Brands/Products
Sainte Croix Brings French Cognac Heritage to Nigeria
By Modupe Gbadeyanka
Lovers of cognac in Nigeria who have yearned for long to have a taste of a quality drink do not have to worry again as the premium quality cognac, Sainte Croix, is now in the country.
The brand was brought into Nigeria by Punch Marketing and at an exclusive event held to present the brand to Nigerian consumers in Lagos on June 17, 2021, it was stressed that Sainte Croix delivers the best cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.
The company described the introduction of Sainte Croix into the Nigerian market as the arrival of the French cognac heritage to the country.
The company’s Country Manager (Nigeria), Mr Chris Parkes, said Sainte Croix has been made with passion since 1756 and celebrated around the world.
“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris.
“Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” he assured.
He referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:
“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect.
“These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but 30.
“While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed in the VIP at an exclusive club or to set the scene on the most special of occasions,” he said.
While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.
Mr Parker further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality cognac that satisfies both connoisseurs and friends.
“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably.
“The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement.
“One thing is sure, this feeling is going to be much more in the coming days as the brand gains a stronger foothold in the country,” he concluded.
Brands/Products
Egbin, Ijede, Ipakan Residents Troop Out for Egbin Power Annual Medical Outreach
By Modupe Gbadeyanka
Residents of Egbin, Ijede, and Ipakan in Lagos State recently trooped out for the 7th Annual Medical Outreach of Egbin Power.
The three-day medical outreach was organised in partnership with a Non-Governmental Organisation (NGO) known as Livewell Initiative in line with the power-generating company’s commitment to ensuring healthy lives and well-being of its host communities.
This programme also aligns with the United Nations (UN) Sustainable Development Goal 3 (SDG 3) – Good Health and Well-being.
The outreach attracted over three thousand people, including children, adults and nursing mothers, who enjoyed cardiovascular, arthritis, dental, eye-check, diabetes tests, malaria treatment, hepatitis screening, and blood pressure examination.
It was gathered that eyeglasses, dental kits, and medications were administered at no cost to the residents after careful examination by qualified medical practitioners.
“At Egbin Power, we recognise that the health and well-being of our host communities is crucial to our success. This medical outreach programme is one of the ways we demonstrate our commitment to giving back to our host communities.
“It is also in alignment with our commitment to SDG 3 and we believe that access to quality healthcare is a fundamental right, and we will continue to work towards making it a reality for all,” the Head of Corporate Communications and Branding at Egbin Power, Mr Felix Ofulue, stated.
“We are proud to partner with Egbin Power on this medical outreach programme. Together, we are making a positive difference in the lives of the people in these communities,” the Managing Director of Livewell Initiative, Dr Bisi Bright, said.
Also speaking at the event, the Aro of Egbin Kingdom, Mr Olayemi Olukunga, said, “We are grateful to Egbin Power for their kindness and generosity. This medical outreach programme has become an annual tradition that we look forward to, and we appreciate the positive impact it has on our community.”
One of the beneficiaries, Mrs Wasilat Ogundipe, thanked Egbin Power for the gesture, saying, “It affords us timely access to free medical examinations, enabling our children, parents and vulnerable community members to address their health concerns.”
Brands/Products
IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand
By Adedapo Adesanya
International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.
The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.
According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.
Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.
The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.
The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.
With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,
The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.
Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.
Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.
“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.
“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.
“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”
Brands/Products
Airtel Nigeria Wins Most Preferred Telecom Brand Award
By Modupe Gbadeyanka
Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.
At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.
The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.
“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.
“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.
The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.
The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”
“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.
The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.
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