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Truecaller Rebrands, Introduces Search Context Feature

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New Truecaller Logo

By Aduragbemi Omiyale

The popular call identification and blocking app, Truecaller, has changed its identity as part of its rebranding strategy to deliver more quality services to its customers.

The firm has changed its logo and app icon and has introduced a new anti-fraud feature called Search Context as a part of its Artificial Intelligence (AI) identity engine.

In a statement, Truecaller said the upgraded AI identity features were put in place for fraud prevention, giving customers more value.

According to the company, this signifies a renewed and strong focus on consumer privacy and enhanced safety in communication.

It stated that the new logo maintained the signature True blue colour with an icon that establishes a distinct identity, thereby protecting our users from copycat and imposter apps.

Truecaller further disclosed that the brand new app icon will be instantly recognisable on the Google Play Store and Apple App Store.

To see the new app icon and changes, users need to update to the app version 13.34 or newer on Android and version 12.58 or newer on iOS.

It said the timing of the new brand identity aligns with a significant transformation taking place in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.

“We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to evolve and improve every day constantly.

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy,” the chief executive of Truecaller, Mr Alan Mamedi, said.

As for the Search Context feature, Truecaller said while looking at the search results for any number, users would be instantly notified if the name for the number has been recently changed or is being changed frequently.

The app also classifies this contextual message into three colour categories: blue, for a neutral change; yellow, which indicates a potentially suspicious name change; and finally, red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all Android, iPhone and Truecaller web search results.

Truecaller Search Context

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Jamara Home Celebrates Mothers With Extensive Range of Products

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Jamara Home

By Aduragbemi Omiyale

One of the leading destinations for electronics and home appliances in Nigeria, Jamara Home, has joined others across the globe to celebrate mothers on Monday’s Day observed on Sunday, May 11, 2025.

The company is giving customers the opportunity to show appreciation to their mothers with a variety of top-quality essentials and gifts, including gas cookers for dependable everyday cooking, refrigerators and freezers to keep meals and moments fresh, smart TVs for entertainment that brings the family together, kitchen tools and appliances for enhancing convenience and creativity in the home, and air conditioners for cool and comfortable living.

Jamara Home assured Nigerians it has these products in stock at its showrooms in Lagos and Port Harcourt, Rivers State, to suit every type of mum because every mother deserves to be celebrated in a way that’s as special as she is.

“We see mothers as the unsung heroes of our everyday lives. This celebration gives us an opportunity to express our gratitude and to help our customers do the same through products that are thoughtful, meaningful, and heartfelt,” the Managing Director of Jamara Home, Rabi Jammal, stated.

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FCCPC Can’t Fix GOtv, DStv Subscription Prices for MultiChoice—Court

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fccpc multichoice

By Adedapo Adesanya

Justice James Omotosho of a Federal High Court in Abuja has said the Federal Competition and Consumer Protection Commission (FCCPC) cannot determine what MultiChoice Nigeria can charge its customers for subscribing to DStv and GOtv, the pay-TV services of MultiChoice.

However, he dismissed a suit filed by MultiChoice Nigeria, challenging the FCCPC’s intervention in its subscription price hike, saying it is an abuse of court process due to similar pending proceedings elsewhere.

The judge clarified that while the FCCPC has investigative powers under its Act, it lacks authority to fix or suspend prices without presidential delegation via a gazetted instrument.

“The power to fix prices is exclusively that of the President. Any decision taken without such delegation is a nullity,” he stated, stressing that Nigeria runs a free-market system, where providers like MultiChoice can set prices, and consumers can choose to accept or reject them.

Justice Omotosho found FCCPC’s directive to suspend MultiChoice’s price increase breached the company’s right to a fair hearing and appeared discriminatory, rejecting the agency’s claim of MultiChoice’s market dominance as untenable.

“The use of services like those provided by the plaintiff is discretionary and not essential. Nigeria can do without it,” he added, warning that regulatory price controls could deter investors and harm the economy.

MultiChoice raised subscription rates by up to 25 per cent on March 1, 2025, citing inflation and operational costs.

The FCCPC opposed the hike, demanding a review and threatening sanctions, which led to the lawsuit.

Last month, while arguing its case, MultiChoice, through its lead counsel, Mr Moyosore Onigbanjo (SAN), submitted that the bone of contention is “whether the defendant have the right to control the price at which the plaintiff offers its services to the public.”

He argued that the Act establishing the FCCPC did not confer on it the powers to regulate price or prevent anyone including the plaintiff from increasing its prices.

Also, the lawyer stated that the issue of whether the defendant can regulate price has been litigated before between the two parties, adding that the tribunal had held that the commission has no powers to regulate prices of goods and services in the country, except the President of the Federal Republic of Nigeria.

