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Dato’ Seri Paduka TPr Dr. Maimunah Mohd. Sharif, Mayor of Kuala Lumpur Receives PRCA Malaysia Leadership Award 2024 and Dato’ Dr. Hartini Zainudin Receives ‘Making A Difference’ Community Award at MPRA 2024

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  • Bzbee Consult and Sarawak Tourism Board Win Top Honours at Malaysia Public Relations Awards 2024 (MPRA2024).
  • 111 PR Awards, 31 Media Awards presented and 5 students received the “Persuasive Pen Prize.”

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 December 2024 – The Malaysia Public Relations Awards (MPRA) 2024, held in conjunction with PRCA Malaysia’s 25th Anniversary, celebrated a milestone night, honouring the best in the industry with 111 awards across 35 categories, breaking records with an unprecedented 184 entries.

Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Seri Paduka TPr Dr. Maimunah Mohd Sharif, the recipient of the PRCA Malaysia Leadership Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Seri Paduka TPr Dr. Maimunah Mohd Sharif, the recipient of the PRCA Malaysia Leadership Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Dr Hartini Zainudin, the recipient of the PRCA Malaysia ‘Making a Difference’: Community Award 2024.
Prof Mohd Said Bani C.M.Din, President of PRCA Malaysia presented the plaque to YBhg. Dato’ Dr Hartini Zainudin, the recipient of the PRCA Malaysia ‘Making a Difference’: Community Award 2024.



The highlight for the evening was honouring distinguished leaders; with the PRCA Malaysia Leadership Award 2024 presented to Dato’ Seri Paduka TPr Dr. Maimunah Mohd. Sharif, Mayor of Kuala Lumpur, for her visionary leadership, and the PRCA Malaysia ‘Making A Difference’ Community Award bestowed upon Dato’ Dr. Hartini Zainudin, Co-founder of Yayasan Chow Kit, for her relentless advocacy for child welfare.

bzBee Consult and Sarawak Tourism Board were also in the spotlight as they had clinched the coveted Campaign of the Year Awards in the Agency and In-house categories, respectively, solidifying their position as trailblazers in public relations excellence.

Sarawak Tourism Board CEO, Sharzede Datu Hj Salleh Askor and team received the Campaign of The Year for In-House category.
Sarawak Tourism Board CEO, Sharzede Datu Hj Salleh Askor and team received the Campaign of The Year for In-House category.
Prof Said Bani, Managing Director of bzBee Consult Sdn Bhd and team received the Campaign of The Year for the category of Agency.
Prof Said Bani, Managing Director of bzBee Consult Sdn Bhd and team received the Campaign of The Year for the category of Agency.



The media industry was also celebrated with 31 Media Awards recognising outstanding journalism, while the future of PR was highlighted with the Persuasive Pen Prize, awarded to five exceptional students, including Gold winner Muhammad Hafiz Azrai bin A’zmai from University Sultan Zainal Abidin.

PRCA Malaysia President Prof. Said Bani C.M. Din expressed pride in the industry’s growth, stating, “Tonight, we honour not just outstanding achievements but the individuals and organisations driving progress in public relations. This year’s theme, ‘You and AI,’ highlights how artificial intelligence is revolutionising communication, offering opportunities to innovate while reminding us of the importance of ethical practices and human creativity.”

Chief Judge Stefanie Braukmann added, “The record-breaking participation this year reflects the dynamism of the PR industry. AI and technology are transforming campaigns, but ethical and creative storytelling remain at the core of what we do. Congratulations to all winners and participants for their inspiring contributions.”

The introduction of new categories, such as media and student awards, expanded the awards’ reach, underscoring PRCA Malaysia’s commitment to nurturing talent and promoting innovation. MPRA 2024 reaffirmed its role as a benchmark for excellence, inspiring practitioners to harness communication for the betterment of Malaysia and its communities.

This year’s awards were bolstered by the support of esteemed organisations, including the International Association of Business Communicators (IABC), World Communications Forum Association (WCFA), and Public Relations Global Network (PRGN), Public Relations Practitioners Society Malaysia (PRactitioners) highlighting Malaysia’s growing prominence in global public relations.

