Market Conditions to Remain Tough—PZ Cussons

September 27, 2019
PZ Cussons Nigeria

By Dipo Olowookere

PZ Cussons Plc, the parent company of PZ Cussons Nigeria Plc, has informed shareholders not to expect too much in the present financial year because there was no guarantee that economic situations in its key markets would improve.

In a notice on Wednesday, the firm said, “We expect the full year results to be in line with prior year, adjusted for the impact of disposals, but dependent on no further worsening in our key markets, specifically the UK and Nigeria.”

However, it emphasized that, “We anticipate market conditions will remain challenging across our key geographies for the balance of the first half of the year.”

Despite the uncertainties, PZ Cussons, makers of several household products, expressed optimism that, “Improvement is anticipated in the second half of the year, as planned marketing activities behind our focus brands and overhead reduction programmes take effect. The strategic refocusing and simplification of our activities will continue.”

Highlighting its progress in the first quarter of the year, the company said it disposed its food business in Greece and local Polish personal care brand Luksja for over £50 million, while its “balance sheet remains strong with cash generation in line with expectations.”

But it noted that, “Key markets continue to be impacted by consumer fragility, with the Nigerian economy remaining depressed, uncertainty in the UK and highly competitive markets in Australia.”

Continuing, PZ Cussons said Africa revenue continued to decline albeit at a slower rate compared to last year. Good growth in the Electricals category and selected premium brands was offset by the decline of value brands, primarily in Home Care.

“In Europe & the Americas, there was some encouraging progress in our core brands. In the US our Beauty category continued to perform well in the market. The UK Personal Care brands were impacted by consumer uncertainty and heavy promotional activity, leading to lower revenue,” it added.

“Asia Pacific revenue declined versus the prior year. Continued good growth in Indonesia was offset by increased promotional spend in Australia across all categories,” it said further.

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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