Economy
How Social Media Algorithms Are Secretly Controlling Your Money Habits
You probably think you’re in full control of your spending decisions, right? You decide what to buy, when to invest, and how to save. But here’s the uncomfortable truth: social media algorithms are quietly influencing your money habits far more than you realize.
These algorithms aren’t just showing you random posts—they’re carefully designed to keep you scrolling, clicking, and yes…spending.
Even Your Investment Choices Are Affected
It’s not just shopping—algorithms influence how you view money and investing. Viral posts about “quick ways to get rich” or people bragging about overnight crypto wins can push you into risky financial decisions.
Before you follow the next big trend, consider learning from proper sources. For example, taking Bonds Trading Courses can give you a realistic understanding of safe, long-term investing—something flashy TikTok videos rarely teach.
A study shows that people exposed to sensational financial content are more likely to make impulsive investment choices, often losing money in the long run.
The algorithm already knows what you want
Have you ever been looking for a new phone or shoes and then seen only ads for those things? There’s no chance in that. Social networking sites keep track of what you like, watch, and even how long you stop on a post.
This makes a computerized profile of you that guesses what you will buy. The more accurate the prediction, the more tempting the ads become. And because you’re seeing the same product again and again, your brain starts to believe it’s something you need, not just want.
The Things That Make You Spend Money
It’s not enough to only sell stuff on social media; you also have to sell feelings. You will see things that are supposed to make you feel something, like jealously, enthusiasm, or even FOMO (fear of missing out).
- Some individuals in your life show you “dream” vacations or fancy clothes that make you feel like you have to keep up.
- Advertisements with countdown timers and flash sales make you feel like you need to buy right away, before you even think about it.
- Comparison culture makes you believe everyone else is doing better financially, pressuring you to spend to “fit in.”
Without realizing it, you might be spending to impress strangers online rather than buying things you truly value.
How to Outsmart the Algorithm
You can’t fully escape social media influence, but you can learn to control it:
- Know what makes you feel bad. If you feel rushed or pushed, take a break before you buy.
- Limit exposure. Stop following accounts that always make you feel like you need to buy something.
- Learn more. Don’t just follow viral trends; learn about money from credible sources.
- Say, “Do I really need this?” Before you click “Buy.”
Last Thought
The algorithms on social media aren’t bad; they just want you to come back. But the more you know about how they mess with your sentiments, the better you can make judgments about your money.
It’s not simply about getting money; being truly “rich” means making choices on purpose. When your feed tries to get you to buy something, remember that the algorithm works for advertisers, not for you. Your best move? Start working for yourself, not your feed.
Economy
Nigeria’s Inflation Outlook Improves as US-Iran Tensions Ease
By Adedapo Adesanya
Easing tensions between the US and Iran in the Middle East is expected to offer more respite to the Nigerian economy in the coming months.
Analysts at Comercio Partners noted in a report that there is an increased likelihood of a gradual moderation in inflation from July into the third quarter of 2026.
The analysts opined that the near-term outlook for inflation “has become less tilted to the upside” following the peace deal reached by the warring parties in the Middle East conflict and the sharp decline in global oil prices.
The report read in part: “May inflation data showed that price pressures remain sticky, but the near-term outlook has become less tilted to the upside following the peace deal and the sharp decline in global oil prices.
“Headline inflation rose to 15.93 per cent year-on-year from 15.69 per cent in April, while food inflation climbed to 16.96 per cent and core inflation increased to 16.82 per cent, suggesting that both food and underlying non-food price pressures remain elevated.
“However, the easing in crude oil prices below $85/bbl reduces the risk of a renewed energy-led inflation shock. This is important for Nigeria, where fuel, diesel, transport, logistics, and food distribution costs are key channels through which global energy prices feed into domestic inflation.
“If lower oil prices are sustained and domestic fuel prices remain stable or decline, pressure on transport and production costs should gradually ease.”
It noted that in June, inflation may remain sticky because the pass-through of lower oil prices to consumer prices is unlikely to be immediate.
It added that food prices remain elevated, and core inflation picked up month-on-month in May, indicating that underlying price pressures have not fully faded. According to the National Bureau of Statistics (NBS), the inflation rate on a month-on-month basis was 1.75 per cent, which was 0.39 per cent lower than the rate recorded in April 2026 (2.13 per cent).
