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The Role of Media Monitoring Services in Governance and its Application

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Philip Odiakose media monitoring and intelligence profession

By Philip Odiakose

The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape.

With the proliferation of social media and other online channels, decision-makers need to stay up-to-date with public opinion, emerging trends, and media coverage on specific topics or issues.

In this article, we will explore the role of media monitoring services in governance, its applications, and how it contributes to effective decision-making.

Media Monitoring Services and Their Importance

Media monitoring services are tools that track media coverage of specific topics or issues across a range of media sources, including news outlets, social media, and blogs. These services use algorithms and other technologies supported by humans to scan and analyze media content, providing insights into how issues are being discussed and perceived in the media landscape.

The importance of media monitoring services in governance cannot be overstated. Decision-makers need access to timely and accurate information about public sentiment, emerging trends, and media coverage to make informed decisions. Media monitoring services provide a wealth of data that can be analyzed and used to guide decision-making processes.

Applications of Media Monitoring Services in Governance

Media monitoring services have numerous applications in governance, including:

1. Tracking Public Sentiment

One of the primary functions of media monitoring services is to track public sentiment on specific topics or issues. This information is critical for government agencies, political parties, and other organizations that need to understand public opinion and how it may be shifting over time.

For example, P+ Measurement Services was engaged during the 2019 Lagos state election to provide media monitoring services for various political parties to enable them to understand how their messaging resonates with the public and adjust their strategies accordingly. Similarly, government agencies can use media monitoring services to track public opinion on specific policy issues and adjust their messaging and strategies based on the feedback they receive.

2. Crisis Management

Media monitoring services are also valuable tools for crisis management. During a crisis or emergency, decision-makers need to stay up-to-date with media coverage, identify potential risks and threats, and respond quickly to changing situations.

Media monitoring services can help officials stay informed about the evolving media landscape during a crisis, allowing them to make data-driven decisions and respond quickly to emerging issues. For example, during the COVID-19 pandemic, organizations engaged P+ Measurement Services to provide timely and tailored media coverage of the virus and its impact on different states in Nigeria, providing valuable insights that informed government responses.

3. Policy Development

Media monitoring services can also provide decision-makers with valuable insights into public debates, stakeholder opinions, and emerging issues, which can inform policy development and decision-making.

For example, media monitoring services can help government agencies track media coverage of specific policy issues and identify key stakeholders and influencers in the public debate. This information can then be used to engage with stakeholders and influencers and shape policy development based on their feedback.

4. Public Relations

Media monitoring services can also be used to manage the public image of government agencies, political parties, and other organizations. By tracking media coverage and identifying opportunities for positive coverage or potential reputational risks, decision-makers can adjust their messaging and strategies to maintain a positive public image.

For example, media monitoring services can be used to track media coverage of a government agency’s activities and identify opportunities for positive coverage or potential reputational risks. This information can then be used to adjust messaging and strategies to maintain a positive public image.

Media Monitoring Services and Effective Decision-Making

Media monitoring services play a critical role in effective decision-making in governance. By providing decision-makers with timely and accurate information about public sentiment, emerging trends, and media coverage, these services enable data-driven decision-making processes.

Decision-makers can use media monitoring services to identify emerging issues, track public sentiment, and stay up-to-date with media coverage, allowing them to make informed decisions. By incorporating media monitoring services into their decision-making processes, decision-makers can respond more quickly to emerging issues, shape public opinion, and maintain a positive public image.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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Nigeria Must Accelerate Adoption of Renewable Energy Solutions—JMG

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JMG Renewable Energy Solutions

By Modupe Gbadeyanka

A leading provider of integrated electromechanical solutions in Nigeria, JMG Limited, recently showcased real-world impact of its solar and hybrid energy solutions across key sectors of the economy to members of the media.

At the media tour held at JMG’s head office in Lagos, the Chief Commercial Officer of JMG, Mr Rabih Jammal, stressed the urgent need for Nigeria to accelerate its adoption of renewable energy solutions.

“Clean energy is no longer a future concept – it is happening now – and it is working. At JMG, we are not just advocating for renewables; we are delivering them.

“From our 150-kilowatt solar installation at our Victoria Island head office to multiple large-scale deployments nationwide, we have proven that clean energy works technically, commercially and financially,” he said at the event hosted to commemorate the International Day of Clean Energy.

According to him, JMG’s solar and hybrid projects have helped clients save millions of naira in diesel costs, improve energy reliability and significantly reduce carbon emissions.

“As more countries move toward sustainable solutions, clean energy has become an economic imperative for Nigeria. It enhances competitiveness, lowers operating costs and enables communities. This is only the beginning as we will continue to invest in solar solutions, technology, partnerships and people to scale clean energy across the country,” he added.

Also speaking, the Head of Marketing at JMG, Ms Oluwatomi Faniran, described clean energy as a core responsibility embedded in the company’s business strategy.

