Brands/Products
Country Hill Assures Clients Affordable Homes, Hires Brand Ambassadors
By Aduragbemi Omiyale
Four personalities in the entertainment industry in Nigeria have been hired by a real estate company, Country Hill Affordable Homes, to deepen its market in the country.
The four celebs were signed by the subsidiary of Fox Capital Investment Limited as brand ambassadors and would be expected to use their various wide platforms to promote the products of the organisation.
Country Hill, which clocks five this year, has chosen Nollywood stars, Seilat Adebowale; Adebimpe Abiodun popularly known as Wasilat Coded; popular comedian Orevaghene Akuidolo also known as Forever and social media influencer Omotara Akanni, fondly called Lady Motara as brand ambassadors.
The Managing Director of Country Hill, Mr Adewale Oshinaike, explained that the four persons were hired to commemorate the fifth anniversary of the firm and to further reinstate its commitment to providing affordable homes to its prospective clients.
He pointed that Country Hill is one of the fast-growing real estate firms with a strong focus on providing affordable housing luxuries to all and leveraging the integrity and resilience in real estate practice has led the course of making housing and land property luxury acquisition available and affordable in the best interests of all stakeholders; customers, market and society.
Also speaking on the ambassadors signing, the company’s Executive Director in charge of Legal and Investment, Mr Emmanuel Bello, explained that it was part of efforts to project the company core values in the best possible image for media visibility and presence.
“We intend to have the right media presence and framework for our core value as a real estate company making real estate luxury available and affordable. With us at Country Hill Affordable Homes, having your own property or investment in real estate doesn’t require you to must be a millionaire,” he added.
According to the Executive Director, the ambassadors were carefully selected across entertainment genres as they fit into the brand project with their tremendous growth.
“A lot of synergies have been happening already between us and in the next one year of this endorsement deal, we want to grow with them in a symbiotic relationship as we grow our net worth together,” he added.
The ambassadors would be required to promote the real estate brand online and offline, go on-site tours, be available for clients’ land allocation, and be present at corporate events hosted by the company, the firm further said.
The four newly signed brand ambassadors now joined comedian Bukunmi Nathaniel (Bukunmi Preacher), Bunmi Shogbade, and the trio of Segun, Damilare, and Olubori Ojo, “Seriously Bori” making the brand ambassadors and influencers become nine individuals on the list.
One of the newly signed brand ambassadors, Wasilat Coded, noted that Country Hill has come to stay with a strong mission statement in the industry.
She, however, promised to contribute to the success of the brand, urging prospective clients to minimize their fashion spending and invest more into real estate as it comes with a high rate of return of investment.
Forever, another brand ambassador, assured people of the safety of their money as they subscribe to a credible and reliable real estate firm whose plans for its clients are making landed property acquisition luxury available and affordable.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
