Economy
How to Make Financial Presentations Tell a Story
Financial presentations are not the greatest friends of time. A report that spends far too long pulling numbers from various spreadsheets and sourcing them together is boring to even people in finance—and a great direction if you want to lose your audience. But in a landscape where financial presentations are decidedly ho-hum, how can you craft one that reveals necessary fiscal information while keeping everyone engaged?
Basic storytelling is a fine way to start. It allows you to explain the “why” behind the numbers and can be the difference between a bland presentation and one people remember.
Begin with a Clear Narrative Structure
Every good story has a beginning, middle, and end—Cinderella, Hansel & Gretal, and yes, even your financial presentation. Start by defining the problem or challenge, then walk your audience through the data, and finish with a conclusion that presents your solution or recommendation. This doubles as a more engaging presentation format, and a way to help audience members follow your train of thought more easily—critical when displaying slides full of digits.
Think of your financial presentation as a story arc. In the beginning, you set the stage, explaining why the numbers you’re about to share matter. In the middle, you dig into the data, revealing key insights. Finally, you tie it all together in the conclusion, leaving your audience with a clear takeaway or action plan.
Use Visuals to Bring Data to Life
Financial data can be dense and overwhelming, especially for non-financial experts who may frequent your presentations. Visuals like graphs, charts, and infographics can help make your data more digestible for visual learners. Rows of numbers can be overwhelming for your audience, so use visuals to highlight trends, comparisons, or important figures that are key to your story.
It’s not just about throwing charts onto slides. You need to carefully choose visuals that complement your narrative. For instance, if you’re presenting financial performance over time, a simple line graph might work best. If comparing departments or products, bar charts do a far better job. Case in point: avoid clutter—use visuals to make complex information clear and accessible.
Structure Your Printed Content for Clarity
While visuals on screen are essential, printed content can add another layer of clarity, particularly when dealing with detailed financial data that can’t all be digested in a single sitting. Presentation folder inserts are an excellent tool for providing supplementary information in a structured and accessible way. Instead of bombarding your audience with too much information, you can guide them through the critical takeaways while offering inserts for deeper exploration.
For example, attaching a stitched, printed brochure to your presentation folder’s spine helps you structure your printed materials in a crafted way. This and various presentation folder add-ons make it easier for clients to follow along precisely in the order you intended.
Engage with Storytelling Techniques to Highlight Key Financial Takeaways
Just as a good story has moments of climax and resolution, your financial presentation should highlight information in a way that glues everyone’s attention. Think of major financial data points—like revenue growth or cost savings—as the plot twists in your story. These are the moments where you should zoom in, emphasizing their importance and making sure your audience grasps the full significance.
You can use storytelling techniques like contrasts (before vs. after), building tension (forecasting negative consequences if action isn’t taken), or framing milestones and projections as chapters in your company’s growth journey. By weaving these insights into a larger narrative, you give your numbers context, making them not just more understandable, but more memorable.
End with a Strong Call to Action (CTA)
The difference between a story that ‘has an ending’ and a story that ‘ends’ is the difference between a soft landing and a hard landing. A soft landing is subtle, ending your presentation with a satisfying conclusion; hard landings end abruptly, appearing graceless and hardly inspiring a meaningful call to action (CTA).
In a financial presentation, ending ‘softly’ doesn’t mean going out with a whimper; rather, it’s all about including a natural-sounding call to action that translates into follow-ups. Once you’ve walked your audience through the data and told the story of your financial performance, guide them toward a decision or next step.
Important to note is that a strong CTA isn’t just about what you want—it’s about persuading your audience that taking action will lead to the outcome they desire, based on the story you’ve just told.
From Numbers to Narratives
The role of any CFO is to tell your company’s financial story, condensing data that can come from many places into cohesive and engaging plot lines. An excellent financial presentation does just that. It is by turns interesting, interactive, and simple—as these tips have hopefully shown.
Remember, your audience may not always be as comfortable with financial figures as you are. But with these techniques, you can guide them through your presentation with ease, ensuring they both understand your message and are motivated to act on it.
By Aduragbemi Omiyale
Barring any last-minute changes, the 50th Annual General Meeting (AGM) of Champion Breweries Plc will take place on Thursday, May 21, 2026, at the Oriental Hotel, Victoria Island, Lagos, at 11:00 am.
At the yearly shareholders’ gathering, some of the key statutory and governance matters to be considered will include the Audited Financial Statements for the year ended December 31, 2025, alongside the Reports of the Directors, Auditors, and the Audit Committee.
Other agenda items are the declaration of dividends, election and re-election of Directors, authorisation for Directors to determine the remuneration of the Auditors, and election/re-election of shareholders’ representatives to the Audit Committee.
In line with its commitment to transparency, accountability, and shareholder engagement, the AGM will be held physically while also being accessible to stakeholders via the company’s official website: www.championbreweries.com.
