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The Happiness Budget: Why Spending Less on Things Can Buy You More Joy

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The Happiness Budget

We live in a world where happiness is often sold to us with a price tag. A new phone, a bigger car, a better wardrobe—advertisers make us believe these things will make us feel complete. But here’s the twist: the less you spend on “stuff,” the happier you might actually be.

It’s not about being cheap; it’s about being intentional. Creating what I like to call a “Happiness Budget” can change how you see money, helping you buy fewer things and get more joy from life.

Why getting more stuff won’t make you happier

When was the last time you really spent a lot of cash? Who knows, maybe it felt great at first, but for how long? This is known to psychologists as the “hedonic adaptation.” We quickly get used to new things, and the way they make us feel soon goes away.

You might want to spend your money on something more important instead of the next thing you want. That’s where making smart money choices comes in. For example, people who focus on learning how to grow and manage their money—like those exploring trading crypto—often feel more secure and free to spend on experiences that genuinely matter.

A report from Futurity supports this idea: people who spend less on material goods and more on meaningful activities report higher long-term happiness.

The Happiness Budget: What It Really Means

The Happiness Budget isn’t a strict rule—it’s a mindset. You’re not cutting spending just to save money; you’re choosing to spend on things that bring lasting satisfaction. Here’s how it works:

  • Cut spending on status purchases. Buying to impress others gives you short-term excitement but little long-term joy.
  • Redirect money to experiences. Buying a new device doesn’t always make you as happy as going on a trip, doing a hobby, or learning something new.
  • Put money into freedom in the future. Put money away or invest in ways that will make you less stressed about money later. Having peace of mind is worth more than anything else.
  • Get fewer things, but make sure they are better. Choose quality over quantity when you do buy anything. It feels better and lasts longer.

It’s not about denying yourself – it’s about being careful with every dollar.

Why Less Feels Like More

You have to appreciate what you already have when you spend less. It also makes room for thankfulness. You like a simple cup of coffee with a friend more when you’re not trying to find the next big thing in fashion.

The trick to happiness is to stop comparing yourself to other people. When you’re not trying to “keep up” with the latest fashion, car, or tech, you feel lighter. You stop working just to buy things you don’t need, and that frees time and money for what truly matters.

Building Your Own Happiness Budget

If you’re ready to try this, start small:

  • For a week, write down everything you spend. Pay attention to how much you spend on things you don’t need.
  • Go out to eat or buying things on a whim less often. Then, spend that money on something important, like a weekend trip or learning a skill you’ve always wanted to get better at.
  • Ask yourself, “Will this make me happy next year or just this week?” before you buy something.

Last Thought

Making better choices with your money might make you happier, but having more money doesn’t mean you’ll be happier. It’s not about giving up things; it’s about being free. You spend less on things that don’t matter and more on the things and people that really make life great.

No one will remember the fancy shoes you bought two years ago, in the end. The walk with friends, the new skill you picked up, or the peace of mind you felt when you knew you had enough money are things you’ll always remember.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

Dangote Cement to Sell 10% Stake in Planned London Exchange Listing

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Dangote Cement stocks

By Adedapo Adesanya

Nigerian businessman, Mr Aliko Dangote, is planning a London listing of his cement subsidiary this year, sixteen years after listing on the Nigerian Exchange (NGX) Limited.

The secondary listing move for Dangote Cement Plc would provide the company with the much-needed boost for the United Kingdom market, Mr Dangote told the Financial Times.

As part of the move, about 10 per cent of the shares in the company would be sold to outside investors, he added.

“We want to do a dual listing. We’ve been thinking about it for seven to 10 years,” said Mr Dangote, adding that his business had entered “the busiest period” of his life.

Dangote Cement Plc was listed on the then-Nigerian Stock Exchange (NSE) in 2010. The stock has appreciated by more than 70 per cent this year alone.

The Dangote Group already has several subsidiaries listed on the Nigerian Exchange, including Dangote Cement, Dangote Sugar Refinery and Nascon Allied Industries.

The billionaire also announced this week a decision to foray into electricity generation, with a 20,000-megawatt project in the pipeline. Other plans include expanding his 650,000 barrels per day refinery to around 1.4 million barrels per day, as well as plans to construct another refinery to serve the East African nations of Kenya, Uganda, and Tanzania. It also plans to list the Lagos-based refinery across multiple African countries.

“We ended up saying London is good as they have brought down the minimum listing requirements,” Mr Dangote told the newspaper.

To carry out the London listing push, Dangote Cement has selected banks to advise on the move, including Citigroup, JPMorgan Chase, and Standard Bank, FT said, according to people familiar with the matter.

