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Re-Ignite Public Affairs Promises Better Service

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Re-Ignite Public Affairs

By Modupe Gbadeyanka

The Executive Director/Chief Executive Officer of Re-Ignite Public Affairs, Mr Franklyn Ginger-Eke, has assured clients of the company of better service in the coming year.

Re-ignite Public Affairs boasts of being Nigeria’s first full-service public affairs consulting firm, which is a member of the CMC Connect (Perception Managers) Group, a leading Public Relations brand in Nigeria.

The company employs innovation in providing research-based, strategy-driven solutions that aim to enhance democracy, good governance, corporate reputation and effective stakeholders’ engagement.

At the maiden edition of Spokespersons Digest Communication Awards 2020, Re-ignite Public Affairs was awarded the Public Affairs Company of the Year.

The award is an acknowledgement of Re-ignite Public Affairs valuable contribution to the practice and development of Public Affairs in Nigeria.

According to the secretary to the panel of judges, Mr Kabir Abdulsalam, “The award recognises the most successful campaigns, initiatives, people and teams in the communication, PR and integrated marketing communication industry.”

Receiving the award on behalf of Re-ignite Public Affairs, Mr Ginger-Eke said, “I am grateful for this recognition of work the Re-ignite Public Affairs team have been doing in the last five years since the firm commenced operations.

“Being voted as the Public Affairs Agency of The Year is an attestation to the passion and commitment of the RPA team to redefine this very important and emerging segment of the Public Relations practice by empowering the public and private sector organisations with tools to enhance governmental and legislative relationships, shape public policies and public opinion towards achieving their corporate goals.

“We, therefore, dedicate this award to every member of the RPA family made of the board, management and staff, because they are the backbone behind the satisfaction we put on our clients’ faces. We also dedicate this award to our clients for constantly believing in us, and keeping us on our toes.

“I sincerely thank Spokesperson’s Digest for this trailblazing initiative and pledge our readiness to partner with you towards uplifting the communication industry.

“We promise to only get better at our work so that you can see us on this stage next year.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Mediacraft’s John Ehiguese to Head Lagos NIPR Education Committee

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Mediacraft’s John Ehiguese NIPR Education Committee

By Modupe Gbadeyanka

The Chief Executive Officer of Mediacraft Associates Limited, Mr John Ehiguese, has been appointed as the chairman of the Training and Education Committee of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR).

“I am delighted to inform you that the Executive Council of the Lagos State Chapter has approved your appointment as the Chairman, Training and Education Committee of the Chapter,” a letter dated January 17, 2022, and signed by the chairman of the PR body, Ms Comfort Nwankwo, stated.

It was stated that Mr Ehiguese was chosen for the position because of his leadership, passion and contributions to the advancement of quality education and training for communications professionals in the country. The NIPR Education Committee has a total of 10 members.

“In constituting your committee, the painstaking effort has been made to choose discerning, bright and knowledgeable professionals of impeccable character, professional accomplishments having held long-time leadership roles representing significant stakeholder groups,” another part of the letter stated.

“By this appointment, we are confident that you will bring your deep knowledge and invaluable experience to bear on this exciting assignment,” she added.

In his remarks, Mr Ehiguese expressed his appreciation for the appointment, promising to put in his best to help strengthen the institute’s training and master class programmes.

“I am deeply honoured to be appointed to head such a critical committee. I am confident that as a committee, we will put in our best to further strengthen the institute’s training and education programmes,” the renowned PR practitioner said.

Mr Ehiguese, who founded Mediacraft, a leading PR firm in the country, over 18 years ago, has close to 30 years of experience in public relations and communications.

A consummate professional, Mr Ehiguese has contributed immensely to the development of PR in Nigeria. He was at one-time president of the Public Relations Consultant Association of Nigeria (PRCAN). He is on the Board of Management of International Communications Consultants Organization (ICCO) and has functioned in the ICCO as a judge for the body’s Global PR Award.

He remains a strong advocate of support by the government for local PR players through patronage and partnerships.

Last year, Mr Ehiguese instituted a training and mentorship programme for mass communications undergraduates and prospective PR practitioners, as part of his contributions to the growth of the industry.

In recognition of his invaluable contributions, Mr Ehiguese has won several industry awards, including the Best Public Relations practitioner in 2019 and a Lifetime Achievement award at the 2021 Lagos PR Industry Gala & Awards (LaPRIGA).

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Power Black Aims to Disrupt Nigerian Energy Drinks Market

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Power Black Energy drink

By Adedapo Adesanya

Power Black Energy drink, a Turkish energy drink with a presence in over 35 countries across Europe, Asia, Africa and the Middle East, has landed in Nigeria, being the first and only energy drink in Nigeria with a hygienic cover.

Speaking at a recent launch, the Marketing Manager of Frisson Nigeria Limited, the sole distributor of Power Black Energy Drink in Nigeria, Mr Ojotobor Samuel, said Power Black Energy Drink is a premium energy drink that offers Nigerians needed the power to achieve their goals with class and finesse.

Mr Ojotobor said as the first and only energy drink with a hygienic cover in Nigeria, Power Black seeks to encourage healthy consumption of energy drinks whereby consumers do not have to finish the can of drink at a go as it can be preserved with the hygienic cover all day long.

The Frisson Nigeria boss said Power Black Energy Drink is made with clean water, sugar glucose syrup, carbon dioxide, acidity regulator (Citric acid & Sodium citrate), Taurine, Vitamins B2, B3, B5 and B6. These ingredients, according to him enrich the human body with desired energy and account for the positive effect on the cognitive performance of every individual.

He added that there is no negative side effect to Power Black energy drink if consumed in moderation and advised Nigerians that it is healthy to consume everything, including water in moderation.

Validating the claims of the distributing firm, a representative of the manufacturer, Ares Gida Manufacturing-Turkey, Mr Recep Yildiz said Power Black Energy drink is made with finest of ingredients and purest of water and it guarantees good health and energy for Nigerians.

He added that the brand is the leading brand in the energy drinks market of countries like Spain, Germany, United Arab Emirates, Kuwait, Qatar, Jordan, Chad, Ghana, Ivory Coast and Mali.

As the latest entrant in the Nigerian market, the company has noted that the brand will soon take its leadership position in Nigeria.

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Customers to Enjoy Free Delivery on Jumia Express Orders

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Jumia Express orders

By Aduragbemi Omiyale

Customers of Jumia will enjoy free delivery of goods shopped on the prominent e-commerce platform via the Jumia Express orders.

A statement from the company said this offering is part of its Free Delivery campaign designed to incentivize consumers to shop online, especially on the platform.

The Free Delivery campaign on Jumia Express orders is mainly available for consumers in Lagos and Abuja.

According to the firm, the deal will be valid for all Jumia Express (items stored at the Jumia warehouse) orders above N4,999 in Lagos and Abuja, excluding large items.

The campaign, one of the first for the year, is among several initiatives the company is putting together to encourage consumers to continue shopping on the platform while enjoying a rewarding online shopping experience.

Commenting on the initiative, the chief executive of Jumia Nigeria, Mr Massimiliano Spalazzi, stated that, “We want Nigerians to conveniently shop online without having to worry about delivery fees.”

“That is why we are introducing the cost-saving promo to enable them to buy more while spending less,” he further stated.

Jumia is unarguably the biggest online shopping platform in Africa, with operations in Nigeria and other countries.

It is also one trust e-commerce company used by online shoppers to purchase different ranges of items, including raw and cooked foods.

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