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What Could a CRM System Do to Help Your Forex Platform?

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CRM system for Forex

The rise of digital platforms and reduced barriers to entry have led to an increase in the number of traders, investors, and anyone seeking passive income. This trend has made it more difficult for brokerage firms to manage their databases without relying on a robust system. Trading providers and FX platforms increasingly use customer relationship management (CRM) software to manage their businesses effectively.

Additionally, CRM providers are becoming more widely available, offering various services and features that cater to Forex trading providers.

There are several reasons why CRM is becoming more popular among companies of all kinds, which we will discuss below.

The Role of CRM

CRM, also known as Customer Relationship Management, is software designed to help businesses effectively manage their operations, offerings, customer interactions, and sales performance. Each CRM software program comes with a unique set of features and functionalities, including sales and marketing tools, customer behaviour tracking, payment systems, and report generation capabilities.

In Forex trading, CRM systems enable brokers to monitor trading activities, establish interaction points with the market, evaluate overall investment profitability, and take advantage of profitable business services.

Implementing a CRM system for Forex brokers simplifies the process of tracking performances, addressing any misbehaviours, and analysing reports that provide valuable insights for making well-informed decisions.

How to Find a Reliable CRM System?

It’s crucial to find a trustworthy provider for your CRM needs. There are countless developers and providers, each offering comparable services at varying prices and with an expanding array of features. Nevertheless, before deciding about your CRM partner, confirm that they offer the following services.

Report Generation

To expand your Forex business, it is essential to incorporate CRM software for analysing and generating reports. This solution provides a faster and more efficient way of evaluating your business data, enabling you to quickly assess performance, view graphs, and make decisions.

Configurable Operations

Utilising a CRM system allows you to modify your products or services to better match customer demands and market patterns. This is particularly beneficial when implementing a turnkey solution that lets you tailor your offerings.

Expanded Integration

CRM solutions have now become more versatile with the support of various third-party API integrations. These integrations include emailing services, payment gateways, trend trackers, and other tools that make it easier to manage your operations.

Scalability

A flexible CRM can adapt to the changing dynamics of the market. Whether you need to downsize or expand your operations, a scalable system enables you to do so effortlessly without having to incur additional fees or make drastic alterations.

Customer Support

Trading platforms rely heavily on customer support, particularly because they cater to traders who invest significant amounts of money. As a result, CRM systems can be used to optimise customer service by providing various tools such as chatbots, emailing services, and live chat support to streamline the process.

Concluding Thoughts

Having a Forex CRM system is essential to the successful operation of your brokerage firm. This system helps you improve your business’s efficiency, performance, and profit evaluation while generating reports more quickly and accurately.

Choosing the right CRM provider for your business can be challenging. You must consider several factors when providing personalised and customisable services that meet your client’s expectations.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

Tinubu to Present 2025 Budget of N47.9trn to NASS December 17

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2024 Budget Presentation Speech

By Aduragbemi Omiyale

On Tuesday, December 17, 2024, President Bola Tinubu will present the 2025 budget to a joint session of the National Assembly.

The size of the 2025 Appropriation Bill is about N47.9 trillion and would be presented to the parliament for approval.

Speaking at the plenary on Thursday, December 12, 2024, the President of the Senate, Mr Godswill Akpabio, said the presentation by Mr Tinubu would be at the chamber of the House of Representatives.

However, it is not certain if the lawmakers will pass the budget before December 31 to allow for a recent budget cycle of January to December.

Recall that on December 3, the senate approved the Medium Term Expenditure Framework and Fiscal Strategy Paper (MTEF/FSP) for 2025 to 2027.

This was after the President presented this the National Assembly on November 19 ahead of the consideration of the 2025 budget proposal.

In the MTEF/FSP, the government said it planned to borrow about N9.22 trillion from local and foreign sources to finance the budget deficit.

It pegged the crude oil benchmark at $75 per barrel and a daily oil production of 2.06 million barrels at an exchange rate of N1,400 to $1, and a targeted gross domestic product (GDP) growth rate of 6.4 percent.

At the plenary today, Mr Akpabio informed his colleagues that, “The President has made his intention known to the National Assembly to present the 2025 budget to the joint session of the National Assembly on December 17, 2024.”

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Economy

Nigeria Adds 150,000 b/d Crude Production in November 2024

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crude oil production

By Adedapo Adesanya

Nigeria added 150,000 barrels per day to its crude production in November 2024 as it continues to pursue an ambitious 2 million barrels per day target.

