Brands/Products
FG Needs Local Communications Consultants to Sell Policies—Economist
By Modupe Gbadeyanka
The need for Federal Government to make use of the services of Nigerian Public Relations and Marketing consultants to frame the nation’s economic narratives has been emphasised by one of Africa’s leading economists, Dr Biodun Adedipe.
Speaking at a Fireside Chat organised by the Public Relations Consultants Association of Nigeria (PRCAN) at the Civic Centre, Victoria Island, Lagos, recently, the economist advised President Muhammadu Buhari to tap into the expertise of Nigerian PR and Marketing Communications consultants to help the government frame its economic narratives and distil the message for better understanding of the populace.
While speaking on the theme of the session, ‘Macro-economic Factors That Will Impact the Nigerian Marketing Communications Industry in 2018,’ Mr Adedipe opined that, “Nigeria has exited recession going by the GDP growth recorded in the last two quarters. Government will therefore need to communicate better than it has ever done to be able to receive social approval for some of its policy initiatives and options.”
He cited the example of the initial opposition to the government borrowing plan as an example of how using communications consultants could have made the task easy for the Federal Government.
“It took a single session with members of the Nigerian Senate for them to understand the wisdom in using long-term loans for infrastructure development.
“The Nigerian Senate approved the borrowing plan immediately the economic case for taking such a loan was well articulated before them. This is your job. This is what the Nigerian government should rely on you for,” he said.
Mr Adedipe also counselled communications consultants in Nigeria not to wait for the invitation from government. He advised them to always put forward their professional opinions on what government should be saying and doing per time.
He said, “You must always have a voice in the room. Your professional opinion on key national issues must always be articulated and put forward to the government, whether solicited or not.”
On the economic outlook for 2018, Mr Adedipe said there was no doubt about the fact that Nigeria had exited recession.
“We have had two quarters of positive growth back-to-back and there are strong indications that the last quarter of the year 2017 will record more GDP growth too,” he stated, advising businesses to begin to watch out for recovery signs.
Mr Adedipe further said, “A nation can go through the different phases of boom, recession and slump to recovery. So, there are recovery signs you need to begin to watch out for. Nigeria now has a brighter outlook. You must keep your eyes on sectors such as agriculture, manufacturing, ICT, real estate, mining and trade amongst others.”
He explained that these were dominant contributors to the nation’s GDP as they were of interest for government.
Mr Adedipe also advised PR and communications consultants to commit to research, best practices, top quality services, relentless improvement and to conduct proper diagnosis on the businesses of the clients they hope to service.
In staying true to its values, PRCAN used the opportunity presented by the event to induct a new PR agency, Media Panache Nigeria, into its membership at the event. The Public and Social Relations agency is led by Mr Timilehin Bello.
PRCAN is legally chartered by by Law No. 3 (1993) of the Nigerian Institute of Public Relations (NIPR), to cater to the interests of the consultancy side of PR practice in Nigeria.
It currently has a membership of 51 PR consultancy firms providing services across at least 21 PR practice areas.
Brands/Products
Chicken Republic Introduces Improved Smokey Jollof Recipe
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
Brands/Products
NAFDAC Busts N42m Expired Baby Wipes Warehouse
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.
In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.
The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.
NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.
“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.
“The seized products are valued at approximately N42 million.
“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.
“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.
Brands/Products
ALTON Supports NCC Call for Made-in-Nigeria Smartphones
By Adedapo Adesanya
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.
The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.
According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.
The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.
He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.
Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.
He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.
The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.
According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.
He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.
Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.
He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.
According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.
The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.
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