PRCA Malaysia extends its gratitude to its Supporting Partner, Sarawak Tourism Board, Newswire Partner, Media OutReach Newswire, and sponsors, including Grab Malaysia, Robopreneur, Naza Automotive Group, MK Land, Commerce Dot Com, Agro Bank, Al-Hilmi Agarwood, Taylor’s University, and Malaysia Airports Holdings Berhad.

PRCA Malaysia also thanked the esteemed panel of judges representing diverse fields under the leadership of Chief Judge Stefanie Braukmann. The panel included influential leaders such as Dato’ Seri Wan Suraya Wan Mohd Radzi, Datuk P. Kamalanathan, Datuk Seri Abdul Jalil Hamid, Tammy Toh, Melati Abdul Hai, Shukreen Ma, Terence Fernandez, Ashwad Ismail, Farrah Naz Karim, and Marzura Abdul Malek.

The success of MPRA 2024 cements its reputation as the premier public relations event in Malaysia, setting the stage for continued excellence and innovation in the years to come.
Hashtag: #PRCAMalaysia

The issuer is solely responsible for the content of this announcement.

About PRCA

The Public Relations and Communications Association of Malaysia (PRCA Malaysia) was formed in 1999 as a formal association of consultants from specialist public relations and communications firms as well as in-house professionals in Malaysia. Since its establishment, the industry has witnessed tremendous changes in media usage and consumption, particularly with the rise of digital communications and social media. This has brought about the rapidly evolving role of Public Relations beyond the traditional umbrella of “PR”. In line with the ever-changing marketplace, there is a need for the industry to continually refresh and adapt itself to stay ahead. As such, PRCA Malaysia has changed its name to the Public Relations and Communications Association of Malaysia. The Association encourages its members to meet and freely discuss industry-related issues, such as the development of professional standards, ethics, qualifications, and the conduct of business. On top of that, PRCA Malaysia is committed to implementing various professional upskilling and talent development initiatives for the industry. Accordingly, our key events such as the Malaysia PR Awards and Malaysia PR Summit, are where the industry’s brightest talents aspire to shine. PRCA Malaysia is a registered organisation with the Registrar of Societies, Malaysia.

About MPRA

Malaysia Public Relations Awards (MPRA) are the industry awards organised by PRCA Malaysia, an organisation dedicated to fostering public relations excellence, to recognise successful campaigns of organisations and PR-Consultancies, as well as individuals that define the cutting edge of work in the public relations arena.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

Economy

Dangote Refinery Cuts PMS Gantry Price by N50 to N1,125 Per Litre

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Dangote refinery petrol

By Aduragbemi Omiyale

The gantry price of Premium Motor Spirit (PMS), commonly known as petrol, has been cut down by N50 to N1,125 per litre from N1,175 per litre by Dangote Petroleum Refinery.

The refinery confirmed this development via a statement on Thursday to newsmen.

Dangote Refinery described this downward review of the product’s price as a reflection of its ongoing commitment to ensuring price stability, improving affordability, and supporting Nigeria’s energy security objectives.

It further said it underscores its responsiveness to prevailing market conditions and its efforts to pass on cost efficiencies to downstream partners and consumers.

In the statement, the company said it remains focused on its broader mission of contributing to economic growth, enhancing fuel availability, and fostering a more competitive and sustainable petroleum sector in Nigeria.

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Economy

Crude Oil Jumps Over 2% After Vessel Hit Near Strait of Hormuz

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Cawthorne crude oil

By Adedapo Adesanya

Crude oil prices rose more than 2 per cent on Thursday after a cargo vessel was hit ‌by an unknown projectile near Oman, putting an evacuation effort for ships from the key Strait of Hormuz on hold.

Brent futures gained $1.52 or 2.1 per cent to ​settle at $75.26 a barrel, while the US West Texas Intermediate (WTI) crude chalked up $1.58 or 2.3 per cent to trade at $71.92 per barrel.

The flow of oil and gas has been disrupted since the joint US-Israeli attacks on Iran at the end of February, but the agreement between the US and Iran to end the war has ​allowed the resumption of traffic through the crucial strait.

