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Economy

Nigeria Has 150m Mobile Subscriptions, 97.2m Internet Users—Jumia

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By Modupe Gbadeyanka

A leading e-commerce in Nigeria, Jumia Nigeria, has released a its third African Mobile Trends Paper highlighting how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of mobile brands, mobile operators and m-commerce in creating a synergy of an enhanced customer experience.

A statement obtained by Business Post, it was disclosed that were 960 million mobile subscriptions across Africa, an 80 percent penetration rate among the continent’s population. Internet penetration is at 18 percent with 216 million internet users.

“While Nigeria’s internet penetration is much higher at 53 percent, its mobile subscription is similar to Africa’s at 81 percent penetration (150 million mobile subscriptions).

“Like last year, it is presumed that the unique subscription rate is lower as each subscriber owns an average of 2 SIM cards,” Jumia said in the report.

In the white paper presentation from Jumia delving into mobile trends across Africa and specifically Nigeria, this year’s Mobile Africa Study was carried out in 15 African countries which generate more than 80 percent of Africa’s GDP – Algeria, Nigeria, Morocco, Tunisia, Egypt, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda, Tanzania, Kenya and Senegal.

“As predicted in 2016, Nigeria continues its trajectory down the increasingly widening highway that is the mobile internet. With a current internet penetration rate of 53 percent (97.2 million users) Nigeria has a much higher penetration rate than across Africa (18 percent).

“About 71 percent of website visitors on Jumia use their mobile phones. This is in comparison to 53 percent of Jumia African customers.

“One of the main vehicles of this mobile trajectory is the increasing adoption of the smartphone device by consumers.

“As predicted in our 2016 report, smartphone adoption continues to rise in Nigeria. The mobile phone category continues to be the most popular among Nigerian shoppers on Jumia, both in terms of the number of items sold, and in terms of revenue generated.

“The sales of smartphones jumped up by 394 percent between 2014 and 2016, mostly driven by an increasing range of smartphones price points,” Jumia stated.

The report further said, “The average price for a smartphone on Jumia is $117, down from $216 in 2014.

“Correlating with this is a drop in the share of sales of basic feature phones from 6 percent in 2015 to 4 percent in 2016, even as the share of smartphones on the website increased.

“In 2016 Chinese mobile brands held dominance and played a major role in introducing smartphones with lower price points.

“Infinix, Innjoo, Tecno, Samsung and Yezz are the top 5 smartphone brands in terms of sales on Jumia.

“Infinix continues to be Africa’s top smartphone brand across Jumia’s 15 markets. One of their entry level smartphones, the Infinix Hot4Lite was one of the best-selling phones across several African markets including Nigeria,” it added.

The increased access and affordability of low specification smartphones has also revealed a need for the mobile ecosystem to respond with data-efficient browsers and mobile apps that are optimized for performance and an easy user experience.

Looking at the mobile internet browsers customers use to access Jumia, 50 percent of customers in Africa come onto Jumia’s mobile site with Google Chrome. In Nigeria that number is just 28 percent. Instead, the Opera mini browser is much more popular, with 41 percent of the mobile traffic to Jumia Nigeria coming from Opera mini.

One reason for this could be that countries with higher levels of income have been found to have more users accessing the internet with heavier browsers like chrome – which typically have higher system requirements.

Opera mini is a lighter browser in terms of data usage and is popular among new mobile internet users who have lower incomes and can’t afford costly internet data packs.

A recent report from Opera determined the savings on mobile data costs for Opera mini users in Nigeria has amounted to about $198 million (N39.5 billion) over a 10-month period, due to its data compression technology.

This is a clear example of the ripple effect that customer enjoy when a slight change is introduced by one of the digital ecosystem players.

On our end, an immediate key priority is to enhance the desktop user experience (which accounts for almost 30 percent of Jumia’s traffic and almost 40 percent of orders placed) by delivering a progressive web application that bridges the gap between conventional web pages and native mobile applications, to give customers a faster web and desktop experience that includes functionalities like push notifications and the ability to browse while offline.

The trend since 2013 was for people to use their mobile phones to browse and look up products and then purchase them on their desktop.

Now customers are checking out and paying for orders from the mobile app or the mobile friendly version of the website. This is a trend we foresee growing in the future based on the current figures.

Mobile customers (both those who use the Jumia app and those who browse from mobile browsers) account for 63 percent of all orders on Jumia Nigeria.

