Economy
6 Proven Ways Budding Entrepreneurs Can Deploy Instagram

By Adeniyi Ogunfowoke
Selfies, selfies and selfies. This is what some persons think Instagram is all about. No. There is more to this photo sharing website than just selfies.
And as a budding entrepreneur, who is also social media savvy, you have to think outside the box to explore and maximally take advantage of this very influential social network for your small business.
This is a cost-effective way to reach customers.
Entrepreneurs have unhindered access to over 400 million active users, over 60% of users log in daily, making it the second most engaged network after Facebook; 30% of internet users are now on Instagram and 90% of Instagram users are younger than 35.
If this doesn’t appeal to you, perhaps the marketing statistics will; 48.8% of brands are on Instagram and by 2017, it is expected to rise to 70.7%. In addition, engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than twitter according to brandwatch.com.
So, small enterprises don’t need to break the bank to market their businesses. In line with this, Jumia Travel, Africa’s number one hotel booking portal shares some ideas on how Nigerian entrepreneurs can effectively and properly deploy Instagram for their small businesses.
Connect Instagram to your other social media channels
For persons who are familiar with Instagram, you can link your account with others like Twitter and Facebook. So anything you post on Instagram will simultaneously be shared on your other accounts. This will go a long way in helping you get more engagements and tractions.
Don’t overlook videos
You don’t need a video camera to shoot a video. You can simply use your phone to record the services that you provide. The interesting thing is that these videos are simple and short and it can easily maintain your follower’s attention span.
Respond to comments
When your followers comment on your postings, they always expect a response from you. In addition, follow your fans back and try as much as possible to interact with them regularly.
Use Hashtags
Hashtags (#) is the way to search for images on Instagram. So, you use as much as 30 hashtags. However, ensure that they are related to the image and what you are marketing.
Reward your followers
To maintain and sustain your presence and your followers on Instagram, it is important for you to reward them. You should do this intermittently. And it doesn’t really matter how small the reward is.
Use flawless pictures
Instagram is all about images. If these images are blur, sooner rather later, you will lose your followers. So, always post flawless images!
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
Economy
Why Transparency Matters in Your Choice of a Financial Broker
Choosing a Forex broker is essentially picking a partner to hold the wallet. In 2026, the market is flooded with flashy ads promising massive leverage and “zero fees,” but most of that is just noise. Real transparency is becoming a rare commodity. It isn’t just a corporate buzzword; it’s the only way a trader can be sure they aren’t playing against a stacked deck. If a broker’s operations are a black box, the trader is flying blind, which is a guaranteed way to blow an account.
The Scam of “Zero Commissions”
The first place transparency falls apart is in the pricing. Many brokers scream about “zero commissions” to get people through the door, but they aren’t running a charity. If they aren’t charging a flat fee, they are almost certainly hiding their profit in bloated spreads or “slippage.” A trader might hit buy at one price and get filled at a significantly worse one without any explanation. This acts as a silent tax on every trade. A transparent broker doesn’t hide the bill; they provide a live, auditable breakdown of costs so the trader can actually calculate their edge.
The Conflict of Market Making
It is vital to know who is on the other side of the screen. Many brokers act as “Market Makers,” which is a polite way of saying they win when the trader loses. This creates a massive conflict of interest. There is little incentive for a broker to provide fast execution if a client’s profit hurts their own bottom line. A broker with nothing to hide is open about using an ECN or STP model, simply passing orders to the big banks and taking a small, visible fee. If a broker refuses to disclose their execution model, they are likely betting against their own clients.
Regulation as a Safety Net
Transparency is worthless without an actual watchdog. A broker that values its reputation leads with its licenses from heavy-hitters like the FCA or ASIC. They don’t bury their regulatory status in the fine print or hide behind “offshore” jurisdictions with zero oversight. More importantly, they provide proof that client funds are kept in segregated accounts. This ensures that if the broker goes bust, the money doesn’t go to their creditors—it stays with the trader. Without this level of openness, capital is essentially unprotected.
The Withdrawal Litmus Test
The ultimate test of a broker’s transparency is how they handle the exit. There are countless horror stories of traders growing an account only to find that “technical errors” or vague “bonus terms” prevent them from withdrawing their money. A legitimate broker has clear, public rules for getting funds out and doesn’t hide behind a wall of unreturned emails. If a platform makes it difficult to see the exit strategy, it’s a sign that the front door should have stayed closed.
Conclusion
In 2026, honesty is the most valuable feature a broker can offer. It is the foundation that allows a trader to focus on the charts instead of worrying if their stops are being hunted. Finding a partner with clear pricing, honest execution, and real regulation is the first trade that has to be won. Flashy marketing is easy to find, but transparency is what actually keeps a trader in the game for the long haul.
