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Seven-Up Bottling Company’s Legacy of Refreshment: How Decades of Expertise Will Shape the Future of Hydr8 100 and D’Vybe

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Seven-Up Bottling Company Hydr8 100 and D’Vybe

Seven-Up Bottling Company (SBC) remains one of the largest manufacturing companies in Nigeria, continually impacting the economy and the lives of consumers. Interestingly, SBC is deeply intertwined with Nigeria, as it was birthed alongside the nation’s independence, on October 1, 1960, with the first 7Up bottle hitting the market.

SBC’s shared history and heritage with Nigeria began with that inaugural bottle and the company has celebrated alongside Nigerians at every major milestone in the country’s history. With a commitment to making a lasting impact on the nation and its people, the Seven-Up Bottling Company has consistently created value for the Nigerian market by producing high-quality beverages that have become cherished favourites for the Nigerian populace.

SBC has been responsible for producing and distributing some of the favourite and most-loved soft drink brands, including Pepsi, Mirinda, 7Up, Mountain Dew, H2oH!, Teem, Lipton Ice Tea, and Aquafina premium drinking water.

Throughout its six-decade journey, the company’s mission has been clear: to preserve and evolve its legacy of beverage production excellence and its place in innovation was cemented with the introduction of Supa Komando Energy Drink into the Nigerian market. This commitment to excellence further shines through in the introduction of Hydr8 100 and D’Vybe, two new products that reflect Seven-Up Bottling Company’s dedication to innovation and customer satisfaction.

The creation of Hydr8 100 and D’Vybe effectively addresses the changing needs and preferences of consumers, offering Nigerians yet another exceptional beverage experience. With the launch of these two new products, the bottling company reaffirms its dedication to serving its customers with innovative, high-quality beverages. These drinks not only excite the taste buds but also reflect the diversity and individuality of consumers in Nigeria.

Hydr8 100, a carbonated isotonic drink packed with essential vitamins and electrolytes, is available in three flavours – Strawberry, Pineberry, and Tangy Twist. Meanwhile, D’Vybe, a sweetened carbonated soft drink, invites consumers on a journey of flavour exploration with its two flavours – Chapman and Ginger.

However, Seven-Up Bottling Company’s commitment goes beyond just crafting outstanding beverages. The company strives to ensure that consumers not only savor the taste but also understand the passion and effort invested in each creation. This is evident in the thoughtful marketing and advertising strategies that highlight the unique backstory behind every product.

This can be seen with the tagline for Hydr8 100 which is ‘Keep Your Bounce’, which essentially encourages customers to stay rehydrated, refreshed, and rehydrated, while D’Vybe promises to make “Every Moment a Vybe.” This storytelling approach connects the brand with its consumers on a personal level, fostering a deeper appreciation for the products.

As Seven-Up Bottling Company celebrates six decades of excellence, we eagerly await how the brand will continue to evolve in stride. With a legacy firmly established and a dedication to innovation and customer satisfaction, the future looks bright for Hydr8 100, D’Vybe, and the company’s continued impact on Nigeria’s beverage industry.

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Video Gaming Firm Xsolla Offers Nigerians Paga Payment Option

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Xsolla Paga payment

By Aduragbemi Omiyale

A global video game commerce company, Xsolla, has integrated Nigeria’s Paga into its payment system, allowing Nigerians more secure payment options.

Xsolla helps developers launch, grow, and monetize their games and with a large market available in Nigeria, with a population of over 230 million people, working with Paga is a good idea.

With services like Pay with Paga, Bank Transfers with Paga, and Cash by Paga, Xsolla provides a comprehensive payment solution that caters to diverse needs.

Serving more than 20 million users and processing massive volumes nationwide, Paga is one of Nigeria’s largest licensed mobile-money operators.

By integrating Paga’s full suite of payment options, players can enjoy seamless transactions, whether through quick in-app purchases, bank transfers, or cash deposits – with instant confirmations and reduced friction for all types of payments.

“Introducing Paga as a new payment method to players in Nigeria reflects our commitment to meeting players where they are,” said Chris Hewish, President at Xsolla.

“Paga’s strong local presence and trusted platform make it easier for Nigerian players to engage confidently, ensuring that convenience and security go hand in hand.”

From Nigeria to the world, Xsolla provides every payment method developers need to grow and monetize their games globally.

Local payment methods are crucial, enabling developers to reach every player, increase transaction conversions, and drive more sales and revenue. With Paga in Nigeria, it’s easier than ever to pay, play, and succeed.

Key benefits of the Paga integration include instant confirmations, localized experiences, and increased market reach and conversion.

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Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria

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Dellyman Temu

By Modupe Gbadeyanka

As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.

Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.

Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.

In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.

Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.

The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.

This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.

“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.

“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.

“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.

He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.

“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.

Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.

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Verve Issues Over 100 million Cards to Customers, Celebrates Milestone

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Verve 100 million Cards

By Aduragbemi Omiyale

Over 100 million cards have been issued to customers by Africa’s leading payments card brand, Verve, across the continent.

This milestone has been described as a powerful symbol of growth, resilience, and the evolving needs of millions of Africans who rely on Verve every day.

The accomplishment has been said to underscore the company’s deep consumer insight, continuous innovation, and unwavering dedication to customer satisfaction.

Verve’s evolution has consistently been inspired by the needs and aspirations of its users. Today, its acceptance footprint stretches across Africa and reaches global markets through strategic partnerships with leading brands, including Google, Netflix, Spotify, AliExpress, Temu, Flywire, YouTube Premium, and others, unlocking broader access to lifestyle, entertainment, commerce, and mobility solutions for millions of cardholders.

“What began as a simple idea, one card designed to empower everyday life, has grown into 100 million stories, 100 million touchpoints, and 100 million reasons to deepen our commitment to delivering secure, seamless, and meaningful payment experiences across Africa,” the Executive Vice President for Group Marketing and Corporate Communications at Interswitch Group, Ms Cherry Eromosele, said at a media briefing in Lagos, where she was represented by the Divisional Head for Growth Marketing (Paytoken and MVNO), Chidi Oluaoha.

Ms Eromosele further noted that the milestone is shared with the broader ecosystem; banks, processors, merchants, regulators, and partners, whose collaboration has fuelled Verve’s remarkable growth.

Most importantly, she celebrated the millions of individuals who carry Verve cards in their wallets and mobile devices, acknowledging that their trust and loyalty continue to inspire the brand’s progress.

With the 100-million-card mark now crossed, Verve is poised to accelerate its expansion efforts, elevate customer experiences, and strengthen its global acceptance network.

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