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How Storytelling Can Support Your Pitch to Investors

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Pitch to Investors

By Emmanuel Otori

There are a number of reasons a business needs investments, which could be in the pre-seed, Series A or B and regardless of whatever stage the business is operating, the major reason for seeking investor’s funding is usually for expansion purposes.

This expansion could be in the line of products or the need to serve more customers in their growing numbers due to exponential demands in other regions.

Why Storytelling?

Storytelling has been found to be underlying magic when pitching to investors and while I suggest that the stories should be genuine and linked to why a business eventually took off because the founder was trying to solve a challenge, it also has to be told with clarity and does not negate the fact that Primary Market Research (PMR) should have been done to ascertain that there is a good number of prospective customers that are in need of such solutions, to justify not just based on assumption that it is needed by one person, then there might be a market.

Supporting Start-up Founders With Their Pitch Deck

I had the opportunity to mentor 10 Nigerian start-ups to be attending GITEX in Dubai where they would have the opportunity to pitch their ideas to investors. I worked alongside the Nigerian Information Technology Development Agency (NITDA) to help structure their pitch decks to meet up to acceptable standards.

The Pitch Structure

The pitch deck structure, while different in the pieces put together as templates by different organizations, still has the most essential ingredients in similarity to answer the questions in the minds of investors

These items in a pitch deck should be on each slide

  1. Cover Page

The cover page is a basic design that captures what the organisation does, usually the logo of the organisation and the byline which serves as their value proposition to clients. The cover page should be very simple in design and text.

  1. Introduction

The introduction slide focuses on what introduced the problems and solution; it is the executive summary of what is to be expressed in the rest of the pitch desk. All the parts in a pitch deck should follow a simple rule “less is more”. The pitch deck should have very limited words and portray clarity.

  1. Problems

State the problems in very few sentences to capture what represents the current state of affairs as the challenges are concerned, bullet points can also be used. Stating between 1-3 problems would serve this purpose.

  1. Solutions

The solution slides need to state the functions of your product or service as it addresses the problems you have stated. Try not to get into mentioning features as what is important here is how your product will benefit customers.

  1. Product Demo

If you are making a physical presentation, your product demo should be in a video of 30 seconds or less about how your product or service functions to provide the solution. If you do not have a video, then a pictorial view of images can also be used to represent this.

  1. Market Size

There are two approaches which are the top-down or bottom-up approaches. The top-down approach is to find out the size of the market and how much of that size you think you can capture. I think the top-down helps to be more realistic as what you hope to capture can either be expressed in years or in the lifetime of the business.

  1. Business Model

What would your business model be? Are your products going to sell for a particular price, would they be one that customers have to subscribe to weekly, monthly or daily? This is what your business model represents. Some social media platforms run on a fermium model where users do not pay to use such platforms; however, the platform then makes money from advertisers wanting to gain visibility from this number of users for their products or services.

  1. Competition

List your competitors whether they are direct or indirect and mention how you are better than them. For example, the indirect competitor for a carbonated drink is water and most bottling companies have succeeded in making their products a unique alternative to water by serving a refreshing taste. Mention here where makes you stand out.

  1. Go-to-Market

When you launch a new product, it is necessary that a market plan exists; it helps to answer the question of how you would acquire customers. What steps are you going to take for customers to engage you? Would you have direct markets, use radio or television, social media, sponsored adverts, print etc to reach out to your targets.

  1. Team

Your team information should display competence. Most start-ups have a product developer and a marketing officer. This can be seen in the likes of companies like Apple where Steve Jobs is the Chief Marketing Officer with communication prowess and ability to get customers to buy while Steve Wozniack was the developer. 2-3 team members can be the founder or co-founder and launch the start-up and add other team members as the organization grows.

