Your Beauty Business Deserves The Best Brand Name. Here’s How to Get it

Image

The international economy continues to grow even as the COVID pandemic fades. New businesses are sprouting up across the board, and every sector—especially fashion and beauty—is becoming increasingly congested with brands.

An estimate from the Census Bureau showed that 2020, the year of COVID and lockdowns, was also recorded to have birthed 4.4 million startups.

The present issue for entrepreneurs is not just establishing a business but also figuring out how to differentiate it from competitors and grow it until it becomes a force in that sector. And branding is the most potent weapon that any entrepreneur can use to address this situation.

After assisting over 30,000 customers in selecting the appropriate name for their businesses, we know that the most vital phase in branding is selecting the perfect business name. And so, we prepared this article to help you choose the perfect name for your beauty company.

4 Simple Steps to Choosing the Best Business Name

Brand Name

  1. Create a Mental Image of Your Company

Before you start looking for an engaging name, you should have a clear image of where you would like your business to be in the future since this will influence every action you take for your brand.

Also, do your best to understand everything you can about your business, its field of speciality in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.

While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will or will not work and what you will have to do to draw the attention of your target demographic.

But beyond helping you find a name for your beauty business, having a clear mental image of your products and their grand purpose would make it easier for you to find compelling beauty product names.

  1. Choose an Appealing Tone

The best way to choose a name that effectively expresses your company’s true identity is to ensure it has the right tone that communicates positively and draws a favourable reaction from your target demographic.

One of the simplest methods to do this is to conduct comprehensive consumer research and uncover what precise characteristics your beauty firm must exhibit if it is to attract its potential customers. This awareness can help you decide whether the appropriate tone for your organization is a:

  • Intriguing
  • Prestigious
  • Fun and playful
  1. Identify Your Brand’s Elements

Most founders focus so heavily on their brand’s tone that they forget to identify and build their secondary elements. These elements are vital because they serve as the core of your brand’s image. They’d brilliantly reflect your company’s distinct identity and personality if executed properly.

So, take out a pen and paper and jot down your thoughts about your company:

  • Big ideas: What big ideas are your company championing?
  • Values: What values does your company support?
  • Benefits: What perks do customers stand to receive from you?
  • Emotions: Which powerful emotion(s) do you want your customers to associate with your company?
  • Value proposition: What distinguishes your beauty business from other competitors?
  1. Develop Concise Naming Requirements and Begin Brainstorming

Everything we’ve stated so far will help you identify your naming needs and build solid naming criteria for your brand. Establishing your naming criteria will offer you a good sense of the best type of name for your beauty brand.

Once you’ve determined the best type of name for your brand, it’s time to let your creative energy flow and begin searching dictionaries and thesauruses for words that match your company’s naming needs.

While searching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your company stand out in the beauty sector. The goal should be to generate a detailed list of prospective brand names.

And if brainstorming proves too time-consuming and challenging, you can always use a powerful brand name generator to pick the best name that matches your business’s needs.

Make a Great Impression With a Quality Name

As you brainstorm, keep in mind that customers are drawn to companies with exciting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are very memorable, and customers can quickly remember and suggest them to friends and family.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

Share
More Stories
Image
03-December-2017

$543m OTC FX Futures Contract Mature on FMDQ

By Dipo Olowookere The Naira-settled OTC FX Futures market continues to show promise as another contract maturity and settlement successfully transpired in the month of November. The OTC FX Futures contract-NGUS NOV 29 2017, with notional amount $543.05 million, matured and settled on FMDQ, on Wednesday, November 29, 2017; bringing the total value of contracts so far matured on the Exchange to circa $6.85 billion, and about $9.80 billion worth of OTC FX Futures contracts traded since the product launch, across different tenors (one through to 12 months). The contract, which stopped trading eight days before maturity, was valued against

Image
03-February-2020

Stock Investors Lose N97bn as Year-to-Date Gain Falls to 7.46%

By Modupe Gbadeyanka Investors in local equities lost the sum of N97 billion last Friday as they maintained selloffs at the Nigerian Stock Exchange (NSE). This left the bourse down by 0.65 percent and reduced the year-to-date (YtD) gain to 7.46 percent. Also, the market capitalisation went down by N97 billion to close at N14.857 trillion. In the same vein, the All-Share Index (ASI) reduced by 187.40 points to 28,843.53 points from 29,030.93 points. The lukewarm performance of the market was caused by the sustained profit taking in most especially banking stocks, which led to the price depreciation of 24

Image
20-August-2019

EFCC Storms Ambode’s Residence in Epe

By Dipo Olowookere Reports have it that officials of the Economic and Financial Crimes Commission (EFCC) have raided the residence of former governor of Lagos State, Mr Akinwumi Ambode, in the Epe area of the metropolis. It was anti-graft agency stormed the house in a commando style and allegedly began to search for some items. According to the reports, spokesman of the EFCC, Mr Tony Orilade, who confirmed that the agency’s officials were at the residence of the former Governor on Tuesday, stressed that it was part of an ongoing investigation into a matter involving the former Governor. Business Post

