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Open-Air Markets Account for 97% of Nigeria’s Retail Sales

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By Modupe Gbadeyanka

A new report by the Boston Consulting Group (BCG) has revealed that the retail sales landscape in Nigeria is dominated by open-air markets despite an increase in supermarkets, convenience stores, and other modern formats.

In the survey, it was disclosed that over 600,000 small shops and open-air markets are in the country’s retail space, accounting for 97 per cent of national sales of food, beverages, and personal care products.

The report The Future of Traditional Retail in Africa showed that African consumers on average continue to buy more than 70 per cent of their food, beverages, and personal care products from the continent’s more than 2.5 million small, independent shops despite the rise in e-commerce and changes in consumer behaviour accelerated by the COVID-19 pandemic.

“The willingness of traditional retailers to diversify, and embrace digital solutions coupled with the growing interest of investors to provide digital solutions show they will find opportunities to grow and remain the cornerstones of African economies in the future,” said, Stefano Niavas, Managing Partner in BCG Nigeria, and co-author of the report.

The report noted that modern retail remains very fragmented and is led by international hypermarket brands. Modern chains are struggling to expand due to currency devaluation, underdeveloped and inefficient transportation infrastructure, poor logistics capabilities, inadequate electrical power, and other complex challenges.

More importantly, the digital maturity of shop proprietors is also substantially higher than the national average. The level of financial inclusion varies widely across the region and is generally in line with the general population. While 85 per cent of Kenyan shop managers have a bank account, only 40% of their counterparts in Nigeria have one.

High numbers of African retailers also reported that they feel under pressure from modern retailers. In response to such challenges, traditional shops are diversifying well beyond daily essentials, such as fresh and packaged foods and home cleaning and personal hygiene products. Many small retailers now sell telecom products, such as prepaid cards and SIM cards.

New Digital Solutions

Several digital technology providers are addressing inefficient distribution systems that often force retailers to close their shops for several hours so they can go purchase goods from wholesalers.

The Nigerian B2B digital marketplace Alerzo, for example, enables more than 100,000 users—90 per cent of whom are women—to purchase inventory directly from manufacturers, receive and make cashless payments, and better track their revenues.

Digital marketplace in Nigeria such as Alerzo also facilitates a portfolio of digital services, including airtime purchases, bill payments, and peer-to-peer transfers. In the long run, such platforms aim to provide super apps with a large selection of services.

This would enable them to totally digitize traditional retailers and integrate them into the formal economy. Start-ups are also providing working capital and financial management systems to help traditional retailers grow and run their businesses more efficiently; however, they must overcome a lack of awareness and training among retailers.

The Future of Retail in Africa

The study found that traditional retailers will continue to dominate. But to thrive, they must modernize by offering new services and leveraging opportunities offered by digital solutions.

Niavas added, “Based on our analysis, many small retailers are already aware of the evolving retail landscape and are ready to improve their business premises, quality of products and expand across the country.”

Based on current trends, the modern retail sector in Nigeria, even though it is growing fast, is likely to remain small, and still may not account for more than 5 per cent of retail sales by 2030. Due to structural problems in Nigeria mentioned earlier, foreign investors are likely to remain hesitant about entering the market.

Given the central role that traditional shops will continue to play in Africa’s retail landscape, there will be a number of opportunities for various players in the ecosystem as the environment evolves.

Investment funds can find opportunities to provide capital and management expertise that will enable local modern retail chains to scale up in new cities.

An active start-up ecosystem is interested in providing digital solutions that will solidify the role of traditional retail in Africa and enable the sector to become the commercial interface across the continent.

Digital solutions can help manufacturers of fast-moving consumer foods improve their control over go-to-market strategies and provide data to better understand retailers.

Banks and telecom providers can achieve growth by developing new business models and offers that are adapted to traditional retailers’ needs.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Economy

Nigeria Launches EMERGE to Unlock $750bn Mineral Wealth

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By Adedapo Adesanya

Nigeria has launched the Early-Stage Mineral Exploration and Research Grant Endowment Program (EMERGE), a new initiative aimed at accelerating early-stage mineral exploration, strengthening geological research and advancing local value addition.

The programme is part of moves to unlock Nigeria’s $750 billion worth of untapped mineral deposits under broader efforts to diversify its economy beyond oil.

Nigeria has outlined plans to expand mineral exploration and production, identifying 44 strategic mineral deposits and is seeking developers with the requisite capital and technological expertise to invest.

The government has also sought to increase mining’s contribution to GDP to 10 per cent in 2026. However, unlocking these opportunities will require stronger geological data, greater technical capacity and increased investment in early-stage exploration.

The introduction of the EMERGE initiative aims to address these gaps. The programme is centred around three areas of focus: science-backed exploration, critical minerals development and research and development.

The exploration stream targets early-stage geological insights to generate reliable mineral data, the critical minerals stream targets minerals required for the energy transition, while the research and development stream integrates science and innovation across the value chain.

Driven by the Solid Minerals Development Fund, the programme is designed to position Nigeria as a major player in the global minerals value chain. It also builds on a rising wave of international partnerships aimed at modernising Nigeria’s exploration infrastructure through digitisation and enhanced capacity building.

Nigeria and Turkey formalised a partnership agreement in May 2026, aimed at strengthening cooperation in mining technology, exploration and investment.