  1. Milestones

Investors only want to make a contribution because they look forward to returns on their investment (RoI), no investor is your friend. Here is the section to show you already have traction in the form of partnerships, number of downloads and most importantly that you generate consistent cash flow and serve a good number of customers

  1. Fundraising Information

How much funding would you need and in what ways are you going to apply the funding you get and what this funding injection would generate within a specific timeframe? These are questions you want to answer in this slide. Funding is usually needed for operational costs such as rent, staff salaries, and acquisition of office equipment, licenses or certifications and many more depending on the needs at the moment.

While receiving funding for your business is a great move, it can also lead to the death of start-ups as initial exposure to huge funding without experience or ability to have managed such funding could lead to instant gratification and the reason why some start-ups have raised funding but are not profitable.

I suggest that a business proves through its financial statements to be profitable enough before seeking funding in order to grow a sustainable business model.

Emmanuel Otori has over 9 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank, Consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA. He is the Chief Executive Officer at Abuja Data School.

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Why Nigeria’s New Tax Regime Will Fail Without Public Trust

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Nigeria's New Tax Regime

By Blaise Udunze

Millions of Nigerian citizens are watching with cautious anticipation as the federal government begins implementing its far-reaching 2026 tax reforms. This is to say that the official assurances that the new tax regime will be fairer, simpler, and more humane, as relished by the proponents of the reforms, are being listened to by both low-income workers, small business owners, professionals, and informal sector participants.

Still, behind the optimism is a familiar worry shaped by past experience that reminds us that taxation without accountability undermines both governance credibility and the legitimacy of the tax system, thereby making it hard to believe in.

For many Nigerians, the question is not whether taxes should be paid, but whether the state has earned the moral authority to demand them, judging by the lack of accountability over the years.

The Nigerian Tax Act and the Nigerian Tax Administration Act, two of the four pillars of the 2026 reforms, came into force on January 1, reshaping how individuals and businesses are taxed. According to proponents of the reforms, particularly the Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, Dr. Taiwo Oyedele, the changes are deliberately pro-poor and pro-growth. Workers earning below N800,000 annually are exempted from personal income tax. Basic food items, healthcare, education, and public transportation have been removed from the VAT net. Small companies with turnovers of N100 million or less are exempt from corporate income tax, capital gains tax, and the new development levy. Multiple tax laws have been consolidated into a unified code to reduce duplication, confusion, and harassment.

On paper, these reforms acknowledge Nigeria’s economic distress and signal a genuine attempt to lighten the burden on the majority of citizens. However, Nigeria’s tax crisis has never been about tax rates alone.

Nigerians have lived through decades of taxation that did not translate into visible development, social welfare, or improved quality of life, as this has succinctly shown that it is fundamentally about trust. No matter how progressive, for this singular reason, Nigerians see the announcement of the reforms via a long memory of disappointment and failure, while Nigerians have increasingly become vocal in demanding accountability from government at all levels, and social media has played a powerful role in amplifying public scrutiny in recent years.

Images and videos of the alleged lavish lifestyles of public office holders and their families are alarming and circulate widely, reinforcing the perception that public funds are misused or siphoned for private gain. While not all such claims are verified, the damage lies in the perception itself since governance credibility suffers when citizens believe that those entrusted with public resources live far above the realities of the people they govern.

The Nigerian Constitution, while not explicitly mandating accountability in narrow terms, establishes in Section 14 that the security and welfare of the people shall be the primary purpose of government. The state is expected to manage the economy in a manner that ensures maximum welfare, freedom, and happiness of citizens on the basis of social justice and equality. The provisions made in Section 22 further empower the media and arm it to the teeth to hold the government accountable to the people and beyond constitutional provisions, Nigeria voluntarily signed up to global transparency initiatives such as the Extractive Industries Transparency Initiative, domesticated through the NEITI Act of 2007. Over the period, NEITI has helped improve disclosure in the extractive sector, as its mandate does not extend to tracking how revenues are spent, leaving a critical accountability gap.

