Economy
Startups Are Attracting More Customers With Easy Cashless Payment Options
A whopping 84% of consumers globally now consider speed and convenience as the top reasons for choosing a payment method.
The use of cash for transactions has been steadily declining worldwide. According to PwC’s report, global cashless payment volumes are projected to increase by over 80% from 2020 to 2025, reaching nearly 1.9 trillion transactions.
Nowadays, offering easy cashless payment options is no longer a perk but a necessity for startups. It allows them to cater to a tech-savvy customer base and stay competitive in the market.
Therefore, easy cashless payment options are becoming a key factor for startups to attract more customers and ensure their success in the digital age.
The Adoption of Cashless Payments
The growing popularity of cashless payments can be attributed to several key factors, and considering these factors is important for any startup that wants to focus on customer experience.
The first factor is convenience. Cashless payments offer a faster and more convenient checkout experience. With the tap of a phone or a few clicks online, customers can complete transactions without the hassle of carrying cash or fumbling with change.
The second one is security. Many cashless payment methods, like digital wallets, come with proper security features like encryption and two-factor authentication, which can be more secure than carrying physical cash.
The third factor is all about speed. Cashless transactions are significantly faster than cash transactions, particularly for small purchases. This means shorter queues and a more efficient shopping experience for both customers and businesses.
The fourth one is to promote digitalization. The increasing popularity of online shopping and e-commerce platforms has significantly contributed to the shift towards cashless payments. Cashless options are the natural payment method for these digital transactions.
The Market Size And Growth Of Cashless Payments
The global cashless payment market is experiencing phenomenal growth. According to a report by Mordor Intelligence, the market was valued at USD 6.68 trillion in 2022 and is expected to reach a staggering USD 23.39 trillion by 2027, growing at a CAGR (Compound Annual Growth Rate) of 23.4%.
The Impact of Covid-19
The COVID-19 pandemic acted as a major catalyst for the adoption of cashless payments. Concerns about physical contact and the spread of germs through cash handling led to a surge in the use of contactless payment methods like mobile wallets and digital payments. This shift in consumer behavior is expected to have a long-lasting impact on the future of payments.
Why Easy Cashless Payments Matter for Startups?
Today’s startups know that offering easy cashless payment options is no longer a luxury for startups; it’s imperative for businesses.
Millennials and Gen Z, the largest and most tech-savvy consumer demographics, overwhelmingly prefer cashless transactions. Studies show that 67% of Millennials and 44% of Gen Z prefer to use mobile wallets for in-store payments. By offering easy cashless options like Apple Pay, Google Pay, and other digital wallets, startups can tap into this vast and growing market segment.
Cashless payments simplify the checkout process, leading to a faster and more convenient customer experience. Customers can complete transactions in seconds, eliminating long lines and the hassle of carrying cash. This translates to increased customer satisfaction and loyalty, which are crucial for any startup’s success.
Studies by Baymard Institute show that a staggering 70.19%% of online shopping carts are abandoned before checkout. One of the main reasons for cart abandonment is a cumbersome or confusing checkout process. By offering easy cashless options, startups can reduce cart abandonment rates and ensure a smoother checkout experience, which ultimately leads to increased sales and revenue.
Cashless payments allow for automated and streamlined financial processes. Startups can say goodbye to manual cash handling and reconciliation, reducing errors and saving valuable time and resources.
Additionally, cashless transactions provide real-time data and insights into customer spending habits, allowing startups to make data-driven decisions and optimize their business strategies.
How Startups Can Use Easy Cashless Payment Options?
In the competitive world of startups, offering a seamless and convenient payment experience is crucial to attracting and retaining customers.
Popular Digital Wallets
Millennials and Gen Z are driving the mobile wallet revolution. Integrating popular digital wallets like Apple Pay, Google Pay, and Samsung Pay into your payment system is essential. These solutions offer a fast, secure, and contactless way for customers to pay, significantly enhancing their checkout experience.
Diverse Payment Preferences
While digital wallets are gaining traction, it’s important to offer a variety of cashless payment methods to cater to a wider customer base. This may include traditional options like credit cards, debit cards, and net banking.
Additionally, consider offering regional payment solutions that are popular in your target market to ensure maximum customer convenience.
Secure Payment Gateways
Security is paramount when dealing with financial transactions. Partnering with a reliable and secure payment gateway is essential for protecting customer data and ensuring smooth transaction processing. Look for a gateway that offers features like fraud detection, encryption, and compliance with industry security standards like PCI DSS.
Transparency is Key
Customers appreciate clarity and ease when making purchases. Make sure your website or app clearly displays all accepted payment methods with logos and any associated fees.
Additionally, provides a secure and transparent checkout process that guides customers through each step without confusion.
By implementing these strategies, startups can leverage the power of easy cashless payments to attract new customers, boost sales, and gain a competitive edge in the market.
Summing Up
As contactless payments and even cryptocurrency gain traction, staying ahead of the curve in cashless solutions is crucial. If you are interested in crypto payment then you need to stay in touch with the market using tools like everix Peak. By embracing these trends and prioritizing a seamless customer experience, startups can unlock a world of opportunity, attracting new customers, boosting sales, and establishing a strong competitive advantage in the ever-evolving marketplace.
Economy
Lekki Deep Sea Port Reaches 50% Designed Operational Capacity
By Adedapo Adesanya
The Managing Director of Lekki Port LFTZ Enterprise Limited, Mr Wang Qiang, says the port has reached half of its designed operational capacity, with steady growth in container throughput since September 2025, reflecting increasing confidence by shipping lines and cargo owners in Nigeria’s first deep seaport.
