NGX Group Unveils New Brand Identity, Website

By Aduragbemi Omiyale

Following the demutualisation of the Nigerian Stock Exchange (NSE) and the creation of a non-operating holding company called the Nigerian Exchange (NGX) Group Plc and its subsidiaries, the exchange now has a new brand identity and website.

The new corporate identity and the online platform started running on Monday, with the old www.nse.com.ng inaccessible by stock traders and stakeholders. The new platform is now https://ngxgroup.com/

The leading integrated market infrastructure group in Africa, in a statement on Tuesday, listed its subsidiaries as the Nigerian Exchange (NGX) Limited, the operating exchange; NGX Regulation (NGX RegCo) Limited, the independent regulatory arm of the Exchange; and NGX Real Estate (NGX RelCo) Limited, the real estate company.

It was disclosed that the NGX brand identity was inspired by the arrows of the stock exchange ticker tape as well as monetary exchange between a buyer and seller, which were stylised to form an ‘N’ and denote the act of collaboration.

The new brand identity and digital assets reflect the vibrant, disciplined, inspired and engaging personality of NGX Group and its subsidiaries. They are designed to make a distinctive and positive impression, even as the organisation continues to provide a platform for investors and issuers to meet their investment objectives.

The Group CEO of the NGX Group, Mr Oscar Onyema, while commenting on the development, stated that, “We are very excited about the launch of our new brand identity and website at this pivotal time in our history.

“Influenced by the dynamism and resilience of our market in both good and challenging times, our new identity, which builds on our rich heritage, reflects who we are today, our ambitions for the future, and our resolve to deliver superior value to our stakeholders.

“As we step into the NGX era, we remain committed to achieving the highest level of competitiveness, both in African and global capital markets”.

Together with the new vibrant, modern and responsive website, NGX Group offers an enriched user experience.

The exchange explained that information about the group and the various subsidiaries are independently situated but featured as one website.

With its centralised home page and clearly delineated tabs for each subsidiary, the new site delivers relevant content in a clean and organised way to provide visitors easy access and navigation to all the information they require.

In consolidating its group perspective, NGX Group has also rebranded its social media assets. The brand can now be found on Instagram and Twitter using the handle ‘@ngxgrp’; and on Facebook, LinkedIn and YouTube using the handle, ‘ngxgroup’.