Dolidol Plans Massive Investment, More Job Opportunities at Mouka
By Dipo Olowookere
The management of Dolidol, the market leader in Francophone Africa based out of Morocco, has assured that the recent acquisition of Mouka, Nigeria’s leading brand of mattresses, pillows and other bedding products, will not lead to a job loss.
In a statement made available to Business Post on Wednesday, the firm said rather, it will result in the creation of more job opportunities and massive investment in the company.
The CEO of Dolidol, Mr Mohamed Lazaar, stated that the transaction “will allow Dolidol to strengthen its presence in the continent and complement Mouka’s growth in the region with an addressable market of around 200 million Nigerians.”
Also, a Partner at Development Partners International (DPI), Ms Sofiane Lahmar, stated that, “As the most populous country in Africa, Nigeria shares many of the same trends as the rest of the continent, including positive demographics, a fast-growing middle class and rising consumer-spend.
“We remain confident in the future of the business and look forward to working with both management teams to execute the company’s ambitious strategy and vision.”
Also commenting, the CEO of Mouka, Mr Raymond Murphy, disclosed that the deal sets the scene for bigger and greater things for the Mouka brand with this affiliation with a regional market leader.
“In the light of this new development, Dolidol, a Moroccan market leader in the mattress space, will bring to the fore significant foam science, technical and engineering expertise to Mouka.
“As the market leader in Francophone Africa, Dolidol’s expertise will also be introduced to boost Mouka’s operations and the quality of its product portfolio,” Mr Murphy said.
The Chief Operations Officer of Mouka, Mr Femi Fapohunda, expressed optimism that, “With Dolidol’s stake in Mouka, our consumers and trade partners should look forward to new and ground-breaking innovations due to the technological expertise Dolidol brings onboard.
“In addition, from an operational point of view, we look forward to improved productivity and product quality that meet consumer needs and exceed their expectations.”
On his part, the Chief Commercial Officer of Mouka, Mr Dimeji Osingunwa, stated that, “I believe this strategic ownership will create additional investments in the expansion of the Mouka footprint within Nigeria and beyond our borders. I look forward to the synergy between the Mouka and Dolidol in deploying a world-class route to market strategy.”