Connect with us

Brands/Products

Opera Partners Google to Improve 40m SMEs Online Presence

Published

on

Opera partners Google

By Adedapo Adesanya

Opera Limited and Google have signed a partnership that will see Opera extend its offering to small and medium enterprises (SMEs) in Nigeria, with a view to helping 40 million SMEs improve their online presence.

The partnership will be for easier onboarding of SMEs into Google Search and Maps, making the platform the go-to platform for businesses and merchants that wish to leverage the entire digital ecosystem to grow their businesses and make them thrive.

Google My Business is a scalable tool that helps businesses and organisations manage their online presence across Google properties and with Opera as a verified Google My Business partner, it’s even easier for local businesses to enter the Google ecosystem.

With Opera’s help, the verification of a given business’s profile is faster and business owners are able to get an extended online presence across Google’s popular services and interact with their customers.

In connection with this partnership, Opera is also extending its value proposition by launching Opera for Business. This expansive platform not only connects businesses with their customers via OLeads, OList, and Opera Ads but also through Google My Business and a tailored set of digital marketing and advertising services which include Google Ads.

According to the Executive Vice President, Commercial at Opera, Mr Per Wetterdal, “We’ve been working closely with Google for more than 15 years. Needless to say, we are excited about this next step in our collaboration in Nigeria and beyond.

“Nigeria is currently undergoing a rapid digital transformation and we are thrilled to be part of it by providing local businesses with the most comprehensive tools to date, allowing them to enter the online space and reach a wider audience.”

Opera for Business is an expansion of the company’s existing portfolio of products and services supporting small and medium enterprises. Beyond helping them enter and leverage the online ecosystem by establishing their digital presence on OLeads or OList and instantly connecting them to Google My Business.

Opera for Business also features a rich set of digital marketing and advertising services such as online profile management, review management services, social media management, couponing, and promotional tools, as well as a tailored set of advertising services across Opera, Google, and Facebook inventories.

It noted that companies who are interested in exploring Opera for Business can do so by sending an email to [email protected].

In 2019, Opera launched OLeads, a lead generation platform, and OList, an online marketplace for local merchants. Today hundreds of thousands of local merchants and businesses have already been onboarded and remain active on these platforms, allowing them to establish an online presence and connect with the quickly growing internet user base in the country.

With an internet penetration rate of roughly 47 per cent in Nigeria, the internet is a perfect space for Nigerian businesses to grow and connect with customers across the country and now, with Opera’s latest offering, this is becoming even easier.

Opera has significant ambitions for accelerating the digital transformation of the African region. The company currently has a user base of more than 125 million people in Africa, out of its 360 million global user base. This includes the use of the popular Opera Mini browser, Opera browser, and the standalone news application Opera News.

Opera has set new growth plans in Africa by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads, and OList.

With this strategy now expanded through a partnership with Google My Business, Opera plans to continue leading the digital shift in Africa and maximizing the visibility of millions of African businesses online.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Click to comment

Leave a Reply

Brands/Products

Airtel Nigeria Wins Most Preferred Telecom Brand Award

Published

on

Airtel Most Preferred Telecom Brand

By Modupe Gbadeyanka

Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.

At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.

“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.

“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.

The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.

The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”

“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.

The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.

Continue Reading

Brands/Products

Rite Foods Backs 2024 Ibadan Chops, Chills Festival

Published

on

Rite Foods Ibadan Chops and Chills Festival

By Modupe Gbadeyanka

The second edition of the Ibadan Chops and Chills Festival held on December 1, 2024, received the backing of Rite Foods Limited.

It was a platform for young entrepreneurs, food vendors, and entertainers to showcase their talents and promote the rich cultural heritage of Oyo State in particular, and Nigeria in general.

Rite Foods used the event to foster growth and innovation among enterprising youths in society in demonstration of its commitment to youth empowerment and community engagement.

The Corporate Communications Manager at Rite Foods, Mr Innocent Adulugba, said, “As a manufacturing company driven by innovation, Rite Foods Limited believes in the power of young people and the importance of providing platforms that enable them to showcase their skills and talents.”

“The Ibadan Chops and Chills Festival aligns with our mission to inspire, support, and add value to talents and entrepreneurs across Nigeria,” he added.

