Brands/Products
Fearless Energy Drink Validates Market Leadership Position

By Dipo Olowookere
Over the weekend, the market leadership position of Fearless energy drink was validated at the 2021 Brandcom Awards held at D’ Podium International Event Centre, Lagos.
The event precisely took place on Friday, November 19, 2021, and it was to honour notable brands that have distinguished themselves in the period under review.
Fearless energy drink, manufactured by Rite Foods Limited, was adjudged as the Most Outstanding Energy Drink Brand of the Year.
According to the organisers, the brand clinched this coveted award because of its inventiveness and numerous contributions to the industry, as well as talent promotion, ideapreneurship, and societal development.
Eulogising the brand for its feat, the publisher of Brand Communicator, Mr Joshua Ajayi, said the Fearless energy drink brand truly deserves the award because of its leading position in its segment through sponsorship of laudable initiatives that have impacted the citizenry.
He added that the award was bestowed on the brand after a painstaking evaluation of the energy drink category and was pinpointed as the number one in terms of uniqueness, innovation, satisfaction, and the positive energy it offers.
In her remarks, the Brand Manager of Rite Foods, Ms Boluwatife Adedugbe, avowed that the award attests to the high quality of the Fearless Classic and Fearless Red Berry brands which are produced with state-of-the-art infrastructure and up-to-the-minute technology in a world-class factory.
She commended the convener of the Brandcom Awards for the recognition accorded the Fearless energy drink brand after a thorough assessment of its leading market status.
According to Ms Adedugbe, the brand will continuously connect with its consumers spread across the country through credible platforms that resonate with its values of positive energy, courage, leadership, and can-do spirit.
Business Post recalled that the Fearless energy drink made an entrance into the Nigerian market in 2017 with the Classic and Red Berry product variants.
Since then, it has continued to blaze the trail in its segment with the first-ever packaged polyethylene terephthalate (PET) bottle packaging and has been the standard for the industry.
The brand has embarked on initiatives that have helped in promoting Nigeria’s entertainment industry through sponsorship, thereby adding aiding talent discovery and fulfilment of musical careers by young artists by sponsoring 2021 Felabration and others.
Brands/Products
How to Keep Yourself Entertained Without Breaking the Bank

In today’s economy, finding ways to stay entertained while sticking to a budget has become more important than ever. Contrary to most beliefs, you don’t need to spend a fortune to have fun and enjoy quality entertainment. With a little creativity and smart planning, you can keep yourself thoroughly entertained without straining your wallet.
Here are 4 Smart Entertainment Choices That Won’t Hurt Your Pocket;
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Maximise Your Home Entertainment Value
One of the most cost-effective ways to stay entertained is by making the most of your home entertainment setup. Instead of constantly spending money on movie tickets, dining out, or expensive activities, you can create a rich entertainment experience right in your living room.
GOtv’s “We Got You” offer is a simple but powerful hack for getting more entertainment for less. Right now, when you renew your current GOtv package, you automatically get upgraded to the next package at no extra cost. That’s access to more channels, a wider range of shows, and premium content for the same price.
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Get Creative with Indoor Activities
Staying indoors doesn’t have to be boring; it’s the perfect time to explore fun and productive ways to unwind. Pick up a new hobby like reading, journaling, or learning a skill online. Feeling adventurous? Try out new recipes using ingredients you already have or get inspired by your favourite food shows on the GOtv food channel, Real Time (Ch. 35)
You can also spice things up with game nights with friends or dive into indoor workouts like yoga and bodyweight exercises using free online tutorials. There’s always something fun to do; you just have to get a little creative.
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Look Out for Deals and Promotions
Great entertainment doesn’t always have to be expensive. Just like GOtv’s current We Got You offer, many platforms run exciting deals throughout the year. Stay alert and make the most of free trials, group discounts, special offers for students, family promotions, seasonal deals, and limited-time discounts.
A little deal-hunting can go a long way in keeping you entertained while saving money.
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Build a Sustainable Entertainment Routine
The key to budget-friendly entertainment is creating a sustainable routine that doesn’t require constant spending. This might include:
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Regular TV viewing with your upgraded GOtv package
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Weekly free activities like visiting parks, window shopping, etc.
