Economy
How The Internet Can Help Your Business Grow
If you’re serious about building your business, the internet is one of the best tools you can use. This strategy is important because it empowers you to communicate with your online audience and then convert those prospects into business sales.
Online shopping is one of the century’s new norms. You don’t want to confine your marketing efforts to traditional advertising techniques.
For many though, it’s hard to imagine shifting away from traditional business growth strategies. The internet, though it’s been around for a long time now, is still a mystery to people.
Don’t let a lack of knowledge hold you hostage. There are millions of ways the internet is helping businesses of all sizes grow and become successful.
How Can It Help Your Business Grow
Growing your business using online methods and traffic is one of the best ways to put your business on the map. You are able to reach a wider range of clientele and create a brand image that is unique to your company.
Depending on the type of business or service you provide, you’ll find yourself with customers from every corner of the globe. These days making money online has never been easier. There are many strategies that you can adopt to help you achieve this goal. But, before you start making money online you need to understand just how the internet can help you grow your business and why it is such a powerful tool.
- Through Online Marketplaces
Online marketplaces are one of the best ways to grow your business. There are multiple strategies that business owners can deploy on these platforms. You can use them to help sell your products, digital books (ebooks), apps, online courses, etc. These styles of companies are geared toward getting businesses and customers to connect.
The significant thing about creating digital products is that you can also use your other social platforms to promote your products. This is a great way to drive traffic to your store within the marketplace and help you build a dedicated market for your work.
- Through Blogging
Blogging has turned into an incredibly successful brand-building strategy. It enables business owners to connect with potential customers, clients, and build an audience in a way that is completely organic.
This is one of the best ways that the internet or having an online presence benefits a business and helps it to grow. One of the best ways you can use blogging is to create engaging content that your audience finds valuable. People are drawn to those they feel they can connect with and as such, it is a way that businesses can connect on a deeper level with their customers.
Blogging can be completely unique, having a very specific voice, and helps to carry the message of any given company, individual, or other entity. There are numerous strategies that can be employed to make your blog engaging such as doing Q&A post, making content from customer suggestions
This can truly help to develop brand recognition and visibility.
3. Through Social Media Optimization

Social media optimization is an incredibly savvy internet marketing strategy that business owners can use to help their organizations grow online. This technique works by connecting the businesses with prospects that are already looking for their service. It’s a form of structuring your social media platforms to engage with those that are interested in what you offer, but it does so in a sophisticated and intuitive manner.
Social platforms are a lot more organic in nature. There is a relaxed atmosphere when engaging in content and this is how businesses are able to place themselves in front of the right audience without seeming pushy or aggressive. In traditional forms of marketing, this can be a harder feeling to recreate.
4. Through Online Reviews and Customer Engagement
Online Reviews and customer engagement are some of the greatest benefits of having access to the internet. As a business, one thing you always want is to have good reviews. Better yet though is having those positive reviews placed in front of the right audience. This is how having an online presence helps to grow your business. Customers can directly engage with you and talk about the experience with your company. It is organic and not forced. This will give potential customers a good look at the type of business you are and how you treat your customers.
In terms of customer engagement, it works in the same way. Addressing customer issues and concerns in a timely manner and positively helps with your image and turns into successful sales.

