How The Internet Can Help Your Business Grow

Image

If you’re serious about building your business, the internet is one of the best tools you can use. This strategy is important because it empowers you to communicate with your online audience and then convert those prospects into business sales.

Online shopping is one of the century’s new norms. You don’t want to confine your marketing efforts to traditional advertising techniques.

For many though, it’s hard to imagine shifting away from traditional business growth strategies. The internet, though it’s been around for a long time now, is still a mystery to people.

Don’t let a lack of knowledge hold you hostage. There are millions of ways the internet is helping businesses of all sizes grow and become successful.

How Can It Help Your Business Grow

Growing your business using online methods and traffic is one of the best ways to put your business on the map. You are able to reach a wider range of clientele and create a brand image that is unique to your company.

Depending on the type of business or service you provide, you’ll find yourself with customers from every corner of the globe. These days making money online has never been easier. There are many strategies that you can adopt to help you achieve this goal. But, before you start making money online you need to understand just how the internet can help you grow your business and why it is such a powerful tool.

  1. Through Online Marketplaces

Online marketplaces are one of the best ways to grow your business. There are multiple strategies that business owners can deploy on these platforms. You can use them to help sell your products, digital books (ebooks), apps, online courses, etc. These styles of companies are geared toward getting businesses and customers to connect.

The significant thing about creating digital products is that you can also use your other social platforms to promote your products. This is a great way to drive traffic to your store within the marketplace and help you build a dedicated market for your work.

  1. Through Blogging

Blogging has turned into an incredibly successful brand-building strategy. It enables business owners to connect with potential customers, clients, and build an audience in a way that is completely organic.

This is one of the best ways that the internet or having an online presence benefits a business and helps it to grow. One of the best ways you can use blogging is to create engaging content that your audience finds valuable. People are drawn to those they feel they can connect with and as such, it is a way that businesses can connect on a deeper level with their customers.

Blogging can be completely unique, having a very specific voice, and helps to carry the message of any given company, individual, or other entity. There are numerous strategies that can be employed to make your blog engaging such as doing Q&A post, making content from customer suggestions

This can truly help to develop brand recognition and visibility.

3. Through Social Media Optimization

Help Your Business Grow1

Social media optimization is an incredibly savvy internet marketing strategy that business owners can use to help their organizations grow online. This technique works by connecting the businesses with prospects that are already looking for their service. It’s a form of structuring your social media platforms to engage with those that are interested in what you offer, but it does so in a sophisticated and intuitive manner.

Social platforms are a lot more organic in nature. There is a relaxed atmosphere when engaging in content and this is how businesses are able to place themselves in front of the right audience without seeming pushy or aggressive. In traditional forms of marketing, this can be a harder feeling to recreate.

4. Through Online Reviews and Customer Engagement

Online Reviews and customer engagement are some of the greatest benefits of having access to the internet. As a business, one thing you always want is to have good reviews. Better yet though is having those positive reviews placed in front of the right audience. This is how having an online presence helps to grow your business. Customers can directly engage with you and talk about the experience with your company. It is organic and not forced. This will give potential customers a good look at the type of business you are and how you treat your customers.

In terms of customer engagement, it works in the same way. Addressing customer issues and concerns in a timely manner and positively helps with your image and turns into successful sales.

Help Your Business Grow2

If you’re serious about growing your business, then you need to build an online presence. With the way the world is growing and changing, not doing so can see your business being left behind. It’s easy to get started and you’ll learn along the way which is a part of business ownership.