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Monthly budget allowances for special entertainment experiences
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Seasonal activities that align with natural cycles and holidays
Sometimes, the best entertainment isn’t about getting something new; it’s about rediscovering what’s already available.
From catching up on shows you’ve missed to exploring new genres, there’s plenty of content waiting on your GOtv decoder. And with the free upgrade offer, there’s even more variety to explore, all without spending an extra kobo.
Staying entertained on a budget is not only doable; it’s smart. Remember, the most meaningful entertainment often comes from simple pleasures, good stories, and time well spent. So be intentional, be resourceful, and let your budget work for you, not against you.
Brands/Products
Why Airtel Spam Alert Service is a Game Changer for Mobile Security

By Joan Aimuengheuwa
By embedding real-time spam alert at both the network and systems level, Airtel strengthens trust in telecom infrastructure, a foundational element for digital economies, ensuring cross-network security accountability, proving that telcos can and should take more responsibility for securing the digital environment, not just selling data plans.
Have you ever won a “N5 million giveaway” from a number you’ve never dialled? Or been warned that your BVN would be “blocked in 24 hours” unless you click a link? If you never fell for these, then congratulations, you’re a part of Nigeria’s club named, The National Association of Spam SMS Survivors.
That’s not a real club though, but seriously, in 2024 alone, fraud in Africa surged by 21%, with phishing and SMS scams responsible for nearly half (48%) of all incidents.
As revealed by the Nigeria Inter-Bank Settlement System (NIBSS), the country’s financial sector lost over N52.26 billion to fraud, a 350% increase, over five years. This tells us that mobile networks are no longer used as just channels of communication, they are becoming active fields for criminals.
This is why Airtel’s launch of a Spam Alert Service in March 2025 couldn’t have been better timed. It is a commendable effort that also signifies in mobile security across Africa. It is beyond merely reacting to fraud; it appears to be preventing it in real time.
The Scale of the Problem
Nigeria is ranked 7th globally for spam SMS. Research shows that 87% of mobile users in the country receive unsolicited messages, many of which are fraudulent. Airtel itself reported that its internal analysis showed that 60% of its customers were receiving spam monthly.
These are not just annoying messages, they open the gates to fraud, asking users to click dangerous links or share sensitive data.
And while East Africa leads the continent with a 27% fraud rejection rate, West and Central Africa still struggle at 22%. The threat has gone beyond a telecoms issue, we can see it’s now an economic and societal one.
Airtel’s Intelligent Countermeasure
Airtel Africa, with over 150 million subscribers and operations in 14 countries, has responded with a network-level AI-powered Spam Alert Service.
While some members of the public have raised concerns over likely privacy breaches, Airtel has confirmed that the Artificial Intelligence in the backend of the Spam Alert Service does not read user messages. Instead, it analyses over 250 parameters including the frequency of the sender, message volume, link patterns, and geographical spread.
At its core, the service simply identifies and flags suspicious SMS messages in real time, labelling them as “Suspected SPAM” and alerting the recipient immediately. It requires no app download, no user configuration, and is automatically activated for all Airtel users, smartphone or feature phone. It’s a simple, although not easy, solution to a thorny problem.
Using a proprietary dual-layer protection system, one at the network level and another at the IT systems level, Airtel AI Spam Alert Service is reported to process over 1.5 billion messages in under two milliseconds.
Real Time Results
Between it launch in Nigeria on March 13 and May 20, 2025, just two months, the Spam Alert Service flagged 9,667,008 suspicious messages, according to Airtel reporting. That number includes 528,080 sent by userson the Airtel network (on-net) and 9,138,928 sent by users from other networks (off-net).
This staggering number indicates both the scale of fraud attempts and the importance of cross-network security measures. The Airtel system doesn’t just defend its own users, it monitors the messages entering the network from outside, offering an additional layer of safety for subscribers.
