Economy
6 Proven Ways Budding Entrepreneurs Can Deploy Instagram

By Adeniyi Ogunfowoke
Selfies, selfies and selfies. This is what some persons think Instagram is all about. No. There is more to this photo sharing website than just selfies.
And as a budding entrepreneur, who is also social media savvy, you have to think outside the box to explore and maximally take advantage of this very influential social network for your small business.
This is a cost-effective way to reach customers.
Entrepreneurs have unhindered access to over 400 million active users, over 60% of users log in daily, making it the second most engaged network after Facebook; 30% of internet users are now on Instagram and 90% of Instagram users are younger than 35.
If this doesn’t appeal to you, perhaps the marketing statistics will; 48.8% of brands are on Instagram and by 2017, it is expected to rise to 70.7%. In addition, engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than twitter according to brandwatch.com.
So, small enterprises don’t need to break the bank to market their businesses. In line with this, Jumia Travel, Africa’s number one hotel booking portal shares some ideas on how Nigerian entrepreneurs can effectively and properly deploy Instagram for their small businesses.
Connect Instagram to your other social media channels
For persons who are familiar with Instagram, you can link your account with others like Twitter and Facebook. So anything you post on Instagram will simultaneously be shared on your other accounts. This will go a long way in helping you get more engagements and tractions.
Don’t overlook videos
You don’t need a video camera to shoot a video. You can simply use your phone to record the services that you provide. The interesting thing is that these videos are simple and short and it can easily maintain your follower’s attention span.
Respond to comments
When your followers comment on your postings, they always expect a response from you. In addition, follow your fans back and try as much as possible to interact with them regularly.
Use Hashtags
Hashtags (#) is the way to search for images on Instagram. So, you use as much as 30 hashtags. However, ensure that they are related to the image and what you are marketing.
Reward your followers
To maintain and sustain your presence and your followers on Instagram, it is important for you to reward them. You should do this intermittently. And it doesn’t really matter how small the reward is.
Use flawless pictures
Instagram is all about images. If these images are blur, sooner rather later, you will lose your followers. So, always post flawless images!
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
Economy
Dangote Refinery Imports $3.74bn Crude in 2025 to Bridge Supply Gap
By Adedapo Adesanya
Dangote Petroleum Refinery imported a total of $3.74 billion) worth of crude oil in 2025, to make up for shortfalls that threatened the plant’s 650,000-barrel-a-day operational capacity.
The data disclosed in the Central Bank of Nigeria’s Balance of Payments report noted that “Crude oil imports of $3.74 billion by Dangote Refinery” contributed to movements in the country’s current account position, as Nigeria imported crude oil worth N5.734 trillion between January and December 2025.
Last year, as the Nigerian National Petroleum Company (NNPC), which is the refinery’s main trade partner and minority stakeholder, faced its challenges, the company had to forge alternative supply links. This led to the importation of crude from Brazil, Equatorial Guinea, Angola, Algeria, and the US, among others.
For instance, in March 2025, the company said it now counts Brazil and Equatorial Guinea among its global oil suppliers, receiving up to 1 million barrels of the medium-sweet grade Tupi crude at the refinery on March 26 from Brazil’s Petrobras.
Meanwhile, crude oil exports dropped from $36.85 billion in 2024 to $31.54 billion in 2025, representing a 14.41 per cent decline, further shaping the external balance.
The report added that the refinery’s operations also reduced Nigeria’s reliance on imported fuel, noting that “availability of refined petroleum products from Dangote Refinery also led to a substantial decline in fuel imports.”
Specifically, refined petroleum product imports fell sharply to $10.00 billion in 2025 from $14.06 billion in 2024, representing a 28.9 per cent decline, while total oil-related imports also eased.
However, this was offset by a rise in non-oil imports, which increased from $25.74 billion to $29.24 billion, up 13.6 per cent year-on-year, reflecting sustained demand for foreign goods.
At the same time, the goods account remained in surplus at $14.51 billion in 2025, rising from $13.17 billion in 2024, supported largely by activities linked to the Dangote refinery and improved export performance in other segments.
The CBN stated that the stronger goods balance was driven by “significant export of refined petroleum products worth $5.85bn by Dangote Refinery,” alongside increased gas exports to other economies.
Nigeria posted a current account surplus of $14.04 billion in 2025, lower than the $19.03 billion recorded in 2024 but significantly higher than $6.42 billion in 2023. The decline from 2024 was driven partly by structural changes in oil trade flows, including crude imports for domestic refining, according to the report.
Pressure on the current account came from higher external payments. Net outflows for services rose from $13.36 billion in 2024 to $14.58 billion in 2025, driven by increased spending on transport, travel, insurance, and other services.
Similarly, net outflows in the primary income account surged by 60.88 per cent to $9.09 billion, largely due to higher dividend and interest payments to foreign investors.
In contrast, secondary income inflows declined slightly from $24.88 billion in 2024 to $23.20 billion in 2025, as official development assistance and personal transfers weakened, although remittances remained a key source of inflow, as domestic refineries grappled with persistent feedstock shortages, exposing a deepening supply paradox in the country’s oil sector.
This comes despite the Federal Government’s much-publicised naira-for-crude policy designed to prioritise local supply.
Economy
Sovereign Trust Insurance Submits Application for N5.0bn Rights Issue
By Aduragbemi Omiyale
An application has been submitted by Sovereign Trust Insurance Plc for its proposed N5.0 billion rights issue.
The application was sent to the Nigerian Exchange (NGX) Limited, and it is for approval to list shares from the exercise when issued to qualifying shareholders.
A notice signed by the Head of Issuer Regulation Department of the exchange, Mr Godstime Iwenekhai, disclosed that the request was filed on behalf of the underwriting firm by its stockbrokers, Cordros Securities Limited, Dynamic Portfolio Limited and Cedar of Lebanon Securities.
The company intends to raise about N5.022 billion from the rights issue to boost its capital base, as demanded by the National Insurance Commission (NAICOM) for insurers in the country.
Sovereign Trust Insurance plans to issue 2,510,848,144 ordinary shares of 50 Kobo each at N2.00 per share on the basis of three new ordinary shares for every 17 existing ordinary shares held as of the close of business on Tuesday, March 17, 2026.
“Trading license holders are hereby notified that Sovereign Trust Insurance has through its stockbrokers, Cordros Securities Limited, Dynamic Portfolio Limited and Cedar of Lebanon Securities, submitted an application to Nigerian Exchange Limited for the approval and listing of a rights issue of 2,510,848,144 ordinary shares of 50 Kobo each at N2.00 per share on the basis of three new ordinary shares for every 17 existing ordinary shares held as of the close of business on Tuesday, March 17, 2026,” the notification read.
Economy
Food Concepts Plans 10 Kobo Interim Dividend Payout
By Adedapo Adesanya
Food Concepts Plc, the parent company of fast food brands like Chicken Republic and PieXpress, has disclosed plans to pay 10 Kobo in interim dividend to new and existing shareholders for the 2026 financial year.
This was disclosed by the company in a notice to the NASD Over-the-Counter (OTC) Securities Exchange, where it trades its securities.
The notice indicated that the proposed interim dividend, which comes with no bonus, will be paid to those who hold the stocks of the company as of the qualification date for the dividend, which was Tuesday, March 24.
This means only those who hold the company’s shares as of the closing session will be eligible to receive the stipulated dividend payment.
The shareholders of the company will be credited with the 10 Kobo dividend on Tuesday, March 31.
The notice noted that the closure of the company’s register will be on Wednesday, March 25, through Friday, March 27, 2026, both days inclusive.
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