Economy
How The Internet Can Help Your Business Grow

If you’re serious about building your business, the internet is one of the best tools you can use. This strategy is important because it empowers you to communicate with your online audience and then convert those prospects into business sales.
Online shopping is one of the century’s new norms. You don’t want to confine your marketing efforts to traditional advertising techniques.
For many though, it’s hard to imagine shifting away from traditional business growth strategies. The internet, though it’s been around for a long time now, is still a mystery to people.
Don’t let a lack of knowledge hold you hostage. There are millions of ways the internet is helping businesses of all sizes grow and become successful.
How Can It Help Your Business Grow
Growing your business using online methods and traffic is one of the best ways to put your business on the map. You are able to reach a wider range of clientele and create a brand image that is unique to your company.
Depending on the type of business or service you provide, you’ll find yourself with customers from every corner of the globe. These days making money online has never been easier. There are many strategies that you can adopt to help you achieve this goal. But, before you start making money online you need to understand just how the internet can help you grow your business and why it is such a powerful tool.
- Through Online Marketplaces
Online marketplaces are one of the best ways to grow your business. There are multiple strategies that business owners can deploy on these platforms. You can use them to help sell your products, digital books (ebooks), apps, online courses, etc. These styles of companies are geared toward getting businesses and customers to connect.
The significant thing about creating digital products is that you can also use your other social platforms to promote your products. This is a great way to drive traffic to your store within the marketplace and help you build a dedicated market for your work.
- Through Blogging
Blogging has turned into an incredibly successful brand-building strategy. It enables business owners to connect with potential customers, clients, and build an audience in a way that is completely organic.
This is one of the best ways that the internet or having an online presence benefits a business and helps it to grow. One of the best ways you can use blogging is to create engaging content that your audience finds valuable. People are drawn to those they feel they can connect with and as such, it is a way that businesses can connect on a deeper level with their customers.
Blogging can be completely unique, having a very specific voice, and helps to carry the message of any given company, individual, or other entity. There are numerous strategies that can be employed to make your blog engaging such as doing Q&A post, making content from customer suggestions
This can truly help to develop brand recognition and visibility.
3. Through Social Media Optimization
Social media optimization is an incredibly savvy internet marketing strategy that business owners can use to help their organizations grow online. This technique works by connecting the businesses with prospects that are already looking for their service. It’s a form of structuring your social media platforms to engage with those that are interested in what you offer, but it does so in a sophisticated and intuitive manner.
Social platforms are a lot more organic in nature. There is a relaxed atmosphere when engaging in content and this is how businesses are able to place themselves in front of the right audience without seeming pushy or aggressive. In traditional forms of marketing, this can be a harder feeling to recreate.
4. Through Online Reviews and Customer Engagement
Online Reviews and customer engagement are some of the greatest benefits of having access to the internet. As a business, one thing you always want is to have good reviews. Better yet though is having those positive reviews placed in front of the right audience. This is how having an online presence helps to grow your business. Customers can directly engage with you and talk about the experience with your company. It is organic and not forced. This will give potential customers a good look at the type of business you are and how you treat your customers.
In terms of customer engagement, it works in the same way. Addressing customer issues and concerns in a timely manner and positively helps with your image and turns into successful sales.
If you’re serious about growing your business, then you need to build an online presence. With the way the world is growing and changing, not doing so can see your business being left behind. It’s easy to get started and you’ll learn along the way which is a part of business ownership.
Economy
Oil Market Falls 2% on Expectations of US-Iran Nuclear Deal

By Adedapo Adesanya
The oil market was down by about 2 per cent on Thursday on expectations of a US-Iran nuclear deal that could result in sanctions being eased and more barrels released onto the global market.
This brought down the price of Brent by $1.56 or 2.36 per cent to $64.53 a barrel and weakened the US West Texas Intermediate (WTI) crude by $1.53 or 2.42 per cent to $61.62 per barrel.
The President of the United States, Mr Donald Trump, said yesterday that it was getting close to securing a nuclear deal with Iran, which the oil-producing country said it “sort of” agreed to the terms.
Mr Ali Shamkhani, a top political, military, and nuclear adviser to Iran’s Supreme Leader, Mr Ayatollah Ali Khamenei, said the Middle East nation was ready to sign a nuclear deal with the US under certain conditions, including the US lifting the sanctions on Iran.
These comments came hours after the US Treasury slapped additional sanctions on Iran, designating nearly two dozen firms operating in multiple jurisdictions in virtually every aspect of Iran’s illicit international oil trade.
The sanctions target Iranian efforts to domestically manufacture components for ballistic missiles, the US Treasury Department said, following Tuesday’s sanctions on some 20 companies in a network that it said has long sent Iranian oil to China.
Russia’s Vladimir Putin ignored meeting face-to-face with his Ukrainian counterpart, Mr Volodymyr Zelenskiy, in Turkey on Thursday, instead sending a second-tier delegation to planned peace talks, dealing a blow to prospects for a peace breakthrough.
Due to Mr Putin’s absence, Ukraine’s president said his defence minister would head up Ukraine’s team.
If the talks hold, it will be the first direct talks between the sides since March 2022.
This is slim as Mr Trump said there would be no movement without a meeting between himself and Putin.
The International Energy Agency (IEA) lifted its oil demand growth forecast in 2025 to 740,000 barrels per day, up 20,000 barrels per day from the previous report, citing higher economic growth forecasts and lower oil prices supporting consumption.
The IEA said economic headwinds and record sales of electric vehicles are expected to reduce demand growth to 650,000 barrels per day for the remainder of the year, from growth of nearly 1 million barrels per day in the first quarter.
The Organization of the Petroleum Exporting Countries and allied producers, (OPEC+), has been increasing supply, although OPEC on Wednesday trimmed its forecast for growth in oil supply from the U.S. and other producers outside the wider OPEC+ group this year.
Weighing on prices, data from the US Energy Information Administration (EIA) on Wednesday showed crude stockpiles rose by 3.5 million barrels to 441.8 million barrels last week.
Economy
NGX Gains 0.37% as Investors Mop up Honeywell Flour, Nestle, Others

