PR Professionals Gear up for 29th EvaluatePR Friday

By Modupe Gbadeyanka

The 29th edition of EvaluatePR will take place on Friday, June 27, 2025, and it would be hosted by P+ Measurement Services.

A statement disclosed that the programme would run from 12 noon to 1:30 pm (WAT) on Google Meet, with Public Relations (PR) professionals already gearing up for it.

Attendance is free and open to all professionals across sectors. Interested participants can join the event via the official Google Meet link.

The theme of the event is Evaluating What Matters: Purpose, Perception and Performance and will feature a powerful line-up of industry experts who bring deep experience and thought leadership to the communications, PR, and measurement industries.

The June 2025 edition will focus on aligning brand purpose with stakeholder perception and measurable performance.

Speakers include the Director and Senior Partner at TRUE Global Intelligence, FleishmanHillard UK (London), Ben Levine; the founder/Principal Consultant at PuzzleCraft PR and Communications, Beatrice Izeagbe Okpara; the founder/CEO of Media DNA, Samuel O. Adeyemi; and the founder and Director of Think Impact First Communications, Adeeba Hussain.

The panel will lead a robust discussion on how purpose, perception, and performance are critical pillars for today’s strategic communicators.

Attendees can expect to gain actionable insights into aligning communication efforts with brand values, using measurement to navigate audience expectations, and embedding ethics and transparency into stakeholder engagement.

EvaluatePR is a flagship event series created to deepen the knowledge of public relations, communications, and media professionals on the evolving role of measurement and evaluation in driving purpose-driven communication.

Designed for communications leaders, PR and communications professionals, analysts, and media strategists, the session will explore how data-driven storytelling, ethical practices, and credible performance metrics can elevate communication outcomes in a fast-changing media environment.