By Adedapo Adesanya
A Nigerian startup, Tix Africa, which is a self-service ticketing platform for event creators, has secured six-figure pre-seed funding round to scale its event products and also expand its operations to Ghana and East Africa.
Tix Africa is an event technology platform that helps event organisers harness granular data from attendees, reducing costs and maximising revenues in the process.
The app provides tools and services that help event organisers efficiently plan and deliver events, with features including online ticketing, access control, cashless payments, and event reporting.
The platform currently makes it easy for organizers to create and monetise live or virtual events, enabling the creation of a customisable event page, secure payment collection via Paystack, and giving guests a seamless way to book and attend live events.
It was gathered that the pre-seed funding round was led by HoaQ, with participation from a number of private equity investors.
The funding will enable Tix Africa to build its technology to scale its events apps, primarily by launching Tix Pro – a paid version of Tix offered on a recurring subscription basis.
The startup also plans to expand operations to Ghana, Kenya, Uganda and Egypt in the coming months.
Speaking on the round, the Chief Executive Officer, Tix Africa, Mr Folayemi Agusto, said, “Nigeria has some of the best events you can attend – no one does private gatherings or public events and festivals like us.
“We want to continue providing the best tech-enabled solution for event organisers and attendees so that each event is a seamless, accessible experience from the moment tickets are booked, right through to arriving and gaining entry to the actual event.
“The new capital will enable us to scale quickly and to integrate the currently separate products and services we offer, including an app offering event attendees a marketplace where they can buy, trade and resell tickets securely.
“We are really excited to expand our platform to other markets across the continent, potentially enabling users to attend events they may otherwise not have known about.”
On his part, Mr Joe Kinvi, managing partner at HoaQ, said he was delighted to back what he regarded as “a truly enterprising and innovative” team.
“Folayemi and Nosa deeply understand this space and have built Tix Africa to cater for the markets they will be serving.
“We are confident that their vision to adapt their offering and expand their tech team and product offerings will fuel their continued growth and development in the coming years,” he said.
Tix Africa was launched in 2019 to solve the challenges of ticketing live events in Lagos.
The founders have successfully run the Eat Drink Lagos Food Festival since 2015, and as a result of encountering challenges of accurately collating guest details, payments and ticketing the events, built Tix to plug the gap in user data readily available to event organisers under the company’s original name of Festival Coins.
Power Black Aims to Disrupt Nigerian Energy Drinks Market
By Adedapo Adesanya
Power Black Energy drink, a Turkish energy drink with a presence in over 35 countries across Europe, Asia, Africa and the Middle East, has landed in Nigeria, being the first and only energy drink in Nigeria with a hygienic cover.
Speaking at a recent launch, the Marketing Manager of Frisson Nigeria Limited, the sole distributor of Power Black Energy Drink in Nigeria, Mr Ojotobor Samuel, said Power Black Energy Drink is a premium energy drink that offers Nigerians needed the power to achieve their goals with class and finesse.
Mr Ojotobor said as the first and only energy drink with a hygienic cover in Nigeria, Power Black seeks to encourage healthy consumption of energy drinks whereby consumers do not have to finish the can of drink at a go as it can be preserved with the hygienic cover all day long.
The Frisson Nigeria boss said Power Black Energy Drink is made with clean water, sugar glucose syrup, carbon dioxide, acidity regulator (Citric acid & Sodium citrate), Taurine, Vitamins B2, B3, B5 and B6. These ingredients, according to him enrich the human body with desired energy and account for the positive effect on the cognitive performance of every individual.
He added that there is no negative side effect to Power Black energy drink if consumed in moderation and advised Nigerians that it is healthy to consume everything, including water in moderation.
Validating the claims of the distributing firm, a representative of the manufacturer, Ares Gida Manufacturing-Turkey, Mr Recep Yildiz said Power Black Energy drink is made with finest of ingredients and purest of water and it guarantees good health and energy for Nigerians.
He added that the brand is the leading brand in the energy drinks market of countries like Spain, Germany, United Arab Emirates, Kuwait, Qatar, Jordan, Chad, Ghana, Ivory Coast and Mali.
As the latest entrant in the Nigerian market, the company has noted that the brand will soon take its leadership position in Nigeria.
Customers to Enjoy Free Delivery on Jumia Express Orders
By Aduragbemi Omiyale
Customers of Jumia will enjoy free delivery of goods shopped on the prominent e-commerce platform via the Jumia Express orders.
A statement from the company said this offering is part of its Free Delivery campaign designed to incentivize consumers to shop online, especially on the platform.
The Free Delivery campaign on Jumia Express orders is mainly available for consumers in Lagos and Abuja.
According to the firm, the deal will be valid for all Jumia Express (items stored at the Jumia warehouse) orders above N4,999 in Lagos and Abuja, excluding large items.
The campaign, one of the first for the year, is among several initiatives the company is putting together to encourage consumers to continue shopping on the platform while enjoying a rewarding online shopping experience.
Commenting on the initiative, the chief executive of Jumia Nigeria, Mr Massimiliano Spalazzi, stated that, “We want Nigerians to conveniently shop online without having to worry about delivery fees.”
“That is why we are introducing the cost-saving promo to enable them to buy more while spending less,” he further stated.
Jumia is unarguably the biggest online shopping platform in Africa, with operations in Nigeria and other countries.
It is also one trust e-commerce company used by online shoppers to purchase different ranges of items, including raw and cooked foods.
Best 4 Ways Video Marketing Can Help Your Business
By Kenneth Horsfall
As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.
We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.
Wait, you don’t?
Well, then it looks like (unfortunately) you’re in the majority.
Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.
You see, there are countless ways to market your business, but not every method is equally effective.
You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.
But there’s one extremely powerful strategy that can help your business: Video Marketing.
Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!
That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.
With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.
- Start With A Plan Of Action
Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.
Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?
Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.
How important is a marketing strategy?
According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.
Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.
Now that you’ve got a strategy, it’s time to…
- Craft A Great Story
So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”
Well, that’s certainly one way to start your video marketing process…
…down a very, very dark and difficult road.
You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.
And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.
So, one of the first things to keep in mind when creating a video is: the story.
The story is, in a sense, the engine of your video. Without it, your video is going nowhere.
When Developing A Good Story For Your Video You Want To Make Sure To:
- Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.
Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.
- Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.
You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.
How so, you might wonder?
With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).
- Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?
Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?
This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.
And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.
The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.
Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.
That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.
Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!
Now that you have a great story to share, you want to make sure that you…
- Keep Your Videos Short
With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.
With video, however, you should keep it short and sweet.
Why is that?
Because with the many advances in technology, people now have shorter attention spans than goldfish!
A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.
With the proper video length set, now you want to…
- Promote Your Video Everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.
One of the first places you want to share your video is on your company’s website.
This will help you drive customer traffic and create engagement with your site.
Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.
And by including videos in your email campaigns you can increase click-through rates by 50%!
After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.
Looking to share your video with an even wider audience?
Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.
Does it sound like there’s a lot that goes into creating a marketing video?
Well, there is!
Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.
It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:
- Connect with your target audience
- Generate more leads
- Increase sales
- Grow your overall business
Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via email@example.com
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