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TPT International Closes 2017 With Double Industry Honours

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By Dipo Olowookere

Nigeria’s foremost PR consultancy, TPT International Limited, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.

At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the ‘Corporate Practitioner of Excellence 2017’ award.

Last Thursday, NIPR Lagos chapter announced TPT International as the ‘Best Agency to Work’ at a gala night held in the metropolis. The result was the outcome of independent surveys conducted for the award organisers.

On the ‘Corporate Practitioner of Excellence 2017’ award, NIPR President, Dr Rotimi Oladele, said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades.

On his part, NIPR Lagos chapter Chairman, Mr Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument.

Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting.

The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position.

Lead Strategist of TPT International, Mr Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.

“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Toks, as he is fondly called, said his firm would continue to come up with innovative ideas to make PR practice more relevant to brands and the economy.

This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice.

Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission (NCC), Mr Tony Ojobo; and Chevron, while Mr Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.

TPT International and Mr Modupe are serial award winners. Earlier in the year, Mr Modupe, a former Secretary General of Public Relations Consultants Association of Nigeria (PRCAN), won the Outstanding PR Personality of the Decade at an industry-based recognition event organised by Marketing Edge Awards.

Other awards in the last decade included the Most Friendly PR Agency of the Year, PR Agency of the Year, Outstanding PR Agency of the Decade, Most Outstanding PR Campaign of the Year and PR Company of the Year.

Founded by Mr Modupe almost 20 years ago, TPT International is a perception management firm with a globally aligned structure. It is unarguably one of Africa’s most sought-after PR agencies.

It provides strategic PR and communications services to high-flying companies in several sectors of the economy – manufacturing, brewery, FMCG, food and beverages, energy, pharmaceuticals, telecommunications, tobacco, banking and finance, real estate, media, education, construction, health, government, etc.

TPT International maintains practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle communication, public affairs, social media conversation management, etc.

Some of the companies it has worked for and still working for include: Nigerian Breweries Plc, Promasidor Nigeria Limited, Lagos Business School, Buildcon Global Services, mediaReach OMD, Reckitt Benckiser, General Electric West Africa, Heritage Bank, Lenovo, WFM 97.1 Radio Station, British American Tobacco Company, Pfizer, MTN Nigeria, Lagos Lotto, Guinness Nigeria, Procter & Gamble West Africa, British Council, Starcomms Plc, MasterCard, and many others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

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JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

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MAGGI Unveils ‘Taste of Christmas’ Campaign

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MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

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FG Suspension of Sachet Alcohol Ban Excites NECA

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sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

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