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Promasidor Takes World Milk Day Celebration to 5 Lagos Orphanages

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By Dipo Olowookere

In commemoration of the World Milk Day celebrated globally last Friday, Promasidor Nigeria Limited, makers of Cowbell Milk, Onga, Top Tea, Loya Milk and other quality brands, donated products to five orphanages in Lagos.

The beneficiaries were S.O.S. Children’s Village, Isolo; Bethlehem Charity and Orphanage Centre, Ikotun; Hearts of Gold Children’s Hospice, Surulere; Heritage Homes, Anthony Village; and Change a Life Foundation, Maryland.

Receiving the items, which were Cowbell Milk and Cowbell Chocolate, General Manager of Heritage Homes, Mrs Vivian Osuntokun commended Promasidor for identifying with the less-privileged people in the society and assisting the organization to meet its obligation to the children under its care.

She said, “We are excited about the support. This will go a long way in helping us to meet the nutritional requirements of the children. What this shows is that Promasidor truly cares about the wellbeing of the less-privileged members of the society. We look forward to other organizations to take a cue from what the company has done.”

Co-founder of Bethlehem, Mr Olowoyeye Bayo, also described the gesture by Promasidor as considerate and timely, adding: “It shows that Promasidor is concerned about the future of Nigerian children”.

“For remembering Nigerian orphans on the occasion of the World Milk Day, the company has shown that it truly cares. Apart from sending products, its staff made out time to come to play with the children and their caregivers. That is thoughtful, caring and motivational”.

“Sincerely, we need this kind of support to realize that we are not alone on this journey. It will also reduce the burden of providing for the needs of the kids because it is challenging doing it alone. We appreciate the effort of the company.”

Marketing Manager of the company, Mr Abiodun Ayodeji said the donation was part of the company’s desire to support Nigeria in building a healthy and happy future. Promasidor, he said, “believes that good nutrition is the right of every Nigerian child.

“The essence of the World Milk Day is to create awareness on the health and nutritional benefits of adequate milk consumption. There is a daily dietary requirement everybody should meet. For children, meeting this requirement is not only necessary but critical to their mental and physical development.

“Unfortunately, some people do not have the capacity to meet the requirement. So, we at Promasidor have decided to take the advocacy a step further. We have chosen to give products to a number of orphanages to assist them in meeting the dietary requirements of the children in their care.”

Promasidor recently extended a similar gesture to malnourished children in internally displaced camps in different parts of Nigeria through Empower 54, a non-governmental organisation.

The manufacturing company is also involved in different corporate social responsibilities aimed at developing the mental, intellectual and physiological aspects of the Nigerian child. Examples of such initiatives are Cowbellpedia Secondary School Mathematics TV Quiz Show, Promasidor Harness Your Dream (a career guidance initiative) and Cowbell Football Academy.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Unapologetically Her – Women Take Centre Stage on GOtv this March

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on GOtv this March

March is globally recognised as Women’s Month, a time to celebrate strength, resilience, and impact. From International Women’s Day and Mother’s Day, the spotlight is on women and the many roles they embody.

This March, GOtv steps into the stories of women not just as characters, but as forces that shape families, legacies, and entire worlds. Because on GOtv, these stories are more than entertainment, they are reflections of real women.

From Mothers of the Bride, where Mia Sisi carries the weight of family pride and will go to any length to protect their name, to Wura, who would go to any length to protect the family.

At the heart of Wura is also Iyabo, fierce, loyal, and unwavering. A mother whose strength is not just in her love, but in her readiness to fight for what is hers. She represents a kind of womanhood that is bold, protective, and deeply rooted in resilience.

Then there’s Daughter of Water, a story of identity, mystery, and purpose… where a woman’s journey flows as deeply as her power.

The Split brings another dimension, ambition, complexity, and the balancing act women navigate in love, career, and self.

And on Heartbeat, we see women show up in everyday strength, in love, in loss, in quiet courage that keeps life moving forward.

Across every screen, one thing is clear: there is no single way to be a woman.

She can be soft and strong, protective and powerful and calm… yet ready to rise again when life demands it.

This is what GOtv celebrates, women in their fullness. The fighters, the nurturers, the leaders, the survivors. The ones who hold families together, challenge the odds, and redefine what strength looks like every single day.

And this March, their stories take centre stage.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For c

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Canal+ to Discontinue MultiChoice Streaming Service Showmax

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Showmax

By Adedapo Adesanya

Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.

The company said the Showmax board has made the decision to discontinue the service in the near future.

“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.

“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.

It added that it will share further details in the future, including timelines and any future steps, should they be required.

MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.

However, it soon faced some challenges and couldn’t hit its target.

In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.

The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.

With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.

Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”

Canal+ is looking to cut a combined €400 million by 2030, which will affect content.

NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.

According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”

Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.

MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.

Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.

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Hypo Bleach Not for Drinking, But to Whiten Your White Fabric—Marketing Manager

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hypo bleach brand

By Modupe Gbadeyanka

The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.

In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”

“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.

“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.

He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”

“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.

|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.

A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.

“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.

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