Economy
How The Internet Can Help Your Business Grow
If you’re serious about building your business, the internet is one of the best tools you can use. This strategy is important because it empowers you to communicate with your online audience and then convert those prospects into business sales.
Online shopping is one of the century’s new norms. You don’t want to confine your marketing efforts to traditional advertising techniques.
For many though, it’s hard to imagine shifting away from traditional business growth strategies. The internet, though it’s been around for a long time now, is still a mystery to people.
Don’t let a lack of knowledge hold you hostage. There are millions of ways the internet is helping businesses of all sizes grow and become successful.
How Can It Help Your Business Grow
Growing your business using online methods and traffic is one of the best ways to put your business on the map. You are able to reach a wider range of clientele and create a brand image that is unique to your company.
Depending on the type of business or service you provide, you’ll find yourself with customers from every corner of the globe. These days making money online has never been easier. There are many strategies that you can adopt to help you achieve this goal. But, before you start making money online you need to understand just how the internet can help you grow your business and why it is such a powerful tool.
- Through Online Marketplaces
Online marketplaces are one of the best ways to grow your business. There are multiple strategies that business owners can deploy on these platforms. You can use them to help sell your products, digital books (ebooks), apps, online courses, etc. These styles of companies are geared toward getting businesses and customers to connect.
The significant thing about creating digital products is that you can also use your other social platforms to promote your products. This is a great way to drive traffic to your store within the marketplace and help you build a dedicated market for your work.
- Through Blogging
Blogging has turned into an incredibly successful brand-building strategy. It enables business owners to connect with potential customers, clients, and build an audience in a way that is completely organic.
This is one of the best ways that the internet or having an online presence benefits a business and helps it to grow. One of the best ways you can use blogging is to create engaging content that your audience finds valuable. People are drawn to those they feel they can connect with and as such, it is a way that businesses can connect on a deeper level with their customers.
Blogging can be completely unique, having a very specific voice, and helps to carry the message of any given company, individual, or other entity. There are numerous strategies that can be employed to make your blog engaging such as doing Q&A post, making content from customer suggestions
This can truly help to develop brand recognition and visibility.
3. Through Social Media Optimization
Social media optimization is an incredibly savvy internet marketing strategy that business owners can use to help their organizations grow online. This technique works by connecting the businesses with prospects that are already looking for their service. It’s a form of structuring your social media platforms to engage with those that are interested in what you offer, but it does so in a sophisticated and intuitive manner.
Social platforms are a lot more organic in nature. There is a relaxed atmosphere when engaging in content and this is how businesses are able to place themselves in front of the right audience without seeming pushy or aggressive. In traditional forms of marketing, this can be a harder feeling to recreate.
4. Through Online Reviews and Customer Engagement
Online Reviews and customer engagement are some of the greatest benefits of having access to the internet. As a business, one thing you always want is to have good reviews. Better yet though is having those positive reviews placed in front of the right audience. This is how having an online presence helps to grow your business. Customers can directly engage with you and talk about the experience with your company. It is organic and not forced. This will give potential customers a good look at the type of business you are and how you treat your customers.
In terms of customer engagement, it works in the same way. Addressing customer issues and concerns in a timely manner and positively helps with your image and turns into successful sales.
If you’re serious about growing your business, then you need to build an online presence. With the way the world is growing and changing, not doing so can see your business being left behind. It’s easy to get started and you’ll learn along the way which is a part of business ownership.
By Adedapo Adesanya
Nigeria’s oil exports will drop in February following the shutdown of the Bonga Floating Production Storage and Offloading (FPSO) vessel scheduled for turnaround maintenance.
Shell Nigeria Exploration and Production Company (SNEPCo) Limited confirmed the development in a statement issued, adding that gas output will also decline during the maintenance period.
This comes as SNEPCo begun turnaround maintenance on the Bonga FPSO, the statement signed by its Communications Manager, Mrs Gladys Afam-Anadu, said, describing the exercise as a statutory integrity assurance programme designed to extend the facility’s operational lifespan.
SNEPCo Managing Director, Mr Ronald Adams, said the maintenance would ensure safe, efficient operations for another 15 years.
“The scheduled maintenance is designed to reduce unplanned deferments and strengthen the asset’s overall resilience.
“We expect to resume operations in March following completion of the turnaround,” he said.
Mr Adams said the scope included inspections, certification, regulatory checks, integrity upgrades, engineering modifications and subsea assurance activities.
“The FPSO, about 120 kilometres offshore in over 1,000 metres of water, can produce 225,000 barrels of oil daily.
“It also produces 150 million standard cubic feet of gas per day,” he said.
He said maintaining the facility was critical to Nigeria’s production stability, energy security and revenue objectives.
Mr Adams noted that the 2024 Final Investment Decision on Bonga North increased the importance of the FPSO’s reliability. He said the turnaround would prepare the facility for additional volumes from the Bonga North subsea tie-back project.
According to him, the last turnaround maintenance was conducted in October 2022.
“On February 1, 2023, the asset produced its one billionth barrel since operations began in 2005,” Mr Adams said.
SNEPCo operates the Bonga field in partnership with Esso Exploration and Production Nigeria (Deepwater) Limited and Nigerian Agip Exploration Limited, under a Production Sharing Contract with the Nigerian National Petroleum Company (NNPC) Limited.
