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Rite Foods Takes Products to South Africa to Deepen Penetration

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Rite Foods IATF

By Modupe Gbadeyanka

After conquering the food and beverage market in Nigeria, Rite Foods Limited is taking huge steps to spread its tentacles across the African continent and to achieve this, it is participating in the 2021 Intra-African Trade Fair (IATF) in Durban, South Africa.

At the one-week event, which started on November 15 and will end on November 21, Rite Foods is showcasing its products to guests from across the continents.

The IATF provides a platform for sharing trade, investment, and market information, enabling buyers, sellers, investors, and countries to meet and discuss business deals within the African continent.

It also offers an opportunity for exhibitors to showcase their goods and services, engage in Business-to-Business (B2B) as well as Business-to-Government (B2G) transactions within the African market of over 1.2 billion people, with a gross domestic product (GDP) of over $2.5 trillion created under the African Continental Free Trade Area (AfCFTA).

Whilst there, the West African fast-growing Rite Foods with its 12 Bigi carbonated soft drink variants, Bigi Table Water, premium Fearless energy drink, and Sausages, will take the bull by the horn and ensure it uses the IATF platform to boost its intra-African trade and investment, alongside maximizing the opportunity in discovering new customers and partners to broaden its network in its journey towards building enviable brand equity.

The Rite Foods team is represented by the National Sales Manager, Mr Adeniran Yunus, and the Brand Manager, Ms Boluwatife Adedugbe.

At the event, they will be engaged in trade diplomacy with select African trade ambassadors as well as leading trade partners across the continent, with the hope of engendering the growth of the top-quality brand which has become a major attraction in its category across the African continent.

The team will also meet with worthy distributors across Africa with the hope of deepening penetration within the continent, taking the company’s products that have been the hallmark of distinctiveness to consumers in other emerging and developed markets.

Speaking on the IATF participation, Ms Adedugbe stated that Rite Foods with unique brands in its product portfolio is poised towards extending its brand-building equity to other frontiers across Africa and to ensure that consumers get refreshed with the uniqueness attached to our premium brands.

She affirmed that the consumer-centric company with its symbol of quality and inventiveness in its product delivery through up-to-the-minute technology and state-of-the-art infrastructure will continue to participate at international fora for advancement in its business operation in line with global best practices.

In the same vein, Mr Yunus said the IATF will help galvanize the company’s investment strategy towards connecting its brands with consumers through robust business relations with trade partners within the continent and beyond.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Brands/Products

Rite Foods Introduces New Fruit Drink in Five Flavours

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Rite Foods Hunger in Nigeria

By Modupe Gbadeyanka

A new fruit drink with five flavours called Sosa Fruit Drink has been introduced into the Nigerian drink market by Rite Foods Limited.

The market of carbonated soft drinks, energy drinks and sausages explained in a statement that the new product was created to meet the needs of consumers, who yearn for quality and refreshing fruit drinks.

Sosa Fruit Drink comes in Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry flavours in 35cl and one-litre packs.

The Managing Director of Rite Foods, Mr Seleem Adegunwa, said the company’s commitment to its consumers’ satisfaction remains unmatched, as it continuously ensures it produces premium quality products that meet consumers’ needs in a manner that reflects positively on the business and the market.

“Our values of innovation and excellence at Rite Foods help us to remain committed to growing with the consumers’ tastes through our unique selling proposition.

“This is evident in our new range of Sosa fruit drink products, its quality, package, sizing as well as pricing, all of which are produced with state-of-the-art infrastructure and up-to-the-minute technology to delight and refresh consumers all over the world,” Mr Adegunwa said.

The Brand Manager for Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, described Sosa Fruit Drink as an exceptional brand that guarantees the highest quality products for consumers’ refreshment, noting that the firm was excited to offer consumers the new range of Sosa fruit drink that delivers the ultimate refreshment.