This gap is most evident in the lived experience of Nigerian taxpayers. Intrinsically, the average Nigerian does not experience taxation as a collective investment in shared prosperity. Instead, taxation feels like an added burden layered on top of already crushing personal responsibilities. Nigerians generate their own electricity through generators, source water privately, pay for security, indirectly fund road maintenance through vehicle repairs, and bear healthcare and education costs out of pocket. When citizens pay taxes and still bear the full cost of survival, taxation begins to resemble organized extraction rather than civic contribution.

For instance, the stories of Mr. George and Mr. Kunle reflect this reality. Mr. George, is an earned salary worker who has personal income tax deducted monthly through PAYE. Meanwhile, George also pays for electricity, security, water, road repairs, and private schooling. What about Mr. Kunle, who is a small business owner and chooses not to pay taxes voluntarily with the belief that the government has failed to meet its obligations and other rights? Their frustration is widely shared. According to the IMF, only about 10 million Nigerians out of a labour force of 77 million are registered taxpayers. This low compliance is not a product of ignorance alone, but of a deeply broken social contract.

Over the years, successive governments have attempted to address low compliance through amnesty schemes such as the Voluntary Asset and Income Declaration Scheme. Though these initiatives temporarily expanded the tax base, their long-term impact remains questionable because compliance driven by fear of penalties or temporary incentives does not endure where trust is absent. In Nigeria, tax compliance is often compelled rather than voluntary, just as we are about to experience in this new regime, enforcement tends to replace persuasion. This approach may generate short-term revenue, but it weakens legitimacy and fuels resistance.

Academic studies on taxation and accountability in Nigeria reinforce this conclusion. While global literature suggests a strong relationship between government accountability and voluntary tax compliance, Nigeria’s experience has been distorted by weak institutions and limited political legitimacy. This should be noted by the policymakers that where citizens perceive government as unaccountable, coercion increases, collection costs rise, and evasion becomes normalized. Hence while, the result is a vicious cycle in which low trust breeds low compliance, prompting harsher enforcement that further erodes trust.

Other jurisdictions offer valuable lessons. For instance, today, a country like Sweden has one of the highest tax-to-GDP ratios in the world with remarkably high compliance rates, and this has been the norm despite imposing steep personal income taxes. The reason is simple, in the sense that transparency and visible benefits are not far-fetched. Citizens know how their taxes are spent and experience the returns through quality education, healthcare, social security, and public services. Taxation is viewed not as punishment but as a shared investment. In China, targeted tax deductions for healthcare and education similarly align taxation with social needs, reinforcing compliance through perceived fairness.

Nigeria’s challenge is not to replicate these systems mechanically, but to internalize their core principle that enables the people to comply willingly when they believe the system works and that everyone is treated fairly.

This principle is being tested anew by the recent controversy surrounding the Federal Inland Revenue Service’s (now branded as Nigeria Revenue Service) appointment of Xpress Payments Solutions Limited as a Treasury Single Account collecting agent. Though framed as a technical step toward modernizing digital tax infrastructure, the quiet nature of the appointment, coupled with limited public disclosure, has reignited fears of revenue capture and cartelization. Critics have drawn parallels with past private-sector dominance over state revenue systems, warning against concentrating sensitive national revenue functions in private hands without clear safeguards.

Former Vice President Atiku Abubakar’s reaction captured the broader public unease. He raised an alarm while warning against what he described as the nationalization of a revenue collection model that had previously raised serious transparency concerns and the Nigeria Revenue Service (NRS) has insisted that Xpress Payments is merely an additional option and not an exclusive gatekeeper, the controversy highlights a deeper issue, which authenticates the fact that in a climate of low trust, silence, and lack of clarity, suspicion. Even well-intentioned reforms can falter if citizens feel excluded from the process.

With broader concerns about governance, accountability, and democratic integrity in society, this moment coincides with it. Even the recent calls by leaders such as Rotimi Amaechi and civil society organizations like ActionAid Nigeria underscore the growing demand for responsible, transparent and people-oriented leadership as being raised from different quarters. Governance indices consistently rank Nigeria poorly on accountability, while poverty, unemployment and insecurity remain widespread. That is what, in such a context, asking citizens to trust the tax system without first restoring confidence in governance is unrealistic and unattainable.