“However, the balance of risks has shifted. The likelihood of another sharp energy-driven acceleration has reduced, while the probability of gradual moderation from July into Q3 has improved.”
The analysts said in the report that while the latest CPI data, “still supports a cautious tone across rates and fixed income, as annual headline, food, and core inflation all moved higher in May,” the decline in oil prices gives the Central Bank of Nigeria (CBN) “more room to maintain a wait-and-see stance rather than respond aggressively to external energy-price risks, provided domestic prices begin to reflect the easing in global crude markets.”
Economy
All On Invests $1m in Eja-Ice Nigeria Limited to Strengthen Cold-Chain Infrastructure in Off-Grid Markets
All On, an impact investing company focused on expanding access to renewable energy solutions in Nigeria, has announced a $1 million investment in Eja-Ice Nigeria Limited, a provider of solar-powered refrigeration and cold chain infrastructure.
The investment will support Eja-Ice’s manufacturing and operational scale-up as the company enters its next phase of growth. It is expected to enable the expansion of its cold-chain solutions and improve access to reliable cooling services for households, small businesses, and institutions operating in off-grid and weak-grid environments.
Access to dependable cold storage remains a significant constraint across Nigeria, particularly in coastal and rural communities where limited energy infrastructure contributes to post-harvest losses and income instability for small-scale agro-producers.
By delivering energy-efficient refrigeration systems, Eja-Ice is helping to address these challenges while supporting the preservation of perishable goods and strengthening local value chains.
“All On’s investment in Eja-Ice reflects our approach of supporting solutions that improve energy access while enhancing livelihoods, reducing costs, and enabling businesses to grow. Strengthening cold-chain infrastructure is an important step towards building more resilient local economies and expanding opportunities in underserved markets,” the chief executive of All On, Ms Caroline Eboumbou, commented on the investment.
Eja-Ice’s integrated cold-chain model allows for greater control over product design, operational efficiency, and service delivery, ensuring that its solutions are tailored to the needs of underserved markets. The company’s systems are already supporting micro enterprises, cooperatives, and community-level infrastructure, particularly in areas where reliable electricity remains limited.
Also commenting, the founder and chief executive of Eja-Ice Nigeria Limited, Mr Yusuf Bilesanmi, said, “This capital raise is a huge step forward in our vision to power homes and businesses with products designed, assembled, and optimised right here on the continent. It’s not just about access to electricity—it’s about dignity, productivity, and opportunity for the over 600 million people across sub-Saharan Africa who are still off-grid.”
Through this investment, All On continues to advance its mission of closing Nigeria’s energy access gap by supporting the renewable energy ecosystem and businesses that deliver sustainable, market-driven solutions.

Economy
First Holdco Lists N45bn Private Placement Shares on Stock Exchange
By Aduragbemi Omiyale
Shares of First Holdco Plc worth N45.0 billion issued through a private placement have been listed on the Nigerian Exchange (NGX) Limited.
A circular issued by the Head of Issuer Regulation Department of the NGX Regulation Limited, Mr Godstime Iwenekhai, disclosed that the equities were admitted for trading at the stock market on Monday.
According to the notice, the additional shares brought for listing to rank pari passu with existing shares of the organisation were 1,021,334,544 units.
These stocks were sold to one of the company’s major shareholders at a unit price of N44.06, amounting to N45.0 billion.
The total issued and fully paid-up shares of First Holdco, as a result of this listing, are now 45,475,027,677 ordinary shares of 50 Kobo each.
“Trading licence holders are hereby notified that an additional 1,021,334,544 ordinary shares of 50 Kobo each of First Holdco Plc were on Monday, June 22, 2026, listed on the daily official list of Nigerian Exchange Limited.
“The additional shares listed on NGX arose from the company’s private placement of 1,021,334,544 ordinary shares of 50 Kobo each at N44.06 per share.
“With the listing of the additional shares, the total issued and fully paid-up shares of First Holdco Plc have now increased to 45,475,027,677 ordinary shares of 50 Kobo each from 44,453,693,133 ordinary shares of 50 Kobo each,” the disclosure stated.
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