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Startups Are Attracting More Customers With Easy Cashless Payment Options

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Cashless Payment Options

A whopping 84% of consumers globally now consider speed and convenience as the top reasons for choosing a payment method.

The use of cash for transactions has been steadily declining worldwide. According to PwC’s report, global cashless payment volumes are projected to increase by over 80% from 2020 to 2025, reaching nearly 1.9 trillion transactions.

Nowadays, offering easy cashless payment options is no longer a perk but a necessity for startups. It allows them to cater to a tech-savvy customer base and stay competitive in the market.

Therefore, easy cashless payment options are becoming a key factor for startups to attract more customers and ensure their success in the digital age.

The Adoption of Cashless Payments

The growing popularity of cashless payments can be attributed to several key factors, and considering these factors is important for any startup that wants to focus on customer experience.

The first factor is convenience. Cashless payments offer a faster and more convenient checkout experience. With the tap of a phone or a few clicks online, customers can complete transactions without the hassle of carrying cash or fumbling with change.

The second one is security. Many cashless payment methods, like digital wallets, come with proper security features like encryption and two-factor authentication, which can be more secure than carrying physical cash.

The third factor is all about speed. Cashless transactions are significantly faster than cash transactions, particularly for small purchases. This means shorter queues and a more efficient shopping experience for both customers and businesses.

The fourth one is to promote digitalization. The increasing popularity of online shopping and e-commerce platforms has significantly contributed to the shift towards cashless payments. Cashless options are the natural payment method for these digital transactions.

The Market Size And Growth Of Cashless Payments

The global cashless payment market is experiencing phenomenal growth. According to a report by Mordor Intelligence, the market was valued at USD 6.68 trillion in 2022 and is expected to reach a staggering USD 23.39 trillion by 2027, growing at a CAGR (Compound Annual Growth Rate) of 23.4%.

The Impact of Covid-19

The COVID-19 pandemic acted as a major catalyst for the adoption of cashless payments. Concerns about physical contact and the spread of germs through cash handling led to a surge in the use of contactless payment methods like mobile wallets and digital payments. This shift in consumer behavior is expected to have a long-lasting impact on the future of payments.

Why Easy Cashless Payments Matter for Startups?

Today’s startups know that offering easy cashless payment options is no longer a luxury for startups; it’s imperative for businesses.

Millennials and Gen Z, the largest and most tech-savvy consumer demographics,  overwhelmingly prefer cashless transactions. Studies show that 67% of Millennials and 44% of Gen Z  prefer to use mobile wallets for in-store payments. By offering easy cashless options like Apple Pay, Google Pay, and other digital wallets, startups can tap into this vast and growing market segment.

Cashless payments simplify the checkout process, leading to a faster and more convenient customer experience. Customers can complete transactions in seconds, eliminating long lines and the hassle of carrying cash. This translates to increased customer satisfaction and loyalty, which are crucial for any startup’s success.

Studies by Baymard Institute show that a staggering 70.19%% of online shopping carts are abandoned before checkout. One of the main reasons for cart abandonment is a cumbersome or confusing checkout process. By offering easy cashless options, startups can reduce cart abandonment rates and ensure a smoother checkout experience, which ultimately leads to increased sales and revenue.

Cashless payments allow for automated and streamlined financial processes. Startups can say goodbye to manual cash handling and reconciliation, reducing errors and saving valuable time and resources.

Additionally, cashless transactions provide real-time data and insights into customer spending habits, allowing startups to make data-driven decisions and optimize their business strategies.

How Startups Can Use Easy Cashless Payment Options?

In the competitive world of startups, offering a seamless and convenient payment experience is crucial to attracting and retaining customers.

Popular Digital Wallets

Millennials and Gen Z are driving the mobile wallet revolution. Integrating popular digital wallets like Apple Pay, Google Pay, and Samsung Pay into your payment system is essential. These solutions offer a fast, secure, and contactless way for customers to pay, significantly enhancing their checkout experience.

Diverse Payment Preferences

While digital wallets are gaining traction, it’s important to offer a variety of cashless payment methods to cater to a wider customer base. This may include traditional options like credit cards, debit cards, and net banking.

Additionally, consider offering regional payment solutions that are popular in your target market to ensure maximum customer convenience.

Secure Payment Gateways

Security is paramount when dealing with financial transactions. Partnering with a reliable and secure payment gateway is essential for protecting customer data and ensuring smooth transaction processing. Look for a gateway that offers features like fraud detection, encryption, and compliance with industry security standards like PCI DSS.

Transparency is Key

Customers appreciate clarity and ease when making purchases. Make sure your website or app clearly displays all accepted payment methods with logos and any associated fees.

Additionally, provides a secure and transparent checkout process that guides customers through each step without confusion.

By implementing these strategies, startups can leverage the power of easy cashless payments to attract new customers, boost sales, and gain a competitive edge in the market.

Summing Up

As contactless payments and even cryptocurrency gain traction, staying ahead of the curve in cashless solutions is crucial. If you are interested in crypto payment then you need to stay in touch with the market using tools like everix Peak. By embracing these trends and prioritizing a seamless customer experience, startups can unlock a world of opportunity, attracting new customers, boosting sales, and establishing a strong competitive advantage in the ever-evolving marketplace.

Economy

No Discrepancies in Harmonised, Gazetted Tax Laws—Oyedele

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Taiwo Oyedele

By Adedapo Adesanya

The Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, Mr Taiwo Oyedele, has said there are no discrepancies in the tax laws passed by the National Assembly and the gazetted versions made available to the public.

Last week, a member of the House of Representatives, Mr Abdussamad Dasuki, raised worries about the differences between its version and that gazetted by the presidency.

