Feature/OPED
Ahead of the Trend: How TV is Changing
By Dr Busola Tejumola
Modern content consumption is evolving rapidly – and television is along with it. Busola Tejumola, MultiChoice Executive Head of Content & Channels, West Africa outlines some of the trends shaping content, and how the TV landscape is changing to cater to viewer tastes.
Television is in the throes of a significant evolution. As audiences, technology, and cultural trends shift, so too does the medium that has been the foundation of popular culture in Africa for more than half a decade.
In terms of content and programming, TV is shifting to align with these macro trends. At the same time, the industry is helping to shape popular culture and viewing practices.
The digitisation of TV
A key trend underpinning all of this is the convergence of traditional TV and streaming. As the lines between traditional broadcast television and streaming blur, television shows are becoming platform-agnostic, airing simultaneously across traditional TV, online streaming services, and mobile apps. This shift caters to audiences’ growing demand for content consumption on their terms.
Future television programmes are likely to become more interactive and immersive, integrating augmented reality (AR), virtual reality (VR), and 360-degree experiences. Genres like reality TV, sports, and game shows will be transformed, allowing viewers to interact with content in real-time, participate in polls, or access additional layers of storytelling.
As data analytics becomes more advanced, traditional television will also adapt by using audience insights to tailor programming schedules, advertisements, and content recommendations. This shift will enable traditional broadcasters to better compete with streaming platforms, which already use data heavily. The days of “one-size-fits-all” TV are fading, as traditional television increasingly shifts towards niche content.
Data-driven personalisation will support niche genres – such as eco-centric lifestyle shows, slow TV, e-sports, and subculture dramas, which will in turn encourage the rise of smaller, more targeted channels. Broadcasters such as MultiChoice will diversify offerings, giving rise to a more fragmented yet highly engaged viewer base.
Short-form content
Another exciting trend is the way short-form content is reshaping television. Audiences increasingly want quicker, more flexible entertainment, influenced by platforms like TikTok and YouTube. Bite-sized episodes – ideal for comedy, news, and lifestyle – cater to viewers with shorter attention spans or those looking for quick, on-the-go content.
This might include impactful, 5-10-minute micro-episodes, 60-90-second news updates, or branded mini-segments. These short-form pieces will encourage audience engagement through social media.
Short-form material can be slotted in between longer shows, allowing networks to experiment with their programming. Short-form also bridges traditional TV and mobile viewing, as clips can be shared across platforms to engage a mobile-first audience.
Culturally relevant storytelling
Television is increasingly embracing culturally diverse and relevant narratives. This will lead to richer programming that not only entertains but also educates viewers.
The demand for stories that resonate with personal and cultural experiences is driving a surge in locally produced content. For a Pan-African entertainment platform like MultiChoice Africa, our investment in local content has been transformative – we now have a library of 84,000 hours of local content. By prioritising local stories, languages, and talent, we’ve created a sense of pride among African audiences.
Our investment goes beyond entertainment; it’s about preserving and promoting African heritage. Shows like Tinsel (now in its 17th season after 4,000+ episodes) or Big Brother Naija, which has just wrapped its 9th season, have lasting cultural relevance.
Through a diverse range of hyper-local content, MultiChoice Africa continues to demonstrate its reality television dominance.
From West Africa’s cultural phenomenon Date My Family Ghana and the pan-African success of Big Brother Titans, to Judging Matters, a popular legal reality show, MultiChoice delivers highly popular, localised storytelling solidifying our position as a leader in African reality television.
Craving the drama and intrigue of The Real Housewives of Lagos? Look no further than MultiChoice channels and on Showmax for all the gossip and glamour from your favourite franchise, across the continent.
Moreover, by making local content accessible on our streaming platform Showmax and other international third-party platforms, we are exporting our stories to a global audience. This strategy keeps local content vibrant and globally competitive, ensuring its longevity and sustainability.
AI-generated and hybrid content
AI-generated scripts, news broadcasts, and interactive content that adapts in real-time based on audience reactions are expected to become commonplace. The technology helps to offer personalised viewing experiences that cater to individual preferences and could enhance audience engagement, as viewers may find themselves more invested in content that evolves in response to their input.
Moreover, hybrid shows that blend human creativity with AI-enhanced production techniques are likely to push the boundaries of conventional genres. These productions may leverage AI for tasks such as scriptwriting, scene selection, and even character development, allowing human creators to focus on storytelling and emotional depth.
Sustainability and social impact
As viewers become more aware of the pressing challenges facing our planet and communities, genres that engage audiences in collective problem-solving, raise awareness, or propose innovative solutions will likely see significant expansion.
This trend will manifest in a variety of formats, from documentaries that highlight climate change and social inequality to scripted dramas that tackle these issues through compelling storytelling. Furthermore, interactive, and participatory programming that invites viewers to engage directly with initiatives may emerge, fostering a sense of agency and collective responsibility.
Media can play a powerful role in shaping public discourse and driving social change. We have already seen great audience response to initiatives like the Earthshot Prize, a campaign that inspires and rewards initiatives to repair the planet.
The app economy
The changing landscape of digital content consumption has made mobile and smart TV apps an integral part of the modern TV economy. MultiChoice has embraced this opportunity, with our DStv Stream mobile platform, offering an enhanced user experience through better navigation and discovery, and personalised recommendations using AI and data analytics while offering a combination of live streaming and Catch-Up.
Our Showmax 2.0 – Streaming for Africa app focuses on local content and user engagement, with user-centric features, enhanced discovery tools, and rich social features. Live polls and viewer feedback options during shows allow audiences to engage in real-time discussions, for greater participation in the content.
Our GOtv Stream has also gained significant traction, offering an affordable, accessible streaming entry point, particularly for younger viewers who seek flexible, on-the-go viewing options.
Ultimately, user engagement is the key to the future of television. By leveraging technology and interactive features to provide content relevant to viewers, television can deliver an immersive viewing experience that resonates with audiences, driving growth and loyalty.
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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