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FG Needs Local Communications Consultants to Sell Policies—Economist

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By Modupe Gbadeyanka

The need for Federal Government to make use of the services of Nigerian Public Relations and Marketing consultants to frame the nation’s economic narratives has been emphasised by one of Africa’s leading economists, Dr Biodun Adedipe.

Speaking at a Fireside Chat organised by the Public Relations Consultants Association of Nigeria (PRCAN) at the Civic Centre, Victoria Island, Lagos, recently, the economist advised President Muhammadu Buhari to tap into the expertise of Nigerian PR and Marketing Communications consultants to help the government frame its economic narratives and distil the message for better understanding of the populace.

While speaking on the theme of the session, ‘Macro-economic Factors That Will Impact the Nigerian Marketing Communications Industry in 2018,’ Mr Adedipe opined that, “Nigeria has exited recession going by the GDP growth recorded in the last two quarters. Government will therefore need to communicate better than it has ever done to be able to receive social approval for some of its policy initiatives and options.”

He cited the example of the initial opposition to the government borrowing plan as an example of how using communications consultants could have made the task easy for the Federal Government.

“It took a single session with members of the Nigerian Senate for them to understand the wisdom in using long-term loans for infrastructure development.

“The Nigerian Senate approved the borrowing plan immediately the economic case for taking such a loan was well articulated before them. This is your job. This is what the Nigerian government should rely on you for,” he said.

Mr Adedipe also counselled communications consultants in Nigeria not to wait for the invitation from government. He advised them to always put forward their professional opinions on what government should be saying and doing per time.

He said, “You must always have a voice in the room. Your professional opinion on key national issues must always be articulated and put forward to the government, whether solicited or not.”

On the economic outlook for 2018, Mr Adedipe said there was no doubt about the fact that Nigeria had exited recession.

“We have had two quarters of positive growth back-to-back and there are strong indications that the last quarter of the year 2017 will record more GDP growth too,” he stated, advising businesses to begin to watch out for recovery signs.

Mr Adedipe further said, “A nation can go through the different phases of boom, recession and slump to recovery. So, there are recovery signs you need to begin to watch out for. Nigeria now has a brighter outlook. You must keep your eyes on sectors such as agriculture, manufacturing, ICT, real estate, mining and trade amongst others.”

He explained that these were dominant contributors to the nation’s GDP as they were of interest for government.

Mr Adedipe also advised PR and communications consultants to commit to research, best practices, top quality services, relentless improvement and to conduct proper diagnosis on the businesses of the clients they hope to service.

In staying true to its values, PRCAN used the opportunity presented by the event to induct a new PR agency, Media Panache Nigeria, into its membership at the event. The Public and Social Relations agency is led by Mr Timilehin Bello.

PRCAN is legally chartered by by Law No. 3 (1993) of the Nigerian Institute of Public Relations (NIPR), to cater to the interests of the consultancy side of PR practice in Nigeria.

It currently has a membership of 51 PR consultancy firms providing services across at least 21 PR practice areas.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Knorr Engages Customers Via ‘Share The Good’ Ramadan Campaign

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Knorr Share the Good 1

As the sacred month of Ramadan unfolds, Knorr is embracing the spirit of generosity and spreading kindness with its ‘Share The Good’ Ramadan campaign—an annual initiative designed to bring communities closer through acts of kindness, food, and shared experiences. The brand is creating opportunities for meaningful connections, ensuring that fasting Muslims remain nourished while fostering a culture of giving.

At the heart of this movement is the Knorr Ramadan Good Bus, a travelling symbol of warmth and well-being. This special initiative will bring renowned chefs and beloved Eativists to key cities such as Lagos, Ibadan, Kwara, Abeokuta, and Osogbo. They will visit mosques and community hubs at each stop, sharing wholesome meals during Iftar and offering valuable guidance on balanced nutrition and healthy fasting practices. By making nutritious eating more accessible, Knorr aims to support communities in observing Ramadan in a way that prioritises both spiritual and physical well-being.

Beyond these community engagements, Knorr is also bringing the spirit of togetherness into people’s homes through an immersive digital experience. Throughout Ramadan, the brand will host interactive weekly live cooking sessions on Instagram. In these cooking sessions, participants will receive recipes in advance, allowing them to cook along in real-time as they prepare nourishing Iftar meals. More than just a cooking demonstration, these sessions will highlight the importance of mindful and nutritious eating, helping participants maintain their energy and well-being while fasting.

