Economy
How The Internet Can Help Your Business Grow
If you’re serious about building your business, the internet is one of the best tools you can use. This strategy is important because it empowers you to communicate with your online audience and then convert those prospects into business sales.
Online shopping is one of the century’s new norms. You don’t want to confine your marketing efforts to traditional advertising techniques.
For many though, it’s hard to imagine shifting away from traditional business growth strategies. The internet, though it’s been around for a long time now, is still a mystery to people.
Don’t let a lack of knowledge hold you hostage. There are millions of ways the internet is helping businesses of all sizes grow and become successful.
How Can It Help Your Business Grow
Growing your business using online methods and traffic is one of the best ways to put your business on the map. You are able to reach a wider range of clientele and create a brand image that is unique to your company.
Depending on the type of business or service you provide, you’ll find yourself with customers from every corner of the globe. These days making money online has never been easier. There are many strategies that you can adopt to help you achieve this goal. But, before you start making money online you need to understand just how the internet can help you grow your business and why it is such a powerful tool.
- Through Online Marketplaces
Online marketplaces are one of the best ways to grow your business. There are multiple strategies that business owners can deploy on these platforms. You can use them to help sell your products, digital books (ebooks), apps, online courses, etc. These styles of companies are geared toward getting businesses and customers to connect.
The significant thing about creating digital products is that you can also use your other social platforms to promote your products. This is a great way to drive traffic to your store within the marketplace and help you build a dedicated market for your work.
- Through Blogging
Blogging has turned into an incredibly successful brand-building strategy. It enables business owners to connect with potential customers, clients, and build an audience in a way that is completely organic.
This is one of the best ways that the internet or having an online presence benefits a business and helps it to grow. One of the best ways you can use blogging is to create engaging content that your audience finds valuable. People are drawn to those they feel they can connect with and as such, it is a way that businesses can connect on a deeper level with their customers.
Blogging can be completely unique, having a very specific voice, and helps to carry the message of any given company, individual, or other entity. There are numerous strategies that can be employed to make your blog engaging such as doing Q&A post, making content from customer suggestions
This can truly help to develop brand recognition and visibility.
3. Through Social Media Optimization
Social media optimization is an incredibly savvy internet marketing strategy that business owners can use to help their organizations grow online. This technique works by connecting the businesses with prospects that are already looking for their service. It’s a form of structuring your social media platforms to engage with those that are interested in what you offer, but it does so in a sophisticated and intuitive manner.
Social platforms are a lot more organic in nature. There is a relaxed atmosphere when engaging in content and this is how businesses are able to place themselves in front of the right audience without seeming pushy or aggressive. In traditional forms of marketing, this can be a harder feeling to recreate.
4. Through Online Reviews and Customer Engagement
Online Reviews and customer engagement are some of the greatest benefits of having access to the internet. As a business, one thing you always want is to have good reviews. Better yet though is having those positive reviews placed in front of the right audience. This is how having an online presence helps to grow your business. Customers can directly engage with you and talk about the experience with your company. It is organic and not forced. This will give potential customers a good look at the type of business you are and how you treat your customers.
In terms of customer engagement, it works in the same way. Addressing customer issues and concerns in a timely manner and positively helps with your image and turns into successful sales.
If you’re serious about growing your business, then you need to build an online presence. With the way the world is growing and changing, not doing so can see your business being left behind. It’s easy to get started and you’ll learn along the way which is a part of business ownership.
By Adedapo Adesanya
The duo of FrieslandCampina Wamco Nigeria Plc and Geo-Fluids Plc weakened the NASD Over-the-Counter (OTC) Securities Exchange by 0.12 per cent on Monday, March 16.
FrieslandCampina Wamco Nigeria Plc lost N1.45 during the session to sell at N123.55 per share versus the previous price of N125.00 per share, and Geo Fluids Plc depreciated by 5 Kobo to N3.05 per unit from N3.10 per unit.
The losses recorded by the two securities lowered the market capitalisation by N8.88 billion to N2.480 trillion from N2.489 trillion, and crashed the NASD Unlisted Security Index (NSI) by 14.86 points to 4,145.60 points from 4,160.46 points.
On the first trading day of the week, the value of securities transacted by investors went up by 10.8 per cent to N33.2 million from N29.9 million, but the volume of securities dipped 97.5 per cent to 265,610 units from 10.4 million units, and the number of deals decreased by 43.5 per cent to 26 deals from 46 deals.
At the close of trades, Central Securities Clearing System (CSCS) Plc was the most active stock by value on a year-to-date basis with 38.6 million units sold for N2.4 billion, followed by Okitipupa Plc with 6.4 million units traded for N1.2 billion, and FrieslandCampina Wamco Nigeria Plc with 6.5 million units worth N609.6 million.
Resourcery Plc closed the day as the most traded stock by volume on a year-to-date basis with 1.1 billion units valued at N415.6 million, trailed by Geo-Fluids Plc with 130.8 million units transacted for N504.5 million, and CSCS Plc with 38.6 million units exchanged for N2.4 billion.
