By Modupe Gbadeyanka
Indian cricket captain, Virat Kohli, has been announced as the brand ambassador for Indian diaspora-focused global online remittance portal, Remit2India.
The deal is to last for three years, a statement issued by the firm stated.
However, during the lifespan of the deal, Virat will endorse the Remit2India brand by being part of its innovative marketing and customer experience initiatives.
Remit2India is one of the financial services brands of Finablr, the recently launched holding company of the UAE-based Indian businessman, Dr. B. R Shetty.
The network of remittance brands under the Finablr umbrella (including Remit2India, UAE Exchange, and Xpress Money) have a significant market share of remittances to India with over 12 percent. In 2017, India received $69 billion according to World Bank’s Migration and Development Brief.
“It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally.
“I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging,” said Virat Kohli.
Remit2India’s customer footprints are predominantly across Canada, the UK, US and Australia while initiatives to rein in newer diaspora markets will gather pace by leveraging the Indian cricket captain’s widespread appeal.
“For a youthful brand like Remit2India, Virat with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances. Both Remit2India and Virat share the spirit of excellence and it is a privilege to have him as the global face of the brand,” said Promoth Manghat, Executive Director of Finablr.
The blockchain brings new financing options to the business market. For example, Bitcoin Cash casino has adapted to only using cryptocurrency. This way, it makes it easier for their customers to deposit and withdraw in a BCH casino. Entrepreneurs have taken note of this and are looking to invest more in crypto than in fiat markets.
Like Our Facebook Page
Latest News on Business Post
- 11 Plc (Mobil Oil) Finally Quits Stock Exchange May 8, 2021
- NGX Index Rises 0.21% as Investors Patronise Value Stocks May 8, 2021
- Fresh Optimism Lifts Oil Market into Positive Territory May 8, 2021
- Moody’s Fears First Bank Financial Health Could be at Risk May 8, 2021
- CSCS Fixes May 18 for 27th AGM in Lagos May 8, 2021
- Super League: UEFA Sanctions Manchester United, Others May 7, 2021
- Union Bank CEO Buys Additional Shares Amidst Acquisition Rumour May 7, 2021
- Ex-Minister Mama Taraba Dies in Egypt May 7, 2021
- Heritage Bank, RTEAN Unveil Insurance Scheme for Travellers May 7, 2021
- NGX Praises Transcorp Hotels Efforts to Boost Investor Confidence May 7, 2021
Economy5 years ago
Kwara Disburses N1.7b For Projects
Technology5 months ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN
Feature/OPED1 year ago
Davos was Different this year
Economy3 years ago
FAAC: FG, States, LGs Share N655.18b in January
Economy2 months ago
MBA Forex Blames CBN for Inability to Return Investors’ Funds
General2 years ago
Ikeja Electric Explains How to Get Prepaid Metres via MAP
Banking3 years ago
Sort Codes of GTBank Branches in Nigeria
Feature/OPED2 months ago
COVID and the Growth of Technology in Nigeria