Share
Related Stories
Image
08-December-2023

Nigeria’s Crude Output Falls 30,000 Barrels Daily to 1.43mbpd in November

By Adedapo Adesanya Nigerian crude output fell by 30,000 barrels per day to 1.43 million barrels per day in November, according to data from an S&P Global Commodity Insight. This was lower than the 1.46 million barrels produced in October by Africa’s largest oil producer and 312,000 barrels per day short of its 1.742 million barrels per day target in 2023. Angola, Africa’s second-largest oil producer, saw output drop 20,000 barrels per day to 1.13 million barrels per day, according to the survey, compared with its quota of 1.46 million barrels per day. The drops impacted the wider output of

Image
08-December-2023

Dangote Targets Ramping Up Production as First Crude Supply Lands

By Adedapo Adesanya The President of the Dangote Group, the owners of the Dangote Petroleum Refinery and Petrochemicals plant, Mr Aliko Dangote, has said that following the purchase of 1 million barrels of Agbami crude grade from Shell International Trading and Shipping Company Limited (STASCO), it will be looking to ramp up its production in coming months. The 650,000 barrels per day capacity refinery is not expected to hit full capacity until 2025, but with a gradual ramping, it is expected that it will begin with begin producing up to 370,000 barrels per day of diesel and jet fuel. “We

More Stories
Image
02-January-2022

Akande-Sadipe Mourns Olubadan

By Modupe Gbadeyanka The lawmaker representing Oluyole Federal Constituency at the National Assembly, Ms Tolulope Akande-Sadipe, has mourned the death of Olubadan of Ibadanland, Oba Saliu Adetunji, describing him as a brave and courageous leader. The House of Representatives member, in a condolence message issued in Ibadan on Sunday by her media aide, Mr Olamilekan Olusada, noted that the late monarch led his people with utmost diligence and unassuming dedication, commending his strong adherence for peace, progress and development. Business Post reports that the revered traditional ruler joined his ancestors today at the age of 93. He died at the

Image
06-September-2019

2020 Budget: FG Vows to Meet September Submission Deadline

By Adedapo Adesanya Nigeria’s Minister of Finance, Budget, and National Planning, Mrs Zainab Ahmed, has said that the federal government will meet the 2020 budget proposal deadline set by the ninth National Assembly at the end of September. The Minister disclosed this at a meeting on national donor coordination held in Abuja on Wednesday, September 4, 2019. “The 2020 budget preparation process is well underway, and we intend to finalise and submit the 2020 appropriation bill to the national assembly by the end of this month,” she said. In August, Senate President, Mr Ahmad Lawan, made it known the legislative

Image
04-January-2021

Google, Alphabet Workers Form Union

By Adedapo Adesanya More than 200 Google and its parent company, Alphabet, workers have announced the establishment of a union, historically creating the first major work union in the tech industry. The elected leaders of the union wrote in a New York Times opinion piece on Monday, January 4 that the Alphabet Workers Union was established with help of Communication Workers of America Union’s Campaign to Organize Digital Employees (CODE-CWA). Open to both employees and contractors, the union aims to ensure that employees work at a fair wage, without fear of abuse, retaliation or discrimination. Members who sign up to

Image
11-June-2023

Hadi Sirika Accuses Lawmaker of Demanding 5% Stake in Nigeria Air

By Modupe Gbadeyanka The immediate past Minister of Aviation, Mr Hadi Sirika, has accused the Chairman of the House Committee on Aviation, Mr Nnolim Nnaji, of demanding a 5 per cent stake in controversial Nigeria Air. Mr Sirika made this allegation while appearing on Arise TV’s ThisDay Live on Sunday evening, monitored by Business Post. About a day to the end of the tenure of the immediate past President, Mr Muhammadu Buhari, the former Minister launched the national carrier in Abuja. This raised dust in the media, compelling the House of Representatives to conduct a hearing, where the acting Managing

Image
11-September-2018

CBN Plans Sale of N1.02tr Treasury Bills via PMA in Q4

By Modupe Gbadeyanka Fresh treasury bills worth N1.024 trillion would be sold by the Central Bank of Nigeria (CBN) in the fourth quarter of 2018. This information was revealed by the apex bank in its Nigerian Treasury Bills Issue Programme for fourth quarter 2018. The central bank said during the period under review, it would roll over same amount of the debt instrument. A breakdown of the proposed sale via the primary market auction (PMA) showed that 91-day bills worth N62.635 billion, 182-day bills valued at N148.667 billion, and 364-day bills worth N812.401 billion would be auctioned to market players