Rite Foods is a subsidiary of Ess-Ay Holdings established in 2007. It boasts Bigi soft drink, Rite Spicy, Bigi Beef and Rite Sausages.

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Zoho Introduces New Product for SMEs, Gets Office in Lagos

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Zoho executives

By Dipo Olowookere

Global technology company, Zoho, will next month officially open its third African office in the Lekki area of Lagos as part of its efforts to serve its clients in Nigeria better.

Addressing journalists in Lagos on Friday, the President of Zoho for MEA, Mr Hyther Nizam, explained that the decision to bring the company closer to its consumers in the country is because Nigeria is its largest market on the continent.

He noted that the firm will use the opportunity to reduce the unemployment rate in the country as it would hire more employees locally for customer-facing roles, especially in the sales, marketing and other departments.

While speaking on the sidelines of the company’s first user conference in the country tagged Zoholics Nigeria, Mr Nizam further disclosed that Zoho has introduced a new product called Zoho Africa Digital Enabler package tailored for small and medium enterprises (SMEs) with about five employees.

According to him, the Zoho Africa Digital Enabler package, which will be available from July 1, 2022, will help small businesses take steps towards digital transformation and it would be offered at a discount of 50 per cent for a period of three months with a collection of 10 leading apps.

He explained that subscribers will have access to standard support available to them, which will allow access to a knowledge base, community forums, a self-service portal, email support and remote assistance. It also includes live chat support and telephonic support during working hours five days a week.

“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Mr Nizam. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions.

“The products are available in local pricing, helping businesses avoid cost fluctuations due to changing dollar value, which is beneficial in the current turbulent economy. We hope that Nigerian businesses will avail of this plan and fast-track their growth by leveraging cloud technology.”

Business Post gathered that in the package are Zoho Workplace, Zoho Invoice, and Zoho Begin, among others.

The Zoho Workplace is a unified platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. It has secure business email (Zoho Mail), team chat (Zoho Cliq), and an online office suite (Zoho Writer, Zoho Sheet, Zoho Show, and Zoho WorkDrive).

The Zoho Invoice helps users create and send customised invoices, track time, and bill customers accurately. It can also improve their cash flow by automatically sending payment reminders to customers, and getting paid online faster through debit/credit cards and PayPal. Moreover, businesses can record and track expenses by simply scanning their expense receipts. They will also be able to track tax levied on every transaction, allow customers to view their invoices, and projects, and make payments through the self-service portal.

As for the Zoho Bigin, it is a pipeline-centric CRM designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. It can be set up in 30 minutes, with options to create multiple pipelines with customisable stages based on a company’s operation style.

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P+ Measurement Holds 20th EvaluatePR Friday

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20th EvaluatePR

By Aduragbemi Omiyale

Friday, June 24, 2022, has been fixed for the 20th edition of the quarterly EvaluatePR hosted by a leading media intelligence agency, P+ Measurement Services.

According to a statement issued by the company, the programme is themed Dissecting the relevance of Measurement and Evaluation in Reputation Management and will take place between 12 pm and 1:30 pm (West African Time).

The resource persons for the 20th EvaluatePR are Abimbola Shukrah Bello, Marketing & Communications, Johns Hopkins Centre for Communication Program; Francois Van Dyk, Head of Operations, Ornico Group; and Damilola Sobajo, PR/Marketing Consultant. They will together provide their wealth of knowledge and experiences, insights and answers to the theme of the event.

Evaluate PR is an enlightening, interactive and informative event, featuring communications, public relations, and media monitoring professionals who share their experiences, advice, insights, and quotes on media monitoring measurement and evaluation in a question and answer session.

Participation in the event is free via a Google Meet link, https://meet.google.com/tpq-nsgm-svk.

P+ Measurement is an independent media intelligence and evaluation service provider established by Mr Philip Odiakose.

The firm offers media monitoring, measurement, evaluation, and performance audit services to brands, agencies, and government bodies

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