By Modupe Gbadeyanka

The leading global platform for safe and trusted communication, Truecaller, has crossed the 500 million mark, with 150 million users outside of India and over 50 million users added in 2025.

The achievement underscores how trust has become one of the most essential layers in digital communication today, as demand for protection against spam, scam and unwanted communication continues to grow globally.

The platform also crossed 4 million paying subscribers globally earlier in the year, further strengthening one of its key revenue streams.

With half a billion people using the platform every month, Truecaller has evolved beyond just Caller ID. It has become an essential part of how communication works safely in the digital age; a daily-use trust layer that helps people verify identities, avoid fraud, and make informed decisions about who they interact with.

Today, Truecaller operates as a global digital utility platform, embedded into everyday communication habits for hundreds of millions of people. From identifying unknown callers to preventing fraud and enabling safer messaging, the platform has become a habitual, daily-use service that supports safer interactions across the phone ecosystem.

Despite serving more than half a billion users globally, the company remains relatively lean, with a team of approximately 470 employees building and operating the platform for users around the world.

“This is an important milestone for us, but it also says something bigger about the world we live in. More and more people need help navigating spam, scams, and unwanted communication every day.

“Reaching 500 million users shows the scale of that need, and the trust people place in Truecaller to help make communication safer,” the chief executive of Truecaller, Mr Rishit Jhunjhunwala, commented.

“Our commitment remains focused on continuously strengthening Truecaller with smarter technology and new capabilities that protect users before, during, and after every call or message.

“Ultimately, we aim to build a safer, more trusted communication ecosystem for everyone. We now have our sights set on the next milestone, one billion users,” he added.

P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship thought-leadership platform, EvaluatePR, on Friday, March 27, 2026, at 12:00 p.m. (WAT).

Themed PR After the Algorithm: Trust, Truth & Intelligence in 2026, this virtual session will convene professionals across public relations, communications, and media measurement to explore how algorithms, artificial intelligence, and digital ecosystems are reshaping reputation management, media influence, and audience trust.

With the increasing role of automation in communications, the event will challenge professionals to rethink how credibility is built and sustained in a fast-evolving digital landscape, while emphasising the need for transparency, ethical measurement, and strategic intelligence.

The session will feature a distinguished lineup of speakers representing diverse expertise across global communications, media intelligence, and analytics: Felicia Nugroho – Director, Analytics & Insights, Maverick Indonesia / Chair, Asia Pacific & International Board Director, AMEC; Cyrille Djami – Founder & Publisher, CommsOfAfrica; Strategic Communications, Editorial and Influence Consultant; Amrita Sidhu – Managing Director, Medianet / Director & Board Representative, AsiaNet / Board Member, AMEC; and Satira Osemudiamen Oreweme – Principal Consultant, Satira Media & Public Relations Limited.

Together, they will lead insightful discussions on how communicators can navigate the intersection of technology and trust, maintain authenticity in automated environments, and leverage data-driven intelligence to deliver meaningful communication outcomes.

Participation in the session is free, with access available via the official registration link: https://bit.ly/4stWjUh

Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications consultancy firms, has once again proved its mettle as an agency to reckon with, not only in Nigeria but also across the continent, by winning another award at the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards recently held in South Africa.

Indigo won in the Industrial/Manufacturing category for its impactful ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The award-winning ‘Women on Wheels’ campaign was designed to challenge gender stereotypes and promote inclusivity within the industrial and manufacturing sector, while amplifying Lafarge Africa’s commitment to empowering women through innovative and purpose-driven initiatives.

Last year, the agency emerged as the winner for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue.

Commenting on the win, the Managing Director/CEO, Integrated Indigo Limited, Bolaji Abimbola, explained that the success of the campaign was driven by a shared vision between the agency and Lafarge Africa Plc, noting that the win reflects the agency’s long-standing commitment to delivering impactful and purpose-driven campaigns that go beyond traditional communications.

Abimbola added that such recognitions serve as both validation and motivation for the agency to continue pushing boundaries, challenging norms, and delivering innovative solutions that create real value for clients and society at large.

“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships. We are proud of the impact this campaign has created and grateful to our clients for trusting us to bring this vision to life,” he said.

Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, noting that the award reflects the collective effort of a team committed to excellence and innovation.

“I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve,” he added.

As it celebrates this milestone, Integrated Indigo reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact.

The 2026 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The 2026 Africa SABRE Awards took place on March 17 in South Africa.