Image
11-October-2017

NSE Index Rises by 7.01% in Q3 2017

By Modupe Gbadeyanka A recent report released by FSDH Research revealed that the Nigerian equity market as measured by the Nigerian Stock Exchange All Share Index (NSE ASI) appreciated by 7.01 percent in the third quarter of 2017. This, it stated, was the strongest Q3 performance in the last four years. The report said the stable macroeconomic environment was the major driver of the positive performance in the equity market and it expects this trend to continue in the last quarter of the year. FSDH Research’s analysis of the historical trend of the equity market between 2012 and 2016 shows

Image
16-July-2021

ARC-P to Support Over 9 million Unprotected Children in Nigeria

By Modupe Gbadeyanka Efforts would be made to provide protection for the over 9 million unprotected children in Nigeria, the Special Adviser to President Muhammadu Buhari on Social Investments, Mrs Maryam Uwais, has assured. The President’s aide said this category of children, who deal daily with violence, abuse, neglect, exploitation and exclusion, would be supported through the At-Risk Children Project (ARC-P). She explained that the vision of ARC-P is to comprehensively address cross-cutting concerns of at-risk children and provide them with a life of dignity. “In the family and communities, children should be fully protected so they can survive, grow,

Image
14-March-2022

Bolt Provides Equal Opportunities for Women in Technology

By Modupe Gbadeyanka Women who intend to grow bigger in the male-dominated technology industry but have been constrained because of various factors now have an opportunity to achieve greatness. This is because a leading mobility platform, Bolt, is providing equal opportunities for women in technology through the Drive for Women in Tech (#Drive4WITech) initiative. The policy was returned to improve overall gender equality in the mobility sector. With this initiative, young women can partake in an internship programme regardless of their existing educational background. The Bolt #Drive4WITech internship offers opportunities in operations, public relations, marketing, and engineering with access to

Image
05-June-2017

Equity Market Gains N417b as Investors Confidence Rise

By Modupe Gbadeyanka The stock market closed positive on Monday on renewed sentiment of investors, progressing by 3.85 percent and sustaining the positive momentum into the 9th consecutive session, Business Post reports. At the end of trading activities on the floor of the Nigerian Stock Exchange (NSE), investors gained a total of N417 billion. Today, the market capitalisation crossed the N31 trillion mark, while the All-Share Index (ASI) also moved above the 32,000 mark. While the market capitalisation improved by N417 billion to close at N11.263 trillion, the ASI advanced by 1206.75 points to finish at 32,578.38 points. The market breadth

Image
03-May-2019

Moody’s Rates First Bank’s NPL Ratio Credit Negative

By Modupe Gbadeyanka The non-performing loan (NPL) ratio of First Bank of Nigeria (FBN) Limited has been rated credit negative by Moody’s Investors Service because it requires higher loan-loss provisions that will harm profitability. Moody’s said in a report on Thursday that, “We expected the bank’s NPL ratio to decline to 15 percent to 17 percent by year-end 2018 and to less than 15 percent this year. “Although management is confident that a large percentage of these NPLs will be resolved this year, Nigeria’s benign economic environment will likely delay defaulters’ recoveries.” First Bank, one of the five tier-one lenders

Ad
Ad
Recent Stories
Image
19-March-2024

Brent Jumps to $86 Per Barrel on Low Crude Exports, Stronger Demand

By Adedapo Adesanya  The price of the international crude benchmark, Brent Crude, rose by 88 cents or 1.0 per cent to $86.22 per barrel on Monday, triggered by lower crude exports from Iraq and Saudi Arabia and signs of stronger demand and economic growth in China and the US. Also, the US West Texas Intermediate (WTI) crude appreciated by $1.01 or 1.3 per cent to $82.05 per barrel, as Iraq, the second-largest producer in the Organisation of the Petroleum Exporting Countries (OPEC), said it would reduce crude exports to 3.3 million barrels a day in the coming months to compensate

Image
18-March-2024

Cardoso Begins CBN Clean-up, Removes Directors Close to Emefiele

By Aduragbemi Omiyale There are strong indications that some directors at the Central Bank of Nigeria (CBN) may have to lose their jobs in the in-house clean-up exercise by the Governor, Mr Yemi Cardoso. Reports suggest that Mr Cardoso wants to let go of some directors who worked closely with Mr Godwin Emefiele, who President Bola Tinubu believes worked to stop him from going to Aso Rock. Recall that during his electioneering campaign, Mr Tinubu accused the former CBN chief and some persons of introducing the botched Naira redesign policy to frustrate him. Immediately after he assumed office on May

