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Power Black Aims to Disrupt Nigerian Energy Drinks Market

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Power Black Energy drink

By Adedapo Adesanya

Power Black Energy drink, a Turkish energy drink with a presence in over 35 countries across Europe, Asia, Africa and the Middle East, has landed in Nigeria, being the first and only energy drink in Nigeria with a hygienic cover.

Speaking at a recent launch, the Marketing Manager of Frisson Nigeria Limited, the sole distributor of Power Black Energy Drink in Nigeria, Mr Ojotobor Samuel, said Power Black Energy Drink is a premium energy drink that offers Nigerians needed the power to achieve their goals with class and finesse.

Mr Ojotobor said as the first and only energy drink with a hygienic cover in Nigeria, Power Black seeks to encourage healthy consumption of energy drinks whereby consumers do not have to finish the can of drink at a go as it can be preserved with the hygienic cover all day long.

The Frisson Nigeria boss said Power Black Energy Drink is made with clean water, sugar glucose syrup, carbon dioxide, acidity regulator (Citric acid & Sodium citrate), Taurine, Vitamins B2, B3, B5 and B6. These ingredients, according to him enrich the human body with desired energy and account for the positive effect on the cognitive performance of every individual.

He added that there is no negative side effect to Power Black energy drink if consumed in moderation and advised Nigerians that it is healthy to consume everything, including water in moderation.

Validating the claims of the distributing firm, a representative of the manufacturer, Ares Gida Manufacturing-Turkey, Mr Recep Yildiz said Power Black Energy drink is made with finest of ingredients and purest of water and it guarantees good health and energy for Nigerians.

He added that the brand is the leading brand in the energy drinks market of countries like Spain, Germany, United Arab Emirates, Kuwait, Qatar, Jordan, Chad, Ghana, Ivory Coast and Mali.

As the latest entrant in the Nigerian market, the company has noted that the brand will soon take its leadership position in Nigeria.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Signs It’s Time to Replace Your Old Boiler

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Squires And Duran

When to replace a boiler can begin with knowing the age of your system. Most modern boilers are built to serve their purpose for around 10 to 15 years. When your system has reached, or even passed, this mark, it may be wise to look into new, more energy-efficient systems. Technology is advancing significantly, providing better performance and reliability in new models.

  • Increasingly Expensive Energy

When your monthly energy bills start increasing despite similar usage patterns, it may be a sign that your boiler is becoming less efficient. A boiler replacement can result in considerable improvements in energy consumption. Modern systems are designed with advanced energy-saving features that help maintain comfortable temperatures while operating more efficiently.

  • Changes in Water Temperature

If you have noticed inconsistent water temperatures or longer waiting times for hot water, these could be signals that your boiler is working harder than necessary. Modern replacement options offer superior temperature control and faster heating responses, ensuring consistent comfort throughout your home.

  • Unusual Sounds and Operations

Gentle operational sounds are normal for any boiler, but if you notice new or unusual noises, it might be time to consider an upgrade. Modern replacement systems operate quietly and smoothly, providing peace of mind along with reliable heating performance.

  • Frequency of Repairs

When your current system needs more frequent attention from heating professionals, investing in a replacement may be more economical. New boilers come with manufacturer warranties and require minimal maintenance in their early years, offering greater reliability and peace of mind.

  • Room Temperature Variations

If the rooms in your house feel cold compared to others, or you are having difficulties with maintaining similar temperatures, you probably have an underperforming heating system. Replacing the boiler can help ensure the heating is more uniform and consistent throughout the home.

  • Environmental Factors

Modern boiler systems are designed with the environment in mind. Selecting a replacement can reduce your carbon footprint and provide better heating performance. Newer models are designed to produce fewer emissions while maximizing efficiency.

  • Improved Control Options

Today’s boiler models offer smart features not available in older models. Some of these include programmable settings, remote control, and adaptive learning technologies that learn about your lifestyle and preferences.

  • Space and Aesthetics

Modern boilers are often more compact and visually appealing than their predecessors. A new boiler can free up valuable space in your home while providing a more contemporary look. These newer systems can be installed in various locations, offering greater flexibility in home design.

  • Future-Proofing Your Home

A boiler is an investment that future-proofs your home’s heating system by allowing installation compatible with smart home technology and integration with other heating solutions for possible upgrades or additions to the heating system in the near future.

Conclusion

Choosing a new heating system or a new boiler may lead to you making some comfortable choices with a heating upgrade that benefits the overall well-being of your house. Proper assistance from experts, the right advice on new products and techniques in current technology, and good engineering will help you acquire an ideal heater. An upgraded boiler comes with the comfort of the assurance of effective home heating provided by technology nowadays.

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TRUMP 2.0: How Nigerian Media Is Tracking Trump’s Presidency and Why Brands Should Care

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donald trump 47th US President
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the U.S., with Nigerian media providing significant coverage and analysis. From policy implications to economic ties, Trump’s re-entry into the White House holds implications for global geopolitics, especially for Nigeria. This article explores the Nigerian media’s portrayal of Trump’s return to power, the sentiment reflected in the coverage, and the critical role of continuous media monitoring and intelligence for policymakers, businesses, and global brands operating in Nigeria.

Nigerian media has been abuzz with discussions ranging from Trump’s controversial policies during his first term to speculations about what his leadership could mean for Africa. During the inauguration, notable themes of economic revival and national pride were underscored, with Trump promising a “golden age” for America. (NPR.org) Yet, Nigerian outlets have cautiously emphasized the risks his leadership might pose to U.S.-Africa relations, focusing on issues like trade, immigration, and foreign aid.