By Adedapo Adesanya
The Naira opened the week stronger against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEX) on Monday, March 16, by N8.46 or 0.62 per cent to trade at N1,357.77/$1 compared with the previous session’s N1,366.23/$1.
In the same vein, the local currency appreciated against the Pound Sterling in the same market segment yesterday by N23.45 to quote at N1,789.54/£1 compared with last Friday’s value of N1,812.99/£1, and improved its value against the Euro by N9.72 to N1,558.31/€1 from N1,568.03/€1.
Similarly, the Naira gained N5 against the greenback in the parallel market during the trading session to sell for N1,395/$1 compared with the previous rate of N1,400/$1, and closed flat at the GTBank FX desk at N1,385/$1.
The pressure that piled on the domestic currency appeared to have eased, buoyed by higher oil prices, which have continued to bolster market sentiment.
A report by Coronation Merchant Bank Research said Brent crude prices advanced by 11.16 per cent week-on-week, rising from $91.00 per barrel to close at $101.16 per barrel amid escalating geopolitical tensions in the Middle East.
The bank noted that developments in the region heightened concerns about potential disruptions to global oil supply, increasing volatility in energy markets.
Nigeria recorded modest portfolio inflows as investors sought higher-yielding opportunities, but the inflows helped support liquidity in the FX market and contributed to the Naira’s recovery during the past week.
Also, Nigeria’s inflation cooled to 15.06 per cent in February 2026 from 15.10 per cent in January 2026, data from the National Bureau of Statistics (NBS) showed.
As for the cryptocurrency market, prices continued to weigh the tensions around the Strait of Hormuz — a critical oil shipping route between the Persian Gulf and global markets — appeared to ease slightly.
US President Donald Trump called on other nations to help secure the waterway, while some tankers reportedly have crossed the Strait, suggesting that traffic through the corridor has not been fully disrupted.
This weakened some coins, including Dogecoin (DOGE), which slumped by 1.7 per cent to $0.0998, and Cardano (ADA), which depreciated 1.6 per cent to $0.2832. Binance Coin (BNB) lost 1.5 per cent to sell for $674.25, TRON (TRX) declined by 0.6 per cent to $0.2964, and Solana (SOL) dropped 0.2 per cent to $93.66.
On the flip side, Ripple (XRP) jumped 2.2 per cent to $1.51, Ethereum (ETH) grew by 1.5 per cent to $2,302.08, and Bitcoin (BTC) appreciated by 0.1 per cent to $73,951.40, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) closed flat at $1.00 each.
By Dipo Olowookere
The All-Share Index (ASI) of the Nigerian Exchange (NGX) Limited reached an all-time high of 201,474.89 points on Monday after adding 3,067.59 points or 1.55 per cent to its previous closing figures of 198,407.30 points.
Buying pressure in three of the five key sectors sustained the upward trend on Customs Street during the trading session, analysis of the market data revealed.
The industrial goods sector appreciated by 4.52 per cent, the banking index improved by 2.20 per cent, and the consumer goods space rose by 0.03 per cent.
However, the insurance sector experienced profit-taking, which crashed it by 0.43 per cent, and the energy counter lost 0.08 per cent due to sell-offs.
When the bourse ended for the day, the market capitalisation chalked up N1.969 trillion to settle at N129.330 trillion compared with last Friday’s M127.361 trillion.
BUA Cement led the advancers’ group yesterday after growing by 10.00 per cent to N297.00, Premier Paints jumped 9.79 per cent to N21.30, John Holt expanded by 9.52 per cent to N10.35, Guinea Insurance soared by 9.38 per cent to N1.40, and Fortis Global Insurance grew by 9.32 per cent to N1.29.
On the flip side, VFD Group led the laggards’ gang after it gave up 10.00 per cent to close at N11.25, Royal Exchange shed 9.63 per cent to settle at N1.69, Omatek depreciated by 9.62 per cent to N2.35, Sovereign Trust Insurance lost 9.00 per cent to quote at N1.92, and Regency Alliance slipped by 8.94 per cent to N1.12.
Yesterday, a total of 948.2 million stocks valued at N49.2 billion were traded in 72,735 deals compared with 591.0 million stocks worth N35.0 billion transacted in 53,066 deals in the preceding session, representing an improvement in the trading volume, value, and number of deals by 60.44 per cent, 40.57 per cent, and 37.07 per cent apiece.
The activity log was led by Sovereign Trust Insurance, which traded 72.6 million equities valued at N147.1 million, Access Holdings sold 69.9 million shares for N1.8 billion, First Holdco exchanged 67.0 million stocks worth N3.4 billion, Zenith Bank transacted 60.0 million equities valued at N6.0 billion, and Nigerian Breweries exchanged 55.0 million shares worth N4.0 billion.
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