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OmniRetail Positions Self to Digitalise Nigeria’s Supply Chain Gap

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Deepankar Rustagi OmniRetail

By Adedapo Adesanya

Nigeria’s retail market has so much potential, but while macroeconomic headwinds and currency volatility have weighed on consumer spending power in recent years, new opportunities for digitalised retail to facilitate the sale of essential goods remain.

To connect all existing parties in the supply chain, Mr Deepankar Rustagi, after spending decades in the country, founded OmniRetail, a subsidiary of OmniBiz.

Applying a different model, the company does not own warehouses, fleets, or products but rather brings distributors and logistics providers all online. Similar to Uber’s platform, OmniRetail brings manufacturers and small retailers together – unheard of in Nigeria, where only 30 per cent of goods are sold directly to consumers.

OmniBiz is an African B2B e-commerce platform for informal retailers and aims to increase retailers’ profitability 4x by helping them with procurement and inventory management and providing them with working capital.

Launched in 2019 as Mplify- a simple SaaS solution for FMCG distributors to manage their inventory and grow their sales, OmniBiz, the e-commerce arm was launched a few months after with the mission to digitize retail distribution in Africa.

One of the many declarations made to Business Post by the company is that it carries out a total transaction volume (TTV) of $1.3 billion yearly.

Mr Rustagi saw major retail companies like Walmart and Shoprite exit the African market and quickly learned that 90 per cent of Nigerian consumers shop at small informal retail stores.

He said, “Technology is solving deeply entrenched problems, and informal retail isn’t an exception. By embracing a technology-driven approach, OmniBiz is digitizing the informal essential goods ecosystem in Africa.

“OmniBiz collaborates with the supply chain stakeholders, from manufacturers to distributors, logistics providers, and retailers. We are building the future of African retail,” he told Business Post.

The OmniBiz CEO realized that if he could bring manufacturers, distributors, and retailers online on a single platform, he could double the size of Nigeria’s $41.7 billion FMCG sector.

The platform, which has over 131,000 Nigerian retailers (75 per cent of which are women-owned), gives rich data to all parties, something he claims that no one in African retail had before.

His opinion was echoed by Mr Adewale Adisa, the company’s Chief Operations Officer (COO), who noted in an interview that the company tapped into something that large retailers didn’t understand.

“We believe that if we can create a positive impact at the national level, it will eliminate many of the challenges faced by retailers. It will help rid Nigeria’s cash-heavy sector of the many problems associated with it and digitise the process.”

He explained that the company’s warehouses help make it deliver to key states in the country, adding that it has a logistics network that it hopes to expand by bringing in more retailers, partners, and players in the future.

Through the integration of its OmniStore (formerly Mystore) app, OmniBiz is able to facilitate the transactions between producers and retailers, a move to which it is adding the necessary value, including seeing how they can insure their goods. The growth engine application provides retailers with end- to- end inventory management solutions.

The company has always positioned itself as a market leader, last year, it moved to tap into the Buy Now Pay Later (BNPL) wave to help businesses get credit options in a timely fashion to grow their businesses.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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GOtv Step Up: More Channels, Bigger Entertainment

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GOtv Step Up

Since January, GOtv has been talking about the Step Up offer, but let’s be honest, most people just hear “Upgrade and get more channels” and keep it moving. Sounds nice, but what does it actually mean?

Here’s what you might not know. When you step up, you don’t just get extra channels, you also stand a chance to get Showmax for free. Yes, free. No extra cost, no hidden charges, just you, your screen, and an all-access pass to even more entertainment. But we’ll get to that in a second.

Let’s talk about Step Up first. You pay for one package, and for a limited time, GOtv bumps you up to a higher one. No extra charge, just an instant upgrade to more of the good things, like better movies, bigger football matches, and shows that make screen time actually worth it. It’s like booking an economy flight and somehow landing in business class.

And it’s not just any random channels. We’re talking Africa Magic Showcase and ROK for the Nollywood lovers, BET and MTV Base for music and pop culture lovers, and of course, SuperSport Football and SuperSport LaLiga for the die-hard football fans who don’t play about their games. Basically, the kind of lineup that makes you wonder how you ever survived without it.

Now, about standing a chance to get Showmax for free. If you’re lucky enough, stepping up could also give you access to some of the most talked-about shows right now, such as Gangs of London, It Ends With Us, Abigail, and many more.

So yes, Step Up isn’t just about “more channels.” It’s about getting the kind of entertainment that makes you forget what time it is. And if you’re lucky? You won’t just be watching on GOtv, you’ll have Showmax too. All it takes is a quick upgrade.

Simply download the MyGOtv app or dial *288# to subscribe, reconnect, or Step Up your package. And if you don’t want to miss a moment, the GOtv Stream App lets you catch your favourite shows anytime, anywhere.

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MTN, Wema Bank, OPay Top Customer Service Index in 2024

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Daudu Gotring OPay

By Adedapo Adesanya

MTN, FiberOne, Wema Bank, Opay, Slot emerged best in their respective sub-sectors in 2024, according to a survey ranking on the Nigeria Customer Service Index (NCSI)

The NCSI report is an annual survey that measures customer satisfaction across various sectors in Nigeria, providing insights for organisations to improve their customer service delivery.

According to the report released on Monday, the Nigerian telecoms sector witnessed a significant improvement in customer service, with the Global System for Mobile Communications (GSM) space scoring 61 per cent and the Internet Service Providers (ISPs) scoring 71 per cent.