The plaintiff’s lawyer also submitted that even the president who is clothed with the powers to regulate prices has maintained “that his government does not believe in price control” but, that prices are determined by market forces of demands and supplies.

The plaintiff in addition submitted that if the FCCPC has no powers to control price “where does he have the powers to prevent the plaintiff from increasing price.”

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How African Mom Used Temu to Help 800,000 Women Save Big

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Ncumisa Nldelu African mom

In a world where rising living costs are squeezing African households, one South Africa mother based in Durban has transformed her personal frugality into a powerful force for community upliftment. Meet Ncumisa Ndelu, a 48-year-old whose determination to stretch her family budget ignited 1 Family, 1 Stockpile, a thriving Facebook community now connecting over 800,000 members. 

What began as shared savvy shopping tips among friends has blossomed into a nationwide financial empowerment network. This effort is enabling women across South Africa and Nigeria to save significantly, launch their own ventures, and cultivate financially resilient futures.

The start of a community

Driven by a desire to help African women navigate economic pressures, former journalist and communications professional Ncumisa Ndelu launched 1 Family, 1 Stockpile in 2016. Her initial concept was simple: to share effective shopping hacks, budgeting strategies, and the benefits of strategic stockpiling.

The group rapidly became a trusted “sisterhood,” fostering financial literacy and providing robust community support. Today, it stands as a vital platform where women exchange savings techniques, share valuable deals and discounts, celebrate their financial achievements, and encourage each other towards better money management – all grounded in empowerment, education, and shared experiences.

A game-changer in her journey

A significant turning point in Ncumisa’s journey was discovering Temu, a global e-commerce platform that unlocked unprecedented savings for her household. Ironically, her introduction to the app began with a cautionary post about international deliveries. Intrigued, she decided to try it herself, ordering security lights following a home break-in.

“Once I received my first delivery, I was hooked,” she recalls. “I placed my second order less than two weeks later.”

From everyday household essentials to art supplies, school materials, and beauty products, this direct-from-factory marketplace became her key to unlocking savings. One purchase alone yielded savings of over R5,000, propelling her towards a research-driven approach to online shopping.

According to a recent survey, 46% of South African respondents report saving more than half of their shopping budget by using Temu, with nearly 40% making purchases on the platform at least once a month.

Stretching Rands, growing futures

Ncumisa has turned everyday budgeting into a powerful tool for growth, both at home and in her community. By making smarter, more affordable purchases, she’s been able to invest in her children’s education, fuel their creative passions with art supplies, and support her long-standing mission to feed the homeless. Crucially, this approach has fostered financial literacy in her children, evolving from simple piggy banks to daily lessons in budgeting, comparative shopping, and mindful spending.

This spirit of empowerment extends into her online community. Starting with just 50 members, it has surged into a nationwide network of over 800,000 women who share practical savings advice,  celebrate milestones like paying off debt or buying a first home, and offering each other unwavering support. “The group thrives on trust,” Ncumisa explains. “When we share what’s helped us, it empowers someone else to thrive.”

Ncumisa shares her top 5 budgeting tips:

  1. Establish a proactive household budget: Create a standing budget well before payday, viewing it as a dynamic document that evolves with your family’s needs.

  1. Involve children in the budgeting process: Cultivate financial literacy early by having your children participate. “In my household, the kids “pitch” for what they want the budget to be spent on, learning valuable negotiation and prioritisation skills.”

  1. Prioritise essential deductions: Aim to let your salary remain untouched on payday. Allow debit orders for crucial expenses to run first, then manage the remaining funds for utilities and other needs.

  1. Active saving and investing: Your budget should always include dedicated line items for savings, whether for short-term goals, long-term, or significant purchases. Similarly, make a point to allocate funds for investments, ensuring your money works for you.

  1. Seek out sales and rewards yourself: Consciously try to avoid paying full price by actively looking for sales and discounts. “This is where platforms like Temu have really helped me. Budget for those personal rewards, whether it’s a small treat or a bigger experience like travel. Recognising your hard work is a vital part of a sustainable budget!”

From budget tips to national recognition

Ncumisa’s  journey from sharing simple saving tips to being recognised as Daily Maverick’s 2023 Businessperson of the Year is a testament to the power of purpose-driven leadership. Her remarkable ability to connect personal financial choices with broader community upliftment has ignited a powerful wave of economic empowerment, particularly among women. 

This growing community has empowered thousands of women to take control of their finances, helping them become more secure, break free from debt, and feel confident in managing their money day-to-day. This is about more than just saving a few rands; it’s about building a future where women don’t just survive, they thrive.

Ncumisa is leading that charge, using her own experience to show what’s possible with determination and the right tools. Through her example, she’s not only creating lasting wealth for her family but also passing down essential financial skills to the next generation – proving that true empowerment begins at home.

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