This indicates that the move is gaining ground after previous moves to list the cement company in England failed in the past. It is also boosted by recent changes by the UK’s Financial Conduct Authority to overhaul listing rules to boost the attractiveness of the market.

The cited sources said the final decision will depend on the market environment and investor demand.

Dangote Cement, separately, operates across 14 African countries. It is the continent’s dominant cement producer and has operations ranging from Nigeria and Ethiopia to South Africa and Senegal.

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Economy

NMDPRA Authorises Six Companies to Import Petrol Into Nigeria

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West Africa's petrol imports

By Adedapo Adesanya

Six Nigerian oil marketers have been granted the licence to import petrol into the country to liberalise the local market and encourage competition.

The licences were issued by the Nigerian Midstream & Downstream Petroleum Regulatory Authority (NMDPRA), allowing them to import a total of about 600,000 metric tons or roughly a quarter of the country’s domestic consumption. The firms are Matrix, AA Rano, AYM Shafa, Nipco and Bono.

They will import between 60,000 and 150,000 metric tonnes of petrol, subject to the permit type.

This development is a shift in policy that has seen the NMDPRA heavily regulate foreign arrivals of Nigeria’s main motor fuel in order to support the 650,000 barrels per day Dangote Refinery in Lagos.

After an initial clampdown in October 2025, the NMDPRA issued six companies with limited petrol import licenses in late March 2025, but left them to expire at the end of the first quarter, leaving uncertainty over its future policy trajectory.

In its latest permitting round, the authority has continued to restrict the number of companies authorised to import foreign petrol, but has substantially increased permit volumes to cover more than triple the previously approved volume.

Such entities will typically buy products from the nearby offshore Lome market, where larger international trading houses and oil companies will send the fuel and load it onto smaller ships.

This comes as ex-Dangote Cement official, Mr Rabiu Abdullahi Umar, was selected to replace Mr Saidu Mohammed after just four months in office by President Bola Tinubu. His appointment had raised worries about possible unfair practices.

According to the latest NMDPRA figures, the Dangote refinery ran at 94 per cent of its capacity in March and produced enough fuel to cover the country’s entire domestic gasoline consumption. However, supplies to the local market fell.

S&P Global Commodities at Sea data shows Nigeria imported 60,000 barrels per day, equivalent to 218,000 metric tonnes of petrol in April, more than double March’s all-time low but still less than half of the 2026 average.

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Economy

Airtel Africa Pushes Mobile Money Listing to Second Half of 2026

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Airtel Money

By Adedapo Adesanya

Airtel Africa will delay the planned ​Initial Public Offering ​(IPO) of its mobile money ⁠business, Airtel Money, to the ​second half of ​2026, citing market uncertainties amid the ongoing Middle East ​war.

The telecoms ​group had earlier planned to list Airtel ‌Money ⁠in the first half of this year, but said that rising ​energy ​costs ⁠stemming from the war would ​likely result in ​higher ⁠inflation, which would weigh on its ⁠near-term ​profit margins.

The company controlled by billionaire Sunil Mittal’s Bharti Enterprises Limited could now raise between $1.5 billion and $2 billion selling shares in London, from a previously expected $4 billion.

London emerged as the most likely venue, although exchanges in the United Arab Emirates (UAE) and other parts of Europe have also been considered.

The delay will make it possible to finalise decisions on timing, valuation, and location.

The planned IPO reflects a broader strategy by Airtel Africa to unlock value from its mobile money unit, which has become a key growth driver as traditional telecom revenues face pressure.

Airtel Africa, which operates in 14 countries and is dual-listed in London and Lagos, is majority-owned by Indian billionaire Sunil Mittal through Bharti Enterprises.

The group has long signalled plans to spin off or list Airtel Money after years of rapid expansion as the mobile money sector in Africa continues to expand rapidly, driven by a young population increasingly adopting technology for financial services, making the continent a key market for fintech companies.

In September 2025, the telco reportedly picked Citigroup Incorporated as advisors for the planned IPO, which will see Airtel Money become a standalone entity before it can attain the prestige of trading on a stock exchange.

Estimating Airtel Money at around $2 billion is lower than its valuation of $2.65 billion in 2021. In 2021, Airtel Money received significant investments, including $200 million from TPG Incorporated at a valuation of $2.65 billion and $100 million from Mastercard. Later that same year, an affiliate of Qatar’s sovereign wealth fund also acquired an undisclosed stake in the unit.

Its customer base is over 52 million, compared to around 44.6 million users it had as of June 2025.

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