By Dipo Olowookere
The positive momentum seen at the Nigerian Exchange (NGX) Limited in the past few sessions was sustained on Thursday as the platform closed higher by 0.37 per cent.
This was buoyed by renewed appetite for Nigerian stocks, especially by offshore investors, who feel that the equities are currently undervalued.
Honeywell Flour ended the trading session as the best-performing stock, gaining 10.00 per cent to settle at N16.50, just as Nestle Nigeria chalked up 10.00 per cent to close at N1331.00.
Further, Beta Glass appreciated by 9.98 per cent to quote at N213.70, NPF Microfinance Bank gained 9.81 per cent to finish at N2.35, and Neimeth advanced by 9.77 per cent to N3.37.
The worst-performing stock for the day was Multiverse, which tumbled by 9.64 per cent to trade at N8.90, Coronation Insurance went down by 4.74 per cent to N2.01, Lasaco Assurance depreciated by 4.53 per cent to N2.32, May and Baker lost 3.82 per cent to sell for N12.60, and AIICO Insurance slipped by 3.61 per cent to N1.60.
At the close of transactions, 36 shares ended on the gainers’ table and 23 shares finished on the losers’ log, representing a positive market breadth index and bullish investor sentiment.
The consumer goods industry rose by 1.16 per cent during the session, the banking space increased by 0.20 per cent, the industrial goods index jumped by 0.18 per cent, and the commodity counter grew by 0.15 per cent, while the energy sector lost 0.18 per cent, with the insurance sector closing flat.
When the closing gong was beaten by 2:30 pm, the All-Share Index (ASI) was up by 408.31 points to 109,467.64 points from 109,059.33 points and the market capitalisation moved up by N257 billion to N68.801 trillion from N68.544 trillion.
Investors bought and sold 716.1 million equities worth N13.7 billion in 14,559 deals yesterday compared with the 531.2 million equities valued at N19.8 billion transacted in 14,870 deals at midweek, indicating a rise in the trading volume by 34.78 per cent, and a shortfall in the trading value and number of deals by 30.81 per cent and 2.09 per cent apiece.
FCMB topped the activity chart with the sale of 273.0 million stocks for N2.6 billion, Fidelity Bank transacted 43.5 million shares valued at N896.7 million, Caverton exchanged 35.1 million equities worth N144.7 million, AIICO Insurance traded 33.9 million shares for N54.3 million, and FTN Cocoa sold 26.4 million equities worth N63.3 million.
Economy
Nigeria’s Inflation Slows to 23.71% in April 2025

By Adedapo Adesanya
• Strengthens case for MPC to cut or pause interest rates next week
Nigeria’s headline inflation rate eased to 23.71 per cent in April 2025, reflecting a 0.52 percentage point decline from the 24.23 per cent recorded in March.
This was disclosed in the latest Consumer Price Index (CPI) Report released by the National Bureau of Statistics (NBS) on Thursday.
The report also showed a decline in the food inflation index by 0.53 per cent to 21.26 percent in April from 21.79 per cent in March.
The decrease was attributed to the reduction in the prices of staple food items, including maize (corn) flour, wheat grain, dried okro, yam flour, soya beans, rice, bambara beans, and brown beans.
According to the NBS: “The Consumer Price Index (CPI) rose to 119.52 in April 2025, reflecting a 2.18-point increase from the preceding month.”
“On a year-on-year basis, the headline inflation rate was 9.99% lower than the rate recorded in April 2024 (33.69 per cent). This indicates a significant decrease compared to the same month in the preceding year, though with a different base year of November 2009 = 100,” it added.
The report further noted that the food inflation rate on a year-on-year basis stood at 21.26 per cent in April 2025, marking a 19.27 per cent reduction from the 40.53 per cent achieved in April 2024. The NBS attributed this sharp decline to a change in the base year used for calculations.
On a month-on-month basis, food inflation was recorded at 2.06 per cent in April 2025, a slight drop of 0.12 per cent from 2.18 per cent in March 2025.
“The decrease can be attributed to the reduction in the average prices of key food items like Maize Flour, Wheat Grain, Okro Dried, Yam Flour, Soya Beans, Rice, Bambara Beans, and Brown Beans,” the report added.
The development increases the chances of the Central Bank of Nigeria (CBN) to cut or pause interest rate at its next Monetary Policy Committee (MPC) meeting on May 20.
The MPC of the apex bank has only four months of data to guide its decision after the NBS overhauled the consumer price index for the first time in 16 years in January and changed the base year to 2024.
Business Post reports that at the last meeting, the CBN paused the key interest rate at 27.50 per cent.
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