Dipo Olowookere
Articles are helpful for any business because this content lets attract more customers due to showing expertise. But it’s harder to write a text than you think. To improve it, you should remember about editing, and this algorithm will be helpful.
Step 1. Think About Who Will Read the Text
The author has sent you an article, don’t rush to edit it. Remind yourself once again who the reader is. What is his problem? Why does he need to read the text? What is important to him? The article is first of all for the reader, and only then for business. So, this is remembered. Now we can move on to the text.
Step 2. Read the Text Without Editing
Read the whole text, so that you don’t have to do extra work later. It is a waste of time to correct a paragraph that you will eventually have to delete. It also helps to look at all the complexities and jams. Well, or most of them.
Step 3. Determine the Benefit to the Reader
The usefulness of the text is determined at the very beginning when you and the author plan the article. For example, the usefulness of the guide to setting up advertising in VKontakte is that after reading it, the reader himself adjusted the targeting.
Before editing, ask yourself questions:
- Will the reader benefit from this text?
- Will he or she solve his or her problem? Will he or she find the answer to the question?
- Has the author answered all of the reader’s questions?
- Will the reader have no objections?
- If so, do we want to develop a discussion in the comments?
- How deeply is the topic covered? Is there anything else we can add?
- Does the article provide enough examples? How clear are they to the reader?
- Can we replace a long explanation with an illustration?
- Are there enough illustrations in the article? How appropriate are they?
- Is the text clear to the reader? Is the writing too complicated?
If the text is not useful, then there is no need to edit it. It is better to rewrite it.
Step 4. Remember the Business Objectives
You’ve found the benefit for the reader, now determine the benefit for the business. How does the text address the objectives of the project? Applications, sales, loyalty, handling objections, warming up to the next stage of the funnel – it all depends on the original purpose of the text.
The goals of a text can be different. For example, we want the reader to click on a link, leave contacts, contact a manager, make a deposit on 22Bet Nigeria, or ask a question.
If the author has forgotten the purpose, prepare edits for him. If not, write that he is perfect.
Step 5. Check the Facts
Be sure to check all the numbers and facts. Reread the expert quotes and texts in the sources. Did the author state the correct proportions in the lemon pie recipe? Can you set up ads according to his instructions, or did he mess up the rates? It is worth a couple of times to get the facts wrong, and the article will lose its power. Also, don’t forget to check if the links in the text work.
Step 6. Look at Structure and Contrast
Check the structure of the text. What’s up with the order of the blocks? Does the author maintain the sequence of answers to the questions? Is there any confusion?
Great, now look at the contrast. What elements in the text are highlighted, framed, underlined? Are these meaningful things? Will the contrasting elements help you understand the text better? Highlight only the important points in the text.
