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Sainte Croix Brings French Cognac Heritage to Nigeria

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Sainte Croix

By Modupe Gbadeyanka

Lovers of cognac in Nigeria who have yearned for long to have a taste of a quality drink do not have to worry again as the premium quality cognac, Sainte Croix, is now in the country.

The brand was brought into Nigeria by Punch Marketing and at an exclusive event held to present the brand to Nigerian consumers in Lagos on June 17, 2021, it was stressed that Sainte Croix delivers the best cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.

The company described the introduction of Sainte Croix into the Nigerian market as the arrival of the French cognac heritage to the country.

The company’s Country Manager (Nigeria), Mr Chris Parkes, said Sainte Croix has been made with passion since 1756 and celebrated around the world.

“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris.

“Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” he assured.

He referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:

“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect.

“These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but 30.

“While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed in the VIP at an exclusive club or to set the scene on the most special of occasions,” he said.

While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.

Mr Parker further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality cognac that satisfies both connoisseurs and friends.

“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably.

“The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement.

“One thing is sure, this feeling is going to be much more in the coming days as the brand gains a stronger foothold in the country,” he concluded.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Rite Foods Introduces New Fruit Drink in Five Flavours

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Rite Foods Hunger in Nigeria

By Modupe Gbadeyanka

A new fruit drink with five flavours called Sosa Fruit Drink has been introduced into the Nigerian drink market by Rite Foods Limited.

The market of carbonated soft drinks, energy drinks and sausages explained in a statement that the new product was created to meet the needs of consumers, who yearn for quality and refreshing fruit drinks.

Sosa Fruit Drink comes in Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry flavours in 35cl and one-litre packs.

The Managing Director of Rite Foods, Mr Seleem Adegunwa, said the company’s commitment to its consumers’ satisfaction remains unmatched, as it continuously ensures it produces premium quality products that meet consumers’ needs in a manner that reflects positively on the business and the market.

“Our values of innovation and excellence at Rite Foods help us to remain committed to growing with the consumers’ tastes through our unique selling proposition.

“This is evident in our new range of Sosa fruit drink products, its quality, package, sizing as well as pricing, all of which are produced with state-of-the-art infrastructure and up-to-the-minute technology to delight and refresh consumers all over the world,” Mr Adegunwa said.

The Brand Manager for Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, described Sosa Fruit Drink as an exceptional brand that guarantees the highest quality products for consumers’ refreshment, noting that the firm was excited to offer consumers the new range of Sosa fruit drink that delivers the ultimate refreshment.

Rite Foods is a subsidiary of Ess-Ay Holdings established in 2007. It boasts Bigi soft drink, Rite Spicy, Bigi Beef and Rite Sausages.

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Zoho Introduces New Product for SMEs, Gets Office in Lagos

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Zoho executives

By Dipo Olowookere

Global technology company, Zoho, will next month officially open its third African office in the Lekki area of Lagos as part of its efforts to serve its clients in Nigeria better.

Addressing journalists in Lagos on Friday, the President of Zoho for MEA, Mr Hyther Nizam, explained that the decision to bring the company closer to its consumers in the country is because Nigeria is its largest market on the continent.

He noted that the firm will use the opportunity to reduce the unemployment rate in the country as it would hire more employees locally for customer-facing roles, especially in the sales, marketing and other departments.

While speaking on the sidelines of the company’s first user conference in the country tagged Zoholics Nigeria, Mr Nizam further disclosed that Zoho has introduced a new product called Zoho Africa Digital Enabler package tailored for small and medium enterprises (SMEs) with about five employees.

According to him, the Zoho Africa Digital Enabler package, which will be available from July 1, 2022, will help small businesses take steps towards digital transformation and it would be offered at a discount of 50 per cent for a period of three months with a collection of 10 leading apps.

He explained that subscribers will have access to standard support available to them, which will allow access to a knowledge base, community forums, a self-service portal, email support and remote assistance. It also includes live chat support and telephonic support during working hours five days a week.

“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Mr Nizam. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions.

“The products are available in local pricing, helping businesses avoid cost fluctuations due to changing dollar value, which is beneficial in the current turbulent economy. We hope that Nigerian businesses will avail of this plan and fast-track their growth by leveraging cloud technology.”

Business Post gathered that in the package are Zoho Workplace, Zoho Invoice, and Zoho Begin, among others.

The Zoho Workplace is a unified platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. It has secure business email (Zoho Mail), team chat (Zoho Cliq), and an online office suite (Zoho Writer, Zoho Sheet, Zoho Show, and Zoho WorkDrive).

The Zoho Invoice helps users create and send customised invoices, track time, and bill customers accurately. It can also improve their cash flow by automatically sending payment reminders to customers, and getting paid online faster through debit/credit cards and PayPal. Moreover, businesses can record and track expenses by simply scanning their expense receipts. They will also be able to track tax levied on every transaction, allow customers to view their invoices, and projects, and make payments through the self-service portal.

As for the Zoho Bigin, it is a pipeline-centric CRM designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. It can be set up in 30 minutes, with options to create multiple pipelines with customisable stages based on a company’s operation style.

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P+ Measurement Holds 20th EvaluatePR Friday

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20th EvaluatePR

By Aduragbemi Omiyale

Friday, June 24, 2022, has been fixed for the 20th edition of the quarterly EvaluatePR hosted by a leading media intelligence agency, P+ Measurement Services.

According to a statement issued by the company, the programme is themed Dissecting the relevance of Measurement and Evaluation in Reputation Management and will take place between 12 pm and 1:30 pm (West African Time).

The resource persons for the 20th EvaluatePR are Abimbola Shukrah Bello, Marketing & Communications, Johns Hopkins Centre for Communication Program; Francois Van Dyk, Head of Operations, Ornico Group; and Damilola Sobajo, PR/Marketing Consultant. They will together provide their wealth of knowledge and experiences, insights and answers to the theme of the event.

Evaluate PR is an enlightening, interactive and informative event, featuring communications, public relations, and media monitoring professionals who share their experiences, advice, insights, and quotes on media monitoring measurement and evaluation in a question and answer session.

Participation in the event is free via a Google Meet link, https://meet.google.com/tpq-nsgm-svk.

P+ Measurement is an independent media intelligence and evaluation service provider established by Mr Philip Odiakose.

The firm offers media monitoring, measurement, evaluation, and performance audit services to brands, agencies, and government bodies

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