The last turnaround maintenance activity on the FPSO took place in October 2022. On February 1, the following year, the asset delivered its 1 billionth barrel of oil since production commenced in 2005.
By Adedapo Adesanya
Nigeria earned N1.17 trillion from the oil and gas industry in November 2025, lower than the N1.396 trillion generated in October 2025 by 16.2 per cent, according to data presented to the Federation Account Allocation Committee (FAAC) by the Central Bank of Nigeria (CBN).
The CBN, in the latest data available, noted that the N1.17 trillion earnings from the petroleum industry in November 2025 represented 96.4 per cent of the N1.214 trillion revenue budgeted for the sector for the month under review.
In comparison, revenue from the petroleum industry in October 2025 represented 94.71 per cent of the N1.474 trillion budgeted for the sector in the month.
In its breakdown of revenue from the oil and gas industry in November 2025, the central bank stated that the country earned N37.134 billion from crude oil sales, climbing by 395.58 per cent from N7.493 trillion recorded in the previous month; while revenue from gas sales appreciated by 25.22 per cent to N7.265 billion in November, compared with N5.802 billion recorded in October 2025.
Furthermore, the CBN noted that revenue from crude oil royalties dipped by 25.6 per cent, from N790.086 billion in October 2025 to N587.865 billion in November; while miscellaneous oil revenue more than doubled to N1.356 billion, from N447.279 million in October 2025.
Also, it stated that royalties from gas dipped by 38.1 per cent to N9.405 billion in November, from N15.195 billion in October, while the country earned N51.842 billion from gas flare penalties in November 2025, down from N61.898 billion recorded in the previous month.
The apex bank added that revenue from companies’ income tax (CIT) from upstream oil industry operations stood at N106.106 billion in the month under review, as against N73.025 billion in October 2025.
It also stated that revenue from Petroleum Profit Tax (PPT) stood at N301.471 billion; rentals – N775.162 million; while taxes stood at N67.242 billion in November 2025; as against N242.621 billion, N3.197 billion, and N196.277 billion in October 2025.
In addition, the apex bank reported that from the country’s oil earnings in November 2025, N18.163 billion was deducted for 13 per cent refund on subsidy, priority projects and Police Trust Fund from 1999 to 2021; while N2.872 billion was deducted by the Nigerian National Petroleum Company (NNPC) Limited in respect of its 13 per cent management fee and frontier exploration fund.
It added that N26.401 billion was deducted and collected by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) in October 2025, being four per cent cost of collection; while N49.768 billion was transferred to the Midstream and Downstream Gas Infrastructure Fund from gas flare penalties in the same month.
By Dipo Olowookere
The decision of investors weighing the risks and benefits of holding Nigerian stocks took a toll on the Nigerian Exchange (NGX) Limited last week.
The bourse suffered a marginal week-on-week 0.09 per cent loss, with the All-Share Index (ASI) down to 165,370.40 points. However, the market capitalisation gained 0.18 per cent in the five-day trading week to settle at N106.153 trillion.
Data from Customs Street indicated that all other indices finished higher apart from the NGX 30, NGX CG, premium, banking, pension, growth and pension broad indices, which respectively depreciated by 0.13 per cent, 0.63 per cent, 0.75 per cent, 0.63 per cent, 0.41 per cent, 1.13 per cent, and 0.22 per cent, respectively.
The level of activity also depleted in the week as the market recorded a turnover of 3.087 billion shares worth N81.505 billion in 222,185 deals compared with the 3.748 billion shares valued at N99.865 billion traded in 237,179 deals a week earlier.
The financial services industry was the most active with 1.495 billion shares valued at N33.923 billion traded in 83,939 deals, contributing 48.45 per cent and 41.62 per cent to the total trading volume and value apiece.
The services sector sold 443.222 million equities worth N4.936 billion in 17,615 deals, and the ICT space transacted 279.520 million stocks valued at N6.443 billion in 24,552 deals.
The three most active stocks for the week were Veritas Kapital Assurance, Cutix, and Secure Electronic Technology, accounting for 513.382 million units worth N1.139 billion in 4,895 deals, contributing 16.63 per cent and 1.40 per cent to the total trading volume and value, respectively.
Business Post reports that 44 stocks appreciated during the week versus 58 stocks a week earlier, 49 shares depreciated versus 40 shares in the previous week, and 55 equities closed flat versus 50 equities in the preceding week.
Zichis was the best-performing stock with a price appreciation of 59.92 per cent to sell for N4.19, Omatek expanded by 49.25 per cent to N3.00, Union Homes REIT grew by 32.94 per cent to N94.85, Morison Industries surged by 32.85 per cent to N9.99, and SCOA Nigeria grew by 32.77 per cent to N31.60.
Neimeth ended the week as worst-performing stock after it shed 26.04 per cent to trade at N9.80, Living Trust Mortgage Bank shrank by 21.36 per cent to N4.05, May and Baker lost 19.54 per cent to quote at N35.00, Livestock Feeds crashed by 13.70 per cent to N6.30, and Austin Laz dropped 13.14 per cent to finish at N3.90.
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