Across the 15 markets where the study was carried out, that figure is at 47 percent. With a whopping 2,236,000 Jumia app downloads from 2015 to 2016 (a 128 percent increase), Jumia app users form a significant portion of the mobile traffic on Jumia Nigeria. Currently, 1 out of 2 mobile visitors in Nigeria are coming from the Jumia mobile app.

The highest conversion rate recorded in the last year has been on the app. That is the number of completed orders in relation to the number of visitors is higher on the mobile app than on the mobile or desktop versions of the website.

This could be driven by the fact that the app is exclusively designed for mobile and therefore has a faster and better shopping experience for users.

Hence, the priority for mcommerce for the next few years is to continually democratize the usage of the app and incentivize an increase in usage by maintaining a better browsing experience and lower data consumption.

Strategic collaborations with phone operators and data providers are also a key factor for enhancing customer experience.

For example, the 0 data usage (free browsing) offered to MTN sim card owners when they browse on both the Jumia mobile site and the app will remain a key feature and value-added service for Jumia customers.

Nigeria’s mobile trends for 2017 are positive with a steady growth of smartphones adoption and diversity. These increased offerings deliver more value for customers and cheaper access to internet connectivity.

As smartphone brands and mobile operators continue to invest in research and development and innovative data packages, and ecommerce providers invest in customer service, logistics and marketing over the next few years, our outlook is for an even more synergized digital ecosystem over the next few years.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Economy

NNPC Grows Profit to N385bn Amid 46.7% Fall in January Revenue

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NNPC Crude Cargoes pricing

By Aduragbemi Omiyale

In January 2026, the Nigerian National Petroleum Company (NNPC) Limited recorded a 9.69 per cent rise in profit after tax amid a 46.70 per cent decline in revenue.

According to its latest monthly report summary for the first month of this year, the net profit for the period under consideration stood at N385 billion compared with the N351 billion recorded in December 2025.

The state-owned oil firm disclosed that in January 2026, it generated a revenue of N2.571 trillion, in contrast to the N4.824 trillion achieved a month earlier.

The NNPC also revealed that in the month, the crude oil and condensate production stood at 1.64 million barrels per day, higher than the 1.54 million barrels per day in the preceding month.

Also, the natural gas output increased in the month under review to 7,283 mmscf/d versus 6,914 mmscf/d in December 2025, as the upstream pipeline availability dipped to 96 per cent from 100 per cent a month earlier.

The surge in production was attributed to the completion of Turn Around Maintenance (TAM) at Agbami and Renaissance (Estuary Area – EA), though planned deliveries for January were reduced due to bad weather, evacuation, and asset integrity challenges.

As for the Ajaokuta-Kaduna-Kano (AKK) gas pipeline, the NNPC said pre-commissioning activities continued while significant progress was reported in the construction of the Block Valve Stations (BVS) and Intermediate Pigging Stations (IPS). The project is 92 per cent completed.

Giving an update on the Obiafu-Obrikom-Oben (OB3) gas pipeline, it said the drilling activities progressed as scheduled in the OB3 River Niger crossing.

The company also said the Financial Literacy Program for 2026 Batch A, Stream 1 NYSC Corps Members was successfully conducted on Sunday, January 25, 2026, via online streaming. The session reached 79,657 participants across the 36 states and the FCT, bringing the cumulative number of corps members trained under the program to 1,231,081.

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Economy

US-Israel-Iran War Diverts Nigeria LNG Cargo to Asia

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Nigeria LNG Limited NLNG

By Adedapo Adesanya

A cargo of liquefied natural gas (LNG) from Nigeria has been diverted to Asia after a surge in prices created an arbitrage opportunity for traders.

According to a report by Reuters, citing data from analytics firm Kpler, the LNG tanker BW Brussels, which loaded a shipment at the Nigeria LNG Bonny Island Terminal on February 27, initially signalled a westward journey toward Europe before altering its route and heading south toward Asia via the Cape of Good Hope.

According to Reuters, Asia’s benchmark LNG price surged sharply last week as the ongoing conflict between the United States and Iran and a production suspension in Qatar tightened global supply.

The benchmark Japan-Korea Marker for spot LNG cargoes jumped by 68.52 per cent to $25.393 per million British thermal units for April delivery last Tuesday, its highest level in three years, according to S&P Global Platts.

In comparison, spot LNG prices for deliveries to northwest Europe rose by about 57 per cent to $15.479 per mmBtu for April, reflecting a strong rally but still leaving Asia as the more lucrative destination for flexible cargoes.