“We already reached 50 per cent of our capacity now, almost 50 per cent of the port capacity.
“There is consistent improvement in the number of 20ft equivalent units (TEUs) handled monthly,” he said.
Mr Qiang explained further that efficient multimodal connectivity remains critical to sustaining and accelerating growth at the port.
According to him, barge operations have become an important evacuation channel and currently account for about 10 per cent of cargo movement from the port.
Mr Qiang mentioned that the ongoing Lagos–Calabar Coastal Road project would help ease congestion and improve access to the port.
He said that rail connectivity remained essential, particularly given the scale of industrial activities emerging within the Lekki corridor.
He said that Nigeria Government was concerned about the cargoes moving through rail and that the development would enhance more cargoes distribution outside the port.
Mr Qiang reiterated that Lekki port was a fully automated terminal, noting that delays may persist until all stakeholders, including government agencies, fully aligned with end-to-end digital processes.
He explained that customs procedures, particularly physical cargo examinations, and other port services should be fully digitalised to significantly reduce cargo dwell time.
“We must work together very closely with customers and all categories of operations for automation to yield results.
“Integration between the customs system, the terminal operating system and customers is already part of an agreed implementation schedule.
“For automation to work efficiently, all players must be ready — customers, government and every stakeholder. Only then can we have a fantastic system,” Mr Qiang said.
He also stressed that improved connectivity would allow the port to effectively double capacity through performance optimisation without expanding its physical footprint.
Economy
Investors Reaffirm Strong Confidence in Legend Internet With N10bn CP Oversubscription
By Aduragbemi Omiyale
The series 1 of the N10 billion Commercial Paper (CP) issuance of Legend Internet Plc recorded an oversubscription of 19.7 per cent from investors.
This reaffirmed the strong confidence in the company’s financial stability and growth trajectory.
The exercise is a critical component of Legend Internet’s N10 billion multi-layered financing programme, designed to support its medium- to long-term growth.
Proceeds are expected to be used for broadband infrastructure expansion to deepen nationwide penetration, optimise the organisation’s working capital for operational efficiency, strategic acquisitions that will strengthen its market position and accelerate service innovation.
The telecommunications firm sees the acceptance of the debt instruments as a response to its performance, credit profile, and disciplined operational structure, noting it also reflects continued trust in its ability to execute on its strategic vision for nationwide digital infrastructure expansion.
“The strong investor participation in our Series 1 Commercial Paper issuance is both encouraging and validating. It demonstrates the market’s belief in our financial integrity, operational strength, and long-term vision for digital infrastructure growth. This support fuels our commitment to building a more connected, competitive, and digitally enabled Nigeria.
“This milestone is not just a financing event; it is a strategic enabler of our expansion plans, working capital needs, and future acquisitions. We extend our sincere appreciation to our investors, advisers, and market partners whose confidence continues to propel Legend Internet forward,” the chief executive of Legend Internet, Ms Aisha Abdulaziz, commented.
Also commenting, the Chief Financial Officer of Legend Internet, Mr Chris Pitan, said, “This achievement is powered by our disciplined financing framework, which enables us to scale sustainably, innovate continuously, and consistently meet the evolving needs of our customers.
“We remain committed to building a future where every connection drives opportunity, productivity, and growth for communities across Nigeria.”
Economy
Tinubu to Present 2026 Budget to National Assembly Friday
By Adedapo Adesanya
President Bola Tinubu will, on Friday, present the 2026 Appropriation Bill to a joint session of the National Assembly.
The presentation, scheduled for 2:00 pm, was conveyed in a notice issued on Wednesday by the Office of the Clerk to the National Assembly.
According to the notice, all accredited persons are required to be at their duty posts by 11:00 am on the day of the presentation, as access into the National Assembly Complex will be restricted thereafter for security reasons.
The notice, signed by the Secretary, Human Resources and Staff Development, Mr Essien Eyo Essien, on behalf of the Clerk to the National Assembly, urged all concerned to ensure strict compliance with the arrangements ahead of the President’s budget presentation.
The 2026 budget is projected at N54.4 trillion, according to the approved 2026–2028 Medium-Term Expenditure Framework (MTEF) and Fiscal Strategy Paper (FSP).
Meanwhile, President Tinubu has asked the National Assembly to repeal and re-enact the 2024 appropriation act in separate letters to the Senate and the House of Representatives on Wednesday and read during plenary by the presiding officers.
The bill was titled Appropriation (Repeal and Re-enactment Bill 2) 2024, involving a total proposed expenditure of N43.56 trillion.
In a letter dated December 16, 2025, the President said the bill seeks authorisation for the issuance of a total sum of N43.56 trillion from the Consolidated Revenue Fund of the Federation for the year ending December 31, 2025.
A breakdown of the proposed expenditure shows N1.74 trillion for statutory transfers, N8.27 trillion for debt service, N11.27 trillion for recurrent (non-debt) expenditure, and N22.28 trillion for capital expenditure and development fund contributions.
The President said the proposed legislation is aimed at ending the practice of running multiple budgets concurrently, while ensuring reasonable – indeed unprecedentedly high – capital performance rates on the 2024 and 2025 capital budgets.
He explained that the bill also provides a transparent and constitutionally grounded framework for consolidating and appropriating critical and time-sensitive expenditures undertaken in response to emergency situations, national security concerns, and other urgent needs.
President Tinubu added that the bill strengthens fiscal discipline and accountability by mandating that funds be released strictly for purposes approved by the National Assembly, restricting virement without prior legislative approval, and setting conditions for corrigenda in cases of genuine implementation errors.
The bill, which passed first and second reading in the House of Representatives, has been referred to the Committee on Appropriations for further legislative action.
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