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Sainte Croix Brings French Cognac Heritage to Nigeria

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Sainte Croix

By Modupe Gbadeyanka

Lovers of cognac in Nigeria who have yearned for long to have a taste of a quality drink do not have to worry again as the premium quality cognac, Sainte Croix, is now in the country.

The brand was brought into Nigeria by Punch Marketing and at an exclusive event held to present the brand to Nigerian consumers in Lagos on June 17, 2021, it was stressed that Sainte Croix delivers the best cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.

The company described the introduction of Sainte Croix into the Nigerian market as the arrival of the French cognac heritage to the country.

The company’s Country Manager (Nigeria), Mr Chris Parkes, said Sainte Croix has been made with passion since 1756 and celebrated around the world.

“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris.

“Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” he assured.

He referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:

“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect.

“These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but 30.

“While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed in the VIP at an exclusive club or to set the scene on the most special of occasions,” he said.

While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.

Mr Parker further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality cognac that satisfies both connoisseurs and friends.

“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably.

“The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement.

“One thing is sure, this feeling is going to be much more in the coming days as the brand gains a stronger foothold in the country,” he concluded.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Airtel Employees Donate Routers to Lagos Secondary School

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Airtel employees donate routers

By Aduragbemi Omiyale

Some routers loaded with 100GB of data and a two-month roll-over access fee have been donated to a government-owned secondary school in Lagos, Kuramo College, by employees of Airtel Nigeria.

The items were given to the school by Airtel employees under the company’s corporate social responsibility (CSR) initiative, Employee Volunteer Scheme Initiative.

The routers, specifically donated by the Airtel Information and Technology team, are expected to aid digital learning in the school and boost the knowledge of the students.

“Airtel aims to empower young minds by equipping them with the connectivity to imagine and unlock a world of knowledge and opportunities.

“For Airtel, it is no longer about being a smartphone network but giving people a reason to imagine so that people can explore the possibilities powered by technology and connectivity.

“The world is evolving; young Nigerians now have access to unlimited possibilities and can now create their job titles and descriptions, which is why we now have YouTubers, social media Influencers and the likes,” the Director of Information and Technology at Airtel Nigeria, Mr Seun Solanke, said.

He encouraged the students to maximize the provision of connectivity to back up their future imaginations with the right information and resources to ensure a bright future.

The activities under the Airtel Nigeria Employee Volunteer Scheme, said Airtel management, aligns with the company’s commitment to bridging the digital divide in the country and enabling students to leverage the power of the internet, as the distribution of routers with data plans will ensure that students have uninterrupted access to educational resources, research materials, and online learning platforms, regardless of their socio-economic background.

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Zoho Grows User Base to 90 million, Posts 65% Upmarket Growth

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Zoho Marketplace

By Aduragbemi Omiyale

More and more people are embracing the products of Zoho Corporation, a leading global technology company, as the company now boasts more than 90 million users across more than 600,000 global businesses of all sizes.

Also, the organisation has recorded a three-year CAGR of 65 per cent in mid-market and enterprise segments, representing one-third of the entire business.

This is because of the steady upmarket growth Zoho is recording across the Middle East and Africa region, with its seventh office in Nairobi, Kenya, officially launched.

It was observed that Zoho is witnessing an uptick due to its investments in go-to-market services, new products, platform extensibility, privacy and security to improve the customer experience and enable success.

The Country Manager for Zoho Nigeria, Mr Kehinde Ogundare, said, “With our strong DNA as a technology platform company, we have been able to steadily improve our maturity and readiness for large organisations by investing in adjacent areas.”

“Our humble roots in SMB have helped us systematically build powerful software with strong everyday usability.

“Across our products, extensibility, usability, packaging, and go-to-market approach, Zoho aims to be the simplest enterprise software vendor in the market,” he added.

Speaking further, he said, “Today’s announcement serves as a testament to that goal, helping our customers adopt more of our software, add new capabilities, extend our platform to suit their granular workflows and get ready for the future.

“Whether customers buy our software for one department or the entire organisation, one workflow or a collection of customer journeys, the experience with Zoho will be far simpler than with any other large vendor.”

Zoho said it aims to expand EBS across skills, industry depth, and regional presence to help enterprise businesses manage their technology stack better in today’s economic climate. EBS provides expertise to large organisations across solutions engineering, account management, and customer success.

The platform accepts payment in over 15 currencies worldwide, facilitating global procurement efforts for enterprise organisations with regional operations through unified multi-currency invoicing.

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Airtel Unveils ‘A Reason to Imagine’ Brand Campaign

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Airtel A Reason to Imagine

By Modupe Gbadeyanka

A new Africa-wide brand campaign focused on building a deeper emotional connection with young people, including Nigeria’s globally acclaimed productive generation, has been launched by Airtel Africa Plc.

The leading provider of telecommunications and mobile money services disclosed that the campaign includes a new strapline for Airtel, A Reason to Imagine.

It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.

The A Reason to Imagine campaign highlights the status of Airtel as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Nigerian youth.

“Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living on their terms. At Airtel, we see this growth as a beautiful thing.

“Our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” the chief executive of Airtel Nigeria, Mr Carl Cruz, noted.

On his part, the Group Chief Commercial Officer of Airtel Africa, Mr Anthony Shiner, said, “It’s a well-understood fact that youth are central to achieving Africa’s potential.

“More than 60 per cent of Africa’s population is under 25, and empowering this new generation is transformative for the continent’s future.

“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”

The Reason to Imagine brand campaign is Airtel Africa’s most ambitious yet. It comprises a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions.

The current title sponsorship of The Voice Africa is an example of how Airtel Africa is giving the youth a reason to imagine by partnering with The Voice to bring the show to the continent.

The Voice Africa showcases exceptional African musical talent in a show featuring a high-profile panel of coaches and TV hosts.

One of the 100 selected talents will eventually be crowned ‘The Voice Africa’ in a live show on free-to-air TV stations across the continent and Airtel TV. This is one of the initiatives that Airtel Africa has invested in to promote youthful talents and expertise in the education, sports, and innovation sectors.

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