If you’re serious about growing your business, then you need to build an online presence. With the way the world is growing and changing, not doing so can see your business being left behind. It’s easy to get started and you’ll learn along the way which is a part of business ownership.
Economy
BNB Price Reflects Changing Dynamics in the Digital Asset Market
Economy
NASD Unlisted Security Index Crosses 4,000-point Benchmark Again
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange achieved a milestone on Friday, April 24, 2026, after five securities on the platform helped with a 1.85 per cent growth.
Data showed that the NASD Unlisted Security Index (NSI) again crossed the 4,000-point benchmark yesterday.
The index chalked up 73.64 points during the trading day to close at 4,052.59 points compared with the preceding session’s 3,978.95 points, while the market capitalisation added N5.38 billion to finish at N2.424 trillion versus Thursday’s closing value of N2.380 trillion.
The price gainers were led by Okitipupa Plc, which grew by N25.00 to sell at N305.00 per share compared with the previous price of N280.00 per share. Central Securities Clearing System (CSCS) Plc gained N6.92 to close at N76.26 per unit versus N69.34 per unit, Afriland Properties Plc appreciated by N1.00 to N17.00 per share from N18.00 per share, FrieslandCampina Wamco Nigeria Plc improved by 55 Kobo to N99.55 per unit from N99.00 per unit, and Food Concepts Plc increased by 5 Kobo to N2.70 per share from N2.65 per share.
However, there was a price loser, MRS Oil, which dipped by N21.75 to N195.75 per unit from N217.50 per unit.
During the final session of the week, the value of securities jumped 75.2 per cent to N41.3 million from N23.6 million units, and the number of deals expanded by 62.9 per cent to 44 deals from 27 deals, while the volume of securities declined marginally by 0.9 per cent to 447,403 units from 451,522 units.
At the close of trades, Great Nigeria Insurance (GNI) Plc was the most traded stock by volume (year-to-date) with 3.4 billion units worth N8.4 billion, trailed by Resourcery Plc with 1.1 billion units valued at N415.7 million, and Infrastructure Guarantee Credit Plc with 400 million units traded for N1.2 billion.
GNI was also the most active stock by value (year-to-date) with 3.4 billion units sold for N8.4 billion, followed by CSCS Plc with 59.6 million units transacted for N4.0 billion, and Okitipupa Plc with 27.8 million units exchanged for N1.9 billion.
Economy
Naira Slips to N1,358/$1 as FX Reserves, Policy Uncertainty Concerns
By Adedapo Adesanya
It was not a good day for the Nigerian Naira in the currency market on Friday, April 24, as its value depreciated against the major foreign currencies at the close of transactions.
In the Nigerian Autonomous Foreign Exchange Market (NAFEX), it lost N4.53 or 0.33 per cent against the United States Dollar yesterday to trade at N1,358.44/$1, in contrast to the N1,353.91/$1 it was exchanged on Thursday.
Equally, the domestic currency slipped against the Pound Sterling in the official market during the session by N8.14 to close at N1,834.02/£1, compared with the previous rate of N1,825.88/£1 and dropped N8.01 against the Euro to sell at N1,590.73/€1 versus N1,582.72/€1.
Also, the Naira depreciated against the US Dollar at the GTBank FX desk on Friday by N4 to quote at N1,370/$1 compared with the previous session’s N1,366/$1, and at the parallel market, it depleted by N5 to settle at N1,380/$1 versus the preceding day’s N1,375/$1.
Data published by the Central Bank of Nigeria (CBN) indicated that NFEM interbank turnover surged to N43.562 million across 68 deals, up from N28.117 million the previous day.
Despite the CBN’s reassurance that the recent drop in external reserves is not worrisome, the market remains unsettled by persistent concerns over liquidity constraints, policy transparency, and weakening confidence in Nigeria’s FX market as gross reserves continue to decline to $48.4 billion.
The outlook for the Dollar appears supported by broader macro risks, including elevated oil prices tied to the tanker traffic disruptions in the Strait of Hormuz and a continued US-Iran standoff over ceasefire negotiations.
A look at the digital currency market showed that investors are sitting on the edge as the US Dollar rebounded amid geopolitical and inflation risks despite continued inflows into US spot bitcoin Exchange Traded Funds (ETFs).
Solana (SOL) rose by 1.2 per cent to sell $86.45, Cardano (ADA) appreciated by 1.1 per cent to $0.2517, Dogecoin (DOGE) grew by 0.9 per cent to $0.0989, Ripple (XRP) improved by 0.3 per cent to $1.43, Ethereum (ETH) soared by 0.2 per cent to $2,316.83, and Binance Coin (BNB) chalked up 0.1 per cent to sell for $637.44.
However, TRON (TRX) depreciated by 1.3 per cent to $0.3235, and Bitcoin (BTC) lost 0.2 per cent to close at $77,562.27, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) closed flat at $1.00 each.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn

1 Comment