Risevest Hires Teni to Attract Younger Investors
By Adedapo Adesanya
Top Nigerian investment technology company, Risevest, has announced the signing of popular Nigerian music star, Teni Apata, known as Teni, as its first-ever brand ambassador.
According to a statement made available to Business Post, “Teni connects with the ideal Riser – young, confident and talented Nigerians who despite being savvy often lack access to a well-managed investment portfolio that would help them achieve their financial goals.
“We aim to build mass appeal, positive voice and widespread adoption for our products,” the statement noted.
Risevest revealed that the partnership is aimed at reaching out to a broad class of younger and older Nigerians who care about financial success.
Speaking on this, Chief Executive Officer of Risevest, Mr Eleanya Eke Urum, noted that “Teni sings about success, upliftment and having pride in where you’re from. She is an avid saver and investor and a huge fan of Rise and her music resonates with everyone. That made it an easy decision to trust her with our message.”
According to Teni, she loves Rise as a product because of the opportunity that it offers to build a long-lasting legacy of wealth.
“I want to make absolutely sure that my financial future is secure, not just for me but also for my future generation. And Rise gives everyone including me, a simple way to get high-quality investments,” she said in the statement.
In a promotional video for the organisation, Teni said “Growing up, my mom used to talk about saving, save for a rainy day. She used to tell me my dad was very big on investment and the only thing I have learnt from my father’s person is anything can happen anytime.”
“So, me, I want financial freedom. The goal is not just to be rich, it is to build wealth and that’s why I have partnered with Rise to help me manage my funds.
“Rise makes my money work for me, they do my investing effortlessly, stress-free, and delivers pure returns,” she quipped.
Risevest regards itself as an investment technology company that connects users to dollar-denominated investments in developed markets and helps them manage their investment options – stocks, real estate, and fixed income using smart algorithms to guide decisions while helping users become more financially literate.