The widening price spread between Asia and Europe has opened arbitrage opportunities for traders to redirect LNG shipments from the Atlantic Basin to Asian buyers willing to pay a premium.

“So far, one LNG tanker that loaded in Nigeria last week has diverted to Asia from its initial Atlantic-bound course after spot prices surged. The BW Brussels LNG tanker loaded a cargo from Bonny LNG in Nigeria on February 27 and was moving west before turning to head south on March 3, data from Kpler showed.

“BW Brussels appears to have changed course from an initial signal toward France and is now heading toward Asia via the Cape of Good Hope,” Reuters reported, quoting a principal insight analyst at Kpler, Mr Go Katayama.

Spark Commodities analyst, Mr Qasim Afghan, said global front-month arbitrage opportunities had “increased significantly” and were now open to Asia across several major LNG export locations.

He added that the price differential between Asian LNG and Europe’s benchmark gas hub, the Title Transfer Facility in the Netherlands, had widened to about $5 per mmBtu in favour of Asia.

The diversion of the Nigerian cargo highlights how rapidly shifting global prices can alter LNG trade flows, particularly for shipments with flexible destination clauses.

“This likely reflects the widening Atlantic–Pacific arbitrage, with stronger Asian pricing making diversions of destination-flexible Atlantic cargoes more attractive,” Mr Katayama said, noting that more cargoes could follow if the price spread persists.

It was gathered that the tightening market has also prompted Asian buyers to scramble for alternative supplies following the disruption to Qatari exports.

Government sources told Reuters that India is scouting for alternative LNG sources to replace lost Qatari supply, while state-run energy company Petrobangla plans to issue tenders for prompt LNG cargoes.

Analysts at S&P Global Energy said Asia-Pacific buyers were likely to be the most aggressive in the near-term spot market as they compete to secure supply

However, they noted that Europe could still attract some flexible cargoes because of the deep liquidity in the TTF financial market, which allows traders to hedge risks more easily.

Qatar is one of the world’s largest LNG exporters, and Asian buyers account for more than 80 per cent of its shipments, according to Kpler data. The disruption to production there has tightened supply and triggered intense competition between the Atlantic and Pacific basins for available cargoes.

For Nigeria, the shift underscores the role of global price signals in determining cargo destinations in the highly flexible LNG market.

Industry analysts say that if Asian prices remain significantly higher than those in Europe, more LNG shipments from Atlantic producers could be redirected eastwards in the coming weeks.

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Economy

Brent Rises Above $100 Stoking Inflation Fears, Higher Fuel Prices

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brent crude oil

By Adedapo Adesanya

Brent crude prices broke above $100 per barrel for the first time in nearly four years on Monday as the Iran conflict escalated.

At the time of filing this report, Brent crude rose 13.9 per cent to $105.60 per barrel while the US West Texas Intermediate (WTI) crude was trading at $100.66, up 10.7 per cent.

The rally follows a dramatic escalation in the conflict between Iran, the United States, and Israel over the weekend, with attacks on energy infrastructure and military targets across the region heightening fears that oil flows from the Middle East could be disrupted for weeks.

Israel struck major fuel storage facilities near Tehran, while Iran continued launching drone and missile attacks across the region. A drone strike damaged a desalination plant in Bahrain, a missile barrage injured five people in central Israel, and a seventh US service member died following an Iranian counterattack in Saudi Arabia.

Meanwhile, Iran’s Assembly of Experts named Ayatollah Mojtaba Khamenei, the son of the slain Supreme Leader Ali Khamenei, as the country’s new supreme leader early on Monday.

The appointment signals continuity in Iran’s hardline leadership, undermining the efforts of both the US and Israel to alter the regime.

The fears of prolonged supply disruptions, including potential attacks on regional energy infrastructure and tanker traffic, are now being priced in to markets. Energy traders are closely watching whether the conflict will affect production or exports from major Gulf producers.

The surge in crude prices has also strengthened the US Dollar and raised fears of an energy-driven inflation shock, particularly for major oil-importing economies.

For Nigeria, which is Africa’s largest oil producer, the development has led to worries with higher prices sparking higher petrol cost, with the pump price currently retailing for as low as N1,025 and as high as N1,200 per litre across some fuelling stations.

Last week, an analysis forecast that Nigeria would be one of the winners of the windfall with prices at $85 per barrel, but with prices now at three-digit values, the dimension has changed.

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