Economy
What Could a CRM System Do to Help Your Forex Platform?
The rise of digital platforms and reduced barriers to entry have led to an increase in the number of traders, investors, and anyone seeking passive income. This trend has made it more difficult for brokerage firms to manage their databases without relying on a robust system. Trading providers and FX platforms increasingly use customer relationship management (CRM) software to manage their businesses effectively.
Additionally, CRM providers are becoming more widely available, offering various services and features that cater to Forex trading providers.
There are several reasons why CRM is becoming more popular among companies of all kinds, which we will discuss below.
The Role of CRM
CRM, also known as Customer Relationship Management, is software designed to help businesses effectively manage their operations, offerings, customer interactions, and sales performance. Each CRM software program comes with a unique set of features and functionalities, including sales and marketing tools, customer behaviour tracking, payment systems, and report generation capabilities.
In Forex trading, CRM systems enable brokers to monitor trading activities, establish interaction points with the market, evaluate overall investment profitability, and take advantage of profitable business services.
Implementing a CRM system for Forex brokers simplifies the process of tracking performances, addressing any misbehaviours, and analysing reports that provide valuable insights for making well-informed decisions.
How to Find a Reliable CRM System?
It’s crucial to find a trustworthy provider for your CRM needs. There are countless developers and providers, each offering comparable services at varying prices and with an expanding array of features. Nevertheless, before deciding about your CRM partner, confirm that they offer the following services.
Report Generation
To expand your Forex business, it is essential to incorporate CRM software for analysing and generating reports. This solution provides a faster and more efficient way of evaluating your business data, enabling you to quickly assess performance, view graphs, and make decisions.
Configurable Operations
Utilising a CRM system allows you to modify your products or services to better match customer demands and market patterns. This is particularly beneficial when implementing a turnkey solution that lets you tailor your offerings.
Expanded Integration
CRM solutions have now become more versatile with the support of various third-party API integrations. These integrations include emailing services, payment gateways, trend trackers, and other tools that make it easier to manage your operations.
Scalability
A flexible CRM can adapt to the changing dynamics of the market. Whether you need to downsize or expand your operations, a scalable system enables you to do so effortlessly without having to incur additional fees or make drastic alterations.
Customer Support
Trading platforms rely heavily on customer support, particularly because they cater to traders who invest significant amounts of money. As a result, CRM systems can be used to optimise customer service by providing various tools such as chatbots, emailing services, and live chat support to streamline the process.
Concluding Thoughts
Having a Forex CRM system is essential to the successful operation of your brokerage firm. This system helps you improve your business’s efficiency, performance, and profit evaluation while generating reports more quickly and accurately.
Choosing the right CRM provider for your business can be challenging. You must consider several factors when providing personalised and customisable services that meet your client’s expectations.
By Adedapo Adesanya
The National Pension Commission (PenCom) has defended its decision to allow Pension Fund Administrators (PFAs) to invest in the parent companies of their custodians, insisting that adequate safeguards are in place to protect contributors’ funds.
The director-general of the pension regulator, Ms Omolola Oloworaran, speaking on Tuesday during the Meet the Press Briefing at the Presidential Villa, Abuja, said the commission’s decision to relax the investment restriction followed a comprehensive risk assessment that found minimal conflict of interest.
She explained that under PenCom’s investment regulations, PFAs are only permitted to invest pension assets in carefully selected instruments that meet stringent criteria, including profitability, strong credit ratings and proven track records.
According to her, the commission regularly reviews its investment regulations, conducts routine examinations and spot checks on PFAs to ensure strict compliance with established risk management guidelines.
“PFAs cannot just go into the stock market and buy any kind of stock. There are strict guidelines. Companies must demonstrate profitability, have a proven track record and satisfy other criteria before pension funds can invest,” she said.
Ms Oloworaran noted that each PFA also operates under the oversight of a board, an investment committee and a risk management committee, providing additional layers of governance to safeguard contributors’ funds.
She said PenCom recently issued a circular allowing PFAs to invest in the parent companies of their custodians after determining that the potential conflict of interest was negligible.