Nigerian media monitoring and intelligence consultancy P+ Measurement Services have identified a few critical trends in Trump-related coverage within Nigeria:

  1. Media Exposure Share: Analysis shows that 58% of the stories about Trump’s inauguration and its potential impact on Nigeria appeared in major print and online publications such as The Guardian NigeriaDailypost.ng, and ThisDay. Broadcast media accounted for 29% of coverage, while social media discussions made up the remaining 13%. This distribution underscores the importance of print and online platforms in shaping public perception and discourse.
  2. Sentiment Analysis: Neutral to negative sentiments dominated the narrative, with 62% of analyzed articles adopting a cautious tone. Coverage focused on concerns over Trump’s history of unpredictable policies, trade wars, and his limited engagement with Africa during his previous term. Positive sentiment accounted for just 21%, largely emphasizing hopes for improved trade relations or potential policy shifts favoring Africa.
  3. Earned Media Performance: Media intelligence from P+ Measurement Services highlights that Nigeria generated significant earned media exposure about Trump, with mentions of “Nigeria” in U.S. inauguration coverage up by 19% compared to Biden’s inauguration four years ago. However, much of this media engagement stemmed from concerns rather than optimism.
  4. Reputation and Policy Context: Trump’s first presidency saw restrictions on immigration and limited engagement with African development initiatives. Many Nigerian commentators fear his return could amplify these challenges, particularly around visas, trade agreements like AGOA, and strategic defense collaborations.

The results emphasize the necessity of continuous media monitoring and intelligence for three key stakeholder groups in Nigeria:

  • Policymakers: Nigerian government officials must leverage near-real-time media analysis to understand policy shifts in Washington and how they impact Nigeria. With the U.S. being a major trading partner, monitoring Trump’s statements, speeches, and executive orders can provide early warnings about potential changes to tariffs, sanctions, or aid structures. Policymakers can use this data to craft timely responses and maintain Nigeria’s strategic positioning on the global stage.
  • Corporate Brands in Nigeria: Companies engaged in sectors such as agriculture, oil and gas, and technology must monitor global economic trends sparked by Trump’s policies. For example, renewed energy dominance strategies by the U.S. may disrupt Nigeria’s crude oil exports. Similarly, stricter immigration laws could limit talent mobility for Nigerian tech firms with global ties.
  • Global Brands Operating in Nigeria: Multinationals like Procter & Gamble MTN Nigeria , and The Coca-Cola Company must consider how Trump’s “America First” policy could impact supply chains, investments, and partnerships. Continuous media sentiment tracking within Nigerian media offers these brands valuable insights into local consumer behavior and reputation management in response to U.S. policy shifts.

As we look ahead, Trump’s policies and their global implications will continue to shape media narratives in Nigeria. Understanding the evolving landscape requires consistent monitoring and deeper media analysis. Nigerian stakeholders—across public and private sectors—must remain agile, leveraging insights derived from structured media intelligence to safeguard their interests and anticipate changes effectively.

Philip Odiakose is a leader and advocate of PR measurement, evaluation and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMECNIPR and AMCRON

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The Merits of a Digital Marketing Agency

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Digital Marketing

As the business environment continues to grow rapidly in the digital era, organizations need to be strategic to survive. Marketing in the digital age is very important for clients and creating a presence on the world wide web. But the management of digital campaigns has its own time, skill, and capital. Business owners should consider hiring a digital marketing agency to make a change and really get their strategies done.

What to expect from a digital marketing agency

Expert knowledge and skills

Digital marketing agencies employ people who focus mainly on online advertising, social media marketing, SEO, and others. Their knowledge guarantees your campaigns are well strategized as well as launched to gain the intended objectives.  Agencies keep updated with the latest trends and algorithms, thus the best for your business. This way, you do not have to guess which method is the best; time and money are saved as you are working with the experts. However, you get to enhance tested and working techniques that will be appropriate for your business.

Time saving solutions

It is already quite challenging to manage a business. The management of digital marketing campaigns can be overwhelming even for the most orderly teams. Some activities, such as writing content, identifying keywords, and keeping an eye on ads, are daily activities. A digital marketing agency relieves you of this responsibility. They take care of everything for you so that you can attend to other core business that your enterprise involves.  It also prevents stress since it is time saving.

Cost effective strategies

It is quite reasonable to think that hiring a digital marketing agency will ultimately cost more, but in fact, it does not. Mismanaged campaigns therefore result in a lot of funds being spent without any returns. Agencies improve your ads so that each dollar you use is well spent. They also give account information where one can be able to see where the money has been spent. This is why they want to ensure that they give you the highest return on investment, hence the value of their services.

Data driven results

Another benefit of hiring a digital marketing agency is that you will be dealing with data most of the time. They point to their sites’ performance using the traffic hits, click through rates, and conversion rates among others. It is the best approach because it means that your campaigns are always being optimized. The reports and updates are made frequently to ensure that you are aware of your progress.

A collaborative partnership

Outsourcing means that you are not entirely giving total control of the process to the agency. It is however a teamwork whereby you are on the same side as the agency. First, agencies devote time to understand your business, its goals and its audience. With this partnership, the campaigns you get are based on what you want.  easily get engaged in the process since there are constant communications and updates are always provided to you.

Staying ahead of trends

The digital marketing environment keeps on changing because of the SaaS development services.  It is due to the fact that new tools, platforms and strategies are developed all the time. Adapting to these changes, however, may be quite difficult for business organizations. That is why digital marketing agencies are never left behind in these trends. It is flexible to make sure your campaigns are on track and responsive. This kind of approach puts your business in a vantage point especially in this ever advancing digital marketplace.

Concluding

In essence, the hiring of a digital marketing agency is laden with numerous advantages to the end user. It would mean contracting out the digital marketing mandate to an agency to ensure that you manage your business while they handle everything. It is an investment that will make you a success in this modern world market without any doubt.

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