Image
18-March-2024

Profit-Taking Depletes Nigerian Exchange by 0.40%

By Dipo Olowookere The Nigerian Exchange (NGX) Limited succumbed to profit-taking on Monday, shedding 0.40 per cent despite a bullish investor sentiment. The local bourse ended with 27 price gainers and 18 price losers today, implying a positive market breadth index. The selling pressure was just investors booking profit after gains in the past few trading sessions, especially in MTN Nigeria, GTCO, Zenith Bank and others. The heaviest price depreciation was recorded by McNichols, 9.30 per cent, closing at N1.17, and was trailed by DAAR Communications, which shed 8.97 per cent to 71 Kobo. UPDC declined by 7.89 per cent

Image
18-March-2024

NCC Announces 90% Restoration of Voice, Data Services After Cable Cuts

By Adedapo Adesanya The Nigerian Communication Commission (NCC) has announced that voice and data services affected by undersea cable cuts last week have been 90 per cent restored. In a series of tweets signed by Mr Reuben Muoka, the Director of Public Affairs at the commission on Monday, March 18, the NCC said, “Following the disruption on March 14, 2024, which affected data and voice services due to cuts in undersea fibre optics along the coasts of Cote d’Ivoire and Senegal, we are pleased to announce that services have now been restored to approximately 90% of their peak utilization capacities.”

Image
18-March-2024

Unity Bank, SkillPaddy to Train Female Software Engineers

By Modupe Gbadeyanka At least 1,000 female software engineers will undergo a training programme organised by SkillPaddy through its Count Her In tech programme with support from Unity Bank Plc. The IT skill development and empowerment initiative is intended to bridge talent supply gaps while providing individuals with the opportunity to meet their training goals and launch careers in the tech industry. It was disclosed that about 40 young girls will receive full sponsorship from Unity Bank in the special training initiative which was conceived as part of activities to commemorate this year’s International Women’s Day 2024. All beneficiaries of

Image
18-March-2024

Your Moods Soundtracked With Spotify’s New Daylist Feature

Throughout the day, your mood changes, and so does the music you listen to. Last night might have been an island vibes riddim Monday night, while this moment is more of a nostalgic 2010s Tuesday afternoon. The point is, that you’re ever-changing, and your playlists should be too. Say hello to daylist, your day in a playlist. This new, one-of-a-kind playlist on Spotify ebbs and flows with unique vibes, bringing together the niche music you typically listen to during particular moments in the day or on specific days of the week. It updates frequently between sunrise and sunset with a

Image
18-March-2024

Stanbic IBTC Adopts Mala Kachallah Model School, Three Others

By Modupe Gbadeyanka Mala Kachallah Model School in Maiduguri, Borno State; Methodist School Mbiafun Nkwono Ikono, Akwa Ibom State; Aramoko District School, Aramoko Ekiti State; and Magin Rafi Model Primary School Tudun Wada, Sokoto State have been adopted by Stanbic IBTC Holdings Plc. The leading financial services provider in Nigeria revamped these citadels of learning under its Adopt-a-School programme structured on the company’s Social, Environmental, and Economic (SEE) framework, which aligns with its mission to be a responsible corporate citizen. It was learned that Stanbic IBTC renovated and rebuilt classroom blocks, provided modern and conducive learning environments, furnished classrooms, established

Image
18-March-2024

Nigeria’s Data Regulator Investigates Alleged NIMC Breach

By Adedapo Adesanya The Nigeria Data Protection Commission (NDPC) is investigating allegations of unauthorised access to the personal data of enrollees in the database of the National Identity Management Commission (NIMC). This was disclosed by Mr Vincent Olatunji, the National Commissioner of the data regulation body in a statement signed by Head of Legal, Enforcement and Regulations, NPDC, Mr Babatunde Bamigboye on Monday. He said the investigation is a further regulatory measure to be taken by the commission in the wake of public concerns over reports of illegal access, to the personal data of enrollees by a shadowy entity called

Image
18-March-2024

Russia Validates Partnership with Republic of Congo

By Kestér Kenn Klomegâh Over the years, Russia and the Republic of Congo have had good bilateral relations and, undoubtedly, there are still prospects for strengthening these relations, especially in the economy and security spheres as underlined during the meeting between Vladimir Putin and Denis Sassou-Nguesso in the Kremlin. “Our countries have always had friendly relations that have been developing this way for 55 years now. Our trade is growing – by over 60 per cent – although, unfortunately, the numbers in absolute terms are still modest. But, we have good potential in several industries, such as energy, the processing

Image
18-March-2024

2,250 Professionals for Interswitch Job Shadowing Programme

By Modupe Gbadeyanka An initiative known as Job Shadowing Programme designed to empower about 2,250 professionals through immersive training, tailored coaching, and mentorship sessions has been introduced by one of Africa’s leading integrated payments and digital commerce companies, Interswitch. A statement disclosed that the mentorship sessions would span diverse disciplines such as engineering, product management, operations, marketing, finance, and human resources. The firm explained that the scheme was designed to nurture emerging talent and enhance capabilities within the continent’s tech sector. Scheduled to run from March to June 2024, participants will immerse themselves in comprehensive training, gaining insights into industry