According to Airtel Nigeria CEO, Dinesh Balsingh, this innovation reiterates the strength of the telco’s AI-driven infrastructure in tackling the threat of spam and scam messages. “We understand that trust is the cornerstone of digital communication,” he stated, adding that, “This is why the AI is constantly learning, so as to keep pace with the changes in methods employed by spammers.”
Why This is a Game Changer
Network-Level Protection: Unlike most solutions that depend on user-side apps, Airtel’s service operates within its core infrastructure; it is always on and scanning, making it harder for threats to go undetected.
No User Action Required: There are no installations, updates, or settings for users to worry about.Every Airtel user, regardless of their phone type, gets protected by default.
Real-Time Alerts: The AI flags spam SMS in milliseconds, giving users feedback on potentially harmful messages as the messages arrive.
Scalable and Inclusive: Whether you’re using a basic feature phone in rural Tanzania or a smartphone in Lagos, you get the same level of protection, and this makes the service replicable in all of Airtel’s markets across Africa.
National Support and Expansion
Dr. Bosun Tijani, minister for Communications, Innovation and Digital Economy, endorsed the solution, commending Airtel for aligning with national priorities.He stressed that the Airtel Spam Alert Service demonstrates how artificial intelligence can enhance online security and economic empowerment.
Similarly, Dr. Aminu Maida, EVC/CEO of the industry regulator, the Nigerian Communications Commission (NCC), noted the sector-wide value, pointing out that it boosts consumer trust and directly supports national telecom security goals.
Following its success in Nigeria, the service has now expanded to Tanzania and Kenya, with a rollout planned for all 14 countries where Airtel operates.
Feedback from early users has been overwhelmingly positive. Many have reported improved personal awareness to SMS messages.
According to Balsingh, the AI Spam Alert Service is not a one-off solution, it is embedded in Airtel’s focus on integrating intelligent systems across its offerings while improving user experience. With threats becoming more sophisticated, “so will our solutions,” he said.
The company’s Spam Alert Service is a necessary evolution in how we think about mobile security, proactive, intelligent, and inclusive. Mobile phones are lifelines to finance, communication, and commerce, and this service does more than pinpoint spam, it restores user confidence.
And across the current digital space, confidence is indeed everything.
Brands/Products
Interswitch Enables Seamless Transactions on NNPC Retail App

By Aduragbemi Omiyale
The secure payment infrastructure of Interswitch has been fully integrated into the recently launched retail app of the Nigerian National Petroleum Company (NNPC) Limited known as NR Fuel App.
The mobile application, designed in partnership with Fidelity Bank Plc, was to make fuelling seamless, simpler, faster, smarter, and more secure, combining digital convenience with personalised service to transform the everyday experience for Nigerians.
The NNPC retail app leverage Interswitch’s network to enable seamless digital transactions at its retail stations across the country.
With the app, users will significantly reduce the time spent searching for fuel. The platform will also allow them to pre-fund their accounts, simplifying payment planning and purchases of petroleum products.
In addition, its built-in budgeting and expense tracking tools help users monitor fuel spending, empowering them to manage costs more effectively and maximize value.
The NR Fuel App also allows users to enjoy seamless digital transactions across NNPC service stations nationwide, as the system supports a broad range of payment channels, including the use of Interswitch’s payment cards and digital tokens brand, Verve card, as well as QR code-enabled payments, bank transfers, and USSD, ensuring inclusive access for all types of users.
“At Interswitch, we believe that innovation is most meaningful when it improves everyday life.
“For over two decades, we have been building and strengthening the digital infrastructure that powers Nigeria’s e-commerce ecosystem, and today’s launch is another major milestone.
“Our partnership with NNPC goes beyond payments. It represents a shared vision to redefine the fueling experience in Nigeria.
“The NR Fuel App is a clear example of how technology can transform a routine, everyday task into something smarter, faster, and more personal,” the Managing Director of Industry Ecosystems (Interswitch Indeco), Ms Chinyere Don-Okhuofu, said.
On his part, the Executive Director for Retail Operations and Mobility at NNPC Retail Limited, Mr Baba Shettima Kukawa, said the app is more than just a digital wallet but a platform created to deliver a suite of user-focused innovative features.
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