The United Nations International Maritime Organisation on Thursday paused its effort ​to shepherd ships and seafarers through the strait after the cargo ship reported a suspected attack. This reawakened concerns about the worldwide flow of oil.

Reuters reported that Iran fired on the cargo ship ​as it attempted to pass through the strait after Iranian authorities said the security of vessels passing outside designated Hormuz routes is not guaranteed.

Previously, crude shipments through the strait rose to their highest since the start of the war on Wednesday. Before the war, about 20 per cent of world oil supplies passed through the ​Strait, located between Iran and Oman.

Key fuel oil producers Iraq, Saudi Arabia, and Oman have moved to increase shipments from ports outside the Persian Gulf. Middle Eastern fuel oil exports are set to jump by 20 per cent from May to about 508,000 barrels per day in June.

US ‌Secretary of ⁠State Marco Rubio told Gulf allies on Thursday that any deal with Iran would take their interests into account, as he wrapped up a Middle East trip aimed at winning over regional partners with deep reservations about the preliminary accord.

The US and the six-member Gulf Cooperation Council (GCC) said a lasting peace would mean addressing Iran’s ballistic missiles, drones and support for proxy groups. However, the US also threatened that if Iran threatens or blocks ships ​in the strait, there will be a “problem.”

The ​Wall Street Journal reported that Iran estimates charging for security, safety and environmental services in the strait, which would bring ​in $40 billion a year ⁠for the states involved.

In Venezuela, thousands were feared dead ⁠after two ​powerful earthquakes affected the capital, Caracas. The quakes could slow the ​increase in Venezuelan oil exports expected by US President Donald Trump’s administration after it captured Venezuela’s President Nicolas Maduro in January.

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Economy

Distributors Kick Against Plans by Lagos to Tackle Egg Glut

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egg glut

By Adedapo Adesanya

The Eggs Sellers and Distributors Association of Nigeria (ESDAN) has kicked against the proposed plan involving the production of egg powder to tackle the glut of eggs.

The National President of ESDAN, Mrs Olaide Graham, made the position clear in an interview with the News Agency of Nigeria (NAN) this week.

Egg glut occurs when egg production exceeds consumer demand, resulting in a surplus that often forces farmers to sell at reduced prices to avoid spoilage.

The Lagos State Government recently announced plans to establish an egg powder processing facility as part of efforts to address seasonal egg glut in the poultry sector.

Mrs Graham described the initiative as a welcome development but maintained that it would not address the fundamental challenges facing the industry.

“The establishment of an egg powder factory in Lagos to address the egg glut situation will have a positive impact if it is properly implemented and the product meets market standards.

“It could help reduce waste and, to some extent, stabilise prices temporarily.

“However, egg powder may not be widely accepted as a substitute for fresh eggs in this part of the country because of differences in taste, texture and consumer perception.

“Many consumers still regard fresh eggs as more nutritious,” she said.

According to her, the major issue is identifying and addressing the root causes of the egg glut rather than focusing solely on processing surplus eggs.

“We have a population of over 200 million people. Why should there be an egg glut?

“We need to examine what farmers, distributors and other stakeholders are not getting right and provide the necessary support.

“Egg powder is not the cure for egg glut in Nigeria. Stakeholders should come together to identify sustainable solutions,” she said.

Mrs Graham noted that egg powder could serve as a raw material for the production of other goods, but should not be viewed as a long-term remedy for the challenge.

She emphasised the need for improved distribution systems across the egg value chain.

“Effective distribution can go a long way in addressing the problem.

“We should remember that Lagos distributes not only eggs produced within the state but also eggs brought in from other parts of the country.

“In every challenge, there is always a solution, but egg powder is not the major solution to egg glut,” she said.

The ESDAN president also dismissed concerns that egg distributors could be negatively affected by the proposed factory.

“Distributors have nothing to fear because Nigerians are accustomed to consuming fresh eggs.

“The number of consumers who will continue to prefer fresh eggs will still be higher.

“Even if egg powder production affects access to fresh eggs, there will still be ways to address that challenge.“If the purpose of producing egg powder is to reduce glut, then that is why distributors have joined the conversation,” she said, according to the news agency.

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