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TPT International Closes 2017 With Double Industry Honours

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By Dipo Olowookere

Nigeria’s foremost PR consultancy, TPT International Limited, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.

At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the ‘Corporate Practitioner of Excellence 2017’ award.

Last Thursday, NIPR Lagos chapter announced TPT International as the ‘Best Agency to Work’ at a gala night held in the metropolis. The result was the outcome of independent surveys conducted for the award organisers.

On the ‘Corporate Practitioner of Excellence 2017’ award, NIPR President, Dr Rotimi Oladele, said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades.

On his part, NIPR Lagos chapter Chairman, Mr Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument.

Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting.

The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position.

Lead Strategist of TPT International, Mr Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.

“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Toks, as he is fondly called, said his firm would continue to come up with innovative ideas to make PR practice more relevant to brands and the economy.

This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice.

Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission (NCC), Mr Tony Ojobo; and Chevron, while Mr Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.

TPT International and Mr Modupe are serial award winners. Earlier in the year, Mr Modupe, a former Secretary General of Public Relations Consultants Association of Nigeria (PRCAN), won the Outstanding PR Personality of the Decade at an industry-based recognition event organised by Marketing Edge Awards.

Other awards in the last decade included the Most Friendly PR Agency of the Year, PR Agency of the Year, Outstanding PR Agency of the Decade, Most Outstanding PR Campaign of the Year and PR Company of the Year.

Founded by Mr Modupe almost 20 years ago, TPT International is a perception management firm with a globally aligned structure. It is unarguably one of Africa’s most sought-after PR agencies.

It provides strategic PR and communications services to high-flying companies in several sectors of the economy – manufacturing, brewery, FMCG, food and beverages, energy, pharmaceuticals, telecommunications, tobacco, banking and finance, real estate, media, education, construction, health, government, etc.

TPT International maintains practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle communication, public affairs, social media conversation management, etc.

Some of the companies it has worked for and still working for include: Nigerian Breweries Plc, Promasidor Nigeria Limited, Lagos Business School, Buildcon Global Services, mediaReach OMD, Reckitt Benckiser, General Electric West Africa, Heritage Bank, Lenovo, WFM 97.1 Radio Station, British American Tobacco Company, Pfizer, MTN Nigeria, Lagos Lotto, Guinness Nigeria, Procter & Gamble West Africa, British Council, Starcomms Plc, MasterCard, and many others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Egbin, Ijede, Ipakan Residents Troop Out for Egbin Power Annual Medical Outreach

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Egbin Power Annual Medical Outreach

By Modupe Gbadeyanka

Residents of Egbin, Ijede, and Ipakan in Lagos State recently trooped out for the 7th Annual Medical Outreach of Egbin Power.

The three-day medical outreach was organised in partnership with a Non-Governmental Organisation (NGO) known as Livewell Initiative in line with the power-generating company’s commitment to ensuring healthy lives and well-being of its host communities.

This programme also aligns with the United Nations (UN) Sustainable Development Goal 3 (SDG 3) – Good Health and Well-being.

The outreach attracted over three thousand people, including children, adults and nursing mothers, who enjoyed cardiovascular, arthritis, dental, eye-check, diabetes tests, malaria treatment, hepatitis screening, and blood pressure examination.

It was gathered that eyeglasses, dental kits, and medications were administered at no cost to the residents after careful examination by qualified medical practitioners.

“At Egbin Power, we recognise that the health and well-being of our host communities is crucial to our success. This medical outreach programme is one of the ways we demonstrate our commitment to giving back to our host communities.

“It is also in alignment with our commitment to SDG 3 and we believe that access to quality healthcare is a fundamental right, and we will continue to work towards making it a reality for all,” the Head of Corporate Communications and Branding at Egbin Power, Mr Felix Ofulue, stated.

“We are proud to partner with Egbin Power on this medical outreach programme. Together, we are making a positive difference in the lives of the people in these communities,” the Managing Director of Livewell Initiative, Dr Bisi Bright, said.

Also speaking at the event, the Aro of Egbin Kingdom, Mr Olayemi Olukunga, said, “We are grateful to Egbin Power for their kindness and generosity. This medical outreach programme has become an annual tradition that we look forward to, and we appreciate the positive impact it has on our community.”

One of the beneficiaries, Mrs Wasilat Ogundipe, thanked Egbin Power for the gesture, saying, “It affords us timely access to free medical examinations, enabling our children, parents and vulnerable community members to address their health concerns.”

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IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand

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International Workplace Group

By Adedapo Adesanya

International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.

The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.

According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.

Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.

The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.

The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.

With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,

The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.

Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.

Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.

“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.

“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.

“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”

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Airtel Nigeria Wins Most Preferred Telecom Brand Award

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Airtel Most Preferred Telecom Brand

By Modupe Gbadeyanka

Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.

At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.

“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.

“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.

The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.

The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”

“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.

The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.

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