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Your Beauty Business Deserves The Best Brand Name. Here’s How to Get it

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Beauty Business

The international economy continues to grow even as the COVID pandemic fades. New businesses are sprouting up across the board, and every sector—especially fashion and beauty—is becoming increasingly congested with brands.

An estimate from the Census Bureau showed that 2020, the year of COVID and lockdowns, was also recorded to have birthed 4.4 million startups.

The present issue for entrepreneurs is not just establishing a business but also figuring out how to differentiate it from competitors and grow it until it becomes a force in that sector. And branding is the most potent weapon that any entrepreneur can use to address this situation.

After assisting over 30,000 customers in selecting the appropriate name for their businesses, we know that the most vital phase in branding is selecting the perfect business name. And so, we prepared this article to help you choose the perfect name for your beauty company.

4 Simple Steps to Choosing the Best Business Name

Brand Name

  1. Create a Mental Image of Your Company

Before you start looking for an engaging name, you should have a clear image of where you would like your business to be in the future since this will influence every action you take for your brand.

Also, do your best to understand everything you can about your business, its field of speciality in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.

While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will or will not work and what you will have to do to draw the attention of your target demographic.

But beyond helping you find a name for your beauty business, having a clear mental image of your products and their grand purpose would make it easier for you to find compelling beauty product names.

  1. Choose an Appealing Tone

The best way to choose a name that effectively expresses your company’s true identity is to ensure it has the right tone that communicates positively and draws a favourable reaction from your target demographic.

One of the simplest methods to do this is to conduct comprehensive consumer research and uncover what precise characteristics your beauty firm must exhibit if it is to attract its potential customers. This awareness can help you decide whether the appropriate tone for your organization is a:

  • Intriguing
  • Prestigious
  • Fun and playful
  1. Identify Your Brand’s Elements

Most founders focus so heavily on their brand’s tone that they forget to identify and build their secondary elements. These elements are vital because they serve as the core of your brand’s image. They’d brilliantly reflect your company’s distinct identity and personality if executed properly.

So, take out a pen and paper and jot down your thoughts about your company:

  • Big ideas: What big ideas are your company championing?
  • Values: What values does your company support?
  • Benefits: What perks do customers stand to receive from you?
  • Emotions: Which powerful emotion(s) do you want your customers to associate with your company?
  • Value proposition: What distinguishes your beauty business from other competitors?
  1. Develop Concise Naming Requirements and Begin Brainstorming

Everything we’ve stated so far will help you identify your naming needs and build solid naming criteria for your brand. Establishing your naming criteria will offer you a good sense of the best type of name for your beauty brand.

Once you’ve determined the best type of name for your brand, it’s time to let your creative energy flow and begin searching dictionaries and thesauruses for words that match your company’s naming needs.

While searching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your company stand out in the beauty sector. The goal should be to generate a detailed list of prospective brand names.

And if brainstorming proves too time-consuming and challenging, you can always use a powerful brand name generator to pick the best name that matches your business’s needs.

Make a Great Impression With a Quality Name

As you brainstorm, keep in mind that customers are drawn to companies with exciting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are very memorable, and customers can quickly remember and suggest them to friends and family.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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Brands/Products

Indigo Wins Another SABRE Africa Award

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Integrated Indigo Limited SABRE Africa Award

Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications consultancy firms, has once again proved its mettle as an agency to reckon with, not only in Nigeria but also across the continent, by winning another award at the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards recently held in South Africa.

Indigo won in the Industrial/Manufacturing category for its impactful ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The award-winning ‘Women on Wheels’ campaign was designed to challenge gender stereotypes and promote inclusivity within the industrial and manufacturing sector, while amplifying Lafarge Africa’s commitment to empowering women through innovative and purpose-driven initiatives.

Last year, the agency emerged as the winner for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue.

Commenting on the win, the Managing Director/CEO, Integrated Indigo Limited, Bolaji Abimbola, explained that the success of the campaign was driven by a shared vision between the agency and Lafarge Africa Plc, noting that the win reflects the agency’s long-standing commitment to delivering impactful and purpose-driven campaigns that go beyond traditional communications.