The PenCom boss explained that the parent companies involved are largely Tier-1 banks, including First Bank, United Bank for Africa (UBA) and Zenith Bank, which she described as A-rated institutions with strong financial foundations.
She said the policy was intended to widen investment opportunities for pension funds without compromising safety.
Using Stanbic IBTC as an example, Ms Oloworaran explained that if its custodian is Zenith Bank, the previous restriction prevented the pension administrator from investing in Zenith Bank shares despite the bank’s strong performance.
“We reviewed the risks and any potential conflict of interest and found the risks to be very low. That is why we opened that investment window,” she said.
By Aduragbemi Omiyale
Analysts at Meristem Research have predicted that the inflation rate for June 2026 in Nigeria should marginally rise to 15.95 per cent on a year-on-year basis from the 15.93 per cent reported in May 2026.
The National Bureau of Statistics (NBS) is expected to release inflation numbers for last month later today, Wednesday, July 15, 2026.
In its report sighted by Business Post, Meristem Research said it expects inflationary pressures to re-emerge across key economies in the near term, as the re-escalation of the US-Iran conflict has reignited upward pressure on global oil prices.
It disclosed that this marks a sharp reversal from most of June, when the ceasefire between the two countries helped drive oil prices lower, raising expectations of some relief on the inflation front.
With conflicts now flaring up again, oil prices are likely to increase again, and the anticipated easing in energy-driven inflation may not materialise as broadly as earlier envisaged.
“Nonetheless, some relief is likely from the food segment, where robust supply conditions across major producing regions and softening demand should continue to ease food price pressures,” it stated.
The team also explained that it projected a 15.95 per cent inflation rate because of the lingering effects of persistent food price pressures.
“However, we expect core inflation to moderate as the sharp reversal in energy prices begins to filter through to transportation, distribution, and other energy-related costs, easing underlying price pressures.
“On a month-on-month basis, the combined effect of lower petrol prices, a relatively stable Naira, and the gradual pass-through of reduced energy costs across the supply chain should exert further downward pressure on inflation.
“Based on our assessment, food inflation is expected to remain the key swing factor, as seasonal pre-harvest supply constraints are likely to offset some of the gains from lower logistics costs,” it said.
By Adedapo Adesanya
The duo of Central Securities Clearing System (CSCS) Plc and Afriland Properties Plc weakened the NASD Over-the-Counter (OTC) Securities Exchange by 1.61 per cent on Tuesday, July 14.
CSCS Plc saw its stock value drop N9.08 to close at N82.40 per share compared with the preceding session’s N91.48 per share, and Afriland Properties Plc slid by 17 Kobo to sell at N15.00 per unit versus N15.70 per unit.
The losses recorded by the two securities pulled back the market capitalisation by N41.64 billion to N2.546 trillion from N2.587 trillion, and cracked the NASD Security Index (NSI) by 69.36 points to 4,242.31 points from 4,311.67 points.
It was observed that the exchange witnessed two price advancers during the session, led by FrieslandCampina Wamco Nigeria Plc, which gained N1.37 to end at N151.37 per share compared with the previous day’s N150.00 per share, and Food Concepts Plc chalked up 5 Kobo to settle at N2.50 per unit versus N2.45 per unit.
The volume of securities traded by market participants surged by 50.7 per cent to 13.7 million units from the previous 9.1 million units, while the value of securities went down by 79.7 per cent to N65.2 million from N320.4 million, and the number of deals crashed by 3.6 per cent to 27 deals from the previous session’s 28 deals.
At the close of transactions, Great Nigeria Insurance (GNI) Plc remained the most traded stock by value on a year-to-date basis, with the sale of 3.4 billion units for N8.4 billion, trailed by Infrastructure Credit Guarantee (Infracredit) Plc, which exchanged 2.3 billion units valued at N6.5 billion, and CSCS Plc with 73.9 million units transacted for N5.2 billion.
GNI Plc also closed the trading day as the most traded stock by volume on a year-to-date basis, with 3.4 billion units worth N8.4 billion, followed by Infracredit Plc with 2.3 billion units traded for N6.5 billion, and Resourcery Plc with 1.1 billion units valued at N415.7 million.