This year’s AGM comes at a defining moment in the organisation’s corporate journey, following a transformative year marked by strategic expansion initiatives, including the acquisition of Bullet Energy Drink and its successful engagement with the capital market to raise growth capital.
These developments reinforce Champion Breweries Plc’s commitment to strengthening its competitive positioning, expanding its portfolio, and delivering long-term shareholder value.
The brewer has strengthened its transition into a group structure with the acquisition of an 80 per cent stake in enJOYbev B.V., a strategic move already delivering early earnings contribution and validating its international expansion drive.
The subsidiary’s results are now being consolidated into the Group accounts for the first time, with enJOYbev B.V. already contributing positively to earnings through operating profitability within the reporting period, an early validation of the group’s expansion strategy.
“This AGM reflects a defining chapter in our journey as a Company. The acquisition of Bullet, our successful capital market engagement, and the integration of enJOYbev B.V. into our group structure all signal a deliberate strategy for sustainable growth and diversification.
“These milestones position Champion Breweries Plc for stronger performance, broader market reach, and enhanced shareholder value. We remain committed to disciplined execution, operational excellence, and the highest standards of corporate governance,” the chairman of Champion Breweries, Mr Imo Abasi Jacob, said.
By Adedapo Adesanya
The Nigeria Revenue Service (NRS) has unveiled a unified Taxpayer Identification (Tax ID) system for all taxable persons across the country as part of efforts to strengthen tax administration and improve transparency.
The agency announced the development in a public notice issued jointly with the Joint Revenue Board (JRB) on Monday.
According to the notice, the initiative is backed by Sections 6, 7, and 8 of the Nigeria Tax Administration Act, 2025, which mandate every taxable person in Nigeria to obtain a Tax ID, in a wider move to expand the country’s tax base.
The NRS said the new framework is designed to create a centralised and harmonised taxpayer database that would enhance interactions between taxpayers and revenue authorities at both federal and sub-national levels.
“The Tax ID will serve as a single, unified identity for all taxpayers, enabling seamless interaction with tax authorities at both federal and sub-national levels. It is designed to consolidate taxpayer records, eliminate duplication, and ensure more efficient management of tax-related information,” the agency stated.
The revenue agency explained that the new system would simplify tax compliance procedures, including taxpayer registration, filing of returns, and payment processes.
According to the NRS, the framework is also expected to improve accountability and reduce leakages in tax collection by creating better visibility and tracking of taxpayer information nationwide.
“The initiative will simplify tax compliance processes, including registration, tax filing, and payment procedures. The system will improve transparency by enabling better visibility and tracking of taxpayer records while reducing leakages and improving accountability in tax collection. The framework will also harmonise taxpayer information across all levels of government,” the notice added.
The agency further disclosed that the new Tax ID system would replace the existing Tax Identification Number (TIN) Validation API currently used by Ministries, Departments and Agencies (MDAs), financial institutions, and other organisations for taxpayer verification.
By Adedapo Adesanya
Three bellwether stocks weakened the NASD Over-the-Counter (OTC) Securities Exchange by 1.31 per cent on Monday, May 18.
This brought the NASD Unlisted Security Index (NSI) by 54.71 points to 4,133.70 points from 4,188.41 points, and shrank the market capitalisation by N32.73 billion to N2.473 trillion from N2.506 trillion.
Yesterday, FrieslandCampina Wamco Plc contracted by N12.45 to sell at N146.55 per share compared with last Friday’s closing price of N159.00 per share, Central Securities and Clearing System (CSCS) Plc declined by N2.34 to N70.00 per unit from N72.34 per unit, and NASD Plc lost 50 Kobo to trade at N34.50 per share versus N35.00 per share.
The trio overpowered the N5.56 gained Newrest Asl Plc. This stock ended the trading session at N61.15 per unit, in contrast to the previous session’s N55.59 per unit.
During the trading day, the volume of securities traded by investors slid by 56.1 per cent to 514,142 units from 1.2 million units, and the value of securities dropped 29.8 per cent to close at N17.4 million versus N29.8 million, while the number of deals jumped 12.5 per cent to 27 deals from 24 deals.
Great Nigeria Insurance (GNI) Plc remained the most traded stock by value on a year-to-date basis, with 3.4 billion units sold for N8.4 billion, followed by CSCS Plc with 60.8 million units exchanged for N4.1 billion, and Okitipupa Plc with 27.9 million units traded for N1.9 billion.
GNI Plc also ended the day as the most traded stock by volume on a year-to-date basis with 3.4 billion units worth N8.4 billion, trailed by Resourcery Plc with 1.1 billion units valued at N415.7 million, and Infrastructure Guarantee Credit Plc with 400 million units transacted for N1.2 billion.
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