By Dipo Olowookere
A survey conducted by the Top 50 Brands Nigeria, a research organisation, has picked as Promasidor Nigeria Limited as one of the 2017 top 50 brands in the country.
The organiser said the selection was a result of a year-long rigorous research, using Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver its promise to consumers.
Chief Executive Officer of the research firm, Mr Taiwo Oluboyede, presented the certificate of award to Managing Director of Promasidor, Mr Anders Einarsson, at the company’s premises on Monday.
A press release issued by the company’s Head of Legal/Public Relations, Mr Andrew Enahoro, said the executives of the research organisation and top management team of Promasidor also deliberated on “enhancing the value of the Nigeria brand.”
Joining Mr Einarsson to receive the award were Mr Enahoro and the company’s Head of Marketing, Mr Abiodun Ayodeji.
Presenting the award, Mr Oluboyede said that Promasidor and other brands that made the list “have weathered the storm of recession; achieved remarkable growth with better understanding of the market and worked aggressively towards meeting the expectations of consumers while delivering on their promises with many increasing their equity amidst the difficult times.”
Insight Publicis Emerges 2021 Nigerian Agency of the Year
By Modupe Gbadeyanka
A Nigerian advertising company, Insight Publicis, has been named the 2021 Nigerian Agency of the Year by Gerety Awards.
Gerety Awards is the only creative prize to reward the best in advertising from the female vision.
The agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length and includes up to three pieces of work from the past 12 months.
At the shortlist announcement on Tuesday, Insight Publicis claimed the top spot for its portfolio cut entry that included work with the Make it Happen Campaign – Mom-in-Law and Junior for Keystone Bank.
The second place was occupied by X3M Ideas for Mani Mother’s Day Hotline, La Casera Super Heroes and the Board Game Escape 2020.
Reacting to the recognition, the Group CEO of Insight Redefini, Mr Ken Onyeali Ikpe, stated that, “It is an honour for one of our operating companies, Insight Publicis, to be recognised by the jury as The Nigerian Agency of the Year. This award is for the incredible team at Insight Publicis who continue to put in the hard work. They made this possible. It is very exciting indeed.”
Named for Frances Gerety, the copywriter who in 1948 coined the slogan A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Elikene’s Book ‘The Brand Called Woman’ Sells on Amazon
By Modupe Gbadeyanka
A book authored by a leading public relations expert in Nigeria, Mr Anthony Elikene, The Brand Called Woman, is now selling on Amazon, the world’s largest retail store.
The marketing communications book was released by Brandfit PR & Events, owners of Nigeria’s leading free business, brands, and marketing weblog, www.brandfit.com.ng.
The Brand Called Woman is a summary of how corporate organisations can improve their brand management, and marketing communications processes by applying the clues women teach every day with their lifestyle.
“The Brand Called Woman might probably be the first time these traits would be captured for tactical use in projecting corporate brands,” Mr Elikene, the Lead Consultant/CEO of Brandfit PR & Events, said.
“PR, Advertising, Communications and Marketing professionals will do well to read this book and learn what they are doing right and what they are doing wrong and how to improve,” he added.
Speaking further, Mr Elikene said, “A lot of crises could be averted if we only apply some tactics women deploy effortlessly in managing challenges that sometimes look insurmountable to the rest of the world. Women are the best teachers and this is an understatement.”
Although the book is mainly targeted at Public Relations, Marketing, and Communication professionals, the language and delivery make it a delight for all. It is educative, informative, insightful, and entertaining to read from the start to finish.
The Brand Called Woman is a pleasant disruption to the marketing communications practice as it is not like any book published or read before it.
The book is available globally on all Amazon platforms and the publication can be viewed via the link below;
Jumia Marks 9th Anniversary with 60% Discount
By Modupe Gbadeyanka
From Friday, June 11 to Sunday, June 27, 2021, shoppers will have the opportunity to purchase items on the Jumia platform at 60 per cent discount.
The sales campaign is in commemoration of the leading e-commerce’s 9th anniversary, a statement from the Amazon of Africa disclosed.
It is also aimed at celebrating sellers and partners of Jumia and rewarding loyal customers of the notable online trading platform.
According to the statement, the discount will apply to categories such as electronics, beauty, fashion, phones/tablets, groceries, appliances and many more.
Partners for this campaign tagged Celebrating You include over 11,000 sellers on the Jumia Nigeria platform and international brands such as Unilever, Xiaomi, Nivea, Reckitt Benkisser and Infinix.
“It has simply been an amazing journey. If I went back to how we started and where we are, being the number one e-commerce company in Africa and in Nigeria, it makes us very humble.
“We believe that e-commerce has played an even more important role in people’s life and to celebrate the achievement and to better serve our consumers and sellers, that is why the slogan for our 9th anniversary is Celebrating You,” the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, was quoted as saying.
He added that, “The anniversary will be celebrating you as our consumer, employee, seller, logistics partner, celebrating you as our client and those in the ecosystem and our environment for which we make life better every day.”
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