Abimbola added that such recognitions serve as both validation and motivation for the agency to continue pushing boundaries, challenging norms, and delivering innovative solutions that create real value for clients and society at large.

“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships. We are proud of the impact this campaign has created and grateful to our clients for trusting us to bring this vision to life,” he said.

Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, noting that the award reflects the collective effort of a team committed to excellence and innovation.

“I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve,” he added.

As it celebrates this milestone, Integrated Indigo reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact.

The 2026 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The 2026 Africa SABRE Awards took place on March 17 in South Africa.

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Moniepoint Acquires Orda to Explore Africa’s $50bn Restaurant Economy

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Moniepoint DreamDevs Initiative

By Modupe Gbadeyanka

A leading cloud-based restaurant management platform operating in Nigeria, Orda Africa, has been acquired by the continent\s all-in-one financial ecosystem platform, Moniepoint Incorporated.

The acquisition of Orda comes as Africa’s food service industry experiences unprecedented growth, with the sector valued at $50 billion and Nigeria’s market alone projected to reach $19.31 billion by 2030, growing at 11.73 per cent annually.

With Orda’s restaurant-focused capabilities now part of the Moniepoint ecosystem, the platform is well-positioned to capture this opportunity.

Business Post gathered that Orda will now become part of the Moniebook platform, the all-in-one Point-of-Sale (POS) and business management platform of Moniepoint.

Since launching its business management tools product in 2025, Moniebook has rapidly become the go-to platform for thousands of African businesses seeking integrated financial and operational tools, seamlessly unifying payments and bookkeeping in one platform.

With Orda, restaurant owners can now gain access to this proven ecosystem that creates unprecedented opportunities to scale operations, optimise performance, and access credit, as well as the extensive reach of Moniepoint, which has powered growth for millions of African businesses.

“The food industry isn’t just about feeding people; it’s a major source of jobs and daily survival for many Africans. It highlights how vital the informal sector is, not just for the economy, but for everyday life across the continent,” the chief executive of Moniepoint, Mr Tosin Eniolorunda, said.

Data has shown us that Africa’s restaurant sector is one of the continent’s most dynamic economic engines, yet the majority of food businesses still operate with manual processes and fragmented tools.

“By bringing Orda into Moniepoint, we are giving restaurant owners what they deserve: one simple platform that handles everything from managing their kitchen to growing their business.

“Our goal remains to create financial happiness for Africans, giving them the tools to reach their full potential, and that’s exactly what we’ve built here,” he added.

Also commenting, the chief executive of Orda, Mr Guy Futi, said, “Orda has found the perfect home in Moniepoint. We have spent years building deep expertise in restaurant operations, but we have always known that to truly transform the industry, we needed to connect that expertise with comprehensive financial infrastructure.

“That’s exactly what this integration delivers. For our customers, we are assuring a smooth transition with no disruption to the platform and retained access to the support you are used to. What changes is your access to opportunities. Over the coming weeks, being part of Moniepoint means you’ll have more tools, more reach, and more ways to grow your business than ever before.”

Moniepoint was established in 2015 by Mr Eniolorunda and Mr Felix Ike. The firm has considerably expanded its offerings to include digital payments, business and personal banking, credit, cross-border payments, and business management tools, with a customer base exceeding 20 million active businesses and personal banking customers and processes over $250 billion in digital payment transaction value annually.

On its part, Orda was formed in 2020 to give Africa’s small and independent restaurants the tools they need to run more efficiently, providing a purpose-built software to businesses that had long operated without it.

Combining their respective strengths, Moniepoint and Orda are expected to deliver a purpose-built solution that empowers food businesses at every scale to manage orders, track inventory, pay suppliers, and access working capital, all in one seamless experience.

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Regulators, Stakeholders Laud Rite Foods on Safety, Consumer Confidence

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Rite Foods Hunger in Nigeria

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector.