At the core of the debate lies a fundamental moral question: when does a government have the right to tax its citizens? Taxation is not charity and it is not magic. It is a contract. Citizens surrender a portion of their income so the state can provide security, infrastructure, justice, and essential services that individuals cannot efficiently provide on their own. When this exchange functions, taxation feels legitimate. When it fails, taxation feels coercive.

No doubt, legally, the Nigerian state retains the power to tax, but morally, legitimacy depends on performance. Security is foundational. Infrastructure enables productivity. The government must understand that healthcare and education protect human capital, while transparency ensures fairness. And, when these pillars are weak, taxation loses its ethical grounding. All that Nigerians demand is not perfection; they demand evidence that their sacrifices matter.

As the implementation of the new tax reforms takes root, Nigeria stands at a defining moment. The reforms offer an opportunity to reset the social contract around taxation, broaden the tax base, and reduce dependence on dwindling oil revenues. But the point being flagged is that reform without accountability will only reproduce old failures in new forms. To buttress this further, taxation without accountability, as being practiced in the past, will invariably undermine governance credibility and erode the legitimacy of the tax system.

And, as the scripture says, you cannot put “old wine in a new wineskin.” Failure to adhere to this instruction will lead to combustion. Yesterday’s methods or mindsets on taxation will rupture new strategies, which cannot thrive or survive because of a lack of accountability.

If the government is serious about improving voluntary compliance, it must go beyond policy announcements. Hence, must demonstrate transparent use of tax revenues, strengthen oversight institutions, limit monopolistic control over revenue collection, and communicate clearly and consistently with citizens. Most importantly, it must deliver tangible improvements in the daily lives of all Nigerians.

When citizens see roads fixed, hospitals working, schools improving, and security strengthened, compliance will follow. Voluntary tax compliance is not an act of generosity; it is a rational response to trust. Fix the system, restore confidence, and Nigerians will pay, not because they are forced, but because the contract finally makes sense.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]

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Nigeria’s Year of Dabush Kabash

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Dabush Kabash

By Prince Charles Dickson PhD

The phrase Dabush Kabash—popularised by the maverick Nigerian preacher Chukwuemeka Cyril Ohanaemere (Odumeje)—was never meant to be a political theory. It was theatre, prophecy-as-performance, the language of shock and spectacle. Yet, as Nigeria inches toward 2027, Dabush Kabash will not just be in the pulpit, it will find a comfortable home in our politics. It will describe the collision of ambition, uncertainty, bravado, confusion, alliances, betrayals, and loud declarations that mean everything and nothing at the same time.

This is a season where everyone is speaking, few are listening, and the ground beneath the republic feels unsettled. A year where political actors are already campaigning without calling it campaigns, negotiating without admitting it, and defecting without shame. Nigeria, once again, is rehearsing power before the curtain officially rises.

As 2027 approaches, the scramble is neither subtle nor dignified. Atiku Abubakar has made it clear—again—that he will not step down for anyone. His persistence is framed by supporters as resilience and by critics as entitlement. Either way, Atiku represents continuity in Nigerian politics: a belief that the centre must always hold him, regardless of shifting public mood.

Then there is Peter Obi, still buoyed by the aftershocks of 2023, where belief momentarily disrupted cynicism. Whether that energy can be sustained, institutionalised, or translated into broader coalitions remains an open question. Charisma without structure has limits; structure without imagination does too.

Rotimi Amaechi, restless and calculating, watches the chessboard from the sidelines, never fully out of the game. Nasir El-Rufai continues to speak as though he is both inside and outside power, simultaneously insider, critic, and ideologue. Rabiu Kwankwaso, with his disciplined base and regional gravitas, remains a reminder that Nigeria is not won on social media alone.