Economy
Nigeria’s Stock Market Indices Shrink 0.41% Amid Panic Sell-Offs
By Dipo Olowookere
The Nigerian Exchange (NGX) Limited came under panic sell-offs on Thursday, as the investing community awaits the outcome of a probe into trading activities around one of the stocks on the bourse.
On Monday, trading in Zichis equities was prohibited by the regulator after it gained almost 900 per cent in one month of being listed by introduction on the growth board of the exchange.
This action triggered cautious trading on Customs Street, and things have not remained the same since then.
Yesterday, the key performance indices of the Nigerian bourse further depreciated by 0.41 per cent, the third straight loss this week, as investors book profit before being trapped.
It was observed that the energy industry gained 0.12 per cent and was the only one in green, as the industrial goods space shed 1.19 per cent, the banking counter depreciated by 0.63 per cent, the insurance sector lost 0.32 per cent, and the consumer goods segment tumbled by 0.03 per cent.
As a result, the All-Share Index (ASI) contracted by 802.39 points to 193,567.81 points from 194,370.20 points, and the market capitalisation decreased by N515 billion to N124.239 trillion from N124.754 trillion.
During the session, investors traded 868.5 million shares worth N31.5 billion in 69,310 deals compared with the 1.4 billion shares valued at N46.2 billion exchanged in 70,222 deals at midweek, showing a drop in the trading volume, value, and number of deals by 37.96 per cent, 31.82 per cent, and 1.30 per cent, respectively.
Jaiz Bank led the activity chart with 78.9 million equities valued at N1.2 billion, Japaul traded 73.3 million stocks worth N274.8 million, Access Holdings exchanged 66.9 million shares for N1.7 billion, Chams sold 56.9 million equities worth N239.6 million, and Zenith Bank transacted 45.5 million stocks valued at N4.1 billion.
The worst-performing stock for the day was Jaiz Bank after it lost 9.98 per cent to trade at N12.63, Ikeja Hotel declined by 9.90 per cent to N37.75, John Holt shrank by 9.90 per cent to N8.65, Enamelware slipped by 9.88 per cent to N36.50, and Cadbury went down by 9.69 per cent to N61.95.
On the flip side, FTN Cocoa was the best-performing stock after it gained 10.00 per cent to sell for N6.05, RT Briscoe improved by 9.95 per cent to N11.38, Deap Capital soared 9.92 per cent to N6.98, Japaul grew by 9.91 per cent to N3.77, and Ellah Lakes surged 9.72 per cent to N11.85.
Investor sentiment remained bearish as the exchange finished with 30 price gainers and 38 price losers, implying a negative market breadth index.
Economy
Champion Breweries Concludes Bullet Brand Portfolio Acquisition
By Aduragbemi Omiyale
The acquisition of the Bullet brand portfolio from Sun Mark has been completed by Champion Breweries Plc, a statement from the company confirms.
This marks a transformative milestone in the organisation’s strategic expansion into a diversified, pan-African beverage platform.
With this development, Champion Breweries now owns the Bullet brand assets, trademarks, formulations, and commercial rights globally through an asset carve-out structure.
The assets are held in a newly incorporated entity in the Netherlands, in which Champion Breweries holds a majority interest, while Vinar N.V., the majority shareholder of Sun Mark, retains a minority stake.
Bullet products are currently distributed in 14 African markets, positioning Champion Breweries to scale beyond Nigeria in the high-growth ready-to-drink (RTD) alcoholic and energy drink segments.
This expansion significantly broadens the brewer’s addressable market and strengthens its revenue base with an established, profitable portfolio that already enjoys strong brand recognition and consumer loyalty across multiple markets.
“The successful completion of our public equity raises, together with the formal close of the Bullet acquisition, marks a defining moment for Champion Breweries.
“The support we received from both existing shareholders and new investors reflects strong confidence in our long-term strategy to build a diversified, high-growth beverage platform with pan-African scale.
“Our focus now is on disciplined execution, integration, and delivering sustained value across markets,” the chairman of Champion Breweries, Mr Imo-Abasi Jacob, stated.
Through this transaction, Champion Breweries is expected to achieve enhanced foreign exchange earnings, expanded distribution leverage across African markets, integrated supply chain efficiencies, portfolio diversification into high‑growth consumer beverage categories, and strengthened presence in the RTD and energy drink segments.
The acquisition accelerates Champion Breweries’ transition from a regional brewing business to a multi-category consumer platform with continental reach.
Bullet Black is Nigeria’s leading ready-to-drink alcoholic beverage, while Bullet Blue has built a strong presence in the energy drink category across several African markets.
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