It stated that the telecoms sector, which comprises GSM and ISPs, recorded a 63 per cent customer satisfaction rating, representing a 4.6 per cent increase compared to its 2023 rating.

The sector’s growth is attributed to the improved performance of ISPs, which scored 71 per cent, up from the previous year.

In the GSM space, MTN topped the customer satisfaction rating with 66 per cent, followed by Airtel with 64 per cent, Globacom with 62 per cent, and 9mobile with 52 per cent.

In the ISPs category, FiberOne emerged as the top performer with 76 per cent, followed by IPNX with 74 per cent, Starlink with 68 per cent, Spectranet with 66 per cent, and Smile with 65 per cent.

The NCSI report, which assessed customer satisfaction across various sectors in Nigeria, also evaluated the performance of other sectors, including finance, hospitality, and healthcare.

According to its survey, the finance sector recorded a 72 per cent customer satisfaction rating, representing a 6.2 per cent increase compared to 2023.

In the banking sub-sector, the report noted that Wema Bank topped the customer satisfaction rating with 72 per cent, followed by First Bank with 66 per cent, Sterling Bank and Access Bank with 66 per cent, and UBA with 65 per cent.

“In the Fintech sub-sector, Opay emerged as the top performer with 81 per cent, followed by Moniepoint with 78 per cent, Paystack and PalmPay with 77 per cent, and Flutterwave with 73 per cent.

“However, the e-commerce sector recorded a decline in customer satisfaction, scoring 60 per cent, down from 68 per cent in 2023.

“Slot topped the e-commerce sector with 74 per cent, followed by Jumia with 72 per cent, Konga with 68 per cent, and Jiji with 65 per cent,” it stated.

The NCSI report listed other notable performers to be the Transportation sector with 73 per cent, Hospitality sector 72 per cent and Healthcare sector with 70 per cent, Real Estate sector 62 per cent and Power sector with 61 per cent.

It noted that the sectors with the worst performance included the E-commerce sector with 60 per cent, followed by the Power sector 61 per cent, then the Real Estate sector with 62 per cent.

The survey showed that the companies with the worst performance in their respective sectors included 9mobile (GSM) with 52 per cent, Smile (ISPs) with 65 per cent, Jiji (e-commerce) with 65 per cent, and UBA (Banking) with 65 per cent.

According to the NCSI, the report is based on a survey of over 16,000 customers, who rated their experiences with various organisations across different sectors.

The survey, which was conducted online, covered respondents from Lagos, Abuja, Oyo, Kaduna, Rivers, and Enugu, representing diverse age, education, and income brackets.

Highlighting the importance of the Nigerian Customer Service Index (NCSI), Mr Olatunji Adeleye, Head of Customer Service at Lafarge Plc, noted that this pioneering benchmark, which debuted in 2023, was designed to elevate customer service standards in Nigeria.

“The Index encourages sectors to introspect and identify areas for improvement.

“As a nation, it is imperative that we recognize the importance of treating all customers with respect and dignity, regardless of their background or profile,” Mr Adeleye added.

He noted that the NCSI report provided valuable insights into the collective performance in customer service, highlighting strengths, weaknesses, and opportunities for growth and development, thereby informing strategies for enhanced service delivery.

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FCCPC Sues MultiChoice Over Alleged Violations

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multichoice Creative Investment

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has announced that it has formally instituted legal proceedings against MultiChoice Nigeria Limited amid a tussle to increase prices in the Nigerian market.

Also named in the action is Multichoice’s chief executive, Mr John Ugbe, for allegedly violating regulatory directives, obstructing an ongoing inquiry and engaging in conduct deemed violations of the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

Recall that the FCCPC directed MultiChoice Nigeria on February 27, 2025 to maintain its pricing structure for DStv and GOtv pending the conclusion of an examination of its proposed price hike.

However, despite this directive, the company proceeded with its price increase on March 1, 2025. FCCPC said this is “in clear defiance of the commission’s directive.”

“Following this blatant disregard for regulatory oversight, the FCCPC has filed charges against MultiChoice Nigeria and John Ugbe at the Federal High Court, Lagos Judicial Division, on three counts of offences under the FCCPA 2018, specifically for willfully obstructing the Commission’s inquiry by implementing a price hike contrary to directives (Section 33(4)), impeding the ongoing investigation by ignoring instructions to suspend the hike (Section 110), and attempting to mislead the Commission by proceeding with the increase without objection (Section 159(2), punishable under Section 159(4)(a) and (b)),” a statement on Wednesday read in parts.

The FCCPC alleged that MultiChoice’s actions were “deliberate and calculated attempt to undermine regulatory authority, disrupt market fairness, and deny Nigerian consumers the protection afforded under the law,” adding that “By disregarding the FCCPC’s directive and implementing the price hike before appearing before the Commission’s investigative hearing on March 6, 2025, MultiChoice has not only flouted regulatory processes but also demonstrated a pattern of conduct that undermines consumer rights and fair competition.”

The FCCPC also threatened to pursue other punishments for the broadcasting company.

“In addition to these legal actions, the FCCPC is reviewing further enforcement measures, including sanctions, penalties, and regulatory interventions, to ensure compliance and accountability,” it added in the statement signed by Mr Ondaje Ijagwu, its Director of Corporate Affairs.

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