According to the Organisation of the Petroleum Exporting Countries (OPEC), Nigeria’s oil production rose to 1.48 million barrels per day in November, up from 1.33 million barrels per day the previous month.

In its Monthly Oil Market Report (MOMR), OPEC revealed that at 1.48 million barrels per day, it is the continent’s leading oil producer, surpassing Algeria’s 908,000 barrels per day and Congo’s 268,000 barrels per day.

Business Post reports that OPEC doesn’t account for condensates, which Nigeria’s accounts for in its broader 2 million barrels per day target.

Despite the surge in production levels, Nigeria is still under producing its 1.5 million barrels per day output quota under a deal involving OPEC and 10 other producers known as OPEC+.

OPEC said it relied on primary data gotten through direct communication, noting that secondary sources reported 1.417 million barrels per day as Nigeria’s crude production in November — up from 1.4 million barrels per day in October.

The data also shows that OPEC’s total oil production among its 12 members rose by 104,000 barrels per day in the month under review.

According to secondary sources, the total of the 12 OPEC countries’ crude oil production averaged 26.66 million barrels per day in November 2024.

“Crude oil output increased mainly in Libya, Iran, and Nigeria, while production in Iraq, Venezuela, and Kuwait decreased”, OPEC said.

“At the same time, total non-OPEC DoC crude oil production averaged 14.01 mb/d in November 2024, which is 219 tb/d higher, m-o-m. Crude oil output increased mainly in Kazakhstan and Malaysia,” the organisation added.

In a related development, OPEC trimmed its 2024 and 2025 oil demand growth forecasts for the fifth time this year.

Now, the cartel expects the world’s oil demand growth at 1.61 million barrels per day from the previously 1.82 million barrels per day.

For 2025, OPEC says the world oil demand growth forecast is now at 1.45 million barrels per day, a 900,000 barrels per day cut from the previously expected 1.54 million barrels per day.

On the changes, OPEC says that the downgrade for this year owes to more bearish data received in the third quarter of 2024 while the projections for next year relate to the potential impact that will arise from US tariffs.

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Economy

Afriland Properties, Geo-Fluids Shrink OTC Securities Exchange by 0.06%

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Geo-Fluids

By Adedapo Adesanya

The duo of Afriland Properties Plc and Geo-Fluids Plc crashed the NASD Over-the-Counter (OTC) Securities Exchange by a marginal 0.06 per cent on Wednesday, December 11 due to profit-taking activities.

The OTC securities exchange experienced a downfall at midweek despite UBN Property Plc posting a price appreciation of 17 Kobo to close at N1.96 per share, in contrast to Tuesday’s closing price of N1.79.

Business Post reports that Afriland Properties Plc slid by N1.14 to finish at N15.80 per unit versus the preceding day’s N16.94 per unit, and Geo-Fluids Plc declined by 1 Kobo to trade at N3.92 per share compared with the N3.93 it ended a day earlier.

At the close of transactions, the market capitalisation of the bourse, which measures the total value of securities on the platform, shrank by N650 million to finish at N1.055 trillion compared with the previous day’s N1.056 trillion and the NASD Unlisted Security Index (NSI) went down by 1.86 points to wrap the session at 3,012.50 points compared with 3,014.36 points recorded in the previous session.

The alternative stock market was busy yesterday as the volume of securities traded by investors soared by 146.9 per cent to 5.9 million units from 2.4 million units, as the value of shares transacted by the market participants jumped by 360.9 per cent to N22.5 million from N4.9 million, and the number of deals increased by 50 per cent to 21 deals from 14 deals.

When the bourse closed for the day, Geo-Fluids Plc remained the most active stock by volume (year-to-date) with 1.7 billion units valued at N3.9 billion, followed by Okitipupa Plc with 752.2 million units worth N7.8 billion, and Afriland Properties Plc 297.5 million units sold for N5.3 million.

Also, Aradel Holdings Plc, which is now listed on the Nigerian Exchange (NGX) Limited after its exit from NASD, remained the most active stock by value (year-to-date) with 108.7 million units sold for N89.2 billion, trailed by Okitipupa Plc with 752.2 million units valued at N7.8 billion, and Afriland Properties Plc with 297.5 million units worth N5.3 billion.

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