However, speaking on Channels Television’s Morning Brief on Monday, Mr Oyedele claimed what has been circulating in the media was fake.

“Before you can say there is a difference between what was gazetted and what was passed, we have what has not been gazetted. We don’t have what was passed,” he said.

“The official harmonised bills certified by the clerk, which the National Assembly sent to the President, we don’t have a copy to compare. Only the lawmakers can say authoritatively what we sent.

“It should be the House of Representatives or Senate version. It should be the harmonised version certified by the clerk. Even me, I cannot say that I have it. I only have what was presented to Mr President to sign.”

Mr Oyedele stated that he reached out to the House of Representatives Committee regarding a particular Section 41 (8), which states, “You have to pay a deposit of 20 per cent.”

He noted that the response given by the committee was that its members had not met on the issue.

“I know that particular provision is not in the final gazette, but it was in the draft gazette. Some people decided that they should write the report of the committee before the committee had met, and it had circulated everywhere.

“What is out there in the media did not come from the committee set up by the House of Representatives. I think we should allow them do the investigation,” Mr Oyedele added.

In June, President Bola Tinubu signed the four tax reform bills into law, marking what the government has described as the most significant overhaul of the country’s tax system in decades.

The tax reform laws, which faced stiff opposition from federal lawmakers from the northern part of the country before their passage, are scheduled to take effect on January 1, 2026.

The laws include the Nigeria Tax Act, the Nigeria Tax Administration Act, the Nigeria Revenue Service (Establishment) Act, and the Joint Revenue Board (Establishment) Act, all operating under a single authority, the Nigeria Revenue Service.

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Economy

Aluminium Extrusion Surges 59.35% to Lead NGX Weekly Gainers’ Chart

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Aluminium Extrusion

By Dipo Olowookere

A total of 55 equities appreciated last week on the Nigerian Exchange (NGX) Limited versus the 49 equities recorded a week earlier.

However, 33 stocks closed lower compared with 41 stocks in the previous week, while 55 shares remained unchanged versus 57 shares of the preceding week.

Leading the advancers’ log was Aluminium Extrusion, which gained 59.35 per cent to close at N12.35, Mecure Industries rose by 44.93 per cent to N55.00, First Holdco appreciated by 42.93 per cent to N44.95, Guinness Nigeria improved by 33.01 per cent to N289.70, and NPF Microfinance Bank grew by 20.65 per cent to N3.74.

On the flip side, Living Trust Mortgage Bank lost 11.38 per cent to settle at N3.35, Japaul declined by 10.53 per cent to N2.38, International Energy Insurance slipped by 9.92 per cent to N2.27, FTN Cocoa depreciated by 9.80 per cent to N4.42, and Stanbic IBTC went down by 9.33 per cent to N95.20.

The buying interest in the week raised the All-Share Index (ASI) and the market capitalisation by 1.76 per cent to 152,057.38 points and N96.937 trillion, respectively.

Similarly, all other indices finished higher with the exception of AFR Bank Value, and the energy indices, which fell by 1.38 per cent and 0.17 per cent apiece.

According to trading data, a total 9.849 billion shares worth N305.843 billion in 126,584 deals exchanged hands in the five-day trading week compared with the 4.373 billion shares valued at N97.783 billion traded in 110,736 deals a week earlier.

The financial services industry led the activity chart with 8.295 billion shares valued at N232.223 billion traded in 50,351 deals, contributing 84.22 per cent and 75.93 per cent to the total trading volume and value, respectively.

The healthcare space followed with 517.443 million shares worth N3.472 billion in 2,979 deals, and the consumer goods counter transacted 392.765 million shares worth N12.664 billion in 18,438 deals.

The trio of Ecobank, First Holdco, and Access Holdings accounted for 6.424 billion shares worth N204.629 billion in 11,362 deals, contributing 65.23 per cent and 66.91 per cent to the total trading volume and value, respectively.

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Economy

NEPC to Disburse $50m Digital Women Empowerment Fund Q1 2026

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Women Exporters in the Digital Economy

By Adedapo Adesanya

The Nigerian Export Promotion Council (NEPC) has assured beneficiaries of the $50 million Women Exporters in the Digital Economy (WEIDE) Fund to expect the first tranche of grants in the first quarter of 2026, following the completion of ongoing capacity-building and compliance processes.

The assurance was given during a Town Hall Meeting for WEIDE Fund beneficiaries held in Abuja over the weekend. The gathering provided an opportunity to review progress made since the launch of the initiative in August 2025.

The $50 million WEIDE Fund is a global initiative by the WTO and ITC to empower women-led businesses in developing countries, especially Nigeria, by providing training, finance, and market access for digital trade, helping them grow from small enterprises to global players through support like grants and mentorship, as seen in its launch phase benefiting 146 Nigerian women entrepreneurs.

Speaking at the event, the chief executive of NEPC, Mrs Nonye Ayeni, called on beneficiaries to maximize the opportunities provided by the programme, emphasizing the progress made and the milestones achieved since its launch.

Mrs Ayeni said the engagement was meant to review the programme’s achievements, identify areas for improvement, and strengthen support for the beneficiaries.

“So, it’s time for us to get together at the end of the year to see how far we’ve gone, how well we’ve done, and what we need to do to make it better and support them more effectively through the WEIDE Fund,” she said.

Mrs Ayeni highlighted the significant capacity-building activities conducted for the 146 selected women entrepreneurs, noting that top-tier coaches and trainers had been deployed immediately after the official launch by the Director General of the World Trade Organisation (WTO), Mrs Ngozi Okonjo-Iweala.

“These coaches are exceptional. They’ve trained our beneficiaries in financial literacy, bookkeeping, soft skills, leadership, succession planning, and digital tools so they can compete globally,” she said.

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