Nigeria has also entered geological mapping and exploration cooperation agreements with South Sudan and South Africa, aimed at advancing geological and technical expertise while facilitating greater investment flows across the exploration sector.

Recent mineral ambitions are being backed by global finance. In March 2026, Nigeria secured $1.3 billion from the Africa Finance Corporation (AFC) to fund its mineral exploration programs as well as the construction of an alumina refinery, advancing its national mineral production and domestic beneficiation strategy.

Also, late last year, the federal government allocated over $600 million for geoscientific exploration and nationwide mapping, highlighting Nigeria’s commitment to de-risk the sector through access to modern geological data and accelerated exploration activities.

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Economy

Ellah Lakes Gets Equipment for Palm Kernel Oil Mill, Plans Cold Chain Facility for Piggery

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By Aduragbemi Omiyale

To strengthen its integrated agribusiness platform, Ellah Lakes Plc has acquired the first set of expellers and presses for its Palm Kernel Oil (PKO) mill.

The company also plans to proceed with the installation of its abattoir and cold chain facility to support its longer-term strategy of scaling its piggery operations, improving processing capacity and enhancing market access for livestock products.

At the moment, Ellah Lakes has surpassed 1,000 pigs on its farm, reflecting continued progress in the scaling of its livestock operations, positioning the organisation as one of the leading piggery operators in Edo State and reinforcing livestock as an important vertical within its integrated agribusiness model, which supports revenue diversification and near-to-medium-term cash flow generation as the firm’s plantation assets continue to mature.

In a statement, the leading indigenous agribusiness organisation disclosed that the installation of the expellers and presses for its PKO mill should be completed by the end of Q3 2026, ahead of the commencement of the production of Palm Kernel Oil and Palm Kernel Cake (PKC).

It was noted that the addition of PKO and PKC production will enable Ellah Lakes to capture further value from its oil palm operations, expand its product base and deepen its participation across the agricultural value chain.

“These milestones reflect the continued execution of our strategy to build Ellah Lakes into a more integrated and commercially resilient agribusiness platform.

“The acquisition of equipment for our PKO Mill advances our move into higher-value processing, while the growth of our piggery operations strengthens an important cash-generating vertical within our business model,” the chief executive of Ellah Lakes, Mr Chuka Mordi, stated.

“As our plantation assets continue to mature, we are focused on expanding operating verticals that broaden our revenue base, improve value capture and support more consistent cash flow.

“Our priority is to complete key installations, scale production efficiently and build the infrastructure required to support sustainable long-term growth,” Mr Mordi added.

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Economy

Shrinking Access to Credit Worries MAN as Bank Lending Drops N1.92trn

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By Adedapo Adesanya

The Manufacturers of Nigeria (MAN) has warned that manufacturers are facing a disparity in access to structured credit, which is affecting the sector’s productivity.

In his analysis, the Director General of MAN, Mr Segun Ajayi-Kadir, explained that commercial bank credit to manufacturers declined by N1.92 trillion between December 2024 and December 2025 to N6.61 trillion from N8.53 trillion.

The figure, he said, represents a year-on-year contraction of 22.5 per cent, placing manufacturing among the sectors with the highest decline in credit access.

Mr Ajayi-Kadir said the development was troubling at a time when Nigeria requires increased investment in productive sectors to strengthen local production, reduce import dependence and create employment opportunities.

“Declining access to affordable finance is threatening factory expansion, employment and economic diversification, and government and regulators need to urgently reform industrial financing,” he said.

He noted that while manufacturing credit suffered a major decline, other sectors such as oil and gas and financial services continued to attract higher levels of bank financing, raising concerns about the allocation of capital towards productive activities.

The MAN DG blamed the worsening situation on a combination of high borrowing costs, restrictive monetary conditions, commercial banks’ risk-averse lending approach and delays in implementing targeted industrial support programmes.

He highlighted high interest rates as one of the biggest obstacles confronting businesses, noting that borrowing costs remain too expensive for long-term investments in factories, machinery upgrades and production expansion.

MAN stated that with lending rates reportedly above 30 per cent in many cases, manufacturers are finding it increasingly difficult to finance operations, maintain competitiveness and expand capacity.

The association also identified the high Cash Reserve Requirement (CRR) maintained by the Central Bank of Nigeria as another factor limiting the amount of funds available for lending to businesses.

According to MAN, commercial banks have become more cautious in extending credit because they bear the risks associated with intervention funds, leaving manufacturers unable to meet collateral and equity requirements demanded by lenders.

The association also cautioned that weakening domestic production could deepen inflationary pressures by increasing dependence on imported goods and putting additional pressure on foreign exchange reserves.

To reverse the trend, the MAN boss called for urgent measures, including the introduction of government-backed credit guarantees for small and medium-scale manufacturers.

Mr Ajayi-Kadir also urged the government to ensure the immediate implementation of the Manufacturing Stabilisation Fund and create a more direct financing structure capable of delivering single-digit interest loans to genuine manufacturers.

He said Nigeria’s industrial ambitions could only be achieved when manufacturers have access to affordable and sustainable financing.

The MAN boss warned that without a functional credit system supporting production, Nigeria’s goal of becoming a competitive manufacturing economy would remain difficult to achieve.

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