast-evolving Quick-Commerce sector

By Dipo Olowookere

Twelve food content creators have been chosen as the new MAGGI Food Ambassadors, and would be expected to use their platforms to promote the seasons produced by Nestle. The next generation of culinary innovators will drive authentic African food storytelling across digital platforms.

The new ambassadors are Brian Nwana, Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr Jamila Lawal, Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).

These persons were unveiled by the leading culinary brand at the second edition of the MAGGI Creators Conference, themed The MAGGIVerse 2.0.

Held from November 1–2, 2025, in Lagos, the two-day event brought together hundreds of digital storytellers, food influencers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant hub for learning, collaboration, and inspiration—exploring how creativity, storytelling, and innovation continue to shape Africa’s digital and culinary landscape.

In her welcome address, the Category Marketing Manager for Culinary (MAGGI) at Nestlé Nigeria, Ms Funmi Osineye, emphasized the brand’s long-term commitment to empowering African creators:

“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth,” she stated.

Building on the success of its debut edition in 2024, this year’s conference featured panels, workshops, and masterclasses on storytelling, brand building, and digital monetization. Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as engaging discussions on “The Palette of Digital Content,” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.

In her keynote address, the former Nestle Director for Marketing Services Manager at Nestlé Nigeria and chief executive of Entod Marketing Limited, Mrs Iquo Ukoh, said, “We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage.”

Brian Nwana, Guinness World Record holder and digital food creator, delivered an inspiring session on The Future Plate: Marrying Culinary Arts with Digital Frontiers, encouraging creators to stay consistent, leverage data, and seize seasonal opportunities to grow visibility and influence.Detty December is coming, an opportunity to trend food content because tourists will surely need to know where and what to eat.

Ghanaian lifestyle creator Kojo Junior described the Maggi Creators Conference as a powerful platform for cross-border collaboration and creativity in Africa’s digital space.It’s a great bridge for creators across countries.

Adding a platform perspective, the Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, Ms Vivian Chuene, said, “The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”