TPT International Closes 2017 With Double Industry Honours
By Dipo Olowookere
Nigeria’s foremost PR consultancy, TPT International Limited, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.
At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the ‘Corporate Practitioner of Excellence 2017’ award.
Last Thursday, NIPR Lagos chapter announced TPT International as the ‘Best Agency to Work’ at a gala night held in the metropolis. The result was the outcome of independent surveys conducted for the award organisers.
On the ‘Corporate Practitioner of Excellence 2017’ award, NIPR President, Dr Rotimi Oladele, said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades.
On his part, NIPR Lagos chapter Chairman, Mr Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument.
Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting.
The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position.
Lead Strategist of TPT International, Mr Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.
“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.
Toks, as he is fondly called, said his firm would continue to come up with innovative ideas to make PR practice more relevant to brands and the economy.
This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice.
Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission (NCC), Mr Tony Ojobo; and Chevron, while Mr Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.
TPT International and Mr Modupe are serial award winners. Earlier in the year, Mr Modupe, a former Secretary General of Public Relations Consultants Association of Nigeria (PRCAN), won the Outstanding PR Personality of the Decade at an industry-based recognition event organised by Marketing Edge Awards.
Other awards in the last decade included the Most Friendly PR Agency of the Year, PR Agency of the Year, Outstanding PR Agency of the Decade, Most Outstanding PR Campaign of the Year and PR Company of the Year.
Founded by Mr Modupe almost 20 years ago, TPT International is a perception management firm with a globally aligned structure. It is unarguably one of Africa’s most sought-after PR agencies.
It provides strategic PR and communications services to high-flying companies in several sectors of the economy – manufacturing, brewery, FMCG, food and beverages, energy, pharmaceuticals, telecommunications, tobacco, banking and finance, real estate, media, education, construction, health, government, etc.
TPT International maintains practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle communication, public affairs, social media conversation management, etc.
Some of the companies it has worked for and still working for include: Nigerian Breweries Plc, Promasidor Nigeria Limited, Lagos Business School, Buildcon Global Services, mediaReach OMD, Reckitt Benckiser, General Electric West Africa, Heritage Bank, Lenovo, WFM 97.1 Radio Station, British American Tobacco Company, Pfizer, MTN Nigeria, Lagos Lotto, Guinness Nigeria, Procter & Gamble West Africa, British Council, Starcomms Plc, MasterCard, and many others.