“At JMG, clean energy is more than technology; it is a responsibility. Our track record speaks for itself,” Ms Faniran said, highlighting the successful deployment of solar hybrid systems at NIPCO fuel stations, the powering of a government state house, and energy-efficient solutions delivered at facilities such as Nourdm Global and Rack Centre.

With decades of experience delivering solutions that enhance comfort, safety and efficiency across residential, commercial and industrial spaces, JMG operates across critical business units including conventional and renewable power, electrical infrastructure, HVAC systems, elevators and escalators, air compressors and energy-efficient technologies. Its operations are backed by internationally recognised ISO certifications in quality management, health and safety, and environmental sustainability.

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Paystack Launches Holding Company The Stack Group

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The Stack Group

By Adedapo Adesanya

Top payment solutions company, Paystack, has launched a holding company, known as The Stack Group (TSG), in its bid to aggregate the tech-focused family of brands connected with the Paystack brand.

TSG founding shareholders include Stripe, Shola Akinlade (Founder and CEO of Paystack), and existing Paystack employees. The agreements establishing TSG as the parent holding company were signed in October 2025, and are subject to the requisite regulatory approvals.

The announcement comes as Paystack celebrates its 10-year anniversary in January 2026.

Since its acquisition by Stripe in 2020, Paystack has grown its payment volume by 12x and is licensed and operational in Côte d’Ivoire, Ghana, Kenya, Nigeria, and South Africa, with regulatory approvals for Egypt and Rwanda, representing 46 per cent of Africa’s GDP, the company said in a press statement.

The statement added that this product-first approach to pan-African growth has led to Paystack becoming profitable at the group level.

The development follows the recent launch of Paystack MFB in Nigeria after it acquired Ladder Microfinance Bank in its push into consumer products.

The company noted that as a standalone bank, Paystack MFB allows the group to internalise core financial rails and provide the banking and credit infrastructure required by over 300,000 Nigerian merchants.

“These capabilities enable the development of elegant, compliant, and much-needed end-to-end money-movement solutions and will continue to power the company’s mission of building technology solutions for Africa, to power African ambition,” parts of the statement added.

TSG will provide a corporate umbrella for a family of complementary brands that are solving Africa-specific challenges, while remaining operationally independent. At the outset, TSG will include merchant payments solution, Paystack, its controversial consumer payments product, Zap, the recently launched Paystack Microfinance Bank and TSG Labs, which will serve as hub for  emerging technologies and building new products both within and beyond financial technology.

According to Mr Akinlade, “The launch of TSG signals a larger scope of ambition for us and sets the tone for the next decade of our company. Having worked with thousands of companies across the continent since 2016, it is clear that there are significant opportunities to support businesses beyond payments, and TSG enables us to address the challenges African companies face.”

“Thank you to the Stripe team for their continued belief in Africa’s potential, and our ability to create transformative technology companies for the continent, and beyond,” he added.

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Global Money Exchange Unveils Global Pay App

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Comviva and Global Money Exchange Leadership

By Modupe Gbadeyanka

A new mobile application powered by Comviva’s mobiquity Pay platform known as Global Pay has been launched by Oman’s leading money exchange company, Global Money Exchange Co. LLC (GMEC).

The unveiling aligns with Oman’s national digital transformation vision and reinforces GMEC’s commitment to delivering innovative, secure, and inclusive digital financial solutions for daily life.

“The Global Pay App enables secure and efficient local and international payment transactions,” the Chairman of Global Money Exchange said, Mr Sheikh Sulaiman Abdulmalik Abdullah Al Khalili, stated.

He added that the platform is PCI-DSS certified, underscoring GMEC’s commitment to the highest standards of payment security and data protection, expressing confidence that “the mobile application will be widely used by the Omani Nationals and expatriates.”

The Managing Director of Global Money Exchange, Mr Subromoniyan K S, disclosed that “customers can conveniently pay utility bills and educational fees without the need for a bank account, thereby supporting broader financial inclusion.”

He further noted that the platform enables merchants to accept QR-based payments from customers of any bank or service provider in Oman, ensuring full interoperability across the payment’s ecosystem.

“The Global Pay app is supported by a comprehensive customer support framework. Customers can visit any of our branches across Oman for assistance or contact a dedicated customer support helpline for prompt resolution of queries,” the General Manager of Global Money Exchange, Mr Sonam Dorje, said.

On his part, the chief executive of Comviva, Mr Rajesh Chandiramani, said, “We are delighted to accelerate Global Money Exchange’s digital transformation journey with mobiquity® Pay- our scalable, cloud-ready digital payments platform built to support rapid growth and seamless expansion. Global Pay exemplifies our commitment to empowering financial institutions across the Middle East to deliver world-class digital experiences that drive financial inclusion.”

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