Image
11-June-2018

Asian Stocks Jump as Investors Shrug off Global Trade War Concerns

By Investors Hub Asian markets ended mostly higher on Monday, with investors shrugging off concerns about a global trade war and looking ahead to the outcome of a historic meeting between President Donald Trump and the North Korean leader Kim Jong Un. However, gains were modest in most of the markets in the region amid largely thin volumes ahead of crucial monetary policy meetings by the Bank of Japan, the European Central Bank, and the U.S. Federal Reserve. Japanese stocks ended moderately higher, although trading activity was relatively light. Japan?s Nikkei 225 Index climbed 109.54 points or 0.5 percent to

Image
28-October-2019

European Stocks Rise as EU Delays UK Exit till January

By Investors Hub European stocks are subdued on Monday as HSBC warned of a challenging outlook, while the European Union granted the U.K. a delay to Brexit until January 31st, removing the risk of a damaging no-deal split on Thursday. On the trade front, U.S. and Chinese officials said they are “close to finalizing” some parts of a phase one trade deal after high-level telephone discussions on Friday. U.S. President Donald Trump said he hopes to sign the deal with China’s President Xi Jinping next month at a summit in Chile. While the U.K.s FTSE 100 Index is just below

Image
19-May-2017

NNPC Agrees $6b Oil Swaps Deal

By Dipo Olowookere Reports say the Nigerian National Petroleum Corporation (NNPC) is on the verge of sealing $6 billion oil swaps deal with both local and foreign investors. The agreement, when finalised, would allow the investors bring into the country petrol and diesel in exchange for about 330,000 barrels per day (bpd) of crude oil from the state oil firm. The deal would have been signed in April, but it was delayed to allow the NNPC and the oil traders negotiate the fuel specifications, among other issues. This development is under the Direct Sale-Direct Purchase Agreements (DSDP) formerly known as

Ad
Ad
Recent Stories
Image
09-December-2023

Moody’s Upgrades Nigeria’s Outlook to Positive After Economic Reforms

By Aduragbemi Omiyale Moody’s outlook on Nigeria has been upgraded from stable to positive after the federal government implemented a few economic reforms. In a statement on Friday, the rating agency said the decisions to remove the costly petrol subsidies, devaluation of the Naira and the unification of the foreign exchange (FX) market were good for the economy. When Mr Bola Tinubu assumed office in May 2023, he announced an end to the payment of subsidies on premium motor spirit (PMS). A month later, the Central Bank of Nigeria (CBN) announced the unification of the forex market, while the Naira

Image
09-December-2023

Value of Nigeria’s Unlisted Stock Exchange Reaches N1.2trn

By Adedapo Adesanya The NASD Over-the-Counter (OTC) Securities Exchange recorded a 1.6 per cent appreciation on Friday, December 8, as investors gained about N19.12 billion to push the valuation of the unlisted bourse to N1.202 trillion from the N1.182 trillion it closed in the preceding session. This achievement was influenced by the gains recorded by the trio of Aradel Holdings Plc, FrieslandCampina Wamco Nigeria Plc, and Central Securities Clearing System (CSCS) Plc. Data showed that Aradel Holdings Plc improved its value by N30 to settle at N900.00 per unit compared with the previous day’s N870.00 per unit, FrieslandCampina Wamco Nigeria

Image
09-December-2023

Naira Crashes to N1,099.05/$1 at Official Market

By Adedapo Adesanya The Nigerian Naira weakened to a new low on the American Dollar at the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Friday, December 8, amid speculations that the Central Bank of Nigeria (CBN) has again devalued the local currency. In the previous trading session, there were reports that the exchange rate for clearing cargoes has been raised to N952/$1, sparking rumours that domestic currency would hit N1,000/$1 in the spot market. On the last trading session of the week, the Naira lost N255.98 or 30.4 per cent of its value on the greenback to trade at N1,099.05/$1

Image
09-December-2023

Nigerian Exchange Rises 0.12% Amid Weak Investor Sentiment

By Dipo Olowookere A 0.12 per cent appreciation was recorded by the Nigerian Exchange (NGX) Limited on Friday, reversing the previous day’s losses triggered by profit-taking in the banking sector. Business Post reports that it was the same banking space that influenced the growth posted yesterday, rising by 1.60 per cent, supported by the consumer goods indices, which appreciated by 0.15 per cent. However, there were pockets of profit-taking during the last trading session of the week, with the insurance sector shedding 0.78 per cent, the industrial goods sector losing 0.65 per cent, and the energy counter declining by 0.57

