By Dipo Olowookere
Information reaching us indicates that a leading Nigerian conglomerate, Chellarams Plc, has entered into a joint-venture agreement with a German based dairy company called DMK Group, to establish a new firm.
A statement issued by the Group Company Secretary of Chellarams Plc, Mrs Ezinwanne Dorothy Nnoruka, disclosed that the newly formed firm is called Chellarams DMK Ltd.
Mrs Nnoruka explained that the primary goal of the new venture will be to manage the production, marketing, sales and distribution of a full range of dairy products across Nigeria.
She said “this partnership will be well-placed to meet the growing demand in Nigeria for dairy products.”
According to her, “This venture serves as the next phase in an existing partnership between the two companies which started as a simple distribution agreement 25 years ago.”
“The Nigerian consumer will benefit from the full range of products that DMK Group has deployed in other markets.
“Chellarams DMK Ltd will have a product portfolio of established brands that resonates with the Nigerian consumers, including Oldenburger, Real Milk and Regal Milk,” she said.
The Oldenburger brand is already one of the biggest-selling import brands for UHT milk in Nigeria while Real Milk and Regal Milk are well-established brands in all households.
The statement said, “To support its strong growth plans, Chellarams DMK Ltd intends to invest in a larger distribution network by partnering with key distributors; thus establishing a strong presence across all sales channels, such as modern trade, general trade and food services.”