There are new brides—fresh aspirants, technocrats flirting with politics, and business elites suddenly discovering patriotism. There are old grooms—veterans who have contested so often that ambition has become muscle memory. Everyone is at the gate. No one wants to wait their turn.

If Nigerian politics needed a parable, Rivers State has provided one. The public rift between Nyesom Wike and Siminalayi Fubara is less about governance and more about control—who anoints, who obeys, who inherits political machinery.

Like exiles by the rivers of Babylon, both camps sing songs of loyalty and betrayal, each claiming legitimacy, each invoking the people while fighting over structures. It is a reminder that Nigerian politics is rarely ideological; it is intensely personal. Power is not just about winning elections; it is about owning outcomes, narratives, and successors.

The ruling All Progressives Congress is swelling. Defections are marketed as endorsements, and numerical strength is mistaken for moral authority. But Nigeria has seen this movie before. The People’s Democratic Party once enjoyed similar expansion during the Obasanjo years, only to implode under the weight of internal contradictions, ambition overload, and unmanaged succession.

Big tents collapse when they are not anchored by shared values. Congresses meant to unify often become theatres of exclusion. Candidate selection becomes war by other means. The question is not whether APC is growing, but whether it can survive the internal earthquakes that primaries inevitably unleash.

Meanwhile, the Labour Party stands at a crossroads. The reported ambition of Datti Baba-Ahmed to run as a principal candidate raises deeper questions about succession, internal democracy, and the danger of mistaking momentum for permanence. Movements are fragile when institutions are weak.

Coalitions are forming quietly across regions, religions, and old rivalries. Old enemies share tea; former allies exchange barbs. In Nigeria, there are no permanent friends, only temporary arithmetic. North meets South. Centre negotiates with margins. Everyone is counting delegates, governors, influencers, and platforms.

But alliances without memory are dangerous. Nigeria has a habit of forgetting why previous coalitions failed: unresolved grievances, unequal power-sharing, and elite consensus that excludes the citizens. When deals are made above the heads of the people, legitimacy becomes borrowed—and debt always comes due.

While politicians posture, Nigerians are trying to understand a new tax regime, rising costs, shrinking incomes, and policy explanations that sound more academic than humane. Economic anxiety rarely announces itself with protests at first; it shows up as withdrawal, distrust, and apathy.

Every political drama in 2026 will touch the economy. Every economic policy will shape the political mood. You cannot separate the two. The tragedy is that economic suffering is often treated as background noise while political ambition takes centre stage.

So yes; this is the year of Dabush Kabash. Not because it is funny, but because it is revealing. It captures a politics of spectacle without substance, noise without consensus, movement without direction. Everyone is declaring, few are delivering.

Yet within the chaos lies opportunity. Dabush Kabash also means collision, and collisions force choices. Nigeria will have to decide whether it wants politics as performance or politics as responsibility. Whether power remains a private prize or becomes a public trust.

History will not be kind to this season if it produces only loud men and empty alliances. But it may yet redeem itself if citizens begin to ask harder questions; not just who wants power, but for whatwith whom, and at what cost.

Because beyond the theatrics, Nigeria is watching. And this time, the applause is no longer guaranteed—May Nigeria win.

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AI, IoT and the New IT Agenda for Nigeria’s Growth

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IT Agenda for Nigeria growth Fola Baderin

By Fola Baderin

By 2030, more than 25 billion devices are expected to be connected worldwide, each one a potential gateway for both innovation and risk. Already, 87% of companies identify AI as a top business priority, and over 76% are actively using AI in their operations. These numbers reflect a profound shift: technology is no longer a backstage support act but a strategic force shaping economies, societies, and everyday life.

Artificial Intelligence (AI) and the Internet of Things (IoT) sit at the heart of this transformation. Together, they are redefining how decisions are made, how risks are managed, and how value is created across industries. From hospitals monitoring patients in real time to banks using predictive analytics to stop fraud before it happens, AI and IoT are moving from abstract concepts to everyday business tools.