Recognising that Ramadan is also the time for compassion, generosity, and reflection, Knorr has launched the 30 Days Good Challenge to encourage daily acts of kindness. Every day, the brand will share simple yet meaningful ways for individuals to share good—through acts of service, heartfelt messages, or small gestures of care.

Damilola Dania, Category Manager, Nutrition, Unilever West Africa, speaking on the campaign, highlighted its impact and importance, saying: “At Knorr, we believe food is more than just nourishment. It is a powerful force that brings people together, especially during a time as meaningful as Ramadan. Through the Share The Good campaign, we are strengthening the spirit of togetherness that defines this holy month, creating meaningful opportunities for communities to connect, give back, and celebrate the true essence of Ramadan.”

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Customers Groan as MTN Hikes Data Plans Again

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MTN Subscribers

By Adedapo Adesanya

Nigeria’s leading telecommunications provider, MTN, has once again implemented another price hike on internet plans, marking the second time in the last three months.

Recall that the Nigerian Communications Commission (NCC) approved a 50 per cent tariff increase in January, the first of such since 2013, for telcos in the country.

Checks by Business Post revealed that previous plans are no longer applicable at their rates, with many customers lamenting that the value has doubled yet again.

For instance, the 2.5GB plan which used to be N600, now goes for N900, the 6GB jumped to N2,500 from previously 5GB which cost around N1,500.

Other checks showed that N3,500, which used to be for 15GB, is now for N7GB.

Under the previous pricing, the 1.8GB monthly plan was N1,500, replacing the previous 1.5GB plan that was priced at N1,000. The 20GB plan increased to N7,500 from N5,500, while the 15GB plan rose to N6,500, up from N4,500.

Larger data bundles have saw even steeper increases. The 90-day 1.5TB plan has jumped from N150,000 to N240,000, while the 600GB 90-day plan has risen from N75,000 to N120,000.

It is expected that there will be hikes across these bundles with these fresh hikes.

According to an X user, “MTN don increase their data price again. Na wa o.”

“We’re paying more for data than we’re earning in this country. MTN are hell-bent on business aiming to push the majority of people offline by the second quarter of this year,” another user added.

MTN Nigeria, with 84.61 million subscribers, has the largest share in the Nigerian telco market.

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Logidoo Celebrates Afridoo’s Remarkable Growth in e-Commerce Logistics

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Logidoo Afridoo

In a significant development for Africa’s digital commerce ecosystem, Logidoo continues to transform the logistics landscape with its flagship platform, Afridoo. The e-commerce logistics solution has cemented its position as a game-changer for businesses across the continent, showing exceptional traction and impressive growth metrics.

Afridoo’s seamless solutions for order management, stock control, and fulfilment have driven a remarkable 187% increase in subscriptions, clearly indicating rising market confidence in Afridoo’s capabilities. The platform has also processed 117% more orders compared to previous periods, showcasing its robust infrastructure and ability to scale with merchant demands.

Perhaps most significantly, 47% of Afridoo’s customers report successful expansion into new markets, directly attributable to Afridoo’s deployment and support services.

“Afridoo isn’t merely a logistics solution—it’s an enablement platform that empowers businesses to scale faster and reach new customers across Africa,” said Tamsir Ousmane Traore, CEO of Logidoo. “From comprehensive stock management to optimised last-mile delivery and cash-on-delivery solutions, we’ve positioned Afridoo as the essential partner for e-commerce success.”

Afridoo’s impact extends beyond simple logistics management. The platform has become instrumental in helping businesses scale operations, reach new customers, and optimize their supply chains across multiple African markets. By providing integrated solutions for the entire e-commerce fulfilment process, Afridoo is an essential partner for businesses looking to capitalize on Africa’s rapidly growing digital commerce landscape.

This success builds upon Logidoo’s broader logistics ecosystem, which includes their recently launched TexMiles service for last-mile delivery in West Africa. With Afridoo’s impressive growth trajectory, Logidoo continues to strengthen its position as the leading digital logistics provider on the continent.

The combination of Afridoo’s spectacular growth and the strategic launch of TexMiles demonstrates Logidoo’s comprehensive approach to solving Africa’s logistics challenges.

“Our vision extends beyond individual services—we’re building an interconnected logistics infrastructure that truly serves Africa’s unique market needs,” commented Tamsir Ousmane Traore.

By addressing e-commerce enablement through Afridoo, Logidoo is creating an integrated ecosystem that serves businesses across multiple touchpoints.

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