“Rite Foods Limited recognizes the Ibadan Chops and Chills Festival as a platform for growth and that is why the company is here today to leverage support so the participating food exhibitors can benefit via joint marketing efforts, co-promotions, and expanded distribution channels under one roof,” Mr Adulugba stated.

“We are partnering with food vendors to offer consumers a more comprehensive and enjoyable experience, such as pairing beverages like Bigi, Sosa or Fearless with complementary food options of their choice,” he noted.

Also speaking, the convener of the programme, Ms Chinwendu Festus of Wendy’s Kitchen, said, “The first edition of Ibadan Chops and Chills was a success, which inspired us to aim higher this year.

“Our goal is to provide young people with the space to showcase their culinary talents, grow their businesses, and connect with a broader audience.”

The Commissioner for Youth and Sports, Ms Wasilat Adefemi Adegoke, stated, “This initiative is one of the best I have seen. It aligns perfectly with our administration’s goals of empowering the youth, promoting cultural heritage, and fostering talent.”

It was gathered that the festival featured cooking competitions, entertainment shows, guest tours and vendor exhibitions, which highlighted the diversity and ingenuity of participants and the diversity of food options on display.

Continue Reading

Brands/Products

Why Waste Your Subscription? Here’s How to Get the Best of it!

Published

on

In this economy, you can’t be paying for things and not getting the full value. Unfortunately, that’s how most cable TV subscribers feel. It’s like there’s a lot on TV, but nothing for you. Here’s a solution to that problem. We’ve taken the time to sieve through everything, so you don’t have to. Here are a few tips to help you make the most of your GOtv subscription during the holidays.

Take Advantage of the Golden Window Offer: The best entertainment sits on GOtv Supa Plus – and there’s an easy step to get there. To celebrate, GOtv is extending the Golden Window deal for Supa+ subscribers. Instead of paying the regular ₦15,700, you can now enjoy the Supa+ package for just ₦13,900. That’s where all the Premier League games sit. There’s a game almost every day this period. You also get Africa Magic Showcase for a little family drama – relive the easy-to-watch TV series, suitable for the family. Don’t miss out on this premium offer; take advantage of the savings while you can.

Check Out New Channels: Why not try something new and explore different channels this Christmas? It’s a great chance to step outside your usual picks and discover some festive gems and fresh content you might not expect. From comedy specials to music concerts. For example, the Holiday Pop-Up Channel will have the most recent stand-up comedy show from Nigeria’s best stand-up Comedian – Bovi — Christmas with Bovi (December 24th–26th). It’s also better to watch the Calabar Rocks Music Concert, Naija Most Wanted, and the Akwa Ibom Christmas Carols Festival 2024 on TV than under the sun.

Set Reminders for Special Movies and Shows: With all the festive activities going on, it’s easy to forget and get lost in pointless scrolling online. A simple reminder can remind you to take a break from triggering social media posts and enjoy wholesome entertainment on TV. From new Africa Magic originals like ‘The Jump’ and ‘10th Anniversary’ to classic favourites like Bad Moms and Problem Child – a classic, there’s so much to enjoy. Set those reminders so you can enjoy all the festive cheer without the fear of missing out.

Host Watch Parties: The holidays are all about spending time with loved ones, and what better way to do that than by hosting a watch party? With your GOtv subscription, you’ve got everything you need for a fun-filled day. Picture this: Christmas Day, surrounded by family and friends, all gathered together to enjoy the Bovi Comedy Special—Christmas with Bovi. Whether it’s a comedy special, a classic holiday movie, or the latest Africa Magic original, there’s something to bring everyone together. So, make it a date, prepare the Christmas rice and chicken, and enjoy.

Stream Online via the GOtv App: During the festive season, homes are often buzzing with family members coming together to celebrate. If your household is anything like this, the battle for control of the remote and deciding what to watch can get intense. To avoid the remote wars, you can make use of the GOtv Stream app. The real owners of the remote can watch what they want while you stream yours – everyone wins.

So, go ahead and subscribe now or upgrade to unlock the cheer and excitement of the season with GOtv. Take advantage of the GOtv Supa Plus Golden Window and pay just N13,900 instead of the usual N15,700.

To upgrade, subscribe, or reconnect, simply download the MyGOtv app or dial *288#. To catch up and for on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

Continue Reading

Trending