The commendation came during a recent stakeholder forum commemorating World Consumer Rights Day, themed Safe Product, Confident Consumers, organised by the Brand Journalists Association of Nigeria (BJAN) and hosted by Rite Foods Limited at the company’s state-of-the-art factory in Ososa, Ogun State, on Friday.

The forum brought together key stakeholders, including regulators, consumer advocates, and journalists, to discuss the importance of product safety, responsible manufacturing, and consumer awareness in building a more accountable marketplace.

World Consumer Rights Day, observed annually on March 15, provides an opportunity to highlight the importance of protecting consumers and strengthening trust in products and services.

In his welcome address, Mr Femi Ajileye, General Manager, Operations at Rite Foods Limited, welcomed members of the Brand Journalists Association of Nigeria and introduced them to the company’s goal of delivering world-class food and beverage products produced with global best practices.

“At Rite Foods, our philosophy is simply to consistently deliver safe, high-quality products that consumers can trust. Our investment in advanced technology, automated processes, and rigorous quality assurance reflects our dedicated commitment to excellence and consumer satisfaction.”

He added that the company remains committed to transparency and stakeholder engagement as part of its broader responsibility to consumers.

Speaking at the event, Mrs Olubunmi Dorcas Otti, Zonal Coordinator, South-West Zone of the FCCPC, who represented the Executive Vice Chairman, Mr Tunji Bello, said Rite Foods had demonstrated a strong commitment to consumer protection through transparent operations and adherence to high production standards.

She noted that opening its manufacturing facility to regulators, journalists, and stakeholders further reflects the company’s confidence in its processes.

“Rite Foods has taken a commendable step in reinforcing consumer confidence through quality products and transparent operations. Protecting consumers is a shared responsibility, and engagements like this strengthen collaboration between regulators, industry players, and the media,” she said.

She also highlighted the important role of the media in bridging the gap between producers, regulators, and the public through accurate reporting and public education on consumer rights.

Also speaking, Mrs Tinuola Akinnubi, Deputy Director, Food Regulatory Directorate and Focal Point for Alcohol at NAFDAC, representing the Director General of the agency, Mrs Mojisola Adeyeye, emphasised that consumer rights remain a critical pillar of regulatory governance.

According to her, these rights include the right to safety, information, choice, redress, and to be heard. “A protected consumer is a confident consumer. And confident consumers strengthen markets, which ultimately contribute to building strong nations,” she said.

Mrs Akinnubi added that strengthening Nigeria’s consumer protection ecosystem requires enhanced surveillance, improved post-market monitoring, greater stakeholder engagement, the use of technology for traceability, and sustained consumer awareness initiatives.

Giving the keynote address, Mrs Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods for hosting the forum and highlighted the role of technology in strengthening consumer protection.

She spoke on Using AI to Improve Consumer Confidence, and introduced the CAFON Consumer Companion (3C) App, designed to help Nigerian consumers better understand and enforce their rights by guiding dispute resolution, complaint drafting, and identifying possible legal violations.

Mrs Salako also noted that the media can leverage the platform to verify consumer claims, investigate unfair practices, and promote accountability.

She commended Rite Foods for opening its operations to stakeholders, noting that a company willing to bring regulators, journalists, and consumer advocates into its factory demonstrates strong confidence in its processes and the quality of its products.

Speaking on behalf of the Brand Journalists Association of Nigeria, Mr Dan Obi, Chairman of the association, commended Rite Foods for opening its production facility to journalists and regulators, describing the move as a demonstration of accountability and confidence in its manufacturing standards.

“The level of professionalism, hygiene, and automation observed during the factory tour reinforces confidence in the quality of products coming from Rite Foods. This kind of openness strengthens public trust and promotes responsible industry practices,” he stated.

Rite Foods’ portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, the award-winning Sosa Fruit Drink, Fearless Energy Drink, and Bigi Flex, Rite, and Bigi Beef Sausages.

The company recently received the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, alongside multiple honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.

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