Image
09-December-2023

Crude Prices Up 2% on US Demand Growth Expectations

By Adedapo Adesanya Crude oil prices rose more than 2 per cent on Friday after data from the world’s largest oil producer, the United States, supported expectations of demand growth. Brent crude futures settled at $75.84 a barrel after chalking up $1.79 or 2.4 per cent, as the US West Texas Intermediate (WTI) crude futures traded at $71.23 after gaining $1.89 or 2.7 per cent. Despite the gain at the final session of the week, both benchmarks fell for a seventh straight week, their longest streak of weekly declines in half a decade, on lingering oversupply concerns. For the week,

Image
08-December-2023

PZ Cussons Nigeria Publishes List of 61,628 Shareholders With Unclaimed Dividends

By Aduragbemi Omiyale One of the players in the personal healthcare and consumer goods sectors, PZ Cussons Nigeria Plc, has published a list of its shareholders with unclaimed dividends. Unclaimed dividends are cash rewards given to investors, mainly from the profits from the company’s operations, but are yet to be collected by the beneficiaries. This has been a major source of sleepless nights for the Securities and Exchange Commission (SEC), which is working to bring down the number of unclaimed dividends. It has been reported that the value of unclaimed dividends in the nation’s stock market is over N185 billion.

Image
08-December-2023

CBN Raises Alarm on Fake Naira Notes, Threatens Prosecution

By Adedapo Adesanya The Central Bank of Nigeria (CBN) has cautioned Nigerians to be wary of fake Naira notes currently in circulation, vowing to prosecute those engaged in the illicit acts. The apex bank in a release signed by Mrs Hakama Sidi Ali, the acting Director of Corporate Communications, said the counterfeit notes have been spread by some individuals for transactions in food markets and other places where commerce takes place across the country, noting that this is a punishable offence. “The attention of the Central Bank of Nigeria (CBN) has been drawn to the circulation of counterfeit banknotes, especially

Image
08-December-2023

Nigeria’s Crude Output Falls 30,000 Barrels Daily to 1.43mbpd in November

By Adedapo Adesanya Nigerian crude output fell by 30,000 barrels per day to 1.43 million barrels per day in November, according to data from an S&P Global Commodity Insight. This was lower than the 1.46 million barrels produced in October by Africa’s largest oil producer and 312,000 barrels per day short of its 1.742 million barrels per day target in 2023. Angola, Africa’s second-largest oil producer, saw output drop 20,000 barrels per day to 1.13 million barrels per day, according to the survey, compared with its quota of 1.46 million barrels per day. The drops impacted the wider output of

Image
08-December-2023

New Survey: Some Nigerian Bank Adverts Are Misleading—Customers

By Aduragbemi Omiyale Some aggrieved customers have accused Nigerian banks of lying about a few of their services in adverts in the media and not doing enough to assist when needed, despite using the provided platforms to lodge their complaints. In a survey conducted recently by a foremost perception consulting firm in the country, CMC Connect LLP, it was observed that some financial services consumers in Nigeria are not satisfied with what they get from their banks. The perception study carried out by the Strategy & Intelligence Service unit of CMC Connect showed that, “Consumers do not have enough information

Image
08-December-2023

Delta State Proposed Budget 2024 and Critical Concerns

By Jerome-Mario Utomi It is common knowledge that Delta State Governor, Sheriff Oborevwori, recently, presented a N714.4 billion Appropriation Bill tagged ‘Budget of Hope and Optimism,’ for the 2024 fiscal year to the state House of Assembly. What is, however, uncertain to Deltans and the watching world is whose interest the bill, if passed, is meant to serve or protect. There is also the concern as to whether it will herald into the political geography called Delta state, a just or an unjust law. As we are now, a just law is ‘a man-made code that squares with moral laws