Yet this expansion comes with complexity. As organisations embrace cloud platforms, remote work, and IoT‑enabled systems, their digital footprints grow larger, and so do the threats. Cybersecurity has become a frontline issue, no longer a technical afterthought but a pillar of resilience and trust.

The role of IT has changed dramatically. Once focused on maintenance and uptime, IT teams now sit at the centre of strategy and risk management. Cloud‑first architectures and interconnected networks have introduced new vulnerabilities, forcing IT leaders to act not just as problem‑solvers but as proactive partners in innovation.

AI is proving indispensable in this new environment. It can analyse vast datasets, detect anomalies, and automate responses at machine speed, capabilities that traditional approaches simply cannot match. Combined with IoT, AI delivers real‑time visibility across connected devices, enabling predictive maintenance, intelligent monitoring, and faster decision‑making. These are not abstract benefits; they are the difference between preventing a cyberattack in seconds or suffering a costly breach.

But the story is not only about opportunity. The rapid adoption of AI and IoT raises pressing questions about ethics, privacy, and governance. Automated decision‑making must be transparent, accountable, and fair. Organisations also face a widening skills gap, as demand for professionals who can responsibly manage advanced technologies outpaces supply.

Striking the right balance between innovation and control is essential. Security‑by‑design principles, strong governance frameworks, and continuous risk assessment are no longer optional extras. They are the foundation for trust in a digital economy.

Looking ahead, IT will continue to evolve as AI and IoT become embedded in everyday operations. Success depends not only on adopting advanced technologies, but on aligning them with business goals, regulations, and culture.

For Nigeria, this transformation is both a challenge and an opportunity. With its vibrant fintech sector, growing digital economy, and youthful workforce, the country is well‑placed to harness AI and IoT for growth. Lagos alone hosts hundreds of startups experimenting with AI‑driven financial services, while smart city initiatives in Abuja and other urban centres are exploring IoT for traffic management, energy efficiency, and public safety.

At the same time, Nigeria faces unique vulnerabilities. The country has one of the fastest‑growing internet populations in Africa, but also one of the most targeted by cybercriminals. Reports suggest that Africa loses over $4 billion annually to cybercrime, with Nigeria accounting for a significant share. As more devices and systems come online, the stakes will only rise.

Government policy will play a decisive role. Nigeria’s National Digital Economy Policy and Strategy (2020–2030) already highlights AI and IoT as critical enablers of growth. But translating policy into practice requires investment in infrastructure, stronger regulatory frameworks, and public‑private collaboration. Without these, the promise of AI and IoT could be undermined by weak security and poor governance.

Education and skills development are equally vital. Nigeria’s youthful population which is over 60% under the age of 25 represents a massive opportunity if properly trained. Universities and technical institutes must integrate AI, cybersecurity, and IoT into their curricula, while businesses should invest in continuous upskilling. Otherwise, the skills gap will widen, leaving organisations vulnerable and innovation stunted.

Ethics and trust must also remain central. Nigerians are increasingly aware of data privacy concerns, from mobile banking to health records. Embedding transparency and accountability into AI systems will be critical for public acceptance. Leaders must ensure that innovation does not come at the cost of fairness or human rights.

Real‑world examples already show the potential. Nigerian hospitals are beginning to explore AI‑enabled diagnostic tools, while logistics companies use IoT to track deliveries in real time. These innovations demonstrate how technology can improve lives and strengthen businesses, but they also highlight the need for robust safeguards.

Ultimately, Nigeria’s digital future will be shaped not only by technology but by leadership. IT leaders, policymakers, and entrepreneurs who embrace AI and IoT responsibly with a clear focus on security, ethics, and long‑term value creation. This will be best positioned to navigate an increasingly complex threat landscape. The question is no longer whether to adopt these technologies, but how to do so in a way that builds resilience, trust, and sustainable growth for Nigeria’s digital economy.

Fola Baderin is a cybersecurity consultant and AI advocate focused on shaping Nigeria’s digital future

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